{"id":2213,"date":"2020-06-18T16:02:01","date_gmt":"2020-06-18T14:02:01","guid":{"rendered":"https:\/\/help.marketingminer.com\/?post_type=kb&#038;p=2213"},"modified":"2022-10-18T15:14:53","modified_gmt":"2022-10-18T13:14:53","slug":"obsahova-analyza","status":"publish","type":"kb","link":"https:\/\/help.marketingminer.com\/cs\/clanek\/obsahova-analyza\/","title":{"rendered":"Anal\u00fdza obsahu"},"content":{"rendered":"\n<p><strong>Obsahov\u00e1 anal\u00fdza<\/strong> (anglicky content analysis) je anal\u00fdza, zkoumaj\u00edc\u00ed povahu obsahu a jeho charakteristiku. Zab\u00fdv\u00e1 se tedy jak strukturou a rozsahem textu, tak jeho st\u011b\u017eejn\u00edmi body, identifikac\u00ed autora, \u010ditelnost\u00ed a mnoha dal\u0161\u00edmi prvky.<\/p>\n\n\n\n<p>V oblasti online marketingu se v\u011bt\u0161inou obsahov\u00e1 anal\u00fdza t\u00fdk\u00e1 konkr\u00e9tn\u00ed sekce obsahu webov\u00fdch str\u00e1nek, kter\u00e9 doporobna rozeb\u00edr\u00e1 a identifikuje jejich slab\u00e1\/siln\u00e1 m\u00edsta, p\u0159\u00edpadn\u011b navrhuje, jak\u00fdm sm\u011brem se p\u0159i psan\u00ed dal\u0161\u00edho obsahu ub\u00edrat.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"center1\"><a href=\"https:\/\/www.marketingminer.com\/cs\/wizard\" target=\"_blank\" rel=\"noopener noreferrer\"><button class=\"test\">Vytvo\u0159it report<\/button><\/a><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2>Data k obsahov\u00e9 anal\u00fdze z Marketing Mineru<\/h2>\n\n\n\n<p>Miner&nbsp;<em>Obsahov\u00e9 anal\u00fdzy<\/em>&nbsp;v\u00e1m pom\u016f\u017ee s anal\u00fdzou va\u0161eho vlastn\u00edho obsahu, ale klidn\u011b i s <strong>anal\u00fdzou obsahu va\u0161\u00ed konkurence<\/strong>. Zjist\u011bte informace o meta datech (titulky, popisky) jednotliv\u00fdch URL, ale tak\u00e9 o po\u010dtu slov \u010di po\u010dtu odkaz\u016f na dan\u00e9 URL.<\/p>\n\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-tip\">\n            <div class=\"mkb-tip__icon\">\n                <i class=\"fa fa-lg fa-lightbulb-o\"><\/i>\n            <\/div>\n            <div class=\"mkb-tip__content\">\n                <strong>TIP: <\/strong>Tento Miner doporu\u010dujeme kombinovat s Minerem\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/help.marketingminer.com\/cs\/article\/socialni-signaly-url-145nvf\/?1535724158825\" target=\"_blank\">Soci\u00e1ln\u00ed sign\u00e1ly<\/a>, kter\u00fd v\u00e1m napov\u00ed, jak moc byly kter\u00e9 URL sd\u00edlen\u00e9 na jednotliv\u00fdch soci\u00e1ln\u00edch s\u00edt\u00edch.            <\/div>\n        <\/div>\n        <\/div>\n\n\n<h2>Vyu\u017eit\u00ed v praxi<\/h2>\n\n\n\n<p><strong>Obsahov\u00e1 anal\u00fdza vlastn\u00edho webu<\/strong><\/p>\n\n\n\n<p>P\u0159i obsahov\u00e9 anal\u00fdze vlastn\u00edho webu v\u00e1s bude zaj\u00edmat nap\u0159\u00edklad:<\/p>\n\n\n\n<ul><li><strong>Titulek<\/strong> &#8211;&nbsp;Nen\u00ed titulek p\u0159\u00edli\u0161 dlouh\u00fd nebo naopak p\u0159\u00edli\u0161 kr\u00e1tk\u00fd? Obsahuje kl\u00ed\u010dov\u00e9 slovo a je atraktivn\u00ed pro u\u017eivatele, kter\u00fd vyhled\u00e1v\u00e1 p\u0159es Google?<\/li><li><strong>Meta popisek<\/strong> &#8211;&nbsp;Nen\u00ed popisek p\u0159\u00edli\u0161 dlouh\u00fd nebo naopak p\u0159\u00edli\u0161 kr\u00e1tk\u00fd? Obsahuje kl\u00ed\u010dov\u00e9 slovo a je atraktivn\u00ed pro u\u017eivatele, kter\u00fd vyhled\u00e1v\u00e1 p\u0159es Google?<\/li><li><strong>Nadpis H1<\/strong> &#8211;&nbsp;Obsahuje H1 kl\u00ed\u010dov\u00e9 slovo? Vystihuje H1 podstatu dan\u00e9 str\u00e1nky a je atraktivn\u00ed pro u\u017eivatele?<\/li><li><strong>ALT text<\/strong> &#8211; Kolik obr\u00e1zk\u016f z celkov\u00e9ho mno\u017estv\u00ed na str\u00e1nce nem\u00e1 vypln\u011bn\u00fd ALT text.<\/li><\/ul>\n\n\n\n<p><strong>Obsahov\u00e1 anal\u00fdza konkuren\u010dn\u00edho webu<\/strong><\/p>\n\n\n\n<p>I p\u0159i obsahov\u00e9 anal\u00fdze konkurence se m\u016f\u017eete zam\u011b\u0159it na titulky, popisky a H1 nadpisy. P\u0159edev\u0161\u00edm proto, abyste zjistili, na jak\u00e1 kl\u00ed\u010dov\u00e1 slova va\u0161e konkurence optimalizuje, jak\u00fd obsah vytv\u00e1\u0159\u00ed a v kombinaci s Minerem&nbsp;<a href=\"https:\/\/help.marketingminer.com\/cs\/article\/socialni-signaly-url-145nvf\/?1535724158825\" target=\"_blank\" rel=\"noreferrer noopener\">Soci\u00e1ln\u00ed sign\u00e1ly<\/a>&nbsp;ur\u010dili, kter\u00e9 z t\u011bchto \u010dl\u00e1nk\u016f jsou nej\u00fasp\u011b\u0161n\u011bj\u0161\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch.<\/p>\n\n\n\n<p>Krom\u011b toho se m\u016f\u017eete pod\u00edvat i na jin\u00e9 metriky, nap\u0159\u00edklad:<\/p>\n\n\n\n<ul><li>Po\u010det slov na URL.<\/li><li>Po\u010det intern\u00edch a extern\u00edch odkaz\u016f na dan\u00e9 URL.<\/li><li>Pr\u016fm\u011brn\u00fd \u010das \u010dten\u00ed dan\u00e9ho \u010dl\u00e1nku.<\/li><\/ul>\n\n\n\n<p>Poj\u010fme si uk\u00e1zat, jak jednotliv\u00e1 data z\u00edsk\u00e1te.<\/p>\n\n\n\n<h2>Vlo\u017een\u00ed vstupn\u00edch dat<\/h2>\n\n\n\n<p>Za\u010dn\u011bte t\u00edm, \u017ee na \u00favodn\u00ed str\u00e1nce kliknete na&nbsp;<a href=\"https:\/\/www.marketingminer.com\/cs\/wizard\">Vytvo\u0159it report<\/a>&nbsp;a na vstupu zad\u00e1te&nbsp;<em>URL<\/em>. N\u00e1sledn\u011b na vstup nap\u00ed\u0161ete nebo zkop\u00edrujete seznam URL, u kter\u00fdch chcete analyzovat obsah.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"522\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/obsahov\u00e1-anal\u00fdza-vlo\u017een\u00ed-dat-1024x522.png\" alt=\"obsahov\u00e1 anal\u00fdza vlo\u017een\u00ed dat\" class=\"wp-image-2215\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/obsahov\u00e1-anal\u00fdza-vlo\u017een\u00ed-dat-1024x522.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/obsahov\u00e1-anal\u00fdza-vlo\u017een\u00ed-dat-300x153.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/obsahov\u00e1-anal\u00fdza-vlo\u017een\u00ed-dat-768x392.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/obsahov\u00e1-anal\u00fdza-vlo\u017een\u00ed-dat.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Je\u0161t\u011b lep\u0161\u00ed variantou by v\u0161ak bylo vlo\u017eit celou sitemap webu, pokud ji m\u00e1te k dispozici. To ud\u011bl\u00e1te tak, \u017ee se v lev\u00e9 \u010d\u00e1sti vstupn\u00edho boxu prokliknete na sekci&nbsp;<em>Nahr\u00e1t z URL.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"519\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/obsahov\u00e1-anal\u00fdza-marketing-miner-report-1024x519.png\" alt=\"obsahov\u00e1 anal\u00fdza marketing miner report\" class=\"wp-image-2218\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/obsahov\u00e1-anal\u00fdza-marketing-miner-report-1024x519.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/obsahov\u00e1-anal\u00fdza-marketing-miner-report-300x152.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/obsahov\u00e1-anal\u00fdza-marketing-miner-report-768x389.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/obsahov\u00e1-anal\u00fdza-marketing-miner-report.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Aby byl v\u00e1\u0161 report jednodu\u0161e identifikovateln\u00fd, je dobr\u00e9 ho pojmenovat. Sta\u010d\u00ed kliknout na pole&nbsp;<em>N\u00e1zev reportu<\/em>.<\/p>\n\n\n\n<p>N\u00e1sledn\u011b sta\u010d\u00ed kliknut\u00edm na vlajku vybrat zemi, pro kterou chcete z\u00edskat data. Po kliknut\u00ed na&nbsp;<em>Dal\u0161\u00ed krok&nbsp;<\/em>se dost\u00e1v\u00e1te na volbu Mineru.<\/p>\n\n\n\n<h2>Volba Mineru<\/h2>\n\n\n\n<p>V sekci&nbsp;<em>Informace o obsahu<\/em>&nbsp;klikn\u011bte na Miner&nbsp;<em>Anal\u00fdza obsahu<\/em>. Nic dal\u0161\u00edho nen\u00ed pot\u0159eba nastavovat. Pokra\u010dujte kliknut\u00edm na tla\u010d\u00edtko&nbsp;<em>Z\u00edskat data<\/em>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"765\" height=\"259\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/anal\u00fdza-obsahu-miner.png\" alt=\"anal\u00fdza obsahu miner\" class=\"wp-image-2221\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/anal\u00fdza-obsahu-miner.png 765w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/anal\u00fdza-obsahu-miner-300x102.png 300w\" sizes=\"(max-width: 765px) 100vw, 765px\" \/><\/figure>\n\n\n\n<h2>Uk\u00e1zka v\u00fdstupu<\/h2>\n\n\n\n<div class=\"center1\"><a href=\"https:\/\/www.marketingminer.com\/cs\/report\/55173ab334db08b8ce5327d5042269fae9e18c3a6861a151597cc2a10bf135fd\/visualize\/miner.url.content_analysis\" target=\"_blank\" rel=\"noopener noreferrer\"><button class=\"test\">\ud83d\udcca Zobrazit uk\u00e1zkov\u00fd v\u00fdstupn\u00ed report<\/button><\/a><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Ve v\u00fdstupu uvid\u00edte pouze prvn\u00edch 200 z\u00e1znam\u016f z celkov\u00e9ho po\u010dtu URL. Proto doporu\u010dujeme v\u00fdstup st\u00e1hnout ve form\u011b Excelu a n\u00e1sledn\u011b analyzovat v\u00fdsledky p\u0159\u00edmo tam.<\/p>\n\n\n\n<h2>Popis sloupc\u016f<\/h2>\n\n\n\n<p>V Marketing Mineru jsou sloupce rozd\u011bleny do dvou z\u00e1lo\u017eek. V Excelu je najdete v\u0161echny pohromad\u011b. Poj\u010fme si vysv\u011btlit, co znamenaj\u00ed.<\/p>\n\n\n\n<p><strong>Content<\/strong><\/p>\n\n\n\n<ul><li><strong>Input: <\/strong>vlo\u017een\u00e1 URL<strong> <\/strong>adresa na anal\u00fdzu.<\/li><li><strong>Status:<\/strong>&nbsp;Stav analyzovan\u00e9 URL. Pokud by bylo na dan\u00e9 URL p\u0159esm\u011brov\u00e1n\u00ed nebo chyba, bude ve sloupci zobrazen stavov\u00fd k\u00f3d p\u0159esm\u011brov\u00e1n\u00ed nebo chyby. V\u00edce o stavov\u00fdch k\u00f3dech najdete v n\u00e1vodu&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/help.marketingminer.com\/cs\/article\/kontrola-stavovych-kodu-a-presmerovani-w08ejz\/\" target=\"_blank\">Kontrola stavov\u00fdch k\u00f3d\u016f a p\u0159esm\u011brov\u00e1n\u00ed.<\/a><\/li><li><strong>Meta description:&nbsp;<\/strong>Meta popisek str\u00e1nky.<\/li><li><strong>H1:&nbsp;<\/strong>Hlavn\u00ed nadpis str\u00e1nky.<\/li><li><strong>Title:<\/strong>&nbsp;Titulek str\u00e1nky.<\/li><li><strong>Title width:<\/strong>&nbsp;D\u00e9lka titulku v pixelech.<\/li><li><strong>Number of images:<\/strong> po\u010det obr\u00e1zk\u016f nach\u00e1zej\u00edc\u00edch se na dan\u00e9 str\u00e1nce.<\/li><li><strong>Images without alt text:<\/strong> po\u010det obr\u00e1zk\u016f, kter\u00e9 nemaj\u00ed vypln\u011bn\u00fd ALT text.<\/li><li><strong>Number of videos:<\/strong> po\u010det vide\u00ed na str\u00e1nce.<\/li><li><strong>Number of tables:<\/strong> po\u010det tabulek na str\u00e1nce.<\/li><li><strong>Comments:<\/strong>&nbsp;Po\u010det koment\u00e1\u0159\u016f k \u010dl\u00e1nku.<\/li><\/ul>\n\n\n\n<p><strong>Statistics<\/strong><\/p>\n\n\n\n<ul><li><strong>Input: <\/strong>vlo\u017een\u00e1 URLadresa na anal\u00fdzu.<\/li><li><strong>Reading Time:&nbsp;<\/strong>P\u0159ibli\u017en\u00e1 doba \u010dten\u00ed obsahu na dan\u00e9 URL. Je vypo\u010dtena na z\u00e1klad\u011b po\u010dtu slov v obsahu.<\/li><li><strong>Words:<\/strong>&nbsp;Po\u010det slov na dan\u00e9 URL.<\/li><li><strong>Paragraphs:&nbsp;<\/strong>Po\u010det odstavc\u016f v obsahu dan\u00e9 URL.<\/li><li><strong>Links:<\/strong>&nbsp;Po\u010det intern\u00edch a extern\u00edch odkaz\u016f na dan\u00e9 URL.<\/li><li><strong>Number of external links:<\/strong>&nbsp;Po\u010det extern\u00edch odkaz\u016f na dan\u00e9 URL.<\/li><li><strong>Number of internal links:&nbsp;<\/strong>Po\u010det intern\u00edch odkaz\u016f na dan\u00e9 URL.<\/li><li><strong>Rel=&#8221;next&#8221;:<\/strong>&nbsp;Uv\u00e1d\u00ed, zda je n\u011bkde v obsahu ozna\u010den\u00ed n\u00e1sleduj\u00edc\u00ed str\u00e1nky pomoc\u00ed rel = &#8220;next&#8221;.<\/li><li><strong>Rel=&#8221;prev&#8221;:<\/strong>&nbsp;Uv\u00e1d\u00ed, zda je n\u011bkde v obsahu ozna\u010den\u00ed p\u0159edch\u00e1zej\u00edc\u00ed str\u00e1nky pomoc\u00ed rel = &#8220;prev&#8221;.<\/li><\/ul>\n\n\n\n<h2>Anal\u00fdza v\u00fdstupu<\/h2>\n\n\n\n<p>P\u0159i anal\u00fdze vlastn\u00ed str\u00e1nky se zam\u011b\u0159te na anal\u00fdzu titulk\u016f, popisk\u016f a H1 nadpis\u016f.<\/p>\n\n\n\n<p><strong>Optimalizace titulk\u016f<\/strong><\/p>\n\n\n\n<p>P\u0159\u00edli\u0161 dlouh\u00e9 titulky (nad 600 px) v\u00e1m Marketing Miner ve v\u00fdstupu ozna\u010d\u00ed <strong>barevn\u011b<\/strong> ve sloupci&nbsp;<em>Title width<\/em>. Tyto titulky je dobr\u00e9 zkr\u00e1tit, proto\u017ee se nezobraz\u00ed ve vyhled\u00e1va\u010di cel\u00e9, co\u017e by byla \u0161koda.<\/p>\n\n\n\n<p><img decoding=\"async\" src=\"https:\/\/storage.crisp.chat\/users\/helpdesk\/website\/8358182d-d727-4d56-867a-c437b56cc0dd\/d18152fa-c0dc-4713-881c-53c7ce692667.png\" alt=\"\"><\/p>\n\n\n\n<p>Krom\u011b d\u00e9lky titulk\u016f si m\u016f\u017eete zkontrolovat i to, zda obsahuj\u00ed kl\u00ed\u010dov\u00e1 slova a zda jsou naps\u00e1ny v\u011bcn\u011b a poutav\u011b pro u\u017eivatele, kte\u0159\u00ed va\u0161i str\u00e1nku mohou naj\u00edt ve vyhled\u00e1va\u010di.<\/p>\n\n\n\n<p><strong>Optimalizace popisk\u016f<\/strong><\/p>\n\n\n\n<p>Podobn\u00fd princip, jako u titulk\u016f, plat\u00ed tak\u00e9 u popisk\u016f. M\u011bli byste se sna\u017eit, aby byly va\u0161e popisky naps\u00e1ny v\u011bcn\u011b a <strong>poutav\u011b<\/strong>, obsahovaly kl\u00ed\u010dov\u00e1 slova a nebyly p\u0159\u00edli\u0161 dlouh\u00e9 nebo naopak p\u0159\u00edli\u0161 kr\u00e1tk\u00e9. Rovn\u011b\u017e se nedoporu\u010duje m\u00edt jeden stejn\u00fd popisek pro v\u0161echny URL webu. <\/p>\n\n\n\n<p>Z\u00e1rove\u0148 v\u0161ak nemus\u00edte pro ka\u017edou jednu str\u00e1nku vytv\u00e1\u0159et meta popisek. Zam\u011b\u0159te se jen na d\u016fle\u017eit\u00e9 str\u00e1nky webu nebo takov\u00e9, kter\u00e9 se zobrazuj\u00ed ve vyhled\u00e1va\u010d\u00edch na p\u0159edn\u00edch pozic\u00edch a vod\u00ed v\u00e1m n\u00e1v\u0161t\u011bvnost. Nevad\u00ed, pokud v\u00e1\u0161 meta popisek z\u016fstane pr\u00e1zdn\u00fd.<\/p>\n\n\n\n<p><strong>Optimalizace H1 nadpis\u016f<\/strong><\/p>\n\n\n\n<p>H1 nadpis je nadpis, kter\u00fd je viditeln\u00fd nejen pro vyhled\u00e1va\u010de, ale tak\u00e9 p\u0159\u00edmo na str\u00e1nce o\u010dima \u010dten\u00e1\u0159e. Proto by m\u011bl b\u00fdt co nejv\u00edce atraktivn\u00ed a m\u011bl by vypov\u00eddat o tom, o \u010dem je dan\u00e1 str\u00e1nka. V ide\u00e1ln\u00edm p\u0159\u00edpad\u011b by m\u011bl obsahovat kl\u00ed\u010dov\u00e9 slovo, na kter\u00e9 str\u00e1nky optimalizujete.<\/p>\n\n\n\n<p>Co dal\u0161\u00edho by v\u00e1s mohlo zaj\u00edmat a\u0165 u\u017e z pohledu va\u0161\u00ed vlastn\u00ed str\u00e1nky nebo p\u0159i anal\u00fdze konkurence?<\/p>\n\n\n\n<p><strong>Vypln\u011bn\u00ed ALT text\u016f<\/strong><\/p>\n\n\n\n<p>Dal\u0161\u00edm d\u016fle\u017eit\u00fdm faktorem, na kter\u00fd byste se m\u011bli zam\u011b\u0159it, je to, zda m\u00e1te pro obr\u00e1zky <strong>vypln\u011bn\u00e9 ALT texty<\/strong>. Jejich vypln\u011bn\u00edm pom\u016f\u017eete nejen u\u017eivatel\u016fm se zrakov\u00fdm posti\u017een\u00edm, ale tak\u00e9 sob\u011b ve viditelnosti v obr\u00e1zkov\u00e9m vyhled\u00e1v\u00e1n\u00ed Google Images.&nbsp;<\/p>\n\n\n\n<p>V\u00edc informac\u00ed o ALT textu se dozv\u00edte v tomto \u010dl\u00e1nku: <a href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/co-je-alt-text-tag-anebo-seo-pro-obrazky\/\">https:\/\/help.marketingminer.com\/cs\/clanek\/co-je-alt-text-tag-anebo-seo-pro-obrazky\/<\/a>. <\/p>\n\n\n\n<p><strong>Po\u010det intern\u00edch a extern\u00edch odkaz\u016f na str\u00e1nce<\/strong><\/p>\n\n\n\n<p>T\u011bch by nem\u011blo b\u00fdt p\u0159\u00edli\u0161 mnoho, ale ani p\u0159\u00edli\u0161 m\u00e1lo. M\u00e1lo odkaz\u016f m\u016f\u017ee znamenat, \u017ee obsah nem\u00e1te podlo\u017een\u00fd dal\u0161\u00edmi zdroji. P\u0159\u00edli\u0161 mnoho odkaz\u016f m\u016f\u017ee naopak p\u016fsobit <strong>ned\u016fv\u011bryhodn\u011b<\/strong> a z\u00e1rove\u0148 sni\u017eovat v\u00e1hu d\u016fle\u017eit\u00fdch str\u00e1nek, na kter\u00e9 odkazujete.<\/p>\n\n\n\n<p><strong>Po\u010det koment\u00e1\u0159\u016f<\/strong><\/p>\n\n\n\n<p>Vysok\u00fd po\u010det koment\u00e1\u0159\u016f u \u010dl\u00e1nku m\u016f\u017ee indikovat \u00fasp\u011b\u0161nost \u010dl\u00e1nku. Pokud \u010dl\u00e1nek vyvolal v \u010dten\u00e1\u0159\u00edch pot\u0159ebu reagovat, a\u0165 u\u017e negativn\u00ed nebo pozitivn\u00ed, pravd\u011bpodobn\u011b se jedn\u00e1 o dobr\u00fd obsah. Zam\u011b\u0159te se na anal\u00fdzu tohoto obsahu a inspirujte se.<\/p>\n\n\n\n<p><strong>Informace o obsahu<\/strong><\/p>\n\n\n\n<p>Po\u010det slov v \u010dl\u00e1nku je rovn\u011b\u017e zaj\u00edmav\u00fdm indik\u00e1torem toho, jak dlouh\u00e9 \u010dl\u00e1nky, v pr\u016fm\u011bru, vytv\u00e1\u0159\u00ed va\u0161e konkurence a jak dob\u0159e jejich d\u00e9lka funguje nebo naopak nefunguje.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Obsahov&aacute; anal&yacute;za (anglicky content analysis) je anal&yacute;za, zkoumaj&iacute;c&iacute; povahu obsahu a jeho charakteristiku. Zab&yacute;v&aacute; se tedy jak strukturou a rozsahem textu, tak jeho st&#283;&#382;ejn&iacute;mi body, identifikac&iacute; autora, &#269;itelnost&iacute; a mnoha dal&scaron;&iacute;mi prvky. V oblasti online marketingu se v&#283;t&scaron;inou obsahov&aacute; anal&yacute;za t&yacute;k&aacute; konkr&eacute;tn&iacute; sekce obsahu webov&yacute;ch str&aacute;nek, kter&eacute; doporobna rozeb&iacute;r&aacute; a identifikuje jejich slab&aacute;\/siln&aacute; m&iacute;sta, p&#345;&iacute;padn&#283; &#8230; <a title=\"Anal\u00fdza obsahu\" class=\"read-more\" href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/obsahova-analyza\/\" aria-label=\"V\u00edce na Anal\u00fdza obsahu\">\u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"kbtopic":[37,64],"kbtag":[82,80,77],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Obsahov\u00e1 anal\u00fdza - Marketing Miner Knowledge Base<\/title>\n<meta name=\"description\" content=\"Obsahov\u00e1 anal\u00fdza (anglicky content analysis) je anal\u00fdza, zkoumaj\u00edc\u00ed povahu obsahu a jeho charakteristiku. Zab\u00fdv\u00e1 se tedy jak strukturou a rozsahem textu,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/obsahova-analyza\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Obsahov\u00e1 anal\u00fdza - Marketing Miner Knowledge Base\" \/>\n<meta property=\"og:description\" content=\"Obsahov\u00e1 anal\u00fdza (anglicky content analysis) je anal\u00fdza, zkoumaj\u00edc\u00ed povahu obsahu a jeho charakteristiku. Zab\u00fdv\u00e1 se tedy jak strukturou a rozsahem textu,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/help.marketingminer.com\/cs\/clanek\/obsahova-analyza\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Miner Knowledge Base\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/marketingminer\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-18T13:14:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/10\/obsahov\u00e1-anal\u00fdza.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1353\" \/>\n\t<meta property=\"og:image:height\" content=\"756\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/10\/obsahov\u00e1-anal\u00fdza.png\" \/>\n<meta name=\"twitter:site\" content=\"@marketingminer\" \/>\n<meta name=\"twitter:label1\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/help.marketingminer.com\/cs\/clanek\/obsahova-analyza\/\",\"url\":\"https:\/\/help.marketingminer.com\/cs\/clanek\/obsahova-analyza\/\",\"name\":\"Obsahov\u00e1 anal\u00fdza - Marketing Miner Knowledge Base\",\"isPartOf\":{\"@id\":\"https:\/\/help.marketingminer.com\/cs\/#website\"},\"datePublished\":\"2020-06-18T14:02:01+00:00\",\"dateModified\":\"2022-10-18T13:14:53+00:00\",\"description\":\"Obsahov\u00e1 anal\u00fdza (anglicky content analysis) je anal\u00fdza, zkoumaj\u00edc\u00ed povahu obsahu a jeho charakteristiku. Zab\u00fdv\u00e1 se tedy jak strukturou a rozsahem textu,\",\"breadcrumb\":{\"@id\":\"https:\/\/help.marketingminer.com\/cs\/clanek\/obsahova-analyza\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/help.marketingminer.com\/cs\/clanek\/obsahova-analyza\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/help.marketingminer.com\/cs\/clanek\/obsahova-analyza\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/help.marketingminer.com\/cs\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Anal\u00fdza obsahu\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/help.marketingminer.com\/cs\/#website\",\"url\":\"https:\/\/help.marketingminer.com\/cs\/\",\"name\":\"Marketing Miner Knowledge Base\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/help.marketingminer.com\/cs\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/help.marketingminer.com\/cs\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/help.marketingminer.com\/cs\/#organization\",\"name\":\"Marketing Miner\",\"url\":\"https:\/\/help.marketingminer.com\/cs\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\/\/help.marketingminer.com\/cs\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/cropped-Logo-01@3x.png\",\"contentUrl\":\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/cropped-Logo-01@3x.png\",\"width\":4098,\"height\":819,\"caption\":\"Marketing Miner\"},\"image\":{\"@id\":\"https:\/\/help.marketingminer.com\/cs\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/marketingminer\/\",\"https:\/\/twitter.com\/marketingminer\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Obsahov\u00e1 anal\u00fdza - Marketing Miner Knowledge Base","description":"Obsahov\u00e1 anal\u00fdza (anglicky content analysis) je anal\u00fdza, zkoumaj\u00edc\u00ed povahu obsahu a jeho charakteristiku. Zab\u00fdv\u00e1 se tedy jak strukturou a rozsahem textu,","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/help.marketingminer.com\/cs\/clanek\/obsahova-analyza\/","og_locale":"cs_CZ","og_type":"article","og_title":"Obsahov\u00e1 anal\u00fdza - Marketing Miner Knowledge Base","og_description":"Obsahov\u00e1 anal\u00fdza (anglicky content analysis) je anal\u00fdza, zkoumaj\u00edc\u00ed povahu obsahu a jeho charakteristiku. Zab\u00fdv\u00e1 se tedy jak strukturou a rozsahem textu,","og_url":"https:\/\/help.marketingminer.com\/cs\/clanek\/obsahova-analyza\/","og_site_name":"Marketing Miner Knowledge Base","article_publisher":"https:\/\/www.facebook.com\/marketingminer\/","article_modified_time":"2022-10-18T13:14:53+00:00","og_image":[{"width":1353,"height":756,"url":"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/10\/obsahov\u00e1-anal\u00fdza.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_image":"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/10\/obsahov\u00e1-anal\u00fdza.png","twitter_site":"@marketingminer","twitter_misc":{"Odhadovan\u00e1 doba \u010dten\u00ed":"6 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/help.marketingminer.com\/cs\/clanek\/obsahova-analyza\/","url":"https:\/\/help.marketingminer.com\/cs\/clanek\/obsahova-analyza\/","name":"Obsahov\u00e1 anal\u00fdza - Marketing Miner Knowledge Base","isPartOf":{"@id":"https:\/\/help.marketingminer.com\/cs\/#website"},"datePublished":"2020-06-18T14:02:01+00:00","dateModified":"2022-10-18T13:14:53+00:00","description":"Obsahov\u00e1 anal\u00fdza (anglicky content analysis) je anal\u00fdza, zkoumaj\u00edc\u00ed povahu obsahu a jeho charakteristiku. Zab\u00fdv\u00e1 se tedy jak strukturou a rozsahem textu,","breadcrumb":{"@id":"https:\/\/help.marketingminer.com\/cs\/clanek\/obsahova-analyza\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/help.marketingminer.com\/cs\/clanek\/obsahova-analyza\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/help.marketingminer.com\/cs\/clanek\/obsahova-analyza\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/help.marketingminer.com\/cs\/"},{"@type":"ListItem","position":2,"name":"Anal\u00fdza obsahu"}]},{"@type":"WebSite","@id":"https:\/\/help.marketingminer.com\/cs\/#website","url":"https:\/\/help.marketingminer.com\/cs\/","name":"Marketing Miner Knowledge Base","description":"","publisher":{"@id":"https:\/\/help.marketingminer.com\/cs\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/help.marketingminer.com\/cs\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/help.marketingminer.com\/cs\/#organization","name":"Marketing Miner","url":"https:\/\/help.marketingminer.com\/cs\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/help.marketingminer.com\/cs\/#\/schema\/logo\/image\/","url":"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/cropped-Logo-01@3x.png","contentUrl":"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/cropped-Logo-01@3x.png","width":4098,"height":819,"caption":"Marketing Miner"},"image":{"@id":"https:\/\/help.marketingminer.com\/cs\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/marketingminer\/","https:\/\/twitter.com\/marketingminer"]}]}},"_links":{"self":[{"href":"https:\/\/help.marketingminer.com\/cs\/wp-json\/wp\/v2\/kb\/2213"}],"collection":[{"href":"https:\/\/help.marketingminer.com\/cs\/wp-json\/wp\/v2\/kb"}],"about":[{"href":"https:\/\/help.marketingminer.com\/cs\/wp-json\/wp\/v2\/types\/kb"}],"author":[{"embeddable":true,"href":"https:\/\/help.marketingminer.com\/cs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/help.marketingminer.com\/cs\/wp-json\/wp\/v2\/comments?post=2213"}],"version-history":[{"count":11,"href":"https:\/\/help.marketingminer.com\/cs\/wp-json\/wp\/v2\/kb\/2213\/revisions"}],"predecessor-version":[{"id":6535,"href":"https:\/\/help.marketingminer.com\/cs\/wp-json\/wp\/v2\/kb\/2213\/revisions\/6535"}],"wp:attachment":[{"href":"https:\/\/help.marketingminer.com\/cs\/wp-json\/wp\/v2\/media?parent=2213"}],"wp:term":[{"taxonomy":"kbtopic","embeddable":true,"href":"https:\/\/help.marketingminer.com\/cs\/wp-json\/wp\/v2\/kbtopic?post=2213"},{"taxonomy":"kbtag","embeddable":true,"href":"https:\/\/help.marketingminer.com\/cs\/wp-json\/wp\/v2\/kbtag?post=2213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}