{"id":1642,"date":"2020-06-24T16:53:27","date_gmt":"2020-06-24T14:53:27","guid":{"rendered":"https:\/\/help.marketingminer.com\/?post_type=kb&#038;p=1642"},"modified":"2022-10-05T15:26:34","modified_gmt":"2022-10-05T13:26:34","slug":"co-je-crawl-budget","status":"publish","type":"kb","link":"https:\/\/help.marketingminer.com\/cs\/clanek\/co-je-crawl-budget\/","title":{"rendered":"Co je crawl budget"},"content":{"rendered":"\n<p>Crawl budget je <strong>objem URL, kter\u00e9 dok\u00e1\u017ee crawler proj\u00edt b\u011bhem ur\u010dit\u00e9ho \u010dasov\u00e9ho obdob\u00ed<\/strong>. Jeho m\u00edra je nej\u010dast\u011bji ud\u00e1v\u00e1na v po\u010dtu URL, proch\u00e1zen\u00fdch specifick\u00fdm robotem (crawlerem) za jeden den. Ud\u00e1v\u00e1 ji mnoho faktor\u016f. Mezi nejd\u016fle\u017eit\u011bj\u0161\u00edch pat\u0159\u00ed <strong>kvalita obsahu, <\/strong><a href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/kontrola-rychlosti-nacteni-stranek-a-jejich-pouzitelnosti\/\">rychlost na\u010d\u00edt\u00e1n\u00ed webu<\/a> a <strong>struktura intern\u00edho prolinkov\u00e1n\u00ed<\/strong>.<\/p>\n\n\n\n<p><strong>Vyzkou\u0161ejte Marketing Miner nyn\u00ed: <\/strong><\/p>\n\n\n\n<iframe loading=\"lazy\" frameborder=\"0\" height=\"250\" src=\"https:\/\/tools.marketingminer.com\/abox\/iframe\/?theme=dark&amp;lang=cs\" width=\"100%\"><\/iframe>\n\n\n\n<h2>Jak zjistit crawl budget webu<\/h2>\n\n\n\n<p>K identifikaci crawl budget specifick\u00fdch crawler\u016f (robot\u016f) vyhled\u00e1va\u010d\u016f se pou\u017e\u00edv\u00e1 <strong>anal\u00fdza access log\u016f<\/strong> serveru. Access log je soubor na serveru, kter\u00fd zaznamen\u00e1v\u00e1 ve\u0161ker\u00e9 po\u017eadavky, kter\u00e9 server zpracov\u00e1v\u00e1. Na v\u00fdstupu vrac\u00ed data jako:<\/p>\n\n\n\n<ul><li>User-agent&nbsp;(Pou\u017e\u00edv\u00e1 se k identifikaci po\u017eadavk\u016f robota na server)<\/li><li>IP<\/li><li>URL po\u017eadavku<\/li><li>Datum a \u010das po\u017eadavku<\/li><li>&#8230;a mnoh\u00e9 dal\u0161\u00ed<\/li><\/ul>\n\n\n\n<p>Dovoluje tak SEO specialist\u016fm \u010di komukoli jin\u00e9mu analyzovat bli\u017e\u0161\u00ed informace o po\u017eadavc\u00edch, prov\u00e1d\u011bn\u00fdch crawlery vyhled\u00e1va\u010d\u016f.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"886\" height=\"428\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/crawl-budget.png\" alt=\"Crawl budget definice\" class=\"wp-image-1529\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/crawl-budget.png 886w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/crawl-budget-300x145.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/crawl-budget-768x371.png 768w\" sizes=\"(max-width: 886px) 100vw, 886px\" \/><\/figure>\n\n\n\n<h2>Optimalizace crawl budgetu<\/h2>\n\n\n\n<p>Vyhled\u00e1va\u010de p\u0159id\u011bluj\u00ed crawl budget webu prim\u00e1rn\u011b na z\u00e1klad\u011b jeho autority (odkazov\u00e9ho portfolia) a mno\u017estv\u00ed unik\u00e1tn\u00edho\/kvalitn\u00edho obsahu, kter\u00e9 jsou schopny z\u00edskat. V r\u00e1mci pr\u016fchodu crawlera webem je t\u0159eba \u0159e\u0161it tzv. crawl waste. Crawl waste jsou dotazy, kter\u00e9 jdou na neexistuj\u00edc\u00ed str\u00e1nky \u010di str\u00e1nky kter\u00e9 necheme indexovat. V r\u00e1mci anal\u00fdzy log\u016f se nej\u010dast\u011bji objevuj\u00ed n\u00e1sleduj\u00edc\u00ed probl\u00e9my:<\/p>\n\n\n\n<ul><li>URL s chybovou odezvou<\/li><li>Neindexovateln\u00e9 str\u00e1nky<\/li><li>Str\u00e1nky s tzv. \u201cthin content\u201d<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Crawl budget je objem URL, kter&eacute; dok&aacute;&#382;e crawler proj&iacute;t b&#283;hem ur&#269;it&eacute;ho &#269;asov&eacute;ho obdob&iacute;. Jeho m&iacute;ra je nej&#269;ast&#283;ji ud&aacute;v&aacute;na v po&#269;tu URL, proch&aacute;zen&yacute;ch specifick&yacute;m robotem (crawlerem) za jeden den. Ud&aacute;v&aacute; ji mnoho faktor&#367;. Mezi nejd&#367;le&#382;it&#283;j&scaron;&iacute;ch pat&#345;&iacute; kvalita obsahu, rychlost na&#269;&iacute;t&aacute;n&iacute; webu a struktura intern&iacute;ho prolinkov&aacute;n&iacute;. Vyzkou&scaron;ejte Marketing Miner nyn&iacute;: Jak zjistit crawl budget webu K identifikaci &#8230; <a title=\"Co je crawl budget\" class=\"read-more\" href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/co-je-crawl-budget\/\" aria-label=\"V\u00edce na Co je crawl budget\">\u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"kbtopic":[39],"kbtag":[80,77],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Co je crawl budget - Marketing Miner Knowledge Base<\/title>\n<meta name=\"description\" content=\"Crawl budget je objem URL, kter\u00e9 dok\u00e1\u017ee crawler proj\u00edt b\u011bhem ur\u010dit\u00e9ho \u010dasov\u00e9ho obdob\u00ed. 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