{"id":1739,"date":"2020-06-24T15:27:37","date_gmt":"2020-06-24T13:27:37","guid":{"rendered":"https:\/\/help.marketingminer.com\/?post_type=kb&#038;p=1739"},"modified":"2026-10-25T18:33:14","modified_gmt":"2026-10-25T17:33:14","slug":"pravidelne-mereni-pozic-ve-vyhledavacich","status":"publish","type":"kb","link":"https:\/\/help.marketingminer.com\/cs\/clanek\/pravidelne-mereni-pozic-ve-vyhledavacich\/","title":{"rendered":"Pravideln\u00e9 m\u011b\u0159en\u00ed pozic ve vyhled\u00e1va\u010d\u00edch"},"content":{"rendered":"\n<p>Tak\u00e9 pat\u0159\u00edte k t\u011bm nad\u0161enc\u016fm, kte\u0159\u00ed ka\u017ed\u00e9 r\u00e1no je\u0161t\u011b p\u0159ed t\u00edm ne\u017e zapnou pracovn\u00ed email, kontroluj\u00ed pozice, aby zjistili, zda se od p\u0159ede\u0161l\u00e9ho dne n\u011bco nezm\u011bnilo?<\/p>\n\n\n\n<div class=\"center1\"><a href=\"https:\/\/www.marketingminer.com\/cs\/project\/new\" target=\"_blank\" rel=\"noopener noreferrer\"><button class=\"test\">\ud83d\udcca Vytvo\u0159it nov\u00fd projekt<\/button><\/a><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Sledov\u00e1n\u00ed a m\u011b\u0159en\u00ed pozic ve vyhled\u00e1va\u010d\u00edch<\/strong> na konkr\u00e9tn\u00ed kl\u00ed\u010dov\u00e9 slovo, kter\u00e9 souvis\u00ed s va\u0161\u00edm byznysem je v ur\u010dit\u00e9m ohledu jak\u00e1si forma <a href=\"https:\/\/www.marketingminer.com\/cs\/blog\/co-je-seo-optimalizace-pro-vyhledavace.html\">SEO<\/a> gamifikace. P\u0159esto je t\u0159eba pozice va\u0161ich kl\u00ed\u010dov\u00fdch slov monitorovat, abyste v\u011bd\u011bli, jak se v\u00e1m ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed da\u0159\u00ed.<\/p>\n\n\n\n<h2>Vyu\u017eit\u00ed m\u011b\u0159en\u00ed pozic v praxi<\/h2>\n\n\n\n<p><strong>Pravideln\u00e9 m\u011b\u0159en\u00ed<\/strong> vyu\u017eijete v p\u0159\u00edpad\u011b, \u017ee chcete pozice pro konkr\u00e9tn\u00ed kl\u00ed\u010dov\u00e1 slova&nbsp;sledovat na denn\u00ed b\u00e1zi&nbsp;a rovn\u011b\u017e pot\u0159ebujete&nbsp;sledovat v\u00fdvoj va\u0161eho projektu&nbsp;v r\u00e1mci ur\u010dit\u00e9ho \u010dasov\u00e9ho obdob\u00ed.<\/p>\n\n\n\n<p>Do Marketing Mineru si v\u0161ak m\u016f\u017eete p\u0159idat tak\u00e9&nbsp;str\u00e1nky va\u0161\u00ed <a href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/konkurence\/\">konkurence<\/a>&nbsp;a sledovat, jak se ve vyhled\u00e1v\u00e1n\u00ed da\u0159\u00ed jim. V p\u0159\u00edpad\u011b, \u017ee u konkurence zaznamen\u00e1te n\u011bjak\u00e9 v\u00fdrazn\u00e9 zm\u011bny v pozic\u00edch, m\u016f\u017eete za\u010d\u00edt p\u00e1trat po tom, jak\u00e9 zm\u011bny se jim poda\u0159ilo v r\u00e1mci on-page \u010di off-page SEO zav\u00e9st.<\/p>\n\n\n\n<p>Nyn\u00ed si u\u017e ale poj\u010fme uk\u00e1zat, jak pohodln\u011b m\u016f\u017eete sledovat pozice dotaz\u016f ve vyhled\u00e1va\u010d\u00edch jako je Google a Seznam za pomoci Marketing Mineru.<\/p>\n\n\n\n<h2>Zalo\u017een\u00ed projektu<\/h2>\n\n\n\n<p>Pro pravideln\u00e9 m\u011b\u0159en\u00ed pozic je nejprve pot\u0159eba zalo\u017eit projekt. V horn\u00edm menu zvolte sekci <strong>Projekty<\/strong> a klikn\u011bte na <a href=\"https:\/\/www.marketingminer.com\/cs\/project\/create\">Vytvo\u0159it projekt<\/a>. Nastaven\u00ed je velmi jednoduch\u00e9 a intuitivn\u00ed. Podrobn\u00fd n\u00e1vod jak postupovat najdete zde: <a href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/zalozeni-a-nastaveni-projektu\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/help.marketingminer.com\/cs\/clanek\/zalozeni-a-nastaveni-projektu\/<\/a>.<\/p>\n\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-tip\">\n            <div class=\"mkb-tip__icon\">\n                <i class=\"fa fa-lg fa-lightbulb-o\"><\/i>\n            <\/div>\n            <div class=\"mkb-tip__content\">\n                <strong>TIP:<\/strong> Pokud ji\u017e m\u00e1te projekt zalo\u017een\u00fd, tento krok m\u016f\u017eete p\u0159esko\u010dit a p\u0159ej\u00edt na \u010d\u00e1st \u010dl\u00e1nku\u00a0<strong>Sekce m\u011b\u0159en\u00ed pozic<\/strong>.            <\/div>\n        <\/div>\n        <\/div>\n\n\n<h2>Sekce m\u011b\u0159en\u00ed pozic ve vyhled\u00e1va\u010d\u00edch<\/h2>\n\n\n\n<p>Jakmile m\u00e1te projekt vytvo\u0159en, zobraz\u00ed se v\u00e1m jeho dashboard, ve kter\u00e9m najdete sekci&nbsp;<strong>M\u011b\u0159en\u00ed pozic ve vyhled\u00e1va\u010d\u00edch<\/strong>. V t\u00e9to sekci jsou dostupn\u00e9 vyhled\u00e1va\u010de, kter\u00e9 souvis\u00ed se zem\u00ed, pro kterou jste se rozhodli pozice m\u011b\u0159it. Ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f p\u016fjde o <strong>Google<\/strong> nebo <strong>Seznam<\/strong>. Kliknut\u00edm na konkr\u00e9tn\u00ed vyhled\u00e1va\u010d se dostanete do podsekce, kde z\u00edsk\u00e1te pot\u0159ebn\u00e1 data pro konkr\u00e9tn\u00ed vyhled\u00e1va\u010d.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"334\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/sekce-m\u011b\u0159en\u00ed-pozic-ve-vyhled\u00e1va\u010d\u00edch-1024x334.png\" alt=\"Sekce m\u011b\u0159en\u00ed pozic ve vyhled\u00e1va\u010d\u00edch\" class=\"wp-image-1741\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/sekce-m\u011b\u0159en\u00ed-pozic-ve-vyhled\u00e1va\u010d\u00edch-1024x334.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/sekce-m\u011b\u0159en\u00ed-pozic-ve-vyhled\u00e1va\u010d\u00edch-300x98.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/sekce-m\u011b\u0159en\u00ed-pozic-ve-vyhled\u00e1va\u010d\u00edch-768x251.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/sekce-m\u011b\u0159en\u00ed-pozic-ve-vyhled\u00e1va\u010d\u00edch-1536x501.png 1536w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/sekce-m\u011b\u0159en\u00ed-pozic-ve-vyhled\u00e1va\u010d\u00edch.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>V t\u00e9to sekci se v\u00e1m budou n\u00e1sledn\u011b denn\u011b aktualizovat data o va\u0161ich pozic\u00edch dan\u00e9ho projektu ve vyhled\u00e1va\u010d\u00edch. Pro jednotliv\u00e9 dotazy z\u00e1rove\u0148 m\u016f\u017eete:<\/p>\n\n\n\n<ul>\n<li>Zobrazit historii v\u00fdvoje pozic<\/li>\n\n\n\n<li>\u0160t\u00edtkovat dotazy<\/li>\n\n\n\n<li>Sledovat zm\u011bny vstupn\u00edch str\u00e1nek<\/li>\n\n\n\n<li>Pokro\u010dile filtrovat kl\u00ed\u010dov\u00e1 slova<\/li>\n\n\n\n<li>Zobrazit si seznam SERP roz\u0161\u00ed\u0159en\u00ed k dan\u00e9mu dotazu<\/li>\n\n\n\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.marketingminer.com\/cs\/blog\/jak-propojit-projektove-mereni-pozic-ve-vyhledavacich-s-reportovacim-nastrojem-google-data-studio.html\" target=\"_blank\">Propojit v\u00fdstup s Google Data Studio<\/a>&nbsp;nebo Keboola<\/li>\n\n\n\n<li>Stahovat hromadn\u011b data o klesaj\u00edc\u00edch \u010di rostouc\u00edch dotazech<\/li>\n\n\n\n<li>&#8230;a nebo sledovat celkov\u00fd v\u00fdvoj projektu.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"460\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/sezna-m\u011b\u0159en\u00fdch-kl\u00ed\u010dov\u00fdch-slov-1024x460.png\" alt=\"seznam kl\u00ed\u010dov\u00fdch slov\" class=\"wp-image-1744\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/sezna-m\u011b\u0159en\u00fdch-kl\u00ed\u010dov\u00fdch-slov-1024x460.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/sezna-m\u011b\u0159en\u00fdch-kl\u00ed\u010dov\u00fdch-slov-300x135.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/sezna-m\u011b\u0159en\u00fdch-kl\u00ed\u010dov\u00fdch-slov-768x345.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/sezna-m\u011b\u0159en\u00fdch-kl\u00ed\u010dov\u00fdch-slov-1536x690.png 1536w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/sezna-m\u011b\u0159en\u00fdch-kl\u00ed\u010dov\u00fdch-slov.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2>Jak p\u0159i\u0159adit \u0161t\u00edtek k dotazu<\/h2>\n\n\n\n<p>V p\u0159\u00edpad\u011b, \u017ee sledujete pozice pro v\u011bt\u0161\u00ed mno\u017estv\u00ed dotaz\u016f, je dobr\u00e9 si je kv\u016fli p\u0159ehlednosti&nbsp;<strong>o\u0161t\u00edtkovat<\/strong>&nbsp;do ur\u010dit\u00fdch skupin. Pom\u016f\u017ee v\u00e1m to n\u00e1sledn\u011b v rychlej\u0161\u00ed filtraci kl\u00ed\u010dov\u00fdch slov, pro kter\u00e9 chcete zkontrolovat v\u00fdvoj pozic. V prvn\u00edm kroku si mus\u00edte vytvo\u0159it \u0161t\u00edtek kliknut\u00edm na&nbsp;<strong>Akce&nbsp;-&gt;&nbsp;Vytvo\u0159it \u0161t\u00edtek<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"978\" height=\"464\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/vytvo\u0159it-\u0161t\u00edtek.png\" alt=\"Vytvo\u0159it \u0161t\u00edtek\" class=\"wp-image-1747\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/vytvo\u0159it-\u0161t\u00edtek.png 978w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/vytvo\u0159it-\u0161t\u00edtek-300x142.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/vytvo\u0159it-\u0161t\u00edtek-768x364.png 768w\" sizes=\"(max-width: 978px) 100vw, 978px\" \/><\/figure><\/div>\n\n\n<p>Do n\u011bj vep\u00ed\u0161eme n\u00e1zev va\u0161eho \u0161t\u00edtku. N\u00e1sledn\u011b si zaklikneme v checkboxech dotazy, ke kter\u00fdm chcete tento \u0161t\u00edtek p\u0159i\u0159adit a zvol\u00edte, kter\u00fd \u0161t\u00edtek p\u0159i\u0159adit.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"785\" height=\"605\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/p\u0159iradit-\u0161t\u00edtek.png\" alt=\"P\u0159iradit \u0161t\u00edtek\" class=\"wp-image-1750\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/p\u0159iradit-\u0161t\u00edtek.png 785w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/p\u0159iradit-\u0161t\u00edtek-300x231.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/p\u0159iradit-\u0161t\u00edtek-768x592.png 768w\" sizes=\"(max-width: 785px) 100vw, 785px\" \/><\/figure>\n\n\n\n<p>\u0160t\u00edtky m\u00e1te \u00fasp\u011b\u0161n\u011b p\u0159i\u0159azen\u00e9.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"768\" height=\"623\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/\u0161t\u00edtky.png\" alt=\"\u0160t\u00edtky\" class=\"wp-image-1753\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/\u0161t\u00edtky.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/\u0161t\u00edtky-300x243.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<p>Pokud budete cht\u00edt \u0161t\u00edtek od kl\u00ed\u010dov\u00e9ho slova odstranit, jednodu\u0161e za\u0161krtn\u011bte dan\u00fd dotaz a v sekci&nbsp;Akce&nbsp;klikn\u011bte na n\u00e1zev \u0161t\u00edtku, kter\u00fd chcete odebrat (v podsekci&nbsp;Odebrat \u0161t\u00edtky).<\/p>\n\n\n\n<h2>Uk\u00e1zka v\u00fdstupu<\/h2>\n\n\n\n<p>Pokud jste se je\u0161t\u011b zat\u00edm nevrhnuli do vlastn\u00edho projektu a nastavov\u00e1n\u00ed kl\u00ed\u010dov\u00fdch slov, m\u016f\u017eete se pod\u00edvat, jak m\u011b\u0159en\u00ed pozici v Marketing Mineru vypad\u00e1.<\/p>\n\n\n\n<div class=\"center1\"><a href=\"https:\/\/www.marketingminer.com\/cs\/preview-project\/98b0a3e8-0c28-485e-8b51-5ca1e398161b\" target=\"_blank\" rel=\"noopener noreferrer\"><button class=\"test\">\ud83d\udcca Uk\u00e1zka sekce M\u011b\u0159en\u00ed pozic ve vyhled\u00e1va\u010d\u00edch<\/button><\/a><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2>M\u011b\u0159en\u00ed dopad\u016f SEO aktivit<\/h2>\n\n\n\n<p>Ve chv\u00edli, kdy se rozhodnete vylep\u0161ovat va\u0161e pozice a zapracov\u00e1vat zm\u011bny na webu, nezapome\u0148te na sledov\u00e1n\u00ed toho, jak\u00e9 dopady budou m\u00edt tyto zm\u011bny na va\u0161i n\u00e1v\u0161t\u011bvnost. Mysl\u00edte i na to, \u017ee po proveden\u00ed zm\u011bn n\u011bjakou dobu trv\u00e1, ne\u017e vyhled\u00e1va\u010de projdou a reindexuj\u00ed v\u00e1\u0161 obsah.<\/p>\n\n\n\n<p>V takov\u00e9m p\u0159\u00edpad\u011b je skute\u010dn\u011b pot\u0159eba pravideln\u00e9 m\u011b\u0159en\u00ed pozic a sledov\u00e1n\u00ed jejich <strong>denn\u00edho v\u00fdvoje<\/strong>.<\/p>\n\n\n\n<p>Pokud dan\u00e9 zm\u011bny zp\u016fsobily, \u017ee pozice dotaz\u016f pro konkr\u00e9tn\u00ed vstupn\u00ed str\u00e1nku narostly, je z\u0159ejm\u011b, \u017ee jde o pozitivn\u00ed dopad a tud\u00ed\u017e pokra\u010dujte v tom, co jste ud\u011blali dob\u0159e a aplikujte zm\u011bny i na dal\u0161\u00ed obsah.<\/p>\n\n\n\n<p>Pokud naopak do\u0161lo k propadu pozic, je dobr\u00e9 zm\u011bny st\u00e1hnout a po\u010dkat na ov\u011b\u0159en\u00ed, zda propad opravdu nastal z d\u016fvodu zm\u011bn na webu a ne z jin\u00fdch d\u016fvod\u016f (nap\u0159\u00edklad aktualizace algoritmu vyhled\u00e1va\u010de).<\/p>\n\n\n\n<p>Krom\u011b toho nesledujte pouze konkr\u00e9tn\u00ed dotazy, ale celkov\u00fd v\u00fdkon souvisej\u00edc\u00ed vstupn\u00ed str\u00e1nky. N\u011bkter\u00e9 zm\u011bny toti\u017e mohou m\u00edt pozitivn\u00ed dopad na malou \u010d\u00e1st dotaz\u016f, p\u0159i \u010dem\u017e celkov\u00fd v\u00fdkon vstupn\u00ed str\u00e1nky kles\u00e1.<\/p>\n\n\n\n<div class=\"center1\"><a href=\"https:\/\/www.marketingminer.com\/cs\/project\/new\" target=\"_blank\" rel=\"noopener noreferrer\"><button class=\"test\">\ud83d\udcca Zalo\u017eit nov\u00fd projekt<\/button><\/a><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tak&eacute; pat&#345;&iacute;te k t&#283;m nad&scaron;enc&#367;m, kte&#345;&iacute; ka&#382;d&eacute; r&aacute;no je&scaron;t&#283; p&#345;ed t&iacute;m ne&#382; zapnou pracovn&iacute; email, kontroluj&iacute; pozice, aby zjistili, zda se od p&#345;ede&scaron;l&eacute;ho dne n&#283;co nezm&#283;nilo? &eth;&#159;&#147;&#138; Vytvo&#345;it nov&yacute; projekt Sledov&aacute;n&iacute; a m&#283;&#345;en&iacute; pozic ve vyhled&aacute;va&#269;&iacute;ch na konkr&eacute;tn&iacute; kl&iacute;&#269;ov&eacute; slovo, kter&eacute; souvis&iacute; s va&scaron;&iacute;m byznysem je v ur&#269;it&eacute;m ohledu jak&aacute;si forma SEO gamifikace. P&#345;esto je &#8230; <a title=\"Pravideln\u00e9 m\u011b\u0159en\u00ed pozic ve vyhled\u00e1va\u010d\u00edch\" class=\"read-more\" href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/pravidelne-mereni-pozic-ve-vyhledavacich\/\" aria-label=\"V\u00edce na Pravideln\u00e9 m\u011b\u0159en\u00ed pozic ve vyhled\u00e1va\u010d\u00edch\">\u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"kbtopic":[41],"kbtag":[81,80,79,78,77],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pravideln\u00e9 m\u011b\u0159en\u00ed pozic ve vyhled\u00e1va\u010d\u00edch - Marketing Miner Knowledge Base<\/title>\n<meta name=\"description\" content=\"Tak\u00e9 pat\u0159\u00edte k t\u011bm nad\u0161enc\u016fm, kte\u0159\u00ed ka\u017ed\u00e9 r\u00e1no je\u0161t\u011b p\u0159ed t\u00edm ne\u017e zapnou pracovn\u00ed email, kontroluj\u00ed pozice, aby zjistili, zda se od p\u0159ede\u0161l\u00e9ho dne n\u011bco\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/pravidelne-mereni-pozic-ve-vyhledavacich\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pravideln\u00e9 m\u011b\u0159en\u00ed pozic ve vyhled\u00e1va\u010d\u00edch - 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