{"id":1702,"date":"2020-06-24T15:58:45","date_gmt":"2020-06-24T13:58:45","guid":{"rendered":"https:\/\/help.marketingminer.com\/?post_type=kb&#038;p=1702"},"modified":"2022-10-05T15:28:33","modified_gmt":"2022-10-05T13:28:33","slug":"monitoring-zminek","status":"publish","type":"kb","link":"https:\/\/help.marketingminer.com\/cs\/clanek\/monitoring-zminek\/","title":{"rendered":"Monitoring zm\u00ednek"},"content":{"rendered":"\n<p>Marketing Miner dok\u00e1\u017ee <strong>monitorovat zm\u00ednky<\/strong> o va\u0161\u00ed firm\u011b nebo o konkr\u00e9tn\u00edm kl\u00ed\u010dov\u00e9m slov\u011b na z\u00e1klad\u011b dat dostupn\u00fdch nap\u0159\u00ed\u010d webov\u00fdmi str\u00e1nk\u00e1mi.&nbsp;<em>(Pozn\u00e1mka:&nbsp;V t\u00e9to chv\u00edli zat\u00edm nedok\u00e1\u017ee detekovat zm\u00ednky na soci\u00e1ln\u00edch s\u00edt\u00edch.)<\/em><\/p>\n\n\n\n<p>Pokud chcete za\u010d\u00edt pou\u017e\u00edvat monitoring zm\u00ednek, je pot\u0159eba si nejprve ujasnit, jak\u00e9 zm\u00ednky budete sledovat a pro\u010d by v\u00e1s m\u011bly zaj\u00edmat. Pokud se na to pod\u00edvate ze \u0161iroka, sledovat m\u016f\u017eete t\u0159i r\u016fzn\u00e9 kategorie:<\/p>\n\n\n\n<ul><li>Zm\u00ednky o va\u0161\u00ed zna\u010dce.<\/li><li>Zm\u00ednky o va\u0161\u00ed konkurenci.<\/li><li>Zm\u00ednky o kl\u00ed\u010dov\u00fdch slovech, kter\u00e9 se vztahuj\u00ed k va\u0161emu byznysu.<\/li><\/ul>\n\n\n\n<p>Pro\u010d je dobr\u00e9 tyto zm\u00ednky na internetu sledovat?<\/p>\n\n\n\n<p><strong>Vyzkou\u0161ejte Marketing Miner nyn\u00ed: <\/strong><\/p>\n\n\n\n<iframe loading=\"lazy\" frameborder=\"0\" height=\"250\" src=\"https:\/\/tools.marketingminer.com\/abox\/iframe\/?theme=dark&amp;lang=cs\" width=\"100%\"><\/iframe>\n\n\n\n<h2>Vyu\u017eit\u00ed v praxi<\/h2>\n\n\n\n<p><strong>Zm\u00ednky o va\u0161\u00ed zna\u010dce:<\/strong><\/p>\n\n\n\n<ul><li>Monitoring zm\u00ednek je jedna z obl\u00edben\u00fdch (pasivn\u00edch) link buildingov\u00fdch aktivit. Pokud o v\u00e1s n\u011bkdo napsal, ale neodk\u00e1zal na va\u0161e str\u00e1nky, m\u016f\u017eete ho oslovit a po\u017e\u00e1dat o odkaz.<\/li><li>Pokud o v\u00e1s n\u011bkdo napsal a dokonce pozitivn\u011b, m\u016f\u017eete se s \u010dl\u00e1nkem (recenz\u00ed) pochlubit na vlastn\u00edch soci\u00e1ln\u00edch s\u00edt\u00edch, nebo v newsletteru.<\/li><li>Pokud s v\u00e1mi m\u011bl n\u011bkdo negativn\u00ed zku\u0161enost, o n\u00ed\u017e v\u00e1m nedal v\u011bd\u011bt, d\u00edky monitoringu zm\u00ednek to m\u016f\u017eete zjistit a okam\u017eit\u011b \u0159e\u0161it.<\/li><li>Obecn\u011b lze monitoring pou\u017e\u00edt <strong>k z\u00edsk\u00e1n\u00ed cenn\u00e9 zp\u011btn\u00e9 vazby<\/strong>.<\/li><li>D\u00edky zm\u00ednk\u00e1m m\u016f\u017eete zjistit dopady va\u0161ich marketingov\u00fdch kampan\u00ed. Pokud se po\u010det zm\u00ednek za\u010dne zvy\u0161ovat v obdob\u00ed n\u011bkter\u00e9 z t\u011bchto kampan\u00ed, v\u00edte i na z\u00e1klad\u011b toho ur\u010dit, zda m\u011bla kampa\u0148 \u00fasp\u011bch nebo naopak.<\/li><\/ul>\n\n\n\n<p><strong>Zm\u00ednky o va\u0161\u00ed konkurenci:<\/strong><\/p>\n\n\n\n<ul><li>Vyu\u017eit\u00ed v <strong>link buildingu<\/strong>. Zm\u00ednil n\u011bkdo v \u010dl\u00e1nku va\u0161i konkurenci? Pokud ano, m\u016f\u017eete ho oslovit a zkusit zjistit, zda by zm\u00ednil i v\u00e1s, a mo\u017en\u00e1 rovnou p\u0159ihodil odkaz na v\u00e1\u0161 web.<\/li><li>Zjist\u00edte, jakou zp\u011btnou vazbu dost\u00e1v\u00e1 va\u0161e konkurence. V \u010dem se jim da\u0159\u00ed nebo co d\u011blaj\u00ed naopak \u0161patn\u011b. Je to prostor, kde se m\u016f\u017eete inspirovat.<\/li><\/ul>\n\n\n\n<p><strong>Zm\u00ednky o kl\u00ed\u010dov\u00fdch slovech, kter\u00e9 se vztahuj\u00ed k va\u0161emu byznysu.<\/strong><\/p>\n\n\n\n<ul><li>Vyu\u017eit\u00ed v link buildingu. Pokud jste nap\u0159\u00edklad napsali \u010dl\u00e1nek o tom, jak vybrat kancel\u00e1\u0159skou \u017eidli, m\u016f\u017eete sledovat zm\u00ednky na relevantn\u00ed kl\u00ed\u010dov\u00e1 slova k tomuto \u010dl\u00e1nku. N\u00e1sledn\u011b m\u016f\u017eete po\u017e\u00e1dat o um\u00edst\u011bn\u00ed odkazu na v\u00e1\u0161 obsah.<\/li><li>Je d\u016fle\u017eit\u00e9 b\u00fdt v obraze a v\u011bd\u011bt, o \u010dem se mluv\u00ed v souvislosti s va\u0161\u00edm byznysem. Pom\u016f\u017ee v\u00e1m to objevit nov\u00e9 trendy, zjistit zp\u011btnou vazbu na r\u016fzn\u00e9 typy produkt\u016f, p\u0159\u00edpadn\u011b p\u0159ij\u00edt s n\u00e1pady na nov\u00fd \u010dl\u00e1nek.<\/li><li>D\u00edky souvisej\u00edc\u00edm kl\u00ed\u010dov\u00fdm slov\u016fm m\u016f\u017eete objevit relevantn\u00ed webov\u00e9 str\u00e1nky, s kter\u00fdmi m\u016f\u017eete nav\u00e1zat p\u0159\u00edpadnou spolupr\u00e1ci do budoucna.<\/li><\/ul>\n\n\n\n<h2>Zalo\u017een\u00ed projektu<\/h2>\n\n\n\n<p>Abyste mohli sledovat zm\u00ednky o va\u0161\u00ed zna\u010dce, konkurenci a kl\u00ed\u010dov\u00fdch slovech, je pot\u0159eba za\u010d\u00edt zalo\u017een\u00edm projektu. V p\u0159\u00edpad\u011b, \u017ee projekt je\u0161t\u011b nem\u00e1te vytvo\u0159en\u00fd, m\u016f\u017eete pou\u017e\u00edt i tla\u010d\u00edtko n\u00ed\u017ee.<\/p>\n\n\n\n<div class=\"center1\"><a href=\"https:\/\/www.marketingminer.com\/cs\/project\/new\" target=\"_blank\" rel=\"noopener noreferrer\"><button class=\"test\">\ud83d\udcca Zalo\u017eit nov\u00fd projekt<\/button><\/a><\/div>\n\n\n\n<p><\/p>\n\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-tip\">\n            <div class=\"mkb-tip__icon\">\n                <i class=\"fa fa-lg fa-lightbulb-o\"><\/i>\n            <\/div>\n            <div class=\"mkb-tip__content\">\n                <strong>TIP: <\/strong>Podrobn\u00e9 informace jak krok za krokem zalo\u017eit projekt najdete v tomto \u010dl\u00e1nku: <a href=\"https:\/\/help.marketingminer.com\/cs\/article\/zalozeni-a-nastaveni-projektu-oq1ds0\/\">https:\/\/help.marketingminer.com\/cs\/article\/zalozeni-a-nastaveni-projektu-oq1ds0\/<\/a>            <\/div>\n        <\/div>\n        <\/div>\n\n\n<h2>Sekce monitoringu zm\u00ednek<\/h2>\n\n\n\n<p>Jakmile m\u00e1te projekt vytvo\u0159en, zobraz\u00ed se v\u00e1m jeho dashboard. V lev\u00e9m menu p\u0159ejd\u011bte na sekci&nbsp;Monitoring zm\u00ednek.<\/p>\n\n\n\n<p>V p\u0159ehledu zat\u00edm nic nevid\u00edte, tak\u017ee je nejprve pot\u0159eba p\u0159idat jednotliv\u00e9 zm\u00ednky, kter\u00e9 chcete monitorovat.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"676\" height=\"590\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/monitorov\u00e1n\u00ed-prvn\u00ed-zm\u00ednky.png\" alt=\"Monitorov\u00e1n\u00ed prvn\u00ed zm\u00ednky\" class=\"wp-image-1704\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/monitorov\u00e1n\u00ed-prvn\u00ed-zm\u00ednky.png 676w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/monitorov\u00e1n\u00ed-prvn\u00ed-zm\u00ednky-300x262.png 300w\" sizes=\"(max-width: 676px) 100vw, 676px\" \/><\/figure><\/div>\n\n\n\n<p>Od tohoto momentu za\u010dne Marketing Miner z\u00edsk\u00e1vat zm\u00ednky o dan\u00e9m dotazu.<\/p>\n\n\n\n<p>Na dashboardu monitoringu zm\u00ednek, si m\u016f\u017eete zobrazit detaily jednotliv\u00fdch zm\u00ednek. V\u00fdhodou je, \u017ee v\u0161echny zm\u00ednky najdete na jednom m\u00edst\u011b a m\u016f\u017eete s nimi libovoln\u011b pracovat. Nejde tedy pouze o jednor\u00e1zov\u00e9 nastaven\u00ed a zp\u011btn\u00e9 dohled\u00e1v\u00e1n\u00ed v emailech.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"721\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/zm\u00ednky-1024x721.png\" alt=\"Dashboard zm\u00ednek\" class=\"wp-image-1707\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/zm\u00ednky-1024x721.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/zm\u00ednky-300x211.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/zm\u00ednky-768x541.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/zm\u00ednky.png 1465w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Marketing Mineru v\u00e1m krom\u011b jin\u00e9ho zobraz\u00ed i datum, kde se zm\u00ednka zobrazila na dan\u00e9 dom\u00e9ny \u010di URL poprv\u00e9. D\u00edky tomu si m\u016f\u017eete zobrazit nap\u0159\u00edklad zm\u00ednky z dan\u00e9ho obdob\u00ed a analyzovat, jak\u00fd obsah poprv\u00e9 zm\u00ednil v\u00e1\u0161 brand na dan\u00e9m webu.<\/p>\n\n\n\n<p>Zm\u00ednky ukl\u00e1d\u00e1me po dobu 18 m\u011bs\u00edc\u016f. V\u0161echny star\u0161\u00ed zm\u00ednky se automaticky promaz\u00e1vaj\u00ed.<\/p>\n\n\n\n<p>Proto pokud m\u00e1te z\u00e1jem o p\u0159\u00edstup ke zm\u00ednk\u00e1m i v budoucnosti, doporu\u010dujeme si je archivovat (st\u00e1hnout) skrze tla\u010d\u00edtko Exportovat do XLSX, kter\u00e9 najdete vpravo naho\u0159e.<\/p>\n\n\n\n<p>Zm\u00ednky m\u016f\u017eete tak\u00e9 proch\u00e1zet podle jednotliv\u00fdch dotaz\u016f.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"502\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/filtrov\u00e1n\u00ed-zm\u00ednek-podle-fr\u00e1z\u00ed-1024x502.png\" alt=\"Filtrov\u00e1n\u00ed zm\u00ednek podle fr\u00e1z\u00ed\" class=\"wp-image-1710\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/filtrov\u00e1n\u00ed-zm\u00ednek-podle-fr\u00e1z\u00ed-1024x502.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/filtrov\u00e1n\u00ed-zm\u00ednek-podle-fr\u00e1z\u00ed-300x147.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/filtrov\u00e1n\u00ed-zm\u00ednek-podle-fr\u00e1z\u00ed-768x377.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/filtrov\u00e1n\u00ed-zm\u00ednek-podle-fr\u00e1z\u00ed.png 1470w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Zm\u00ednky si m\u016f\u017eete nechat zas\u00edlat na e-mail. Nastaven\u00ed najdete v prav\u00e9 \u010d\u00e1sti projekt\u016f po kliknut\u00ed na tla\u010d\u00edtko&nbsp;<strong>Nastaven\u00ed monitoringu<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"220\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/nastaven\u00ed-monitoringu-zm\u00ednek-1024x220.png\" alt=\"Nastaven\u00ed monitoringu zm\u00ednek\" class=\"wp-image-1713\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/nastaven\u00ed-monitoringu-zm\u00ednek-1024x220.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/nastaven\u00ed-monitoringu-zm\u00ednek-300x65.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/nastaven\u00ed-monitoringu-zm\u00ednek-768x165.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/nastaven\u00ed-monitoringu-zm\u00ednek-1536x330.png 1536w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/nastaven\u00ed-monitoringu-zm\u00ednek.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>V sekci&nbsp;<em>nastaven\u00ed monitoringu<\/em>&nbsp;m\u016f\u017eete:<\/p>\n\n\n\n<ul><li>P\u0159idat nov\u00e9 dotazy do monitoringu<\/li><li>Nastavit si odes\u00edl\u00e1n\u00ed zm\u00ednek na e-mail<\/li><li>Vylou\u010dit dom\u00e9nu z v\u00fdstup\u016f monitoringu. Pokud do monitoringu nechcete zahrnovat n\u011bjakou konkr\u00e9tn\u00ed dom\u00e9nu, m\u016f\u017eete ji vylou\u010dit. M\u016f\u017ee se jednat nap\u0159\u00edklad o dom\u00e9ny, kde u\u017e dop\u0159edu v\u00edte, \u017ee se zm\u00ednky o va\u0161em brandu vyskytuj\u00ed \u010dasto, ale nen\u00ed to nic, co by v\u00e1s zaj\u00edmalo. Vylou\u010den\u00edm dom\u00e9n z monitoringu v\u00e1m p\u0159estanou chodit zm\u00ednky z t\u00e9to vylou\u010den\u00e9 dom\u00e9ny (v\u010detn\u011b subdom\u00e9n).<\/li><\/ul>\n\n\n\n<h2>Uk\u00e1zka v\u00fdstupu<\/h2>\n\n\n\n<p>Pokud jste se je\u0161t\u011b zat\u00edm nevrhnuli do vlastn\u00edho projektu a nastavov\u00e1n\u00ed zm\u00ednek, m\u016f\u017eete se pod\u00edvat, jak takov\u00fd monitoring v Marketing Mineru vypad\u00e1:<\/p>\n\n\n\n<div class=\"center1\"><a href=\"https:\/\/www.marketingminer.com\/cs\/preview-project\/98b0a3e8-0c28-485e-8b51-5ca1e398161b\/mentions\" target=\"_blank\" rel=\"noopener noreferrer\"><button class=\"test\">\ud83d\udcca Uk\u00e1zka monitoringu zm\u00ednek<\/button><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Marketing Miner dok&aacute;&#382;e monitorovat zm&iacute;nky o va&scaron;&iacute; firm&#283; nebo o konkr&eacute;tn&iacute;m kl&iacute;&#269;ov&eacute;m slov&#283; na z&aacute;klad&#283; dat dostupn&yacute;ch nap&#345;&iacute;&#269; webov&yacute;mi str&aacute;nk&aacute;mi.&nbsp;(Pozn&aacute;mka:&nbsp;V t&eacute;to chv&iacute;li zat&iacute;m nedok&aacute;&#382;e detekovat zm&iacute;nky na soci&aacute;ln&iacute;ch s&iacute;t&iacute;ch.) Pokud chcete za&#269;&iacute;t pou&#382;&iacute;vat monitoring zm&iacute;nek, je pot&#345;eba si nejprve ujasnit, jak&eacute; zm&iacute;nky budete sledovat a pro&#269; by v&aacute;s m&#283;ly zaj&iacute;mat. Pokud se na to pod&iacute;vate &#8230; <a title=\"Monitoring zm\u00ednek\" class=\"read-more\" href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/monitoring-zminek\/\" aria-label=\"V\u00edce na Monitoring zm\u00ednek\">\u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"kbtopic":[41],"kbtag":[80,79,77],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Monitoring zm\u00ednek - Marketing Miner Knowledge Base<\/title>\n<meta name=\"description\" content=\"Marketing Miner dok\u00e1\u017ee monitorovat zm\u00ednky o va\u0161\u00ed firm\u011b nebo o konkr\u00e9tn\u00edm kl\u00ed\u010dov\u00e9m slov\u011b na z\u00e1klad\u011b dat dostupn\u00fdch nap\u0159\u00ed\u010d webov\u00fdmi\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/monitoring-zminek\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Monitoring zm\u00ednek - 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