{"id":1858,"date":"2020-06-24T12:14:56","date_gmt":"2020-06-24T10:14:56","guid":{"rendered":"https:\/\/help.marketingminer.com\/?post_type=kb&#038;p=1858"},"modified":"2025-09-29T09:45:07","modified_gmt":"2025-09-29T07:45:07","slug":"konkurencnost-klicovych-slov","status":"publish","type":"kb","link":"https:\/\/help.marketingminer.com\/cs\/clanek\/konkurencnost-klicovych-slov\/","title":{"rendered":"Konkuren\u010dnost kl\u00ed\u010dov\u00fdch slov"},"content":{"rendered":"\n<p>Miner&nbsp;<em>konkuren\u010dnosti kl\u00ed\u010dov\u00fdch slov<\/em>&nbsp;p\u0159edstavuje metriku, kter\u00e1 v\u00e1m na z\u00e1klad\u011b dostupn\u00fdch dat pom\u016f\u017ee odhadnout, <strong>jak moc je kl\u00ed\u010dov\u00e9 slovo konkuren\u010dn\u00ed v p\u0159irozen\u00e9m vyhled\u00e1v\u00e1n\u00ed<\/strong>.<\/p>\n\n\n\n<p>Tato metrika je vyj\u00e1d\u0159ena \u010d\u00edslem, p\u0159i\u010dem\u017e neexistuje \u017e\u00e1dn\u00e1 horn\u00ed hranice. Obecn\u011b lze ale \u0159\u00edct, \u017ee <strong>\u010d\u00edm vy\u0161\u0161\u00ed je \u010d\u00edslo, t\u00edm slo\u017eit\u011bj\u0161\u00ed je dostat se na p\u0159edn\u00ed pozice<\/strong> v p\u0159irozen\u00e9m vyhled\u00e1v\u00e1n\u00ed.<\/p>\n\n\n\n<p>Metrika je vypo\u010dtena na z\u00e1klad\u011b n\u00e1sleduj\u00edc\u00edch faktor\u016f:<\/p>\n\n\n\n<ul>\n<li>Po\u010det zobrazen\u00ed kl\u00ed\u010dov\u00fdch slov v titulku pro prvn\u00edch 100 v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed.<\/li>\n\n\n\n<li>Po\u010det zobrazen\u00ed kl\u00ed\u010dov\u00fdch slov v popisku pro prvn\u00edch 100 v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed.<\/li>\n\n\n\n<li>Autorita dom\u00e9n ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed.<\/li>\n<\/ul>\n\n\n\n<p>Krom\u011b t\u00e9to metriky m\u016f\u017eete konkuren\u010dnost vyhled\u00e1van\u00e9ho kl\u00ed\u010dov\u00e9ho slova ur\u010dit i nap\u0159\u00edklad podle v\u00fd\u0161ky&nbsp;<strong>CPC<\/strong>&nbsp;\u010di&nbsp;<strong>hledanosti dan\u00e9ho slova<\/strong>.&nbsp;\u010c\u00edm vy\u0161\u0161\u00ed CPC nebo hledanost slova, t\u00edm v\u00edce je kl\u00ed\u010dov\u00e9 slovo konkuren\u010dn\u00ed. Tyto data zjist\u00edte prost\u0159ednictv\u00edm Mineru&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/help.marketingminer.com\/cs\/article\/hledanost-klicovych-slov-1q1gv52\/\" target=\"_blank\">hledanost kl\u00ed\u010dov\u00fdch slov<\/a>. Rozhodn\u011b doporu\u010dujeme ned\u00edvat se jen na jednu metriku, ale data vz\u00e1jemn\u011b kombinovat.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"center1\"><a href=\"https:\/\/www.marketingminer.com\/cs\/wizard\" target=\"_blank\" rel=\"noopener noreferrer\"><button class=\"test\">Vytvo\u0159it report<\/button><\/a><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2>Vyu\u017eit\u00ed v praxi<\/h2>\n\n\n\n<p>Konkuren\u010dnost vyhled\u00e1van\u00e9ho kl\u00ed\u010dov\u00e9ho slova vyu\u017eijete:<\/p>\n\n\n\n<ul>\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.marketingminer.com\/cs\/blog\/analyza-klicovych-slov.html\" target=\"_blank\">P\u0159i anal\u00fdze kl\u00ed\u010dov\u00fdch slov,<\/a>&nbsp;kter\u00e1 je z\u00e1rove\u0148 vstupn\u00edm podkladem pro prioritizaci p\u0159i tvorb\u011b nov\u00fdch vstupn\u00edch str\u00e1nek a tvorb\u011b zp\u011btn\u00fdch odkaz\u016f.<\/li>\n\n\n\n<li><strong>P\u0159i tvorb\u011b nov\u00fdch vstupn\u00edch str\u00e1nek.<\/strong>&nbsp;Podle konkuren\u010dnosti dan\u00e9ho kl\u00ed\u010dov\u00e9ho slova se m\u016f\u017eete snadn\u011bji rozhodnout, jak\u00e9 priority d\u00e1te jednotliv\u00fdm fr\u00e1z\u00edm p\u0159i tvorb\u011b nov\u00fdch vstupn\u00edch str\u00e1nek. M\u016f\u017eete se zam\u011b\u0159it na tvorbu n\u011bkolika vstupn\u00edch str\u00e1nek s ni\u017e\u0161\u00ed konkurenc\u00ed nebo na tvorbu jedn\u00e9 kvalitn\u00ed vstupn\u00ed str\u00e1nky, kter\u00e1 bude optimalizov\u00e1na na siln\u011b konkuren\u010dn\u00ed kl\u00ed\u010dov\u00e9 slovo.<\/li>\n\n\n\n<li><strong>P\u0159i link buildingu.<\/strong>&nbsp;To, \u017ee je n\u011bjak\u00e9 kl\u00ed\u010dov\u00e9 slovo siln\u011b konkuren\u010dn\u00ed, je\u0161t\u011b neznamen\u00e1, \u017ee se v\u016fbec nem\u00e1te sna\u017eit dostat ho na p\u0159edn\u00ed pozice. M\u016f\u017ee to b\u00fdt v\u0161ak sign\u00e1l, \u017ee je v jeho p\u0159\u00edpad\u011b d\u016fle\u017eit\u011bj\u0161\u00ed zapracovat na z\u00edsk\u00e1n\u00ed odkaz\u016f pro vstupn\u00ed str\u00e1nku optimalizovanou na toto kl\u00ed\u010dov\u00e9 slovo.<\/li>\n<\/ul>\n\n\n\n<p>Obecn\u011b tedy m\u016f\u017eete tuto metriku vyu\u017e\u00edt p\u0159i prioritizaci toho, jak budete d\u00e1le s konkr\u00e9tn\u00edm kl\u00ed\u010dov\u00fdm slovem pracovat a zda v\u016fbec.<\/p>\n\n\n\n<h2>Vlo\u017een\u00ed vstupn\u00edch dat<\/h2>\n\n\n\n<p>Za\u010dn\u011bte t\u00edm, \u017ee na \u00favodn\u00ed str\u00e1nce kliknete na&nbsp;<a href=\"https:\/\/www.marketingminer.com\/cs\/wizard\">Vytvo\u0159it report<\/a>&nbsp;a na vstupu zad\u00e1te&nbsp;<em>Kl\u00ed\u010dov\u00e1 slova<\/em>. N\u00e1sledn\u011b na vstup nap\u00ed\u0161ete nebo zkop\u00edrujete seznam kl\u00ed\u010dov\u00fdch slov, u kter\u00fdch chcete zjistit jejich konkuren\u010dnost.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"445\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/konkuren\u010dnos\u0165-vlo\u017een\u00ed-dat-1024x445.png\" alt=\"konkuren\u010dnost vlo\u017een\u00ed dat\" class=\"wp-image-1860\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/konkuren\u010dnos\u0165-vlo\u017een\u00ed-dat-1024x445.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/konkuren\u010dnos\u0165-vlo\u017een\u00ed-dat-300x131.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/konkuren\u010dnos\u0165-vlo\u017een\u00ed-dat-768x334.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/konkuren\u010dnos\u0165-vlo\u017een\u00ed-dat.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Aby byl v\u00e1\u0161 report jednodu\u0161e identifikovateln\u00fd, je dobr\u00e9 ho pojmenovat. Sta\u010d\u00ed kliknout na pole&nbsp;<em>N\u00e1zev reportu<\/em>.<\/p>\n\n\n\n<p>N\u00e1sledn\u011b sta\u010d\u00ed kliknut\u00edm na vlajku vybrat zemi, pro kterou chcete z\u00edskat data. Po kliknut\u00ed na&nbsp;<em>Dal\u0161\u00ed krok&nbsp;<\/em>se dost\u00e1v\u00e1te na volbu Mineru.<\/p>\n\n\n\n<h2>Volba Mineru<\/h2>\n\n\n\n<p>V sekci&nbsp;<em>Informace o kl\u00ed\u010dov\u00fdch slovech<\/em>&nbsp;klikn\u011bte na Miner&nbsp;<em>Konkuren\u010dnost dotazu<\/em>. Nic dal\u0161\u00edho nen\u00ed pot\u0159eba nastavovat. Pokra\u010dujte kliknut\u00edm na tla\u010d\u00edtko&nbsp;<em>Z\u00edskat data<\/em>. Po dokon\u010den\u00ed reportu v\u00e1m p\u0159ijdou zpracovan\u00e1 data na email.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"763\" height=\"226\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/konkuren\u010dnos\u0165-dotazu-miner.png\" alt=\"Konkuren\u010dnost dotazu - miner\" class=\"wp-image-1863\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/konkuren\u010dnos\u0165-dotazu-miner.png 763w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/konkuren\u010dnos\u0165-dotazu-miner-300x89.png 300w\" sizes=\"(max-width: 763px) 100vw, 763px\" \/><\/figure>\n\n\n\n<h2>Uk\u00e1zka v\u00fdstupu<\/h2>\n\n\n\n<div class=\"center1\"><a href=\"https:\/\/www.marketingminer.com\/cs\/report\/5f8763a1551cd0574d13458eeb9e55daee0add80620d852b17406e1149a9ba26\/visualize\/miner.keyword.serp_competition_score\" target=\"_blank\" rel=\"noopener noreferrer\"><button class=\"test\">\ud83d\udcca Zobrazit uk\u00e1zkov\u00fd v\u00fdstupn\u00ed report<\/button><\/a><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2>Popis sloupc\u016f<\/h2>\n\n\n\n<p>Ve v\u00fdstupu tohoto Mineru najdete jenom dv\u011b hlavn\u00ed sloupce.<\/p>\n\n\n\n<ul>\n<li><strong>Google SERP Competition:<\/strong>&nbsp;Sk\u00f3re, kter\u00e9 vyjad\u0159uje konkuren\u010dnost fr\u00e1ze na Googlu. \u010c\u00edm je \u010d\u00edslo vy\u0161\u0161\u00ed, t\u00edm slo\u017eit\u011bj\u0161\u00ed je dostat se na prvn\u00ed m\u00edsta v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed.<\/li>\n\n\n\n<li><strong>Seznam SERP Competition:<\/strong>&nbsp;Sk\u00f3re, kter\u00e9 vyjad\u0159uje konkuren\u010dnost fr\u00e1ze na Seznamu. \u010c\u00edm je \u010d\u00edslo vy\u0161\u0161\u00ed, t\u00edm slo\u017eit\u011bj\u0161\u00ed je dostat se na prvn\u00ed m\u00edsta v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed.<\/li>\n<\/ul>\n\n\n\n<h2>Anal\u00fdza v\u00fdstupu<\/h2>\n\n\n\n<p>Ve vrchn\u00ed \u010d\u00e1sti va\u0161eho v\u00fdstupu si je\u0161t\u011b m\u016f\u017eete v\u0161imnout 2 grafy (jeden pro Google a druh\u00fd pro Seznam), kter\u00e9 v\u00e1m vizu\u00e1ln\u011b ukazuji pod\u00edly obt\u00ed\u017enosti um\u00edst\u011bn\u00ed kl\u00ed\u010dov\u00fdch slov v p\u0159irozen\u00e9m vyhled\u00e1v\u00e1n\u00ed.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"770\" height=\"279\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/konkuren\u010dnos\u0165-v-organicu-graf.png\" alt=\"konkuren\u010dnost v organicu\" class=\"wp-image-1866\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/konkuren\u010dnos\u0165-v-organicu-graf.png 770w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/konkuren\u010dnos\u0165-v-organicu-graf-300x109.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/konkuren\u010dnos\u0165-v-organicu-graf-768x278.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/figure>\n\n\n\n<p>Podle toho, v jak\u00e9m oboru se nach\u00e1z\u00edte a jak\u00e9 jsou va\u0161e firemn\u00ed c\u00edle, byste se m\u011bli um\u011bt rozhodnout, kter\u00fdm kl\u00ed\u010dov\u00fdm slov\u016fm d\u00e1te p\u0159i vytv\u00e1\u0159en\u00ed nov\u00fdch vstupn\u00edch str\u00e1nek a p\u0159i optimalizaci prioritu.<\/p>\n\n\n\n<p>Obecn\u011b je nejlep\u0161\u00ed za\u010d\u00edt kl\u00ed\u010dov\u00fdmi slovy s <strong>nejni\u017e\u0161\u00edm sk\u00f3re konkuren\u010dnosti<\/strong>. Nezapome\u0148te se ale pod\u00edvat i na jejich hledanost, proto\u017ee vstupn\u00ed str\u00e1nky optimalizovan\u00e9 na kl\u00ed\u010dov\u00e1 slova s n\u00edzkou konkurenc\u00ed ale nulovou hledanosti v\u00e1m pravd\u011bpodobn\u011b k ni\u010demu nebudou.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Miner&nbsp;konkuren&#269;nosti kl&iacute;&#269;ov&yacute;ch slov&nbsp;p&#345;edstavuje metriku, kter&aacute; v&aacute;m na z&aacute;klad&#283; dostupn&yacute;ch dat pom&#367;&#382;e odhadnout, jak moc je kl&iacute;&#269;ov&eacute; slovo konkuren&#269;n&iacute; v p&#345;irozen&eacute;m vyhled&aacute;v&aacute;n&iacute;. Tato metrika je vyj&aacute;d&#345;ena &#269;&iacute;slem, p&#345;i&#269;em&#382; neexistuje &#382;&aacute;dn&aacute; horn&iacute; hranice. Obecn&#283; lze ale &#345;&iacute;ct, &#382;e &#269;&iacute;m vy&scaron;&scaron;&iacute; je &#269;&iacute;slo, t&iacute;m slo&#382;it&#283;j&scaron;&iacute; je dostat se na p&#345;edn&iacute; pozice v p&#345;irozen&eacute;m vyhled&aacute;v&aacute;n&iacute;. Metrika je vypo&#269;tena na &#8230; <a title=\"Konkuren\u010dnost kl\u00ed\u010dov\u00fdch slov\" class=\"read-more\" href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/konkurencnost-klicovych-slov\/\" aria-label=\"V\u00edce na Konkuren\u010dnost kl\u00ed\u010dov\u00fdch slov\">\u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"kbtopic":[61,37],"kbtag":[83,81,80,77],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Konkuren\u010dnost kl\u00ed\u010dov\u00fdch slov - Marketing Miner Knowledge Base<\/title>\n<meta name=\"description\" content=\"Miner&nbsp;konkuren\u010dnosti kl\u00ed\u010dov\u00fdch slov&nbsp;p\u0159edstavuje metriku, kter\u00e1 v\u00e1m na z\u00e1klad\u011b dostupn\u00fdch dat pom\u016f\u017ee odhadnout, jak moc je kl\u00ed\u010dov\u00e9 slovo\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/konkurencnost-klicovych-slov\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Konkuren\u010dnost kl\u00ed\u010dov\u00fdch slov - 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