{"id":1665,"date":"2020-06-24T16:20:48","date_gmt":"2020-06-24T14:20:48","guid":{"rendered":"https:\/\/help.marketingminer.com\/?post_type=kb&#038;p=1665"},"modified":"2022-10-05T15:27:34","modified_gmt":"2022-10-05T13:27:34","slug":"marketingovy-plan","status":"publish","type":"kb","link":"https:\/\/help.marketingminer.com\/cs\/clanek\/marketingovy-plan\/","title":{"rendered":"Marketingov\u00fd pl\u00e1n"},"content":{"rendered":"\n<p>Marketingov\u00fd pl\u00e1n&nbsp;slou\u017e\u00ed jako&nbsp;<strong>checklist<\/strong>, kter\u00fd v\u00e1m m\u016f\u017ee pomoci p\u0159i propagaci a m\u011b\u0159en\u00ed va\u0161eho projektu. Jsou to v podstat\u011b marketingov\u00e9 podklady, kter\u00e9 si m\u016f\u017eete proj\u00edt, aplikovat na v\u00e1s projekt a n\u00e1sledn\u011b od\u0161krt\u00e1vat \u00falohy, kter\u00e9 ji\u017e m\u00e1te hotov\u00e9.<\/p>\n\n\n\n<h2>Zalo\u017een\u00ed projektu<\/h2>\n\n\n\n<p>Abyste mohli za\u010d\u00edt vyu\u017e\u00edvat&nbsp;<em>Marketingov\u00fd pl\u00e1n<\/em>, je pot\u0159eba za\u010d\u00edt zalo\u017een\u00edm projektu. V p\u0159\u00edpad\u011b, \u017ee je\u0161t\u011b nem\u00e1te vytvo\u0159en\u00fd projekt, m\u016f\u017eete si jej vytvo\u0159it kliknut\u00edm na tla\u010d\u00edtko n\u00ed\u017ee:<\/p>\n\n\n\n<div class=\"center1\"><a href=\"https:\/\/www.marketingminer.com\/sk\/project\/new\" target=\"_blank\" rel=\"noopener noreferrer\"><button class=\"test\">\ud83d\udcca Zalo\u017eit nov\u00fd projekt<\/button><\/a><\/div>\n\n\n\n<p><\/p>\n\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-tip\">\n            <div class=\"mkb-tip__icon\">\n                <i class=\"fa fa-lg fa-lightbulb-o\"><\/i>\n            <\/div>\n            <div class=\"mkb-tip__content\">\n                <strong>TIP:<\/strong> Podrobn\u00e9 informace jak krok za krokem zalo\u017eit projekt, najdete i v tomto \u010dl\u00e1nku: <a rel=\"noreferrer noopener\" href=\"https:\/\/help.marketingminer.com\/cs\/article\/zalozeni-a-nastaveni-projektu-oq1ds0\/\" target=\"_blank\">https:\/\/help.marketingminer.com\/cs\/article\/zalozeni-a-nastaveni-projektu-oq1ds0\/<\/a>            <\/div>\n        <\/div>\n        <\/div>\n\n\n<p><strong>Vyzkou\u0161ejte Marketing Miner nyn\u00ed: <\/strong><\/p>\n\n\n\n<iframe loading=\"lazy\" frameborder=\"0\" height=\"250\" src=\"https:\/\/tools.marketingminer.com\/abox\/iframe\/?theme=dark&amp;lang=cs\" width=\"100%\"><\/iframe>\n\n\n\n<h2>Sekce Marketingov\u00fd pl\u00e1n<\/h2>\n\n\n\n<p>Pokud ji\u017e m\u00e1te projekt zalo\u017een\u00fd, m\u016f\u017eete p\u0159ej\u00edt do sekce&nbsp;<strong>Marketingov\u00fd pl\u00e1n<\/strong>. Tento marketingov\u00fd pl\u00e1n je rozd\u011blen\u00fd do 5 podsekc\u00ed:<\/p>\n\n\n\n<ul><li>Anal\u00fdza a podkladov\u00e1 data<\/li><li>Anal\u00fdza kl\u00ed\u010dov\u00fdch slov a jej\u00ed implementace<\/li><li>On-page optimalizace<\/li><li>Off-page optimalizace<\/li><li>Lok\u00e1ln\u00ed SEO (v p\u0159\u00edpad\u011b, \u017ee je pro v\u00e1\u0161 projekt aplikovateln\u00e9)<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"511\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/marketingov\u00fd-pl\u00e1n-sekce-1024x511.png\" alt=\"Marketingov\u00fd pl\u00e1n sekce\" class=\"wp-image-1667\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/marketingov\u00fd-pl\u00e1n-sekce-1024x511.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/marketingov\u00fd-pl\u00e1n-sekce-300x150.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/marketingov\u00fd-pl\u00e1n-sekce-768x383.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/marketingov\u00fd-pl\u00e1n-sekce-1536x766.png 1536w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/marketingov\u00fd-pl\u00e1n-sekce.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>V ka\u017ed\u00e9 podsekci m\u00e1te ur\u010dit\u00fd po\u010det <strong>\u00fakol\u016f<\/strong>, kter\u00e9 byste m\u011bli aplikovat na v\u00e1\u0161 projekt. Ke ka\u017ed\u00e9 \u00faloze je p\u0159idan\u00fd popis, pro\u010d a jak byste ji m\u011bli na sv\u016fj projekt aplikovat.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"630\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/marketingov\u00fd-pl\u00e1n-\u00fakoly-1024x630.png\" alt=\"Marketingov\u00fd pl\u00e1n \u00fakoly\" class=\"wp-image-1670\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/marketingov\u00fd-pl\u00e1n-\u00fakoly-1024x630.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/marketingov\u00fd-pl\u00e1n-\u00fakoly-300x184.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/marketingov\u00fd-pl\u00e1n-\u00fakoly-768x472.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/marketingov\u00fd-pl\u00e1n-\u00fakoly.png 1470w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Pokud m\u00e1te dan\u00fd \u00fakol spln\u011bn\u00fd, jednodu\u0161e jej <strong>od\u0161krtn\u011bte<\/strong>. K nespln\u011bn\u00fdm \u00fakol\u016fm se m\u016f\u017eete kdykoli vr\u00e1tit.<\/p>\n\n\n\n<h2>Vyu\u017eit\u00ed v praxi<\/h2>\n\n\n\n<p>Jak jsme v \u00favodu \u010dl\u00e1nku psali, tato sekce slou\u017e\u00ed jako&nbsp;<strong>checklis<\/strong>t&nbsp;p\u0159edev\u0161\u00edm pro market\u00e9ry \u201cza\u010d\u00e1te\u010dn\u00edky\u201d. Marketingov\u00fd pl\u00e1n v\u0161ak dok\u00e1\u017e\u00ed vyu\u017e\u00edt i zku\u0161en\u00ed market\u00e9\u0159i, kte\u0159\u00ed si takto mohou zkontrolovat, zda maj\u00ed dan\u00e9 \u00fakoly na sv\u00fdch projektech aplikovan\u00e9, \u010di ne.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketingov&yacute; pl&aacute;n&nbsp;slou&#382;&iacute; jako&nbsp;checklist, kter&yacute; v&aacute;m m&#367;&#382;e pomoci p&#345;i propagaci a m&#283;&#345;en&iacute; va&scaron;eho projektu. Jsou to v podstat&#283; marketingov&eacute; podklady, kter&eacute; si m&#367;&#382;ete proj&iacute;t, aplikovat na v&aacute;s projekt a n&aacute;sledn&#283; od&scaron;krt&aacute;vat &uacute;lohy, kter&eacute; ji&#382; m&aacute;te hotov&eacute;. Zalo&#382;en&iacute; projektu Abyste mohli za&#269;&iacute;t vyu&#382;&iacute;vat&nbsp;Marketingov&yacute; pl&aacute;n, je pot&#345;eba za&#269;&iacute;t zalo&#382;en&iacute;m projektu. V p&#345;&iacute;pad&#283;, &#382;e je&scaron;t&#283; nem&aacute;te vytvo&#345;en&yacute; projekt, m&#367;&#382;ete &#8230; <a title=\"Marketingov\u00fd pl\u00e1n\" class=\"read-more\" href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/marketingovy-plan\/\" aria-label=\"V\u00edce na Marketingov\u00fd pl\u00e1n\">\u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"kbtopic":[41],"kbtag":[80,79,78,77],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketingov\u00fd pl\u00e1n - Marketing Miner Knowledge Base<\/title>\n<meta name=\"description\" content=\"Marketingov\u00fd pl\u00e1n&nbsp;slou\u017e\u00ed jako&nbsp;checklist, kter\u00fd v\u00e1m m\u016f\u017ee pomoci p\u0159i propagaci a m\u011b\u0159en\u00ed va\u0161eho projektu. 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