{"id":2126,"date":"2020-06-23T10:54:58","date_gmt":"2020-06-23T08:54:58","guid":{"rendered":"https:\/\/help.marketingminer.com\/?post_type=kb&#038;p=2126"},"modified":"2025-09-29T10:37:56","modified_gmt":"2025-09-29T08:37:56","slug":"analyza-vysledku-vyhledavani-na-googlu-analyza-serpu","status":"publish","type":"kb","link":"https:\/\/help.marketingminer.com\/cs\/clanek\/analyza-vysledku-vyhledavani-na-googlu-analyza-serpu\/","title":{"rendered":"Anal\u00fdza SERP"},"content":{"rendered":"\n<p>V\u00fdsledky vyhled\u00e1v\u00e1n\u00ed u\u017e d\u00e1vno nejsou jen o pozic\u00edch mezi placen\u00fdmi a p\u0159irozen\u00fdmi v\u00fdsledky. P\u0159esv\u011bd\u010dte se o tom sami.<\/p>\n\n\n\n<p>Zkuste si zadat do vyhled\u00e1va\u010de jak\u00e9koliv obecn\u00e9 kl\u00ed\u010dov\u00e9 slovo a pod\u00edvejte se, jak\u00e9 v\u00fdsledky dostanete.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"936\" height=\"812\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/anal\u00fdza-v\u00fdsledky-vyhled\u00e1v\u00e1n\u00ed.png\" alt=\"Anal\u00fdza v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed\" class=\"wp-image-2128\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/anal\u00fdza-v\u00fdsledky-vyhled\u00e1v\u00e1n\u00ed.png 936w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/anal\u00fdza-v\u00fdsledky-vyhled\u00e1v\u00e1n\u00ed-300x260.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/anal\u00fdza-v\u00fdsledky-vyhled\u00e1v\u00e1n\u00ed-768x666.png 768w\" sizes=\"(max-width: 936px) 100vw, 936px\" \/><\/figure>\n\n\n\n<p>Podle toho, co za slovo jste zadali, se v\u00e1m mohou ve vyhled\u00e1v\u00e1n\u00ed zobrazit&nbsp;<em>obr\u00e1zky, konkr\u00e9tn\u00ed produkty, lok\u00e1ln\u00ed v\u00fdsledky (mapa s pobo\u010dkami), nejnov\u011bj\u0161\u00ed \u010dl\u00e1nky nebo r\u016fzn\u00e1 stukturovan\u00e1 data.<\/em><\/p>\n\n\n\n<p>Google v\u00e1m mimo jin\u00e9 \u010dasto nab\u00edz\u00ed&nbsp;odpov\u011b\u010f na va\u0161i ot\u00e1zku p\u0159\u00edmo ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed.&nbsp;Nemus\u00edte se tak ani nikam proklik\u00e1vat. Hovo\u0159\u00edme nap\u0159\u00edklad o&nbsp;<em>&#8220;knowledge grafech&#8221;<\/em>, kter\u00e9 se zobrazuj\u00ed ve vyhled\u00e1v\u00e1n\u00ed \u00fapln\u011b naho\u0159e nebo o postrann\u00edch&nbsp;<em>&#8220;knowledge panelech&#8221;.<\/em><\/p>\n\n\n\n<p>Kdy\u017e mluv\u00edme o tomto typu v\u00fdsledk\u016f, mluv\u00edme o&nbsp;<strong>roz\u0161\u00ed\u0159en\u00e9m vyhled\u00e1v\u00e1n\u00ed<\/strong>.&nbsp;O v\u0161ech mo\u017enostech, kter\u00e9 se mohou v r\u00e1mci tohoto roz\u0161\u00ed\u0159en\u00e9ho vyhled\u00e1v\u00e1n\u00ed objevit, si m\u016f\u017eete p\u0159e\u010d\u00edst&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.lupa.cz\/clanky\/rozsireni-vysledku-vyhledavani-googlu-dorazila-do-cr-jak-je-google-pouziva\/\" target=\"_blank\">v tomto \u010dl\u00e1nku.<\/a><\/p>\n\n\n\n<p>Kdy by v\u00e1s mohly r\u016fzn\u00e9 v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed zaj\u00edmat a kdy je vhodn\u00fd \u010das na jejich anal\u00fdzu?<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"center1\"><a href=\"https:\/\/www.marketingminer.com\/cs\/wizard\" target=\"_blank\" rel=\"noopener noreferrer\"><button class=\"test\">Vytvo\u0159it report<\/button><\/a><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2>Vyu\u017eit\u00ed v praxi<\/h2>\n\n\n\n<ul>\n<li>Anal\u00fdzu v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed (SERP) vyu\u017eijete p\u0159edev\u0161\u00edm v kombinaci s&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.marketingminer.com\/cs\/blog\/analyza-klicovych-slov.html\" target=\"_blank\">anal\u00fdzou kl\u00ed\u010dov\u00fdch slov<\/a>. Pravd\u011bpodobn\u011b nebudete analyzovat v\u00fdsledky ka\u017ed\u00e9ho kl\u00ed\u010dov\u00e9ho slova, kter\u00e9 m\u00e1te v anal\u00fdze, proto\u017ee takov\u00fdch slov m\u016f\u017eete m\u00edt k dispozici klidn\u011b stovky \u010di tis\u00edce. M\u016f\u017eete se v\u0161ak zam\u011b\u0159it na&nbsp;<strong>anal\u00fdzu kl\u00ed\u010dov\u00fdch slov s vysokou prioritou<\/strong>.&nbsp;To jsou nej\u010dast\u011bj\u0161\u00ed ty, kter\u00e9 maj\u00ed vy\u0161\u0161\u00ed hledanost a ni\u017e\u0161\u00ed konkurenci.<\/li>\n\n\n\n<li>Anal\u00fdza SERPu se v\u00e1m m\u016f\u017ee hodit tak\u00e9 p\u0159i<strong>&nbsp;anal\u00fdze konkurence<\/strong>,&nbsp;p\u0159i hled\u00e1n\u00ed inspirace na nov\u00fd typ obsahu, nebo ve chv\u00edli, kdy jednodu\u0161e pot\u0159ebujete zjistit, kter\u00e9 weby se nej\u010dast\u011bji zobrazuj\u00ed na ur\u010dit\u00e1 kl\u00ed\u010dov\u00e1 slova.<\/li>\n\n\n\n<li>Miner vyu\u017eijete i v p\u0159\u00edpad\u011b tzv.&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.marketingminer.com\/cs\/blog\/jak-pomoci-barnacle-seo-zvysit-navstevnost-z-vyhledavani.html\" target=\"_blank\">Barnacle SEO<\/a>. Tento pojem v podstat\u011b znamen\u00e1, \u017ee se se svou webovou str\u00e1nkou sna\u017e\u00edte dostat na&nbsp;<strong>str\u00e1nky, kter\u00e9 se ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed objevuj\u00ed na vysoce konkuren\u010dn\u00ed fr\u00e1ze<\/strong>,&nbsp;u kter\u00fdch se vy nem\u00e1te se sv\u00fdm webem \u0161anci um\u00edstit. M\u016f\u017ee j\u00edt nap\u0159\u00edklad o diskusn\u00ed f\u00f3rum jako Quora, encyklopedii jako Wikipedia, p\u0159\u00edpadn\u011b i n\u011bjak\u00fd autoritativn\u00ed \u010dl\u00e1nek, odkud se m\u016f\u017eete pokusit z\u00edskat zp\u011btn\u00fd odkaz.<\/li>\n<\/ul>\n\n\n\n<p><strong>D\u00edky Marketing Mineru m\u016f\u017eete SERP analyzovat hromadn\u011b pro n\u011bkolik kl\u00ed\u010dov\u00fdch slov.<\/strong>&nbsp;Data tak budete m\u00edt k dispozici v jedn\u00e9 tabulce a m\u016f\u017eete s nimi dle pot\u0159eby pracovat.<\/p>\n\n\n\n<p>Poj\u010fme se u\u017e ale pod\u00edvat na konkr\u00e9tn\u00ed postup, jak s t\u00edmto Minerem pracovat a jak\u00e9 v\u00fdstupy lze o\u010dek\u00e1vat.<\/p>\n\n\n\n<h2>Vlo\u017een\u00ed vstupn\u00edch dat<\/h2>\n\n\n\n<p>Za\u010dn\u011bte t\u00edm, \u017ee na \u00favodn\u00ed str\u00e1nce kliknete na&nbsp;<a href=\"https:\/\/www.marketingminer.com\/cs\/wizard\">Vytvo\u0159it report<\/a>&nbsp;a na vstupu zad\u00e1te&nbsp;<em>Kl\u00ed\u010dov\u00e1 slova<\/em>. N\u00e1sledn\u011b na vstup nap\u00ed\u0161ete nebo zkop\u00edrujete seznam kl\u00ed\u010dov\u00fdch slov, u kter\u00fdch chcete analyzovat v\u00fdsledky vyhled\u00e1van\u00ed.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"445\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/anal\u00fdza-serpu-vlo\u017een\u00ed-dat-1024x445.png\" alt=\"Anal\u00fdza SERPu - vlo\u017een\u00ed dat\" class=\"wp-image-2131\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/anal\u00fdza-serpu-vlo\u017een\u00ed-dat-1024x445.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/anal\u00fdza-serpu-vlo\u017een\u00ed-dat-300x131.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/anal\u00fdza-serpu-vlo\u017een\u00ed-dat-768x334.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/anal\u00fdza-serpu-vlo\u017een\u00ed-dat.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Aby byl v\u00e1\u0161 report jednodu\u0161e identifikovateln\u00fd, je dobr\u00e9 ho pojmenovat. Sta\u010d\u00ed kliknout na pole&nbsp;<em>N\u00e1zev reportu<\/em>.<\/p>\n\n\n\n<p>N\u00e1sledn\u011b sta\u010d\u00ed kliknut\u00edm na vlajku vybrat zemi, pro kterou chcete z\u00edskat data. Po kliknut\u00ed na&nbsp;<em>Dal\u0161\u00ed krok&nbsp;<\/em>se dost\u00e1v\u00e1te na volbu Mineru.<\/p>\n\n\n\n<h2>Volba Mineru<\/h2>\n\n\n\n<p>V sekci&nbsp;<em>Pr\u016fzkum trhu<\/em>&nbsp;klikn\u011bte na Miner&nbsp;<em>Anal\u00fdza SERP<\/em>. Nic dal\u0161\u00edho nen\u00ed pot\u0159eba nastavovat. Pokra\u010dujte kliknut\u00edm na tla\u010d\u00edtko&nbsp;<em>Z\u00edskat data<\/em>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"754\" height=\"149\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/anal\u00fdza-SERP-miner.png\" alt=\"Anal\u00fdza SERP - miner\" class=\"wp-image-2134\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/anal\u00fdza-SERP-miner.png 754w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/anal\u00fdza-SERP-miner-300x59.png 300w\" sizes=\"(max-width: 754px) 100vw, 754px\" \/><\/figure><\/div>\n\n\n<h2>Uk\u00e1zka v\u00fdstupu<\/h2>\n\n\n\n<div class=\"center1\"><a href=\"https:\/\/www.marketingminer.com\/cs\/report\/5f8763a1551cd0574d13458eeb9e55daee0add80620d852b17406e1149a9ba26\/visualize\/miner.keyword.serp_analyzer\" target=\"_blank\" rel=\"noopener noreferrer\"><button class=\"test\">\ud83d\udcca Zobrazit uk\u00e1zkov\u00fd v\u00fdstupn\u00ed report<\/button><\/a><\/div>\n\n\n\n<h2>Popis sloupc\u016f<\/h2>\n\n\n\n<ul>\n<li><strong>Input:<\/strong>&nbsp;Kl\u00ed\u010dov\u00e9 slovo, kter\u00e9 jste zadali na vstupu.<\/li>\n\n\n\n<li><strong>Position:&nbsp;<\/strong>Pozice ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed. \u010c\u00edsla 1 a\u017e 10 p\u0159edstavuj\u00ed klasick\u00e9 pozice p\u0159irozen\u00fdch v\u00fdsledk\u016f. \u010c\u00edslo 0 p\u0159edstavuje nultou pozici, tedy m\u00edsto pro roz\u0161\u00ed\u0159en\u00e9 mo\u017enosti vyhled\u00e1v\u00e1n\u00ed.<\/li>\n\n\n\n<li><strong>Type:<\/strong>&nbsp;Typ v\u00fdsledku. V p\u0159\u00edpad\u011b \u010d\u00edsla 1 a\u017e 10 p\u016fjde o klasick\u00fd v\u00fdsledek vyhled\u00e1v\u00e1n\u00ed. V p\u0159\u00edpad\u011b nult\u00e9 pozice to m\u016f\u017ee b\u00fdt nap\u0159\u00edklad&nbsp;<em>&#8220;knowledge graf&#8221;.<\/em><\/li>\n\n\n\n<li><strong>Domain:<\/strong>&nbsp;N\u00e1zev dom\u00e9ny, kter\u00e1 se zobrazuje na dan\u00e9 kl\u00ed\u010dov\u00e9 slovo na konkr\u00e9tn\u00ed pozici.<\/li>\n\n\n\n<li><strong>URL:&nbsp;<\/strong>Konkr\u00e9tn\u00ed URL, kter\u00e1 se zobrazuje na dan\u00e9 kl\u00ed\u010dov\u00e9 slovo na konkr\u00e9tn\u00ed pozici.<\/li>\n\n\n\n<li><strong>Features:&nbsp;<\/strong>R\u016fzn\u00e9 funkce v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed. M\u016f\u017ee j\u00edt o drobe\u010dkovou navigaci, hodnocen\u00ed, podobn\u00e9 vyhled\u00e1v\u00e1n\u00ed atd.<\/li>\n\n\n\n<li><strong>Title:<\/strong>&nbsp;Meta titulek konkr\u00e9tn\u00ed URL zobrazen\u00fd na str\u00e1nce v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed.<\/li>\n\n\n\n<li><strong>Description:<\/strong>&nbsp;Meta popisek konkr\u00e9tn\u00ed URL zobrazen\u00fd na str\u00e1nce v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed.<\/li>\n<\/ul>\n\n\n\n<h2>Anal\u00fdza v\u00fdstupu<\/h2>\n\n\n\n<p>Ve v\u00fdstupn\u00edm reportu m\u016f\u017eete krom\u011b anal\u00fdzy jednotliv\u00fdch kl\u00ed\u010dov\u00fdch slov vid\u011bt i <strong>souhrnn\u00e9 grafy<\/strong>, kter\u00e9 zn\u00e1zor\u0148uj\u00ed <strong>po\u010dty jednotliv\u00fdch typ\u016f roz\u0161\u00ed\u0159en\u00e9ho vyhled\u00e1v\u00e1n\u00ed<\/strong> a jejich pom\u011bry na celkov\u00e9m vyhled\u00e1v\u00e1n\u00ed.<\/p>\n\n\n\n<p><img decoding=\"async\" src=\"https:\/\/storage.crisp.chat\/users\/helpdesk\/website\/8358182d-d727-4d56-867a-c437b56cc0dd\/43f7375a-91d4-4619-a660-e0e77841ed5b.png\" alt=\"\"><\/p>\n\n\n\n<p>P\u0159i analyzov\u00e1n\u00ed v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed se m\u016f\u017eete zam\u011b\u0159it na n\u00e1sleduj\u00edc\u00ed:<\/p>\n\n\n\n<ul>\n<li><strong>Jak vyniknout<\/strong> ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed&nbsp;s va\u0161\u00ed str\u00e1nkou, kter\u00e1 se zobrazuje na konkr\u00e9tn\u00ed kl\u00ed\u010dov\u00e9 slovo. Vyniknout m\u016f\u017eete nap\u0159\u00edklad p\u0159eps\u00e1n\u00edm titulk\u016f, popisk\u016f nebo&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.semrush.com\/blog\/what-is-schema-beginner-s-guide-to-structured-data\/\" target=\"_blank\">p\u0159id\u00e1n\u00edm strukturovan\u00fdch dat.<\/a><\/li>\n\n\n\n<li><strong>Jak dostat va\u0161i str\u00e1nku do roz\u0161\u00ed\u0159en\u00fdch v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed.<\/strong>&nbsp;Roz\u0161\u00ed\u0159en\u00e9 vyhled\u00e1v\u00e1n\u00ed (feature snippets) je relativn\u011b rozs\u00e1hl\u00e1 t\u00e9ma, proto ho doporu\u010dujeme nastudovat z detailn\u011bj\u0161\u00edch n\u00e1vod\u016f. Nap\u0159\u00edklad v \u010dl\u00e1nc\u00edch od&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/research.hubspot.com\/winning-googles-featured-snippet\" target=\"_blank\">Hubspotu<\/a>,&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.searchenginejournal.com\/how-to-get-featured-snippets-google\/233743\/\" target=\"_blank\">Searchenginejournalu<\/a>&nbsp;nebo od&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/mangools.com\/blog\/google-featured-snippets-guide\/\" target=\"_blank\">Mangools<\/a>.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>V&yacute;sledky vyhled&aacute;v&aacute;n&iacute; u&#382; d&aacute;vno nejsou jen o pozic&iacute;ch mezi placen&yacute;mi a p&#345;irozen&yacute;mi v&yacute;sledky. P&#345;esv&#283;d&#269;te se o tom sami. Zkuste si zadat do vyhled&aacute;va&#269;e jak&eacute;koliv obecn&eacute; kl&iacute;&#269;ov&eacute; slovo a pod&iacute;vejte se, jak&eacute; v&yacute;sledky dostanete. Podle toho, co za slovo jste zadali, se v&aacute;m mohou ve vyhled&aacute;v&aacute;n&iacute; zobrazit&nbsp;obr&aacute;zky, konkr&eacute;tn&iacute; produkty, lok&aacute;ln&iacute; v&yacute;sledky (mapa s pobo&#269;kami), nejnov&#283;j&scaron;&iacute; &#269;l&aacute;nky &#8230; <a title=\"Anal\u00fdza SERP\" class=\"read-more\" href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/analyza-vysledku-vyhledavani-na-googlu-analyza-serpu\/\" aria-label=\"V\u00edce na Anal\u00fdza SERP\">\u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"kbtopic":[61,37],"kbtag":[82,81,80,79,78,77],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Anal\u00fdza v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed (Anal\u00fdza SERPu) - Marketing Miner<\/title>\n<meta name=\"description\" content=\"V\u00fdsledky vyhled\u00e1v\u00e1n\u00ed u\u017e d\u00e1vno nejsou jen o pozic\u00edch mezi placen\u00fdmi a p\u0159irozen\u00fdmi v\u00fdsledky. 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