{"id":1640,"date":"2020-06-24T16:57:32","date_gmt":"2020-06-24T14:57:32","guid":{"rendered":"https:\/\/help.marketingminer.com\/?post_type=kb&#038;p=1640"},"modified":"2022-10-05T15:26:16","modified_gmt":"2022-10-05T13:26:16","slug":"co-je-serp-visibility","status":"publish","type":"kb","link":"https:\/\/help.marketingminer.com\/cs\/clanek\/co-je-serp-visibility\/","title":{"rendered":"Co je SERP visibility"},"content":{"rendered":"\n<p>Pozice ve vyhled\u00e1va\u010d\u00edch jsou jedna v\u011bc, ale jak si udr\u017eovat p\u0159ehled nad jejich v\u00fdvojem, kdy\u017e jich m\u00e1te stovky nebo tis\u00edce? V takov\u00e9m p\u0159\u00edpad\u011b v\u00e1m ani souhrnn\u00e1 zm\u011bna pozic nic ne\u0159ekne, jeliko\u017e nev\u00edte, jestli \u0161lo o propad na d\u016fle\u017eit\u00e9 dotazy s vysokou hledanost\u00ed z p\u0159edn\u00edch pozic nebo jestli \u0161lo o nehledan\u00e9 dotazy a propady z 50. na 60. pozici.<\/p>\n\n\n\n<p>P\u0159esn\u011b z toho d\u016fvodu Marketing Miner pou\u017e\u00edv\u00e1 metriku\u00a0<strong>SERP visibility<\/strong>, kter\u00e1 vyjad\u0159uje <strong>odhadovanou n\u00e1v\u0161t\u011bvnost<\/strong>, kterou mohou m\u011b\u0159en\u00e9 dotazy p\u0159in\u00e1\u0161et.<\/p>\n\n\n\n<p><strong>Vyzkou\u0161ejte Marketing Miner nyn\u00ed: <\/strong><\/p>\n\n\n\n<iframe loading=\"lazy\" frameborder=\"0\" height=\"250\" src=\"https:\/\/tools.marketingminer.com\/abox\/iframe\/?theme=dark&amp;lang=cs\" width=\"100%\"><\/iframe>\n\n\n\n<h2>Jak se po\u010d\u00edt\u00e1 SERP visibility?<\/h2>\n\n\n\n<p>Tato metrika vyjad\u0159uje odhadovanou m\u011bs\u00ed\u010dn\u00ed n\u00e1v\u0161t\u011bvnost z m\u011b\u0159en\u00fdch dotaz\u016f projektu. Vypo\u010d\u00edt\u00e1v\u00e1 se jako <strong>pom\u011br mezi hledanost\u00ed dotazu a m\u00edrou prokliku pozice<\/strong>, na kter\u00e9 se nach\u00e1z\u00ed.<\/p>\n\n\n\n<p>V\u00fdstupem u projekt\u016f je tedy metrika, kter\u00e1 reflektuje v\u00fdkyvy pozic na z\u00e1klad\u011b jejich potentci\u00e1lu. Propad z 1. na 3. pozici ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed u hledan\u00e9ho dotazu tak m\u00e1 mnohem v\u011bt\u0161\u00ed dopady na metriku SERP visibility ne\u017e propad z 50. na 53. pozici.<\/p>\n\n\n\n<h2>Jak jste vypo\u010d\u00edtali CTR pozic?<\/h2>\n\n\n\n<p>M\u00edru prokliku z jednotliv\u00fdch pozic ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed jsme odhadovali <strong>na z\u00e1klad\u011b zahrani\u010dn\u00edch pr\u016fzkum\u016f<\/strong>. Ty se sna\u017eili na z\u00e1klad\u011b dostupn\u00fdch dat odhadovat CTR pozic ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed.<\/p>\n\n\n\n<p>V\u00fdstupem je n\u00e1sleduj\u00edc\u00ed tabulka, zobrazuj\u00edc\u00ed odhadovanou m\u00edru prokliku jednotliv\u00fdch pozic ve vyhled\u00e1va\u010d\u00edch:<\/p>\n\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-tip\">\n            <div class=\"mkb-tip__icon\">\n                <i class=\"fa fa-lg fa-lightbulb-o\"><\/i>\n            <\/div>\n            <div class=\"mkb-tip__content\">\n                <a rel=\"noreferrer noopener\" href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1OLZK4aJ9TIcGuDqQf3CegPXBUK-CaPj2RR3eGWfjChE\/edit?usp=sharing\" target=\"_blank\">Tabulka pro v\u00fdpo\u010det CTR<\/a>            <\/div>\n        <\/div>\n        <\/div>\n\n\n<p>V\u00fd\u0161e uveden\u00e1 tabulka slou\u017e\u00ed pro v\u00fdpo\u010det <strong>SERP visibility score<\/strong>. Tedy v p\u0159\u00edpad\u011b, \u017ee m\u00e1 dotaz hledanost 100 a web projektu se nach\u00e1z\u00ed na prvn\u00ed pozici, p\u0159ipo\u010d\u00edt\u00e1 se SERP visibility k projektu jako:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p>100 * 0.1935 = 19.35<\/p><\/blockquote>\n\n\n\n<p>Prvn\u00ed pozice na dan\u00fd dotaz v\u00e1m tedy p\u0159inese <strong>t\u00e9m\u011b\u0159 20 n\u00e1v\u0161t\u011bv m\u011bs\u00ed\u010dn\u011b<\/strong> a p\u0159esn\u011b o toto \u010d\u00edslo se v takov\u00e9m p\u0159\u00edpad\u011b zvedne metrika SERP visibility.<\/p>\n\n\n\n<h2>Jak pou\u017e\u00edvat SERP visibility?<\/h2>\n\n\n\n<p>Tuto metriku naleznete na p\u0159ehledu projektu a vyjad\u0159uje, jak si web vede ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed. D\u00e1 se skrze ni tedy m\u011b\u0159it dopady va\u0161ich SEO aktivit bez nutnosti kontroly pozic a p\u0159\u00ednosu jednotliv\u00fdch dotaz\u016f.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pozice ve vyhled&aacute;va&#269;&iacute;ch jsou jedna v&#283;c, ale jak si udr&#382;ovat p&#345;ehled nad jejich v&yacute;vojem, kdy&#382; jich m&aacute;te stovky nebo tis&iacute;ce? V takov&eacute;m p&#345;&iacute;pad&#283; v&aacute;m ani souhrnn&aacute; zm&#283;na pozic nic ne&#345;ekne, jeliko&#382; nev&iacute;te, jestli &scaron;lo o propad na d&#367;le&#382;it&eacute; dotazy s vysokou hledanost&iacute; z p&#345;edn&iacute;ch pozic nebo jestli &scaron;lo o nehledan&eacute; dotazy a propady z 50. &#8230; <a title=\"Co je SERP visibility\" class=\"read-more\" href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/co-je-serp-visibility\/\" aria-label=\"V\u00edce na Co je SERP visibility\">\u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"kbtopic":[39],"kbtag":[80,77],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Co je SERP visibility - Marketing Miner Knowledge Base<\/title>\n<meta name=\"description\" content=\"Pozice ve vyhled\u00e1va\u010d\u00edch jsou jedna v\u011bc, ale jak si udr\u017eovat p\u0159ehled nad jejich v\u00fdvojem, kdy\u017e jich m\u00e1te stovky nebo tis\u00edce? 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