{"id":2059,"date":"2020-06-24T09:39:49","date_gmt":"2020-06-24T07:39:49","guid":{"rendered":"https:\/\/help.marketingminer.com\/?post_type=kb&#038;p=2059"},"modified":"2025-09-29T10:26:19","modified_gmt":"2025-09-29T08:26:19","slug":"kategorizace-dotazu","status":"publish","type":"kb","link":"https:\/\/help.marketingminer.com\/cs\/clanek\/kategorizace-dotazu\/","title":{"rendered":"Kategorizace kl\u00ed\u010dov\u00fdch slov"},"content":{"rendered":"\n<p>Kategorizace, klasifikace, t\u0159\u00edd\u011bn\u00ed kl\u00ed\u010dov\u00fdch slov. A\u0165 u\u017e to naz\u00fdv\u00e1te, jak chcete, jedn\u00e1 se o rozt\u0159\u00edd\u011bn\u00ed <a href=\"https:\/\/www.marketingminer.com\/cs\/blog\/klicova-slova-stav-ceskeho-vyhledavani.html\">kl\u00ed\u010dov\u00fdch slov<\/a> podle jejich v\u00fdznamu do <strong>r\u016fzn\u00fdch t\u00e9matick\u00fdch kategori\u00ed<\/strong>. S touto aktivitou se pravd\u011bpodobn\u011b ji\u017e b\u011b\u017en\u011b setk\u00e1v\u00e1te p\u0159i pr\u00e1ci s v\u011bt\u0161\u00edm datasetem kl\u00ed\u010dov\u00fdch slov, tedy nej\u010dast\u011bji p\u0159i anal\u00fdze kl\u00ed\u010dov\u00fdch slov, a\u0165 u\u017e v r\u00e1mci <a href=\"https:\/\/www.marketingminer.com\/cs\/blog\/co-je-seo-optimalizace-pro-vyhledavace.html\">optimalizace pro vyhled\u00e1va\u010de<\/a> (SEO) nebo PPC.<\/p>\n\n\n\n<p>V praxi kategorizace zcela laicky znamen\u00e1, \u017ee si b\u011bhem anal\u00fdzy kl\u00ed\u010dov\u00fdch slov p\u0159id\u00e1te ke v\u0161em nasb\u00edran\u00fdm dat\u016fm n\u011bkolik sloupc\u016f nav\u00edc. Ka\u017ed\u00fd sloupec p\u0159edstavuje konkr\u00e9tn\u00ed kategorii (v r\u00e1mci SEO slovn\u00edku se m\u016f\u017eete setkat tak\u00e9 s pojmem&nbsp;dimenze). Kl\u00ed\u010dov\u00e1 slova n\u00e1sledn\u011b t\u0159\u00edd\u00edte do t\u011bchto kategori\u00ed.<\/p>\n\n\n\n<p>Kategorizace m\u016f\u017ee vypadat nap\u0159\u00edklad takhle:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"711\" height=\"224\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/kategorizace-kl\u00ed\u010dov\u00fdch-slov.png\" alt=\"Kategorizace kl\u00ed\u010dov\u00fdch slov\" class=\"wp-image-2061\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/kategorizace-kl\u00ed\u010dov\u00fdch-slov.png 711w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/kategorizace-kl\u00ed\u010dov\u00fdch-slov-300x95.png 300w\" sizes=\"(max-width: 711px) 100vw, 711px\" \/><\/figure><\/div>\n\n\n<p>Kategorie produkt\u016f nebudou stejn\u00e9 p\u0159i ka\u017ed\u00e9 anal\u00fdze kl\u00ed\u010dov\u00fdch slov. N\u011bkde se vyskytuje&nbsp;<em>materi\u00e1l<\/em>&nbsp;nebo&nbsp;<em>motiv<\/em>, jinde&nbsp;<em>funkce<\/em>&nbsp;nebo&nbsp;<em>vlastnost<\/em>&nbsp;produktu.<\/p>\n\n\n\n<p>A pr\u00e1v\u011b na tohle m\u016f\u017eete vyu\u017e\u00edt&nbsp;Marketing Miner, kter\u00fd v\u00e1m nahrad\u00ed ru\u010dn\u00ed t\u0159\u00edd\u011bn\u00ed v Excelu nebo OpenRefinu.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"center1\"><a href=\"https:\/\/www.marketingminer.com\/cs\/wizard\" target=\"_blank\" rel=\"noopener noreferrer\"><button class=\"test\">Vytvo\u0159it report<\/button><\/a><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2>Vyu\u017eit\u00ed v praxi<\/h2>\n\n\n\n<p>Kategorizace produkt\u016f je u\u017eite\u010dn\u00e1 v\u011bc pro pr\u00e1ci SEO nebo PPC specialist\u016f. N\u00ed\u017ee uv\u00e1d\u00edme p\u00e1r praktick\u00fdch p\u0159\u00edklad\u016f jej\u00edho vyu\u017eit\u00ed:<\/p>\n\n\n\n<ul>\n<li>Navr\u017een\u00ed cel\u00e9 informa\u010dn\u00ed architektury webu.<\/li>\n\n\n\n<li>Vytvo\u0159en\u00ed nov\u00fdch kategorii na str\u00e1nce.<\/li>\n\n\n\n<li>Vytvo\u0159en\u00ed nov\u00fdch vstupn\u00edch str\u00e1nek.<\/li>\n\n\n\n<li>Vytvo\u0159en\u00ed nov\u00e9ho obsahu (nap\u0159\u00edklad na blogu).<\/li>\n\n\n\n<li>Textace obsahu a meta dat na str\u00e1nce.<\/li>\n<\/ul>\n\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-tip\">\n            <div class=\"mkb-tip__icon\">\n                <i class=\"fa fa-lg fa-lightbulb-o\"><\/i>\n            <\/div>\n            <div class=\"mkb-tip__content\">\n                <strong>TIP:<\/strong> Pro detailn\u011bj\u0161\u00ed pochopen\u00ed kategorizace a jej\u00edho vyu\u017eit\u00ed doporu\u010dujeme p\u0159e\u010d\u00edst \u010dl\u00e1nek\u00a0<a href=\"https:\/\/www.marketingminer.com\/cs\/blog\/analyza-klicovych-slov.html\" target=\"_blank\" rel=\"noreferrer noopener\">Jak se d\u011bl\u00e1 a k \u010demu slou\u017e\u00ed klasifika\u010dn\u00ed anal\u00fdza kl\u00ed\u010dov\u00fdch slov.<\/a>            <\/div>\n        <\/div>\n        <\/div>\n\n\n<p>Nyn\u00ed si poj\u010fme uk\u00e1zat, jak si m\u016f\u017eete ud\u011blat kategorizaci va\u0161ich produkt\u016f s Marketing Minerem.<\/p>\n\n\n\n<h2>Vlo\u017een\u00ed kl\u00ed\u010dov\u00fdch slov, kter\u00e9 chcete kategorizovat<\/h2>\n\n\n\n<p>Za\u010dn\u011bte t\u00edm, \u017ee na \u00favodn\u00ed str\u00e1nce kliknete na&nbsp;<a href=\"https:\/\/www.marketingminer.com\/cs\/wizard\">Vytvo\u0159it report<\/a>&nbsp;a na vstupu zad\u00e1te&nbsp;<em>Kl\u00ed\u010dov\u00e1 slova<\/em>. N\u00e1sledn\u011b na vstup nap\u00ed\u0161ete nebo zkop\u00edrujete seznam kl\u00ed\u010dov\u00fdch slov, kter\u00e9 chcete kategorizovat.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"443\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/kategorizace-dotaz\u016f-vlo\u017een\u00ed-dat-1024x443.png\" alt=\"Kategorizace dotaz\u016f vlo\u017een\u00ed dat\" class=\"wp-image-2064\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/kategorizace-dotaz\u016f-vlo\u017een\u00ed-dat-1024x443.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/kategorizace-dotaz\u016f-vlo\u017een\u00ed-dat-300x130.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/kategorizace-dotaz\u016f-vlo\u017een\u00ed-dat-768x332.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/kategorizace-dotaz\u016f-vlo\u017een\u00ed-dat.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Aby byl v\u00e1\u0161 report jednodu\u0161e identifikovateln\u00fd, je dobr\u00e9 ho pojmenovat. Sta\u010d\u00ed kliknout na pole&nbsp;<em>N\u00e1zev reportu<\/em>.<\/p>\n\n\n\n<p>N\u00e1sledn\u011b sta\u010d\u00ed kliknut\u00edm na vlajku vybrat zemi, pro kterou chcete z\u00edskat data. Po kliknut\u00ed na&nbsp;<em>Dal\u0161\u00ed krok<\/em>&nbsp;se dost\u00e1v\u00e1te na volbu Mineru.<\/p>\n\n\n\n<h2>Volba Mineru<\/h2>\n\n\n\n<p>V sekci&nbsp;<em>Informace o kl\u00ed\u010dov\u00fdch fr\u00e1z\u00edch<\/em>&nbsp;klikn\u011bte na Miner&nbsp;<em>Kategorizace<\/em>. Nic dal\u0161\u00edho nen\u00ed pot\u0159eba nastavovat. Pokra\u010dujte kliknut\u00edm na tla\u010d\u00edtko&nbsp;<em>Z\u00edskat data<\/em>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"756\" height=\"240\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/kategorizace-miner.png\" alt=\"Kategorizace dotaz\u016f - miner\" class=\"wp-image-2067\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/kategorizace-miner.png 756w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/kategorizace-miner-300x95.png 300w\" sizes=\"(max-width: 756px) 100vw, 756px\" \/><\/figure>\n\n\n\n<h2>Uk\u00e1zka v\u00fdstupu<\/h2>\n\n\n\n<div class=\"center1\"><a href=\"https:\/\/www.marketingminer.com\/cs\/report\/5f8763a1551cd0574d13458eeb9e55daee0add80620d852b17406e1149a9ba26\/visualize\/miner.keyword.categorization\" target=\"_blank\" rel=\"noopener noreferrer\"><button class=\"test\">\ud83d\udcca Zobrazit uk\u00e1zkov\u00fd v\u00fdstupn\u00ed report<\/button><\/a><\/div>\n\n\n\n<p>Tento v\u00fdstupn\u00ed report je uk\u00e1zkou <strong>kategorizace datasetu kl\u00ed\u010dov\u00fdch slov<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"812\" height=\"823\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/kategorizace-dotaz\u016f-letenky.png\" alt=\"Uk\u00e1zkov\u00e1 kategorizace dotaz\u016f - letenky\" class=\"wp-image-2070\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/kategorizace-dotaz\u016f-letenky.png 812w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/kategorizace-dotaz\u016f-letenky-296x300.png 296w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/kategorizace-dotaz\u016f-letenky-768x778.png 768w\" sizes=\"(max-width: 812px) 100vw, 812px\" \/><\/figure>\n\n\n\n<h2>Popis sloupc\u016f<\/h2>\n\n\n\n<p>Ve sloupci&nbsp;Keyword&nbsp;se nach\u00e1z\u00ed va\u0161e kl\u00ed\u010dov\u00e9 slovo. Ka\u017ed\u00fd dal\u0161\u00ed sloupec p\u0159edstavuje <strong>konkr\u00e9tn\u00ed kategorii<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kategorizace, klasifikace, t&#345;&iacute;d&#283;n&iacute; kl&iacute;&#269;ov&yacute;ch slov. A&#357; u&#382; to naz&yacute;v&aacute;te, jak chcete, jedn&aacute; se o rozt&#345;&iacute;d&#283;n&iacute; kl&iacute;&#269;ov&yacute;ch slov podle jejich v&yacute;znamu do r&#367;zn&yacute;ch t&eacute;matick&yacute;ch kategori&iacute;. S touto aktivitou se pravd&#283;podobn&#283; ji&#382; b&#283;&#382;n&#283; setk&aacute;v&aacute;te p&#345;i pr&aacute;ci s v&#283;t&scaron;&iacute;m datasetem kl&iacute;&#269;ov&yacute;ch slov, tedy nej&#269;ast&#283;ji p&#345;i anal&yacute;ze kl&iacute;&#269;ov&yacute;ch slov, a&#357; u&#382; v r&aacute;mci optimalizace pro vyhled&aacute;va&#269;e (SEO) nebo PPC. &#8230; <a title=\"Kategorizace kl\u00ed\u010dov\u00fdch slov\" class=\"read-more\" href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/kategorizace-dotazu\/\" aria-label=\"V\u00edce na Kategorizace kl\u00ed\u010dov\u00fdch slov\">\u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"kbtopic":[61,37],"kbtag":[83,81,80,78,77],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kategorizace kl\u00ed\u010dov\u00fdch slov - Marketing Miner Knowledge Base<\/title>\n<meta name=\"description\" content=\"Kategorizace, klasifikace, t\u0159\u00edd\u011bn\u00ed kl\u00ed\u010dov\u00fdch slov. 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