{"id":11455,"date":"2025-10-02T16:55:20","date_gmt":"2025-10-02T14:55:20","guid":{"rendered":"https:\/\/help.marketingminer.com\/?post_type=kb&#038;p=11455"},"modified":"2025-10-03T09:04:50","modified_gmt":"2025-10-03T07:04:50","slug":"ai-overviews","status":"publish","type":"kb","link":"https:\/\/help.marketingminer.com\/cs\/clanek\/ai-overviews\/","title":{"rendered":"AI Overviews"},"content":{"rendered":"\n<p>Google za\u010dal ve v\u00edce ne\u017e 200 zem\u00edch (v\u010detn\u011b \u010ceska a Slovenska) zobrazovat ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed novou formu odpov\u011bd\u00ed, tzv. <strong>AI Overviews<\/strong>. Jedn\u00e1 se o kr\u00e1tk\u00e9 <strong>souhrny generovan\u00e9 um\u011blou inteligenc\u00ed, kter\u00e9 shrnuj\u00ed odpov\u011b\u010f na u\u017eivatelsk\u00fd dotaz p\u0159\u00edmo ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed<\/strong>. D\u00edky tomu u\u017eivatel \u010dasto z\u00edsk\u00e1 pot\u0159ebn\u00e9 informace okam\u017eit\u011b, ani\u017e by musel kliknout na konkr\u00e9tn\u00ed web.<\/p>\n\n\n\n<p>AI Overviews se objevuj\u00ed <strong>v horn\u00ed \u010d\u00e1sti v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed, nej\u010dast\u011bji na prvn\u00ed pozici <\/strong>(ale mohou se zobrazit i n\u00ed\u017ee). C\u00edlem je poskytnout rychl\u00fd p\u0159ehled k dan\u00e9mu t\u00e9matu a z\u00e1rove\u0148 nab\u00eddnout odkazy na zdroje, kde je mo\u017en\u00e9 z\u00edskat detailn\u011bj\u0161\u00ed informace. Podle Googlu se tyto p\u0159ehledy zobrazuj\u00ed tam, kde mohou p\u0159in\u00e9st vy\u0161\u0161\u00ed p\u0159idanou hodnotu oproti klasick\u00fdm v\u00fdsledk\u016fm vyhled\u00e1v\u00e1n\u00ed (v praxi se nej\u010dast\u011bji jedn\u00e1 o informa\u010dn\u00ed dotazy).<\/p>\n\n\n\n<p>Nesta\u010d\u00ed u\u017e tedy sledovat pouze klasick\u00e9 pozice v organick\u00e9m vyhled\u00e1v\u00e1n\u00ed, ale tak\u00e9 to, jestli se v\u00e1\u0161 obsah objevuje v AI p\u0159ehledech. <strong>Marketing Miner dok\u00e1\u017ee monitorovat v\u00fdskyt AI Overviews<\/strong>:<\/p>\n\n\n\n<ul>\n<li>zjist\u00edte, pro kter\u00e1 kl\u00ed\u010dov\u00e1 slova se AI p\u0159ehledy zobrazuj\u00ed,<\/li>\n\n\n\n<li>uvid\u00edte, zda se v nich objevuje v\u00e1\u0161 web,<\/li>\n\n\n\n<li>zjist\u00edte pozici va\u0161\u00ed URL v r\u00e1mci AI Overview.<\/li>\n<\/ul>\n\n\n\n<p>D\u00edky tomu m\u016f\u017eete sledovat sv\u016fj skute\u010dn\u00fd pod\u00edl viditelnosti ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed a pru\u017en\u011b reagovat na zm\u011bny, nap\u0159. \u00fapravou obsahu nebo p\u0159izp\u016fsoben\u00edm strategie.<\/p>\n\n\n\n<div class=\"center1\"><a href=\"https:\/\/www.marketingminer.com\/cs\/wizard\" target=\"_blank\" rel=\"noopener noreferrer\"><button class=\"test\">Vytvo\u0159it report<\/button><\/a><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2>Pro\u010d AI Overviews sledovat<\/h2>\n\n\n\n<p>Podle <a href=\"https:\/\/docs.google.com\/presentation\/d\/1ubHnTPxFktJ-rvF3nLt5c1rgHEl3OEoClKK92dr_aXY\/edit?slide=id.g2fe7313a45b_0_170#slide=id.g2fe7313a45b_0_170\">anal\u00fdzy Marketing Mineru<\/a> se v \u010cesku AI Overviews aktu\u00e1ln\u011b zobrazuj\u00ed p\u0159ibli\u017en\u011b u <strong>20 % v\u0161ech vyhled\u00e1vac\u00edch dotaz\u016f<\/strong>, tedy zhruba u ka\u017ed\u00e9ho p\u00e1t\u00e9ho vyhled\u00e1v\u00e1n\u00ed. V naprost\u00e9 v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f (p\u0159ibli\u017en\u011b 97 %) se nav\u00edc objevuj\u00ed hned na prvn\u00edm m\u00edst\u011b v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed. To jen potvrzuje, \u017ee tato funkce m\u00e1 z\u00e1sadn\u00ed dopad na organickou n\u00e1v\u0161t\u011bvnost web\u016f. Jak\u00e9 jsou hlavn\u00ed d\u016fsledky:<\/p>\n\n\n\n<ul>\n<li><strong>Pokles CTR (m\u00edry prokliku) <\/strong>\u2013 pokud Google nab\u00eddne odpov\u011b\u010f p\u0159\u00edmo ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed, u\u017eivatel \u010dasto nem\u00e1 d\u016fvod pokra\u010dovat na web. Podle <a href=\"https:\/\/ahrefs.com\/blog\/ai-overviews-reduce-clicks\/\">zahrani\u010dn\u00edch studi\u00ed<\/a> m\u016f\u017ee pr\u016fm\u011brn\u00fd pokles CTR dosahovat a\u017e <strong>34,5 %<\/strong>.<\/li>\n\n\n\n<li><strong>Ztr\u00e1ta n\u00e1v\u0161t\u011bvnosti u informa\u010dn\u00edch dotaz\u016f a v n\u011bkter\u00fdch odv\u011btv\u00edch <\/strong>\u2013 nejv\u00edce jsou ohro\u017een\u00e9 weby zam\u011b\u0159en\u00e9 na informa\u010dn\u00ed obsah (n\u00e1vody, blogy, poradensk\u00e9 \u010dl\u00e1nky). V\u00fdrazn\u00e9 dopady se projevuj\u00ed zejm\u00e9na v segmentech zdrav\u00ed, finance, automobily, technologie, stavebnictv\u00ed a DIY.<\/li>\n\n\n\n<li><strong>V\u011bt\u0161\u00ed d\u016fraz na autoritu a d\u016fv\u011bryhodnost <\/strong>\u2013 AI Overviews maj\u00ed tendenci \u010dast\u011bji citovat zdroje s vysokou reputac\u00ed, dlouhodobou histori\u00ed a kvalitn\u00ed strukturou obsahu.<\/li>\n\n\n\n<li><strong>Nov\u00e9 pojet\u00ed SEO a viditelnosti <\/strong>\u2013 zobrazen\u00ed va\u0161eho webu v AI Overview m\u016f\u017ee fungovat podobn\u011b jako \u201eimprese\u201c (i kdy\u017e u\u017eivatel neklikne na web, vid\u00ed n\u00e1zev \u010di URL, co\u017e buduje pov\u011bdom\u00ed o zna\u010dce). SEO tedy u\u017e nen\u00ed jen o klasick\u00fdch pozic\u00edch, ale tak\u00e9 o tom, zda v\u00e1s AI zahrne do generovan\u00fdch p\u0159ehled\u016f.<\/li>\n<\/ul>\n\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-tip\">\n            <div class=\"mkb-tip__icon\">\n                <i class=\"fa fa-lg fa-lightbulb-o\"><\/i>\n            <\/div>\n            <div class=\"mkb-tip__content\">\n                P\u0159e\u010dt\u011bte si tak\u00e9 n\u00e1\u0161 \u010dl\u00e1nek: <a href=\"https:\/\/www.marketingminer.com\/cs\/blog\/analyza-ai-overviews-v-cesku\">Anal\u00fdza AI Overviews v \u010cesku: Kdo p\u0159ich\u00e1z\u00ed o n\u00e1v\u0161t\u011bvnost a kdo vyhr\u00e1v\u00e1 v SERPu?<\/a>            <\/div>\n        <\/div>\n        <\/div>\n\n\n<h2>Jak hromadn\u011b zkontrolovat v\u00fdskyt AI Overviews<\/h2>\n\n\n\n<p>V Marketing Mineru m\u016f\u017eete pomoc\u00ed <strong>Report\u016f<\/strong> jednodu\u0161e prov\u00e9st hromadn\u00e9 m\u011b\u0159en\u00ed v\u00fdskytu AI Overviews. Tato funkce je dostupn\u00e1 pro v\u0161echny u\u017eivatele s libovoln\u00fdm placen\u00fdm tarifem, zpracov\u00e1n\u00ed jednoho kl\u00ed\u010dov\u00e9ho slova stoj\u00ed <strong>100 kredit\u016f<\/strong>. Postup krok za krokem najdete n\u00ed\u017ee.<\/p>\n\n\n\n<h3>Volba Mineru<\/h3>\n\n\n\n<p>Nejprve vpravo naho\u0159e klikn\u011bte na tla\u010d\u00edtko <a href=\"https:\/\/www.marketingminer.com\/cs\/wizard\"><strong>Vytvo\u0159it report<\/strong><\/a> &gt; vyberte <strong>AI Overviews<\/strong> &gt; vpravo naho\u0159e <strong>zvolte trh<\/strong>, pro kter\u00fd chcete data z\u00edskat &gt; klikn\u011bte na <strong>Dal\u0161\u00ed krok<\/strong>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"263\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2025\/10\/AI-overviews-1-1024x263.png\" alt=\"\" class=\"wp-image-11456\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2025\/10\/AI-overviews-1-1024x263.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2025\/10\/AI-overviews-1-300x77.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2025\/10\/AI-overviews-1-768x197.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2025\/10\/AI-overviews-1-1536x395.png 1536w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2025\/10\/AI-overviews-1-2048x526.png 2048w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2025\/10\/AI-overviews-1-150x39.png 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3>Import a zpracov\u00e1n\u00ed vstupn\u00edch dat<\/h3>\n\n\n\n<p>Nyn\u00ed vlo\u017ete seznam kl\u00ed\u010dov\u00fdch slov, u kter\u00fdch chcete ov\u011b\u0159it v\u00fdskyt AI Overviews &gt; zvolte <strong>Importovat data<\/strong>.<\/p>\n\n\n\n<p><em>Vstupn\u00ed data m\u016f\u017eete vlo\u017eit bu\u010f manu\u00e1ln\u011b, importovat ze souboru, nahr\u00e1t URL nebo importovat z extern\u00edch n\u00e1stroj\u016f (nap\u0159. z Google Search Console).<\/em><\/p>\n\n\n\n<figure class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery has-nested-images columns-default is-cropped\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"387\" data-id=\"11461\"  src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2025\/10\/AI-overviews-2-1024x387.png\" alt=\"\" class=\"wp-image-11461\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2025\/10\/AI-overviews-2-1024x387.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2025\/10\/AI-overviews-2-300x114.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2025\/10\/AI-overviews-2-768x291.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2025\/10\/AI-overviews-2-1536x581.png 1536w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2025\/10\/AI-overviews-2-2048x775.png 2048w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2025\/10\/AI-overviews-2-150x57.png 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>N\u00e1sledn\u011b prob\u011bhne kontrola dat, kter\u00e1 v\u00e1m uk\u00e1\u017ee po\u010det naimportovan\u00fdch kl\u00ed\u010dov\u00fdch slov a kolik kredit\u016f bude zpracov\u00e1n\u00ed reportu st\u00e1t (zpracov\u00e1n\u00ed jednoho kl\u00ed\u010dov\u00e9ho slova stoj\u00ed <strong>100 kredit\u016f<\/strong>). Pot\u00e9 zvolte <strong>Zpracovat data<\/strong>.<\/p>\n\n\n\n<figure class=\"is-layout-flex wp-block-gallery-3 wp-block-gallery has-nested-images columns-default is-cropped\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"488\" data-id=\"11466\"  src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2025\/10\/AI-overviews-3-1024x488.png\" alt=\"\" class=\"wp-image-11466\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2025\/10\/AI-overviews-3-1024x488.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2025\/10\/AI-overviews-3-300x143.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2025\/10\/AI-overviews-3-768x366.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2025\/10\/AI-overviews-3-1536x732.png 1536w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2025\/10\/AI-overviews-3-2048x975.png 2048w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2025\/10\/AI-overviews-3-150x71.png 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2>Zpracovan\u00fd report<\/h2>\n\n\n\n<div class=\"center1\"><a href=\"https:\/\/www.marketingminer.com\/cs\/report\/effe9710c0b2ee0856d5c4f953d884f4740d91aa360cf9a879f7dddd9e22266f\/visualize\/miner.keyword.ai_overviews\" target=\"_blank\" rel=\"noopener noreferrer\"><button class=\"test\">\ud83d\udcca Zobrazit uk\u00e1zkov\u00fd v\u00fdstupn\u00ed report<\/button><\/a><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Po zpracov\u00e1n\u00ed dat z\u00edsk\u00e1te n\u00e1sleduj\u00edc\u00ed v\u00fdstup:<\/p>\n\n\n\n<ul>\n<li><strong>Kol\u00e1\u010dov\u00fd graf <\/strong>s \u010detnost\u00ed v\u00fdskytu AI Overviews (na kolik kl\u00ed\u010dov\u00fdch slov se AI p\u0159ehledy zobrazuj\u00ed).<\/li>\n\n\n\n<li><strong>Tabulku nejviditeln\u011bj\u0161\u00edch dom\u00e9n<\/strong> (weby, kter\u00e9 se zobrazuj\u00ed jako zdroje ve v\u00fdstupech AI Overviews).<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>Pod vizualizacemi najdete podrobn\u00fd p\u0159ehled dat s t\u011bmito sloupci:<\/p>\n\n\n\n<ul>\n<li><strong>Input<\/strong> \u2013 zadan\u00e9 kl\u00ed\u010dov\u00e9 slovo<\/li>\n\n\n\n<li><strong>Position<\/strong> \u2013 pozice URL ve v\u00fdstupu AI Overview<\/li>\n\n\n\n<li><strong>Domain<\/strong> \u2013 dom\u00e9na, kter\u00e1 se ve v\u00fdstupu AI Overviews zobrazila<\/li>\n\n\n\n<li><strong>URL<\/strong> \u2013 konkr\u00e9tn\u00ed URL adresa zobrazen\u00e1 ve v\u00fdstupu AI Overviews<\/li>\n\n\n\n<li><strong>Title<\/strong> \u2013 titulek, kter\u00fd se zobrazil v AI Overviews<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"549\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2025\/10\/AI-overviews-4-1024x549.png\" alt=\"\" class=\"wp-image-11471\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2025\/10\/AI-overviews-4-1024x549.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2025\/10\/AI-overviews-4-300x161.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2025\/10\/AI-overviews-4-768x411.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2025\/10\/AI-overviews-4-1536x823.png 1536w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2025\/10\/AI-overviews-4-2048x1097.png 2048w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2025\/10\/AI-overviews-4-150x80.png 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3>Export dat<\/h3>\n\n\n\n<p>Tla\u010d\u00edtkem <strong>Export<\/strong> v lev\u00e9m horn\u00edm rohu si m\u016f\u017eete report st\u00e1hnout do <strong>Excelu<\/strong>, <strong>Google Sheets<\/strong> nebo<strong> Looker Studio<\/strong>. Pokro\u010dil\u00e1 <strong>filtrace dat <\/strong>v\u00e1m umo\u017en\u00ed rychle z\u00fa\u017eit v\u00fdsledky podle va\u0161ich pot\u0159eb a l\u00e9pe se tak orientovat ve velk\u00fdch datov\u00fdch sad\u00e1ch. Vyfiltrovan\u00e9 v\u00fdstupy m\u016f\u017eete pot\u00e9 st\u00e1hnout do <strong>CSV<\/strong> p\u0159es tla\u010d\u00edtko <strong>Export<\/strong> vpravo nad tabulkou.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"608\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2025\/10\/AI-overviews-5-1024x608.png\" alt=\"\" class=\"wp-image-11476\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2025\/10\/AI-overviews-5-1024x608.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2025\/10\/AI-overviews-5-300x178.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2025\/10\/AI-overviews-5-768x456.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2025\/10\/AI-overviews-5-1536x912.png 1536w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2025\/10\/AI-overviews-5-2048x1216.png 2048w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2025\/10\/AI-overviews-5-150x89.png 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2>Tipy, jak efektivn\u011b vyu\u017e\u00edt AI Overviews m\u011b\u0159en\u00ed<\/h2>\n\n\n\n<p>Pokud chcete zv\u00fd\u0161it \u0161anci, \u017ee se v\u00e1\u0161 web objev\u00ed v AI Overviews, m\u00e1me pro v\u00e1s n\u011bkolik tip\u016f, na co se zam\u011b\u0159it.<\/p>\n\n\n\n<h3>1. Nahra\u010fte zahrani\u010dn\u00ed zdroje lok\u00e1ln\u00edm obsahem<\/h3>\n\n\n\n<p>AI Overviews \u010dasto cituje zahrani\u010dn\u00ed str\u00e1nky. Pokud vytvo\u0159\u00edte kvalitn\u00ed lok\u00e1ln\u00ed texty (nap\u0159. \u010desk\u00e9 \u010dl\u00e1nky, n\u00e1vody), m\u00e1te v\u011bt\u0161\u00ed \u0161anci, \u017ee Google v\u00e1\u0161 web up\u0159ednostn\u00ed pro dotazy v \u010de\u0161tin\u011b. Jak na to?&nbsp;<\/p>\n\n\n\n<p>V Marketing Mineru zvolte <strong>Vytvo\u0159it report<\/strong> &gt; <strong>AI Overviews<\/strong> &gt; <strong>Import dat z extern\u00edch n\u00e1stroj\u016f<\/strong> &gt; <strong>GSC<\/strong> &gt; <strong>Importovat data<\/strong>. Po dokon\u010den\u00ed reportu <strong>st\u00e1hn\u011bte v\u00fdstup do Excelu<\/strong>.<br><br>V souboru pot\u00e9 m\u016f\u017eete manu\u00e1ln\u011b <strong>vyfiltrovat v URL zahrani\u010dn\u00ed locale<\/strong> (pokud tedy optimalizujete \u010desk\u00fd web, tak si vyfiltrujte, jestli se v URL nach\u00e1z\u00ed \/en\/, \/sk\/ apod.).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"431\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2025\/10\/AI-overviews-6-1024x431.png\" alt=\"\" class=\"wp-image-11481\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2025\/10\/AI-overviews-6-1024x431.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2025\/10\/AI-overviews-6-300x126.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2025\/10\/AI-overviews-6-768x323.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2025\/10\/AI-overviews-6-150x63.png 150w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2025\/10\/AI-overviews-6.png 1518w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Nebo m\u016f\u017eete vyu\u017e\u00edt <a href=\"https:\/\/pastebin.com\/h2Z9KqUU\">Python script lang-detect.py<\/a>, kter\u00fd na z\u00e1klad\u011b titulku nebo URL p\u0159id\u00e1 do souboru dal\u0161\u00ed sloupec <strong>Language<\/strong>. Z\u00edsk\u00e1te tak informaci v jak\u00e9m jazyce je konkr\u00e9tn\u00ed zdroj. Pot\u00e9 si vyfiltrujte v\u0161echny ostatn\u00ed jazyky krom\u011b va\u0161eho a tyto zdroje se m\u016f\u017eete pokusit nahradit.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"489\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2025\/10\/AI-overviews-7-1024x489.png\" alt=\"\" class=\"wp-image-11486\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2025\/10\/AI-overviews-7-1024x489.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2025\/10\/AI-overviews-7-300x143.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2025\/10\/AI-overviews-7-768x367.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2025\/10\/AI-overviews-7-150x72.png 150w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2025\/10\/AI-overviews-7.png 1380w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3>2. Barnacle SEO v AI Overviews<\/h3>\n\n\n\n<p>Pokud se pohybujete v n\u00e1ro\u010dn\u00e9m segmentu, kde je velmi t\u011b\u017ek\u00e9 se um\u00edstit do top 10 v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed, sna\u017ete se z\u00edskat odkaz \/ zm\u00ednku z web\u016f, kter\u00e9 se zde zobrazuj\u00ed. Jak na to?V Marketing Mineru zvolte <strong>Vytvo\u0159it report<\/strong> &gt; <strong>AI Overviews<\/strong> &gt; do vstupu <strong>vlo\u017ete kl\u00ed\u010dov\u00e1 slova<\/strong>, kter\u00e1 jsou pro v\u00e1s d\u016fle\u017eit\u00e1 &gt; <strong>Importovat data<\/strong>. V\u00fdsledn\u00fd report v\u00e1m zobraz\u00ed weby, kter\u00e9 se na va\u0161e d\u016fle\u017eit\u00e1 kl\u00ed\u010dov\u00e1 slova zobrazuj\u00ed v AI Overviews (na t\u011bchto webech se pokuste z\u00edskat odkaz \/ zm\u00ednku).<\/p>\n\n\n\n<figure class=\"is-layout-flex wp-block-gallery-5 wp-block-gallery has-nested-images columns-default is-cropped\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"515\" data-id=\"11491\"  src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2025\/10\/AI-overviews-8-1024x515.png\" alt=\"\" class=\"wp-image-11491\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2025\/10\/AI-overviews-8-1024x515.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2025\/10\/AI-overviews-8-300x151.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2025\/10\/AI-overviews-8-768x386.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2025\/10\/AI-overviews-8-150x75.png 150w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2025\/10\/AI-overviews-8.png 1261w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<h3>3. AI Overviews Content GAP anal\u00fdza<\/h3>\n\n\n\n<p>Zjist\u011bte, na kter\u00e1 kl\u00ed\u010dov\u00e1 slova se v AIO zobrazuj\u00ed va\u0161i konkurenti, ale vy ne.<br><br><strong>Vytvo\u0159te report<\/strong> v Marketing Mineru &gt; <strong>AI Overviews<\/strong> &gt; vlo\u017ete<strong> kl\u00ed\u010dov\u00e1 slova<\/strong> &gt; <strong>Importovat data<\/strong>. Ve v\u00fdsledn\u00e9m reportu si vyfiltrujte <strong>kl\u00ed\u010dov\u00e1 slova, na kter\u00e1<\/strong> <strong>se<\/strong> v AI Overviews <strong>zobrazuj\u00ed konkurenti a vy ne<\/strong>.<br><br>Projd\u011bte si tyto URL, pokuste se pochopit obsah a rozkl\u00ed\u010dovat, pro\u010d Google vybral jako zdroj pr\u00e1v\u011b tyto str\u00e1nky. Z\u00e1rove\u0148 se pod\u00edvejte tak\u00e9 na v\u00fdstup AIO, co pova\u017euje vyhled\u00e1va\u010d za d\u016fle\u017eit\u00e9 informace p\u0159i generov\u00e1n\u00ed dan\u00e9 odpov\u011bdi. Tyto informace se pot\u00e9 sna\u017ete pokr\u00fdt v nejen v r\u00e1mci va\u0161eho webu nap\u0159. formou \u010dl\u00e1nku (ide\u00e1ln\u011b s unik\u00e1tn\u00edmi daty), ale i na autoritativn\u00edch extern\u00edch webech (vytapetov\u00e1n\u00ed AIO). C\u00edlem je, aby AIO citovaly v\u00e1\u0161 obsah a nahradili jste takto konkurenta.<\/p>\n\n\n\n<h3>4. Nahra\u010fte zdroje vracej\u00edc\u00ed 404 v AI Overviews<\/h3>\n\n\n\n<p>Odhalte zdroje v AI Overviews, kter\u00e9 vracej\u00ed stavov\u00fd k\u00f3d 404 a nahra\u010fte je. Nezapome\u0148te, \u017ee je pot\u0159eba reagovat rychle, proto\u017ee Google v citac\u00edch nenech\u00e1v\u00e1 tyto str\u00e1nky p\u0159\u00edli\u0161 dlouho a nahrazuje je. Jak na to?<\/p>\n\n\n\n<p><strong>Vytvo\u0159te report<\/strong> v Marketing Mineru &gt; <strong>AI Overviews<\/strong> &gt; vlo\u017ete<strong> kl\u00ed\u010dov\u00e1 slova<\/strong> &gt; <strong>Importovat data<\/strong>. Z v\u00fdsledn\u00e9ho reportu zkop\u00edrujte URL adresy zdroj\u016f.&nbsp;<\/p>\n\n\n\n<p>Vlo\u017ete tyto URL do Mineru <a href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/kontrola-stavovych-kodu-a-presmerovani\/\">Stavov\u00fd k\u00f3d<\/a>. V souboru si vyfiltrujte zdroje, kter\u00e9 se v odpov\u011bd\u00edch AI Overviews vracej\u00ed jako 404. Pot\u00e9 vypublikujte \u010dl\u00e1nek na dan\u00e9 t\u00e9ma a sna\u017ete se st\u00e1vaj\u00edc\u00ed nefunk\u010dn\u00ed zdroj nahradit. Pro inspiraci a odhalen\u00ed obsahu, kter\u00fd byl na p\u016fvodn\u00ed URL adrese, m\u016f\u017eete vyu\u017e\u00edt <a href=\"https:\/\/web.archive.org\/\">WebArchive<\/a>.<\/p>\n\n\n\n<h3>5. AI Overviews checklist<\/h3>\n\n\n\n<p><strong>Chcete zv\u00fd\u0161it \u0161anci, \u017ee se v\u00e1\u0161 web objev\u00ed v AI Overviews?<\/strong> P\u0159ipravili jsme pro v\u00e1s praktick\u00fd <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1KAeSrc4CjYyBa9TSvHPM-y9krVvBScrT-fn2xQfG3M4\/edit?gid=955706956#gid=955706956\"><strong>AI Overviews checklist<\/strong><\/a>, kter\u00fd v\u00e1s krok za krokem provede t\u00edm, na co se p\u0159i optimalizaci obsahu zam\u011b\u0159it.<\/p>\n\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-tip\">\n            <div class=\"mkb-tip__icon\">\n                <i class=\"fa fa-lg fa-lightbulb-o\"><\/i>\n            <\/div>\n            <div class=\"mkb-tip__content\">\n                P\u0159e\u010dt\u011bte si tak\u00e9 n\u00e1\u0161 \u010dl\u00e1nek: <a href=\"https:\/\/www.marketingminer.com\/cs\/blog\/pridali-jsme-mereni-ai-overviews\">P\u0159idali jsme m\u011b\u0159en\u00ed AI Overviews<\/a> a zjist\u011bte, <a href=\"https:\/\/www.marketingminer.com\/cs\/blog\/pridali-jsme-mereni-ai-overviews#section-3-pravidelne-mereni-pozic-v-ai-overviews-v-projektech\">jak pravideln\u011b m\u011b\u0159it AIO v projektech<\/a>.            <\/div>\n        <\/div>\n        <\/div>","protected":false},"excerpt":{"rendered":"<p>Google za&#269;al ve v&iacute;ce ne&#382; 200 zem&iacute;ch (v&#269;etn&#283; &#268;eska a Slovenska) zobrazovat ve v&yacute;sledc&iacute;ch vyhled&aacute;v&aacute;n&iacute; novou formu odpov&#283;d&iacute;, tzv. AI Overviews. Jedn&aacute; se o kr&aacute;tk&eacute; souhrny generovan&eacute; um&#283;lou inteligenc&iacute;, kter&eacute; shrnuj&iacute; odpov&#283;&#271; na u&#382;ivatelsk&yacute; dotaz p&#345;&iacute;mo ve v&yacute;sledc&iacute;ch vyhled&aacute;v&aacute;n&iacute;. D&iacute;ky tomu u&#382;ivatel &#269;asto z&iacute;sk&aacute; pot&#345;ebn&eacute; informace okam&#382;it&#283;, ani&#382; by musel kliknout na konkr&eacute;tn&iacute; web. AI &#8230; <a title=\"AI Overviews\" class=\"read-more\" href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/ai-overviews\/\" aria-label=\"V\u00edce na AI Overviews\">\u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"kbtopic":[61,37],"kbtag":[83,81,80,77],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AI Overviews - Marketing Miner Knowledge Base<\/title>\n<meta name=\"description\" content=\"Google za\u010dal ve v\u00edce ne\u017e 200 zem\u00edch (v\u010detn\u011b \u010ceska a Slovenska) zobrazovat ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed novou formu odpov\u011bd\u00ed, tzv. AI Overviews. 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