{"id":1644,"date":"2020-06-24T16:37:51","date_gmt":"2020-06-24T14:37:51","guid":{"rendered":"https:\/\/help.marketingminer.com\/?post_type=kb&#038;p=1644"},"modified":"2022-10-05T15:26:47","modified_gmt":"2022-10-05T13:26:47","slug":"co-je-odkaz","status":"publish","type":"kb","link":"https:\/\/help.marketingminer.com\/cs\/clanek\/co-je-odkaz\/","title":{"rendered":"Co je odkaz"},"content":{"rendered":"\n<p>Odkaz je spojen\u00ed mezi sou\u010dasnou webovou str\u00e1nkou (URL) a str\u00e1nkou jinou \u2013 jedn\u00e1-li se o <strong>hypertextov\u00fd odkaz<\/strong>. V ur\u010dit\u00fdch p\u0159\u00edpadech m\u016f\u017ee b\u00fdt odkazov\u00e1no na tu str\u00e1nku (URL) ze kter\u00e9 odkaz vede (kotva, proklik\u00e1vac\u00ed hlavi\u010dka na hlavn\u00ed str\u00e1nce). V jist\u00fdch p\u0159\u00edpadech m\u016f\u017ee b\u00fdt br\u00e1n jako odkaz i pouh\u00e1 zm\u00ednka na internetu (na n\u011bco odkazuje, ale ne p\u0159\u00edslu\u0161n\u00fdm HTML tagem) Odkaz na internetu je:<\/p>\n\n\n\n<ul><li><strong>Naviga\u010dn\u00ed prvek<\/strong>\u00a0\u2013 sm\u011bruje u\u017eivatele na dal\u0161\u00ed URL<\/li><li><strong>Sign\u00e1l pro vyhled\u00e1va\u010de<\/strong>\u00a0\u2013 pos\u00edl\u00e1 link juice a t\u00edm m\u016f\u017ee ovliv\u0148ovat chov\u00e1n\u00ed ve fulltextov\u00fdch vyhled\u00e1va\u010d\u00edch. Ovliv\u0148uje jak odkazuj\u00edc\u00ed tak odkazovanou str\u00e1nku<\/li><li><strong>Sou\u010d\u00e1st\u00ed licen\u010dn\u00ed politiky<\/strong>\u00a0\u2013 pokud z n\u011bjak\u00e9ho webu vezmeme \u010d\u00e1st jeho obsahu, tak n\u011bkdy je nutn\u00e9 uv\u00e9st zdroj<\/li><li><strong>P\u0159edm\u011bt obchodov\u00e1n\u00ed<\/strong>\u00a0\u2013 kv\u016fli p\u0159edchoz\u00edm dv\u011bma bod\u016fm se s odkazy i obchoduje \u2013 jak za \u00fa\u010delem navigace n\u00e1v\u0161t\u011bvn\u00edk\u016f na konkr\u00e9tn\u00ed web, tak kv\u016fli p\u0159ed\u00e1v\u00e1n\u00ed link juice. Obchodov\u00e1n\u00ed s odkazy za \u00fa\u010delem p\u0159el\u00e9v\u00e1n\u00ed link juice je Googlem zak\u00e1zan\u00e1 technika, nicm\u00e9n\u011b se v praxi st\u00e1le pou\u017e\u00edv\u00e1.<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Vyzkou\u0161ejte Marketing Miner nyn\u00ed: <\/strong><\/p>\n\n\n\n<iframe loading=\"lazy\" frameborder=\"0\" height=\"250\" src=\"https:\/\/tools.marketingminer.com\/abox\/iframe\/?theme=dark&amp;lang=cs\" width=\"100%\"><\/iframe>\n\n\n\n<h2>Druhy odkaz\u016f<\/h2>\n\n\n\n<p>Odkazy v z\u00e1sad\u011b d\u011bl\u00edme na <strong>intern\u00ed odkaz<\/strong>, kter\u00fd odkazuje v r\u00e1mci jedn\u00e9 dom\u00e9ny a <strong>extern\u00ed odkaz<\/strong>, kter\u00fd odkazuje na jinou dom\u00e9nu, ne\u017e na kter\u00e9 je odkaz um\u00edst\u011bn.<\/p>\n\n\n\n<h2>Hypertextov\u00e9 odkazy v HTML<\/h2>\n\n\n\n<p>Hyptertextov\u00fd odkaz se tvo\u0159\u00ed pomoc\u00ed jazyka HTML. Pro odkaz se pou\u017e\u00edv\u00e1 tag &lt;a&gt;. Nejd\u016fle\u017eit\u011bj\u0161\u00ed atributy:<\/p>\n\n\n\n<ul><li><strong>href&nbsp;<\/strong>&#8211; c\u00edlov\u00e1 URL, kam je odkazov\u00e1no<\/li><li><strong>target<\/strong>&nbsp;&#8211; kde se otev\u0159e nov\u00fd odkaz (ve stejn\u00e9m okn\u011b, nebo v jin\u00e9m)<\/li><li><strong>rel<\/strong>&nbsp;&#8211; definice, zda jde o dofollow nebo nofollow odkaz<\/li><\/ul>\n\n\n\n<p>Dal\u0161\u00ed atributy jsou dostupn\u00e9 na webu&nbsp;<a href=\"https:\/\/www.jakpsatweb.cz\/html\/odkazy.html\" target=\"_blank\" rel=\"noreferrer noopener\">Jak ps\u00e1t web<\/a>.<\/p>\n\n\n\n<h2>Odkazy a SEO<\/h2>\n\n\n\n<p>V SEO hraj\u00ed odkazy z\u00e1sadn\u00ed vliv. Proces z\u00edsk\u00e1v\u00e1n\u00ed odkaz\u016f se jmenuje <a href=\"https:\/\/www.marketingminer.com\/cs\/blog\/link-building-co-to-je.html\">linkbuilding<\/a>, c\u00edlem tohoto procesu je tvorba kvalitn\u00edho <a href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/odkazovy-profil-jak-by-mel-vypadat\/\">odkazov\u00e9ho portfolia<\/a>, kter\u00e9 bude p\u0159in\u00e1\u0161et stabiln\u00ed n\u00e1v\u0161t\u011bvnost a budovat autoritu webu v o\u010d\u00edch vyhled\u00e1va\u010d\u016f. V SEO maj\u00ed vliv oba druhy odkaz\u016f \u2013 extern\u00ed i intern\u00ed. <\/p>\n\n\n\n<p>Extern\u00ed odkazy maj\u00ed, obecn\u011b \u0159e\u010deno, pro vyhled\u00e1va\u010d <strong>v\u011bt\u0161\u00ed v\u00e1hu<\/strong>, jeliko\u017e je nelze tak jednodu\u0161e ovlivnit, jako odkazy intern\u00ed. Pro vyhled\u00e1va\u010de i n\u00e1v\u0161t\u011bvn\u00edky webu jsou ov\u0161em d\u016fle\u017eit\u00e9 i intern\u00ed odkazy \u2013 intern\u00ed prolinkov\u00e1n\u00ed, kter\u00e9 sm\u011bruje jak n\u00e1v\u0161t\u011bvn\u00edky, tak p\u0159id\u00e1v\u00e1 link juice.<\/p>\n\n\n\n<p>Z hlediska SEO se rozli\u0161uj\u00ed odkazy na (do)follow a nofollow:<\/p>\n\n\n\n<ul><li><strong>(do)follow odkaz<\/strong> &#8211; odkaz, kter\u00fd sm\u011bruje n\u00e1v\u0161t\u011bvn\u00edky webu a pos\u00edl\u00e1 linkjuice na c\u00edlovou str\u00e1nku<\/li><li><strong>nofollow odkaz<\/strong> &#8211; odkaz, kter\u00fd sm\u011bruje n\u00e1v\u0161t\u011bvn\u00edky webu, ale nepos\u00edl\u00e1 linkjuice na c\u00edlovou str\u00e1nku. Nofollow s pou\u017e\u00edv\u00e1 hlavn\u011b v p\u0159\u00edpad\u011b, kdy webmaster nem\u016f\u017ee zaru\u010dit kvalitu odkazu, proto se pou\u017e\u00edv\u00e1 hlavn\u011b v diskuz\u00edch<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"605\" height=\"512\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/dofollow-a-nofollow-odkaz-defin\u00edcia.png\" alt=\"Dofollow a nofollow odkaz. Co je odkaz definice\" class=\"wp-image-1523\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/dofollow-a-nofollow-odkaz-defin\u00edcia.png 605w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/dofollow-a-nofollow-odkaz-defin\u00edcia-300x254.png 300w\" sizes=\"(max-width: 605px) 100vw, 605px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Odkaz je spojen&iacute; mezi sou&#269;asnou webovou str&aacute;nkou (URL) a str&aacute;nkou jinou &ndash; jedn&aacute;-li se o hypertextov&yacute; odkaz. V ur&#269;it&yacute;ch p&#345;&iacute;padech m&#367;&#382;e b&yacute;t odkazov&aacute;no na tu str&aacute;nku (URL) ze kter&eacute; odkaz vede (kotva, proklik&aacute;vac&iacute; hlavi&#269;ka na hlavn&iacute; str&aacute;nce). V jist&yacute;ch p&#345;&iacute;padech m&#367;&#382;e b&yacute;t br&aacute;n jako odkaz i pouh&aacute; zm&iacute;nka na internetu (na n&#283;co odkazuje, ale ne &#8230; <a title=\"Co je odkaz\" class=\"read-more\" href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/co-je-odkaz\/\" aria-label=\"V\u00edce na Co je odkaz\">\u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"kbtopic":[39],"kbtag":[81,80,79,77],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Co je odkaz - Marketing Miner Knowledge Base<\/title>\n<meta name=\"description\" content=\"Odkaz je spojen\u00ed mezi sou\u010dasnou webovou str\u00e1nkou (URL) a str\u00e1nkou jinou \u2013 jedn\u00e1-li se o hypertextov\u00fd odkaz. 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