{"id":1923,"date":"2020-06-24T11:32:22","date_gmt":"2020-06-24T09:32:22","guid":{"rendered":"https:\/\/help.marketingminer.com\/?post_type=kb&#038;p=1923"},"modified":"2025-09-29T10:14:00","modified_gmt":"2025-09-29T08:14:00","slug":"analyza-ppc-konkurence-ve-vysledcich-vyhledavani","status":"publish","type":"kb","link":"https:\/\/help.marketingminer.com\/cs\/clanek\/analyza-ppc-konkurence-ve-vysledcich-vyhledavani\/","title":{"rendered":"PPC reklamy"},"content":{"rendered":"\n<p>Inspirace od <strong>konkurence v PPC<\/strong> m\u016f\u017ee b\u00fdt skv\u011bl\u00fdm podkladem p\u0159i tvorb\u011b vlastn\u00edch kampan\u00ed. Ale kdo je nejv\u011bt\u0161\u00ed konkurent z hlediska placen\u00fdch v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed? Jak\u00e9 pou\u017e\u00edv\u00e1 inzer\u00e1ty, kter\u00e9 mu funguj\u00ed a pro\u010d? Marketing Miner za pomoc\u00ed SERP Ads Mineru u\u017eivateli poskytuje na v\u00fdstupu pr\u00e1v\u011b data o inzerentech a inzer\u00e1tech v placen\u00fdch v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed, kter\u00e1 m\u016f\u017ee u\u017eivatel pou\u017e\u00edt k zodpov\u011bzen\u00ed t\u011bchto ot\u00e1zek a posunout tak vlastn\u00ed kampan\u011b.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"center1\"><a href=\"https:\/\/www.marketingminer.com\/cs\/wizard\" target=\"_blank\" rel=\"noopener noreferrer\"><button class=\"test\">Vytvo\u0159it report<\/button><\/a><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2>Vlo\u017een\u00ed fr\u00e1z\u00ed, ke kter\u00fdm chce u\u017eivatel z\u00edskat data o reklam\u011b ve vyhled\u00e1v\u00e1n\u00ed<\/h2>\n\n\n\n<p>K z\u00edsk\u00e1n\u00ed dat o reklam\u00e1ch ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed je nejprve pot\u0159eba specifikovat dotazy, ze kter\u00fdch m\u00e1 miner data o reklam\u00e1ch z\u00edsk\u00e1vat. K tomu u\u017eivatel pou\u017eije sekci&nbsp;<a href=\"https:\/\/www.marketingminer.com\/cs\/wizard\/keyword\" target=\"_blank\" rel=\"noreferrer noopener\">Keyword Miner\u016f<\/a>, kam importuje dataset fr\u00e1z\u00ed jednou z metod importu.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"351\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/anal\u00fdza-ppc-vlo\u017een\u00ed-dat-1024x351.png\" alt=\"Anal\u00fdza PPC vlo\u017een\u00ed dat\" class=\"wp-image-1925\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/anal\u00fdza-ppc-vlo\u017een\u00ed-dat-1024x351.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/anal\u00fdza-ppc-vlo\u017een\u00ed-dat-300x103.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/anal\u00fdza-ppc-vlo\u017een\u00ed-dat-768x264.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/anal\u00fdza-ppc-vlo\u017een\u00ed-dat-1536x527.png 1536w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/anal\u00fdza-ppc-vlo\u017een\u00ed-dat.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Pot\u00e9 u\u017eivatel vybere zemi, pro kterou chce data z\u00edsk\u00e1vat kliknut\u00edm na <strong>vlajku<\/strong> vedle tla\u010d\u00edtka <strong>Dal\u0161\u00ed krok<\/strong> a stiskem tohoto tla\u010d\u00edtka se dost\u00e1v\u00e1 na v\u00fdb\u011br miner\u016f<\/p>\n\n\n\n<h2>V\u00fdb\u011br SERP Ads mineru a z\u00edsk\u00e1n\u00ed dat<\/h2>\n\n\n\n<p>V sekci v\u00fdb\u011bru miner\u016f u\u017eivatel vybere&nbsp;<strong>SERP Ads Miner<\/strong>, kter\u00fd projde jednotliv\u00e9 fr\u00e1ze a z\u00edsk\u00e1 z vyhled\u00e1va\u010d\u016f data o reklam\u00e1ch, zobrazovan\u00fdch o dan\u00fdch dotaz\u016f.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"822\" height=\"201\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/serp-ads-miner-1.png\" alt=\"SERP Ads miner\" class=\"wp-image-1928\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/serp-ads-miner-1.png 822w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/serp-ads-miner-1-300x73.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/serp-ads-miner-1-768x188.png 768w\" sizes=\"(max-width: 822px) 100vw, 822px\" \/><\/figure><\/div>\n\n\n<p>U\u017eivatel pot\u00e9 stiskne tla\u010d\u00edtko&nbsp;Z\u00edskat data, kter\u00e9 jej p\u0159esune do sekce zpracov\u00e1n\u00ed dat. Podle objemu vstupn\u00edch dat, se podklady zpracuj\u00ed na pozad\u00ed a po dokon\u010den\u00ed ode\u0161lou na email u\u017eivatele.<\/p>\n\n\n\n<h2>Uk\u00e1zka v\u00fdstupu<\/h2>\n\n\n\n<div class=\"center1\"><a href=\"https:\/\/www.marketingminer.com\/cs\/report\/5f8763a1551cd0574d13458eeb9e55daee0add80620d852b17406e1149a9ba26\/visualize\/miner.keyword.serp_ads\" target=\"_blank\" rel=\"noopener noreferrer\"><button class=\"test\">\ud83d\udcca Zobrazit v\u00fdstupn\u00ed report<\/button><\/a><\/div>\n\n\n\n<h2>Popis sloupc\u016f<\/h2>\n\n\n\n<ul>\n<li><strong>Phrase:<\/strong> Fr\u00e1ze, ke kter\u00e9 se z\u00edsk\u00e1vala data o inzerentech<\/li>\n\n\n\n<li><strong>Title: <\/strong>Titulek reklamy<\/li>\n\n\n\n<li><strong>Description:<\/strong> Popis reklamy<\/li>\n\n\n\n<li><strong>Position:<\/strong> Pozice reklamy (Header, Sidebar, Footer)<\/li>\n\n\n\n<li><strong>Rank:<\/strong> Pozice reklamy (z hlediska \u0159azen\u00ed od 1. pozice)<\/li>\n\n\n\n<li><strong>Visible URL: <\/strong>Viditeln\u00e1 URL reklamy pro u\u017eivatele<\/li>\n\n\n\n<li><strong>URL: <\/strong>Re\u00e1ln\u00e1 URL, na kterou se u\u017eivatel po prokliku na reklamu dost\u00e1v\u00e1<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Inspirace od konkurence v PPC m&#367;&#382;e b&yacute;t skv&#283;l&yacute;m podkladem p&#345;i tvorb&#283; vlastn&iacute;ch kampan&iacute;. Ale kdo je nejv&#283;t&scaron;&iacute; konkurent z hlediska placen&yacute;ch v&yacute;sledk&#367; vyhled&aacute;v&aacute;n&iacute;? Jak&eacute; pou&#382;&iacute;v&aacute; inzer&aacute;ty, kter&eacute; mu funguj&iacute; a pro&#269;? Marketing Miner za pomoc&iacute; SERP Ads Mineru u&#382;ivateli poskytuje na v&yacute;stupu pr&aacute;v&#283; data o inzerentech a inzer&aacute;tech v placen&yacute;ch v&yacute;sledc&iacute;ch vyhled&aacute;v&aacute;n&iacute;, kter&aacute; m&#367;&#382;e u&#382;ivatel &#8230; <a title=\"PPC reklamy\" class=\"read-more\" href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/analyza-ppc-konkurence-ve-vysledcich-vyhledavani\/\" aria-label=\"V\u00edce na PPC reklamy\">\u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"kbtopic":[61,37],"kbtag":[83,82,81,80,78,77],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Anal\u00fdza PPC reklamy - Marketing Miner Knowledge Base<\/title>\n<meta name=\"description\" content=\"Inspirace od konkurence v PPC m\u016f\u017ee b\u00fdt skv\u011bl\u00fdm podkladem p\u0159i tvorb\u011b vlastn\u00edch kampan\u00ed. 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