{"id":1637,"date":"2020-06-25T08:46:16","date_gmt":"2020-06-25T06:46:16","guid":{"rendered":"https:\/\/help.marketingminer.com\/?post_type=kb&#038;p=1637"},"modified":"2022-10-05T15:26:03","modified_gmt":"2022-10-05T13:26:03","slug":"seznam-rozsireni-serp-na-google","status":"publish","type":"kb","link":"https:\/\/help.marketingminer.com\/cs\/clanek\/seznam-rozsireni-serp-na-google\/","title":{"rendered":"Seznam roz\u0161\u00ed\u0159en\u00ed SERP na Google"},"content":{"rendered":"\n<p>Ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed Google se u\u017eivatel \u010dasto setk\u00e1v\u00e1 s ur\u010dit\u00fdmi typy roz\u0161\u00ed\u0159en\u00ed, kter\u00e9 mohou v\u00fdrazn\u011b ovlivnit jeho chov\u00e1n\u00ed. Nej\u010dast\u011bji se jedn\u00e1 o boxy s \u010d\u00e1st\u00ed obsahu jako odpov\u011b\u010f na u\u017eivatelsk\u00fd dotaz, mapy u loka\u010dn\u00edch dotaz\u016f \u010di carousely s obr\u00e1zky. U jednotliv\u00fdch v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed m\u016f\u017ee j\u00edt o hv\u011bzdi\u010dky, ud\u00e1losti a dal\u0161\u00ed roz\u0161\u00ed\u0159en\u00ed.<\/p>\n\n\n\n<p>Tato roz\u0161\u00ed\u0159en\u00ed rozd\u011blujeme podle jejich typu na Roz\u0161\u00ed\u0159en\u00ed SERP (knowledge graph, anwser box,&#8230;) a Roz\u0161\u00ed\u0159en\u00ed v\u00fdsledku vyhled\u00e1v\u00e1n\u00ed (hv\u011bzdi\u010dky,&#8230;). Marketing Miner tato roz\u0161\u00ed\u0159en\u00ed identifikuje v r\u00e1mci mineru SERP Analyzer a rozli\u0161uje druhy, popsan\u00e9 n\u00ed\u017ee.<\/p>\n\n\n\n<p><strong>Vyzkou\u0161ejte Marketing Miner nyn\u00ed: <\/strong><\/p>\n\n\n\n<iframe loading=\"lazy\" frameborder=\"0\" height=\"250\" src=\"https:\/\/tools.marketingminer.com\/abox\/iframe\/?theme=dark&amp;lang=cs\" width=\"100%\"><\/iframe>\n\n\n\n<h2>Roz\u0161\u00ed\u0159en\u00ed SERP<\/h2>\n\n\n\n<p>Roz\u0161\u00ed\u0159en\u00ed, s dopady na cel\u00fd SERP, net\u00fdkaj\u00edc\u00ed se vzhledu konkr\u00e9tn\u00edch v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed. Rozd\u011blujeme je na:<\/p>\n\n\n\n<p>Knowledge graph: Roz\u0161\u00ed\u0159en\u00ed, spojen\u00e1 s daty z knowledge graphu (a tedy i Wikidata)<br>Answer box: Box v horn\u00ed \u010d\u00e1sti v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed, kter\u00fd d\u00e1v\u00e1 u\u017eivateli p\u0159\u00edmou odpov\u011b\u010f na dotaz bez nutnosti p\u0159echodu na jak\u00fdkoli v\u00fdsledek vyhled\u00e1v\u00e1n\u00ed. Aktu\u00e1ln\u011b jich Marketing Miner rozli\u0161uje celkem 14 r\u016fzn\u00fdch.<br>Extra: Dal\u0161\u00ed roz\u0161\u00ed\u0159en\u00ed prvn\u00ed str\u00e1nky v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed.<\/p>\n\n\n\n<h3>KNOWLEDGE GRAPH ROZ\u0160\u00cd\u0158EN\u00cd<\/h3>\n\n\n\n<p>Knowledge panel<\/p>\n\n\n\n<p>Knowledge panel se zakl\u00e1d\u00e1 na datech z Wikidata. Objevuje se pov\u011bt\u0161inou u zn\u00e1m\u00fdch nazv\u016f a dotaz\u016f, ve kter\u00fdch Google dok\u00e1\u017ee jednozna\u010dn\u011b identifikovat entitu.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"590\" height=\"811\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/knowledge-panel-coca-cola.png\" alt=\"Knowledge panel Coca Cola\" class=\"wp-image-1536\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/knowledge-panel-coca-cola.png 590w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/knowledge-panel-coca-cola-218x300.png 218w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/><\/figure><\/div>\n\n\n\n<p><strong>P\u0159\u00edklady dotaz\u016f:<\/strong><\/p>\n\n\n\n<ul><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.google.com\/search?q=jan+amos+komensk%C3%BD&amp;hl=cs\" target=\"_blank\">Jan Amos Komensk\u00fd<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.google.com\/search?q=planeta+zem%C4%9B&amp;hl=cs\" target=\"_blank\">Planeta Zem\u011b<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.google.com\/search?q=eiffelova+v%C4%9B%C5%BE&amp;hl=cs\" target=\"_blank\">Eiffelova v\u011b\u017e<\/a><\/li><\/ul>\n\n\n\n<p><strong>Featured Snippet<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/co-je-featured-snippet-a-jak-se-do-neho-dostat\/\">Featured snippet<\/a> je box, objevuj\u00edc\u00ed se v\u011bt\u0161inou v horn\u00ed \u010d\u00e1sti v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed. Tento box obsahuje p\u0159\u00edmou odpov\u011b\u010f na dotaz u\u017eivatele s odkazem na p\u016fvodce obsahu (URL) v prav\u00e9m spodn\u00edm rohu. Nej\u010dast\u011bji se vyskytuje u dotazov\u00edch fr\u00e1z\u00ed.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"823\" height=\"231\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/featured-snippet-link-building.png\" alt=\"featured snippet uk\u00e1zka\" class=\"wp-image-1539\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/featured-snippet-link-building.png 823w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/featured-snippet-link-building-300x84.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/featured-snippet-link-building-768x216.png 768w\" sizes=\"(max-width: 823px) 100vw, 823px\" \/><\/figure><\/div>\n\n\n\n<p><strong>P\u0159\u00edklady dotaz\u016f:<\/strong><\/p>\n\n\n\n<ul><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.google.com\/search?q=co+je+linkbuilding&amp;hl=cs\" target=\"_blank\">Co je linkbuilding<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.google.com\/search?q=fyzika&amp;hl=cs\" target=\"_blank\">Fyzika<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.google.com\/search?q=obvod+kruhu&amp;oq=obvod+kruhu&amp;hl=cs\" target=\"_blank\">Obvod kruhu<\/a><\/li><\/ul>\n\n\n\n<p><strong>Carousel<\/strong><\/p>\n\n\n\n<p>Carousel se objevuje ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed pouze v ojedin\u011bl\u00fdch p\u0159\u00edpadech. Jeho vliv na vzhled vyhled\u00e1v\u00e1n\u00ed je ale v\u00fdznamn\u00fd, jeliko\u017e p\u0159ekr\u00fdv\u00e1 celou vrchn\u00ed \u010d\u00e1st v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed. V CZ trhu se vyskytuje t\u00e9m\u011b\u0159 v\u00fdhradn\u011b pouze u dotaz\u016f ohledn\u011b film\u016f \u010di kin.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"432\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/carousel-defin\u00edcia-1024x432.png\" alt=\"Carousel definice\" class=\"wp-image-1542\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/carousel-defin\u00edcia-1024x432.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/carousel-defin\u00edcia-300x126.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/carousel-defin\u00edcia-768x324.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/carousel-defin\u00edcia.png 1260w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>P\u0159\u00edklady dotaz\u016f:<\/strong><\/p>\n\n\n\n<ul><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.google.com\/search?q=kino+olympia&amp;oq=kino+olympia&amp;hl=cs\" target=\"_blank\">Kino Olympia<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.google.com\/search?q=palace+cinemas+brno&amp;hl=cs\" target=\"_blank\">Palace Cinemas Brno<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.google.com\/search?q=st%C3%A1ty+usa&amp;oq=st%C3%A1ty+usa&amp;hl=cs\" target=\"_blank\">St\u00e1ty USA<\/a><\/li><\/ul>\n\n\n\n<h3>ANSWER BOXY<\/h3>\n\n\n\n<p><strong>Currency Conversion (P\u0159evod kurzu)<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"999\" height=\"378\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/currency-conversion-SERP-roz\u0161\u00edrenie.png\" alt=\"Currency conversion SERP roz\u0161\u00ed\u0159en\u00ed\" class=\"wp-image-1545\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/currency-conversion-SERP-roz\u0161\u00edrenie.png 999w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/currency-conversion-SERP-roz\u0161\u00edrenie-300x114.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/currency-conversion-SERP-roz\u0161\u00edrenie-768x291.png 768w\" sizes=\"(max-width: 999px) 100vw, 999px\" \/><\/figure>\n\n\n\n<p><strong>P\u0159\u00edklady dotaz\u016f:<\/strong><\/p>\n\n\n\n<ul><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.google.com\/search?q=americk%C3%BD+dolar&amp;oq=americk%C3%BD+dolar&amp;hl=cs\" target=\"_blank\">Americk\u00fd dolar<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.google.com\/search?q=60+usd+to+czk&amp;hl=cs\" target=\"_blank\">60 usd to czk<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.google.com\/search?q=euro+na+koruny&amp;oq=euro+na+koruny&amp;hl=cs\" target=\"_blank\">Euro na koruny<\/a><\/li><\/ul>\n\n\n\n<p><strong>Dictionary (Slovn\u00edk)<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"822\" height=\"305\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/dictionary-slovn\u00edk-roz\u0161\u00edrenie.png\" alt=\"Dictionary (slovn\u00edk) roz\u0161\u00ed\u0159en\u00ed\" class=\"wp-image-1548\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/dictionary-slovn\u00edk-roz\u0161\u00edrenie.png 822w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/dictionary-slovn\u00edk-roz\u0161\u00edrenie-300x111.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/dictionary-slovn\u00edk-roz\u0161\u00edrenie-768x285.png 768w\" sizes=\"(max-width: 822px) 100vw, 822px\" \/><\/figure>\n\n\n\n<p><strong>P\u0159\u00edklady dotaz\u016f:<\/strong><\/p>\n\n\n\n<ul><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.google.com\/search?q=googol&amp;oq=googol&amp;hl=en\" target=\"_blank\">Googol<\/a><\/li><\/ul>\n\n\n\n<p><strong>Disambiguation (Rozcestn\u00edk)<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"583\" height=\"407\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/Disambiguation-Rozcestn\u00edk.png\" alt=\"Disambiguation (Rozcestn\u00edk)\" class=\"wp-image-1551\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/Disambiguation-Rozcestn\u00edk.png 583w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/Disambiguation-Rozcestn\u00edk-300x209.png 300w\" sizes=\"(max-width: 583px) 100vw, 583px\" \/><\/figure><\/div>\n\n\n\n<p><strong>Flights (Lety)<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"818\" height=\"423\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/flights-serp-roz\u0161\u00edrenie.png\" alt=\"Flights serp roz\u0161\u00ed\u0159en\u00ed\" class=\"wp-image-1554\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/flights-serp-roz\u0161\u00edrenie.png 818w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/flights-serp-roz\u0161\u00edrenie-300x155.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/flights-serp-roz\u0161\u00edrenie-768x397.png 768w\" sizes=\"(max-width: 818px) 100vw, 818px\" \/><\/figure><\/div>\n\n\n\n<p><strong>P\u0159\u00edklady dotaz\u016f:<\/strong><\/p>\n\n\n\n<ul><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.google.com\/search?q=palec+cm&amp;oq=palec+cm&amp;hl=cs\" target=\"_blank\">Palec cm<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.google.com\/search?q=kolik+je+1+km%20na%20m&amp;hl=cs\" target=\"_blank\">Kolik je 1 km na m<\/a><\/li><\/ul>\n\n\n\n<p><strong>P\u0159\u00edklady dotaz\u016f:<\/strong><\/p>\n\n\n\n<ul><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.google.com\/search?q=lety+z+prahy+do+kuala+lumpur&amp;oq=lety+z+prahy+do+kuala+lumpur&amp;hl=cs\" target=\"_blank\">Lety z Prahy do Kuala Lumpur<\/a><\/li><\/ul>\n\n\n\n<p><strong>General Converter (P\u0159evod jednotek)<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"982\" height=\"366\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/general-converter-roz\u0161\u00edrenie.png\" alt=\"General converter roz\u0161\u00ed\u0159en\u00ed\" class=\"wp-image-1557\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/general-converter-roz\u0161\u00edrenie.png 982w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/general-converter-roz\u0161\u00edrenie-300x112.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/general-converter-roz\u0161\u00edrenie-768x286.png 768w\" sizes=\"(max-width: 982px) 100vw, 982px\" \/><\/figure>\n\n\n\n<p><strong>Info<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"583\" height=\"183\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/info-serp-roz\u0161\u00edrenie.png\" alt=\"info SERP roz\u0161\u00edrenie uk\u00e1\u017eka - defin\u00edcia\" class=\"wp-image-1560\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/info-serp-roz\u0161\u00edrenie.png 583w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/info-serp-roz\u0161\u00edrenie-300x94.png 300w\" sizes=\"(max-width: 583px) 100vw, 583px\" \/><\/figure><\/div>\n\n\n\n<p><strong>Map<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"656\" height=\"702\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/mapa-serp-roz\u0161\u00edrenie-uk\u00e1\u017eka.png\" alt=\"mapa SERP roz\u0161\u00ed\u0159en\u00ed uk\u00e1zka\" class=\"wp-image-1563\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/mapa-serp-roz\u0161\u00edrenie-uk\u00e1\u017eka.png 656w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/mapa-serp-roz\u0161\u00edrenie-uk\u00e1\u017eka-280x300.png 280w\" sizes=\"(max-width: 656px) 100vw, 656px\" \/><\/figure><\/div>\n\n\n\n<p><strong>P\u0159\u00edklady dotaz\u016f:<\/strong><\/p>\n\n\n\n<ul><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.google.com\/search?q=pr%C3%A1ce+ostrava&amp;hl=cs\" target=\"_blank\">Pr\u00e1ce Ostrava<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.google.com\/search?q=doprava+praha&amp;hl=cs\" target=\"_blank\">Doprava Praha<\/a><\/li><\/ul>\n\n\n\n<p><strong>Related questions (Podobn\u00e9 dotazy)<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"822\" height=\"242\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/related-questions-roz\u0161\u00edrenie-v\u00fdsledkov-vyh\u013ead\u00e1vania.png\" alt=\"Related questions (people also ask) roz\u0161\u00ed\u0159en\u00ed v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed\" class=\"wp-image-1566\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/related-questions-roz\u0161\u00edrenie-v\u00fdsledkov-vyh\u013ead\u00e1vania.png 822w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/related-questions-roz\u0161\u00edrenie-v\u00fdsledkov-vyh\u013ead\u00e1vania-300x88.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/related-questions-roz\u0161\u00edrenie-v\u00fdsledkov-vyh\u013ead\u00e1vania-768x226.png 768w\" sizes=\"(max-width: 822px) 100vw, 822px\" \/><\/figure><\/div>\n\n\n\n<p><strong>Sports (Sportovn\u00ed p\u0159ehled)<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"820\" height=\"737\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/sports-roz\u0161\u00edrenie.png\" alt=\"Sports roz\u0161\u00ed\u0159en\u00ed\" class=\"wp-image-1569\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/sports-roz\u0161\u00edrenie.png 820w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/sports-roz\u0161\u00edrenie-300x270.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/sports-roz\u0161\u00edrenie-768x690.png 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/><\/figure>\n\n\n\n<p><strong>Stock (Akcie)<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"823\" height=\"639\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/stock-roz\u0161\u00edrenie.png\" alt=\"Stock roz\u0161\u00ed\u0159en\u00ed\" class=\"wp-image-1572\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/stock-roz\u0161\u00edrenie.png 823w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/stock-roz\u0161\u00edrenie-300x233.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/stock-roz\u0161\u00edrenie-768x596.png 768w\" sizes=\"(max-width: 823px) 100vw, 823px\" \/><\/figure>\n\n\n\n<p><strong>Translation (P\u0159eklada\u010d)<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"823\" height=\"269\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/translation-roz\u0161\u00edrenie.png\" alt=\"translation SERP roz\u0161\u00ed\u0159en\u00ed\" class=\"wp-image-1575\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/translation-roz\u0161\u00edrenie.png 823w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/translation-roz\u0161\u00edrenie-300x98.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/translation-roz\u0161\u00edrenie-768x251.png 768w\" sizes=\"(max-width: 823px) 100vw, 823px\" \/><\/figure>\n\n\n\n<p><strong>Weather (Po\u010das\u00ed)<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"825\" height=\"633\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/weather-po\u010dasie-roz\u0161\u00edrenie-google.png\" alt=\"Weather (po\u010das\u00ed) SERP roz\u0161\u00ed\u0159en\u00ed Google\" class=\"wp-image-1578\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/weather-po\u010dasie-roz\u0161\u00edrenie-google.png 825w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/weather-po\u010dasie-roz\u0161\u00edrenie-google-300x230.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/weather-po\u010dasie-roz\u0161\u00edrenie-google-768x589.png 768w\" sizes=\"(max-width: 825px) 100vw, 825px\" \/><\/figure>\n\n\n\n<p><strong>When is (Kdy je)<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"823\" height=\"178\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/when-is-roz\u0161\u00edrenie.png\" alt=\"When is roz\u0161\u00ed\u0159en\u00ed\" class=\"wp-image-1581\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/when-is-roz\u0161\u00edrenie.png 823w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/when-is-roz\u0161\u00edrenie-300x65.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/when-is-roz\u0161\u00edrenie-768x166.png 768w\" sizes=\"(max-width: 823px) 100vw, 823px\" \/><\/figure><\/div>\n\n\n\n<h3>EXTRA ROZ\u0160\u00cd\u0158EN\u00cd PRVN\u00cd STRANY<\/h3>\n\n\n\n<p><strong>AdWords Top<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"383\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/adwords-top-roz\u0161\u00edrenie-1024x383.png\" alt=\"AdWords TOP roz\u0161\u00ed\u0159en\u00ed\" class=\"wp-image-1584\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/adwords-top-roz\u0161\u00edrenie-1024x383.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/adwords-top-roz\u0161\u00edrenie-300x112.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/adwords-top-roz\u0161\u00edrenie-768x287.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/adwords-top-roz\u0161\u00edrenie.png 1091w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>AdWords Bottom<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"738\" height=\"489\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/adwords-bottom-roz\u0161\u00edrenie.png\" alt=\"AdWords bottom roz\u0161\u00ed\u0159en\u00ed\" class=\"wp-image-1587\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/adwords-bottom-roz\u0161\u00edrenie.png 738w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/adwords-bottom-roz\u0161\u00edrenie-300x199.png 300w\" sizes=\"(max-width: 738px) 100vw, 738px\" \/><\/figure>\n\n\n\n<p><strong>Images box (box s obr\u00e1zky)<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"772\" height=\"240\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/images-box-roz\u0161\u00edrenie.png\" alt=\"Images box roz\u0161\u00ed\u0159en\u00ed\" class=\"wp-image-1590\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/images-box-roz\u0161\u00edrenie.png 772w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/images-box-roz\u0161\u00edrenie-300x93.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/images-box-roz\u0161\u00edrenie-768x239.png 768w\" sizes=\"(max-width: 772px) 100vw, 772px\" \/><\/figure>\n\n\n\n<p><strong>Local pack (lok\u00e1ln\u00ed vyhled\u00e1v\u00e1n\u00ed)<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"824\" height=\"632\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/local-pack-roz\u0161\u00edrenie-vyh\u013ead\u00e1vania.png\" alt=\"Local pack roz\u0161\u00ed\u0159en\u00ed vyhled\u00e1v\u00e1n\u00ed\" class=\"wp-image-1593\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/local-pack-roz\u0161\u00edrenie-vyh\u013ead\u00e1vania.png 824w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/local-pack-roz\u0161\u00edrenie-vyh\u013ead\u00e1vania-300x230.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/local-pack-roz\u0161\u00edrenie-vyh\u013ead\u00e1vania-768x589.png 768w\" sizes=\"(max-width: 824px) 100vw, 824px\" \/><\/figure>\n\n\n\n<p><strong>News (Zpr\u00e1vy)<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"722\" height=\"350\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/news-spr\u00e1vy-roz\u0161\u00edrenie.png\" alt=\"News (zpr\u00e1vy) roz\u0161\u00ed\u0159en\u00ed\" class=\"wp-image-1596\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/news-spr\u00e1vy-roz\u0161\u00edrenie.png 722w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/news-spr\u00e1vy-roz\u0161\u00edrenie-300x145.png 300w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure>\n\n\n\n<p><strong>Related search (Souvisej\u00edc\u00ed dotazy)<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"639\" height=\"308\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/related-search-roz\u0161\u00edrenie.png\" alt=\"Related search - roz\u0161\u00ed\u0159en\u00ed\" class=\"wp-image-1599\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/related-search-roz\u0161\u00edrenie.png 639w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/related-search-roz\u0161\u00edrenie-300x145.png 300w\" sizes=\"(max-width: 639px) 100vw, 639px\" \/><\/figure><\/div>\n\n\n\n<h2>Roz\u0161\u00ed\u0159en\u00ed v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed<\/h2>\n\n\n\n<p>Roz\u0161\u00ed\u0159en\u00ed, t\u00fdkaj\u00edc\u00ed se vzhledu jednotliv\u00fdch v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed.<\/p>\n\n\n\n<p><strong>Breadcrumbs (Drobe\u010dkov\u00e1 navigace)<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"742\" height=\"104\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/readcrumbs-roz\u0161\u00edrenie.png\" alt=\"Breadcrumbs roz\u0161\u00ed\u0159en\u00ed\" class=\"wp-image-1602\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/readcrumbs-roz\u0161\u00edrenie.png 742w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/readcrumbs-roz\u0161\u00edrenie-300x42.png 300w\" sizes=\"(max-width: 742px) 100vw, 742px\" \/><\/figure>\n\n\n\n<p><strong>Events (Ud\u00e1losti)<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"684\" height=\"180\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/events-roz\u0161\u00edrenie.png\" alt=\"Events roz\u0161\u00ed\u0159en\u00ed ud\u00e1losti\" class=\"wp-image-1605\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/events-roz\u0161\u00edrenie.png 684w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/events-roz\u0161\u00edrenie-300x79.png 300w\" sizes=\"(max-width: 684px) 100vw, 684px\" \/><\/figure><\/div>\n\n\n\n<p><strong>HTTPS<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"778\" height=\"230\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/https-roz\u0161\u00edrenie.png\" alt=\"https roz\u0161\u00ed\u0159en\u00ed\" class=\"wp-image-1608\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/https-roz\u0161\u00edrenie.png 778w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/https-roz\u0161\u00edrenie-300x89.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/https-roz\u0161\u00edrenie-768x227.png 768w\" sizes=\"(max-width: 778px) 100vw, 778px\" \/><\/figure>\n\n\n\n<p><strong>Image Thumbnail (Obr\u00e1zek)<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"737\" height=\"137\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/image-thumbnail-roz\u0161\u00edrenie.png\" alt=\"Image thumbnail roz\u0161\u00ed\u0159en\u00ed obr\u00e1zek\" class=\"wp-image-1611\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/image-thumbnail-roz\u0161\u00edrenie.png 737w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/image-thumbnail-roz\u0161\u00edrenie-300x56.png 300w\" sizes=\"(max-width: 737px) 100vw, 737px\" \/><\/figure>\n\n\n\n<p><strong>Notable online (V\u00fdznamn\u00fd brand)<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"761\" height=\"385\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/notable-online-roz\u0161\u00edrenie.png\" alt=\"Notable online roz\u0161\u00ed\u0159en\u00ed vyhled\u00e1v\u00e1n\u00ed Google\" class=\"wp-image-1614\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/notable-online-roz\u0161\u00edrenie.png 761w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/notable-online-roz\u0161\u00edrenie-300x152.png 300w\" sizes=\"(max-width: 761px) 100vw, 761px\" \/><\/figure>\n\n\n\n<p><strong>Reviews\/Stars (Hv\u011bzdi\u010dky)<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"749\" height=\"131\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/reviews-hviezdi\u010dky-SERP-roz\u0161\u00edrenie-uk\u00e1\u017eka.png\" alt=\"Reviews\/Stars (Hv\u011bzdi\u010dky) - uk\u00e1zka roz\u0161\u00ed\u0159en\u00ed\" class=\"wp-image-1617\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/reviews-hviezdi\u010dky-SERP-roz\u0161\u00edrenie-uk\u00e1\u017eka.png 749w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/reviews-hviezdi\u010dky-SERP-roz\u0161\u00edrenie-uk\u00e1\u017eka-300x52.png 300w\" sizes=\"(max-width: 749px) 100vw, 749px\" \/><\/figure>\n\n\n\n<p><strong>Search Box (Vyhled\u00e1vac\u00ed box)<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"765\" height=\"434\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/vyh\u013ead\u00e1vac\u00ed-box-roz\u0161\u00edrenie.png\" alt=\"Search Box (Vyhled\u00e1vac\u00ed box)\" class=\"wp-image-1620\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/vyh\u013ead\u00e1vac\u00ed-box-roz\u0161\u00edrenie.png 765w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/vyh\u013ead\u00e1vac\u00ed-box-roz\u0161\u00edrenie-300x170.png 300w\" sizes=\"(max-width: 765px) 100vw, 765px\" \/><\/figure>\n\n\n\n<p><strong>SiteLinks<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"754\" height=\"227\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/sitelinks-roz\u0161\u00edrenie.png\" alt=\"Sitelinks roz\u0161\u00ed\u0159en\u00ed\" class=\"wp-image-1623\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/sitelinks-roz\u0161\u00edrenie.png 754w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/sitelinks-roz\u0161\u00edrenie-300x90.png 300w\" sizes=\"(max-width: 754px) 100vw, 754px\" \/><\/figure>\n\n\n\n<p><strong>Twitter<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"825\" height=\"200\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/twitter-roz\u0161\u00edrenie.png\" alt=\"Twitter roz\u0161\u00edrenie\" class=\"wp-image-1626\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/twitter-roz\u0161\u00edrenie.png 825w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/twitter-roz\u0161\u00edrenie-300x73.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/twitter-roz\u0161\u00edrenie-768x186.png 768w\" sizes=\"(max-width: 825px) 100vw, 825px\" \/><\/figure>\n\n\n\n<p><strong>Video Thumbnail (Obr\u00e1zek z videa)<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"763\" height=\"128\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/video-thumbnail.png\" alt=\"Video thumbnail\" class=\"wp-image-1629\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/video-thumbnail.png 763w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/video-thumbnail-300x50.png 300w\" sizes=\"(max-width: 763px) 100vw, 763px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Ve v&yacute;sledc&iacute;ch vyhled&aacute;v&aacute;n&iacute; Google se u&#382;ivatel &#269;asto setk&aacute;v&aacute; s ur&#269;it&yacute;mi typy roz&scaron;&iacute;&#345;en&iacute;, kter&eacute; mohou v&yacute;razn&#283; ovlivnit jeho chov&aacute;n&iacute;. Nej&#269;ast&#283;ji se jedn&aacute; o boxy s &#269;&aacute;st&iacute; obsahu jako odpov&#283;&#271; na u&#382;ivatelsk&yacute; dotaz, mapy u loka&#269;n&iacute;ch dotaz&#367; &#269;i carousely s obr&aacute;zky. U jednotliv&yacute;ch v&yacute;sledk&#367; vyhled&aacute;v&aacute;n&iacute; m&#367;&#382;e j&iacute;t o hv&#283;zdi&#269;ky, ud&aacute;losti a dal&scaron;&iacute; roz&scaron;&iacute;&#345;en&iacute;. Tato roz&scaron;&iacute;&#345;en&iacute; rozd&#283;lujeme podle &#8230; <a title=\"Seznam roz\u0161\u00ed\u0159en\u00ed SERP na Google\" class=\"read-more\" href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/seznam-rozsireni-serp-na-google\/\" aria-label=\"V\u00edce na Seznam roz\u0161\u00ed\u0159en\u00ed SERP na Google\">\u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"kbtopic":[39],"kbtag":[80,78,77],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Seznam roz\u0161\u00ed\u0159en\u00ed SERP na Google - Marketing Miner Knowledge Base<\/title>\n<meta name=\"description\" content=\"Ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed Google se u\u017eivatel \u010dasto setk\u00e1v\u00e1 s ur\u010dit\u00fdmi typy roz\u0161\u00ed\u0159en\u00ed, kter\u00e9 mohou v\u00fdrazn\u011b ovlivnit jeho chov\u00e1n\u00ed. 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