{"id":1660,"date":"2020-06-24T16:24:48","date_gmt":"2020-06-24T14:24:48","guid":{"rendered":"https:\/\/help.marketingminer.com\/?post_type=kb&#038;p=1660"},"modified":"2022-10-05T15:27:23","modified_gmt":"2022-10-05T13:27:23","slug":"alerting","status":"publish","type":"kb","link":"https:\/\/help.marketingminer.com\/cs\/clanek\/alerting\/","title":{"rendered":"Alerting"},"content":{"rendered":"\n<p>Krom\u011b&nbsp;<a href=\"https:\/\/help.marketingminer.com\/cs\/article\/pravidelne-mereni-pozic-ve-vyhledavacich-yc9lc1\/\" target=\"_blank\" rel=\"noreferrer noopener\">pravideln\u00e9ho m\u011b\u0159en\u00ed pozic ve vyhled\u00e1va\u010d\u00edch<\/a>&nbsp;byste m\u011bli na pravideln\u00e9 b\u00e1zi kontrolovat i zm\u011bny na webu, kter\u00e9 mohou ovlivnit va\u0161i n\u00e1v\u0161t\u011bvnosti z vyhled\u00e1va\u010d\u016f a p\u0159edch\u00e1zet tak probl\u00e9m\u016fm.<\/p>\n\n\n\n<h2>Zalo\u017een\u00ed projektu<\/h2>\n\n\n\n<p>Abyste mohli za\u010d\u00edt pou\u017e\u00edvat&nbsp;<em>Alerting<\/em>, je pot\u0159eba za\u010d\u00edt zalo\u017een\u00edm projektu. V p\u0159\u00edpad\u011b, \u017ee je\u0161t\u011b nem\u00e1te vytvo\u0159en\u00fd projekt, m\u016f\u017eete si ho vytvo\u0159it kliknut\u00edm na tla\u010d\u00edtko n\u00ed\u017ee:<\/p>\n\n\n\n<div class=\"center1\"><a href=\"https:\/\/www.marketingminer.com\/cs\/project\/new\" target=\"_blank\" rel=\"noopener noreferrer\"><button class=\"test\">\ud83d\udcca Zalo\u017eit nov\u00fd projekt<\/button><\/a><\/div>\n\n\n\n<p><\/p>\n\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-tip\">\n            <div class=\"mkb-tip__icon\">\n                <i class=\"fa fa-lg fa-lightbulb-o\"><\/i>\n            <\/div>\n            <div class=\"mkb-tip__content\">\n                <strong>TIP:<\/strong> Podrobn\u00e9 informace jak krok za krokem zalo\u017eit projekt, najdete i v tomto \u010dl\u00e1nku: <a rel=\"noreferrer noopener\" href=\"https:\/\/help.marketingminer.com\/cs\/article\/zalozeni-a-nastaveni-projektu-oq1ds0\/\" target=\"_blank\">https:\/\/help.marketingminer.com\/cs\/article\/zalozeni-a-nastaveni-projektu-oq1ds0\/<\/a>            <\/div>\n        <\/div>\n        <\/div>\n\n\n<p><strong>Vyzkou\u0161ejte Marketing Miner nyn\u00ed: <\/strong><\/p>\n\n\n\n<iframe loading=\"lazy\" frameborder=\"0\" height=\"250\" src=\"https:\/\/tools.marketingminer.com\/abox\/iframe\/?theme=dark&amp;lang=cs\" width=\"100%\"><\/iframe>\n\n\n\n<h2>Jak nastavit Alerting<\/h2>\n\n\n\n<p>Po vytvo\u0159en\u00ed projektu m\u016f\u017eete v menu vlevo p\u0159ej\u00edt do \u010d\u00e1sti <strong>Alerting<\/strong>, kde je t\u0159eba nejprve zadat URL adresy, u kter\u00fdch chcete kontrolovat zm\u011bny. P\u0159ejd\u011bte tedy na tla\u010d\u00edtko <strong>Nastaven\u00ed kontrolovan\u00fdch URL<\/strong>, kam vlo\u017e\u00edte URL adresy.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"445\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/10\/nastaveni-kontrolovanych-URL-1024x445.png\" alt=\"Nastaven\u00ed kontrolovan\u00fdch URL - Alerting v Marketing Miner\" class=\"wp-image-5693\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/10\/nastaveni-kontrolovanych-URL-1024x445.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/10\/nastaveni-kontrolovanych-URL-300x131.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/10\/nastaveni-kontrolovanych-URL-768x334.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/10\/nastaveni-kontrolovanych-URL-1536x668.png 1536w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/10\/nastaveni-kontrolovanych-URL-150x65.png 150w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/10\/nastaveni-kontrolovanych-URL.png 1878w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-tip\">\n            <div class=\"mkb-tip__icon\">\n                <i class=\"fa fa-lg fa-lightbulb-o\"><\/i>\n            <\/div>\n            <div class=\"mkb-tip__content\">\n                <strong>TIP:<\/strong> Krom\u011b sv\u00fdch URL adres m\u016f\u017eete do funkce <strong>Alerting<\/strong> p\u0159idat tak\u00e9 URL adresy sv\u00fdch <strong>konkurent\u016f<\/strong> a automaticky kontrolovat, jak\u00e9 zm\u011bny na webu prov\u00e1d\u011bj\u00ed.            <\/div>\n        <\/div>\n        <\/div>\n\n\n<p>Po vlo\u017een\u00ed URL adres m\u016f\u017eete <strong>Aktivovat<\/strong>, co chcete na t\u011bchto URL adres\u00e1ch kontrolovat. M\u00e1te n\u00e1sleduj\u00edc\u00ed mo\u017enosti:<\/p>\n\n\n\n<ul><li>Zm\u011bnu <a href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/kontrola-stavovych-kodu-a-presmerovani\/\">stavov\u00e9ho k\u00f3du<\/a> URL<\/li><li>Zm\u011bnu titulku<\/li><li>Zm\u011bnu hlavn\u00edho nadpisu<\/li><li>Zm\u011bnu <a href=\"https:\/\/www.marketingminer.com\/cs\/blog\/canonical-jak-spravne-pouzivat-kanonizaci.html\">canonicalu<\/a><\/li><li>Zm\u011bnu v meta tagu robots<\/li><li>Zm\u011bnu <a href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/kontrola-amp\/\">AMP<\/a><\/li><li>Zm\u011bnu ve <a href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/kontrola-strukturovanych-dat\/\">strukturovan\u00fdch datech<\/a><\/li><li>Zm\u011bnu v <a href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/robots-txt-co-to-je-a-jak-funguje\/\">robots.txt<\/a><\/li><\/ul>\n\n\n\n<p>Kliknut\u00edm si aktivujete kontroly, o kter\u00e9 m\u00e1te z\u00e1jem. Marketing Miner je n\u00e1sledovn\u011b bude&nbsp;<strong>ka\u017ed\u00fd den&nbsp;kontrolovat<\/strong> a jakmile naraz\u00ed na n\u011bjakou zm\u011bnu, informuje v\u00e1s na notifika\u010dn\u00ed e-mail.<\/p>\n\n\n\n<h2>Vyu\u017eit\u00ed v praxi<\/h2>\n\n\n\n<ul><li>Chcete zjistit, jak\u00e9 zm\u011bny prov\u00e1d\u00ed v\u00e1\u0161 konkurent? Jednodu\u0161e zadejte URL adresy sv\u00e9ho konkurenta do Alertingu a MM za v\u00e1s zkontroluje, zda na jeho webu nedo\u0161lo ke zm\u011bn\u00e1m. Jakmile n\u011bjak\u00e9 objev\u00ed, upozorn\u00ed v\u00e1s e-mailem.<\/li><li>Alerting vyu\u017eijete p\u0159edev\u0161\u00edm v p\u0159\u00edpad\u011b, kdy na projektu pracujete s v\u011bt\u0161\u00edm t\u00fdmem a chcete b\u00fdt informov\u00e1n\u00ed o zm\u011bn\u00e1ch na webu, o kter\u00fdch ani sami nemus\u00edte v\u011bd\u011bt. P\u0159edejdete tak zdlouhav\u00e9mu ru\u010dn\u00edmu kontrolov\u00e1n\u00ed prvk\u016f na webu.<\/li><li>Zm\u011bny v robots.txt mohou m\u00edt fat\u00e1ln\u00ed n\u00e1sledky, proto je velmi d\u016fle\u017eit\u00e9 kontrolovat jak\u00e9koli zm\u011bny v tomto souboru a ujistit se, \u017ee funguj\u00ed dle o\u010dek\u00e1v\u00e1n\u00ed.<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Krom&#283;&nbsp;pravideln&eacute;ho m&#283;&#345;en&iacute; pozic ve vyhled&aacute;va&#269;&iacute;ch&nbsp;byste m&#283;li na pravideln&eacute; b&aacute;zi kontrolovat i zm&#283;ny na webu, kter&eacute; mohou ovlivnit va&scaron;i n&aacute;v&scaron;t&#283;vnosti z vyhled&aacute;va&#269;&#367; a p&#345;edch&aacute;zet tak probl&eacute;m&#367;m. Zalo&#382;en&iacute; projektu Abyste mohli za&#269;&iacute;t pou&#382;&iacute;vat&nbsp;Alerting, je pot&#345;eba za&#269;&iacute;t zalo&#382;en&iacute;m projektu. V p&#345;&iacute;pad&#283;, &#382;e je&scaron;t&#283; nem&aacute;te vytvo&#345;en&yacute; projekt, m&#367;&#382;ete si ho vytvo&#345;it kliknut&iacute;m na tla&#269;&iacute;tko n&iacute;&#382;e: &eth;&#159;&#147;&#138; Zalo&#382;it nov&yacute; projekt &#8230; <a title=\"Alerting\" class=\"read-more\" href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/alerting\/\" aria-label=\"V\u00edce na Alerting\">\u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"kbtopic":[41,44],"kbtag":[67,47],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Alerting - Marketing Miner Knowledge Base<\/title>\n<meta name=\"description\" content=\"Krom\u011b&nbsp;pravideln\u00e9ho m\u011b\u0159en\u00ed pozic ve vyhled\u00e1va\u010d\u00edch&nbsp;byste m\u011bli na pravideln\u00e9 b\u00e1zi kontrolovat i zm\u011bny na webu, kter\u00e9 mohou ovlivnit va\u0161i\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/alerting\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alerting - 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