{"id":2260,"date":"2020-06-18T15:19:30","date_gmt":"2020-06-18T13:19:30","guid":{"rendered":"https:\/\/help.marketingminer.com\/?post_type=kb&#038;p=2260"},"modified":"2025-09-29T10:48:46","modified_gmt":"2025-09-29T08:48:46","slug":"hledanost-klicovych-slov","status":"publish","type":"kb","link":"https:\/\/help.marketingminer.com\/cs\/clanek\/hledanost-klicovych-slov\/","title":{"rendered":"Hledanost kl\u00ed\u010dov\u00fdch slov"},"content":{"rendered":"\n<p><strong>Hledanost kl\u00ed\u010dov\u00fdch slov<\/strong> v\u00e1s informuje o tom, kolikr\u00e1t je konkr\u00e9tn\u00ed kl\u00ed\u010dov\u00e9 slovo v pr\u016fm\u011bru vyhled\u00e1van\u00e9 za m\u011bs\u00edc. D\u00edky tomuto \u010d\u00edslu lze snadn\u011bji identifikovat, jak\u00e9 dotazy a jak \u010dasto je va\u0161i potenci\u00e1ln\u00ed u\u017eivatel\u00e9 vyhled\u00e1vaj\u00ed. \u010c\u00edm vy\u0161\u0161\u00ed hledanost, t\u00edm v\u00edce je kl\u00ed\u010dov\u00e9 slovo zaj\u00edmav\u011bj\u0161\u00ed.<\/p>\n\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-tip\">\n            <div class=\"mkb-tip__icon\">\n                <i class=\"fa fa-lg fa-lightbulb-o\"><\/i>\n            <\/div>\n            <div class=\"mkb-tip__content\">\n                P\u0159e\u010dt\u011bte si tak\u00e9 n\u00e1\u0161 komplexn\u00ed \u010dl\u00e1nek: <a href=\"https:\/\/www.marketingminer.com\/cs\/blog\/klicova-slova-stav-ceskeho-vyhledavani.html\">Kl\u00ed\u010dov\u00e1 slova &#8211; stav \u010desk\u00e9ho vyhled\u00e1van\u00ed<\/a>.            <\/div>\n        <\/div>\n        <\/div>\n\n\n<p>Hledanost je z\u00e1rove\u0148 kl\u00ed\u010dovou metrikou, kterou budete pot\u0159ebovat pro&nbsp;<a href=\"https:\/\/www.marketingminer.com\/cs\/blog\/analyza-klicovych-slov.html\" target=\"_blank\" rel=\"noreferrer noopener\">anal\u00fdzu kl\u00ed\u010dov\u00fdch slov<\/a>. Od kl\u00ed\u010dov\u00fdch slov se n\u00e1sledn\u011b odv\u00edj\u00ed cel\u00e1 optimalizace na webu. Kl\u00ed\u010dov\u00e1 slova mus\u00ed b\u00fdt spr\u00e1vn\u011b um\u00edst\u011bn\u00e1 v obsahu a meta datech. Podle nich se rozhodujete jak postav\u00edte strukturu webu nebo jak\u00e9 nov\u00e9 vstupn\u00ed str\u00e1nky vytvo\u0159\u00edte.<\/p>\n\n\n\n<p>D\u00edky Marketing Mineru m\u016f\u017eete hledanost zjistit<strong> i pro velk\u00e9 objemy dotaz\u016f<\/strong>. Ka\u017ed\u00fd vyhled\u00e1va\u010d m\u00e1 z\u00e1rove\u0148 sv\u00e9 vlastn\u00ed statistiky o hledanosti, kter\u00e9 v\u00e1m Marketing Miner rovn\u011b\u017e poskytne. Z\u00edsk\u00e1te tak data nejen pro Google, ale i pro Seznam.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"center1\"><a href=\"https:\/\/www.marketingminer.com\/cs\/wizard\" target=\"_blank\" rel=\"noopener noreferrer\"><button class=\"test\">Vytvo\u0159it report<\/button><\/a><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2>Pro\u010d vlastn\u011b \u0159e\u0161it kl\u00ed\u010dov\u00e1 slova a jejich hledanost<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.marketingminer.com\/cs\/blog\/analyza-klicovych-slov.html\">Anal\u00fdza kl\u00ed\u010dov\u00fdch slov<\/a> a obecn\u011b pr\u00e1ce s daty o hledanosti kl\u00ed\u010dov\u00fdch slov je jedn\u00edm ze z\u00e1kladn\u00edch kamen\u016f \u00fasp\u011b\u0161n\u00e9ho online marketingu. Od kl\u00ed\u010dov\u00fdch slov se n\u00e1sledn\u011b odv\u00edj\u00ed cel\u00e1 optimalizace na webu. Kl\u00ed\u010dov\u00e1 slova mus\u00ed b\u00fdt spr\u00e1vn\u011b um\u00edst\u011bn\u00e1 v obsahu a meta datech. Podle nich se rozhodujete jak postav\u00edte strukturu webu nebo jak\u00e9 nov\u00e9 vstupn\u00ed str\u00e1nky vytvo\u0159\u00edte.<\/p>\n\n\n\n<p>Data o hledanosti mohou tak\u00e9 napov\u011bd\u011bt hodn\u011b o chov\u00e1n\u00ed u\u017eivatel\u016f, jejich priorit\u00e1ch i z\u00e1m\u011brech p\u0159i nakupov\u00e1n\u00ed.<\/p>\n\n\n\n<p>Prim\u00e1rn\u011b jsou tyto podklady d\u016fle\u017eit\u00e9 pro SEO a PPC specialisty, kte\u0159\u00ed s kl\u00ed\u010dov\u00fdmi slovy pracuj\u00ed denn\u011b. Mohou pomoci p\u0159i n\u00e1sleduj\u00edc\u00edch procesech:<\/p>\n\n\n\n<ul>\n<li>N\u00e1vrh architektury webu (hledanost\/priorita kategori\u00ed, hledan\u00e9 filtrace)<\/li>\n\n\n\n<li>Naskladn\u011bn\u00ed \u010di p\u0159id\u00e1n\u00ed produkt\u016f do e-shopu (nov\u011b hledan\u00e9 produkty)<\/li>\n\n\n\n<li>N\u00e1vrh na tvorbu nov\u00e9ho obsahu (nov\u011b hledan\u00e1 t\u00e9mata, \u0159e\u0161en\u00ed probl\u00e9m\u016f u\u017eivatel\u016f)<\/li>\n\n\n\n<li>Tvorba a optimalizace kampan\u00ed v PPC<\/li>\n\n\n\n<li>&#8230; a mnoh\u00e9 dal\u0161\u00ed.<\/li>\n\n\n\n<li><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"653\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/09\/pr\u016fmern\u00fd-\u010dech-ud\u011bl\u00e1-m\u011bs\u00ed\u010dn\u011b-1024x653.png\" alt=\"Pr\u016fm\u011brn\u00fd \u010cech ud\u011bl\u00e1 m\u011bs\u00ed\u010dn\u011b 129 hled\u00e1n\u00ed na Google a 49 hled\u00e1n\u00ed na Seznam\" class=\"wp-image-3241\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/09\/pr\u016fmern\u00fd-\u010dech-ud\u011bl\u00e1-m\u011bs\u00ed\u010dn\u011b-1024x653.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/09\/pr\u016fmern\u00fd-\u010dech-ud\u011bl\u00e1-m\u011bs\u00ed\u010dn\u011b-300x191.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/09\/pr\u016fmern\u00fd-\u010dech-ud\u011bl\u00e1-m\u011bs\u00ed\u010dn\u011b-768x490.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/09\/pr\u016fmern\u00fd-\u010dech-ud\u011bl\u00e1-m\u011bs\u00ed\u010dn\u011b-1536x980.png 1536w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/09\/pr\u016fmern\u00fd-\u010dech-ud\u011bl\u00e1-m\u011bs\u00ed\u010dn\u011b.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2>Vyu\u017eit\u00ed v praxi<\/h2>\n\n\n\n<p>P\u0159ed t\u00edm, ne\u017e se pust\u00edme do konkr\u00e9tn\u00edho n\u00e1vodu, poj\u010fme se pod\u00edvat trochu detailn\u011bji na to, jak\u00e9 v\u0161echny mo\u017enosti z\u00edsk\u00e1v\u00e1n\u00ed hledanosti kl\u00ed\u010dov\u00fdch slov m\u00e1te k dispozici a jak je m\u016f\u017eete re\u00e1ln\u011b vyu\u017e\u00edt v praxi.<\/p>\n\n\n\n<h2>Kl\u00ed\u010dov\u00e1 slova Google<\/h2>\n\n\n\n<p>Google je nejv\u011bt\u0161\u00edm vyhled\u00e1va\u010dem na sv\u011bt\u011b. Nen\u00ed proto divu, \u017ee jednou z nejd\u016fle\u017eit\u011bj\u0161\u00edch metrik pro SEO specialisty je pr\u00e1v\u011b hledanost kl\u00ed\u010dov\u00fdch slov na Google.<\/p>\n\n\n\n<p><strong>Google hledanost v Marketing Mineru<\/strong><\/p>\n\n\n\n<p>Data o hledanosti kl\u00ed\u010dov\u00fdch slov na Google bere Marketing Miner p\u0159\u00edmo z&nbsp;Google Ads&nbsp;a&nbsp;<a href=\"https:\/\/www.marketingminer.com\/cs\/blog\/clickstream-data-hledanost-google.html\" target=\"_blank\" rel=\"noreferrer noopener\">click-stream dat<\/a>. Kombinac\u00ed t\u011bchto dvou zdroj\u016f je schopen ur\u010dit <strong>re\u00e1lnou hledanost kl\u00ed\u010dov\u00e9ho slova<\/strong> ve vyhled\u00e1va\u010di.<\/p>\n\n\n\n<p>Click-stream data jsou data o chov\u00e1n\u00ed u\u017eivatel\u016f t\u0159et\u00edch stran, na z\u00e1klad\u011b kter\u00fdch dok\u00e1\u017ee Marketing Miner ur\u010dit hledanost kl\u00ed\u010dov\u00fdch slov, kter\u00e9 Google jinak <strong>&#8220;grupuje&#8221;<\/strong>. Grupov\u00e1n\u00ed znamen\u00e1, \u017ee pro podobn\u00e9 dotazy vrac\u00ed <strong>stejn\u00e9 statistiky<\/strong> (nap\u0159\u00edklad &#8220;pra\u010dka&#8221; VS &#8220;pracka&#8221; VS &#8220;pra\u010dky&#8221; VS &#8220;pra\u010dky&#8221; maj\u00ed v Google Ads stejn\u00e9 statistiky o hledanosti a CPC).<\/p>\n\n\n\n<p>Hledanost Google je uv\u00e1d\u011bna jako <strong>pr\u016fm\u011brn\u00e1 m\u011bs\u00ed\u010dn\u00ed hledanost a tento pr\u016fm\u011br se vypo\u010dte z posledn\u00edch 12 m\u011bs\u00edc\u016f<\/strong>.<\/p>\n\n\n\n<p>V\u00fdhodou Marketing Mineru oproti Google Ads je ta, \u017ee u\u017eivateli vrac\u00ed&nbsp;<strong>p\u0159esn\u00e1 \u010d\u00edsla&nbsp;a nejen rozsahy m\u011bs\u00ed\u010dn\u00ed hledanosti<\/strong>, kter\u00e9 v posledn\u00ed dob\u011b za\u010dal vracet v\u0161em inzerent\u016fm, kte\u0159\u00ed v Google Ads neutr\u00e1cej\u00ed dost pen\u011bz. V\u00fdhodou je rovn\u011b\u017e mo\u017enost hromadn\u00e9ho z\u00edsk\u00e1n\u00ed dat, jeliko\u017e v Google Ads je omezen\u00ed na maxim\u00e1ln\u011b 800 fr\u00e1z\u00ed najednou.<\/p>\n\n\n\n<p><strong>Historick\u00e1 statistika vyhled\u00e1v\u00e1n\u00ed v Google Trends<\/strong><\/p>\n\n\n\n<p>Alternativou k Google Ads m\u016f\u017ee b\u00fdt n\u00e1stroj&nbsp;<a href=\"https:\/\/trends.google.com\/trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Trends<\/a>. Jedn\u00e1 se o n\u00e1stroj, ve kter\u00e9m si m\u016f\u017eete zobrazit v\u00fdvoj hledanosti kl\u00ed\u010dov\u00fdch slov od roku 2004. K\u0159ivka ale neobsahuje p\u0159esn\u00e1 data o hledanosti. Pom\u00e1h\u00e1 jen ur\u010dit trendovost fr\u00e1z\u00ed na stupnici od 0 do 100 v pr\u016fb\u011bhu \u010dasu.<\/p>\n\n\n\n<p>Pod\u00edvejte se nap\u0159\u00edklad na&nbsp;<a href=\"https:\/\/trends.google.com\/trends\/explore?date=all&amp;geo=CZ&amp;q=seo\" target=\"_blank\" rel=\"noreferrer noopener\">trendovost kl\u00ed\u010dov\u00e9ho slova &#8220;seo&#8221; pro \u010ceskou republiku<\/a>&nbsp;od roku 2004 a\u017e dodnes.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"529\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/google-trends-kl\u00ed\u010dov\u00e9-slovo-1024x529.png\" alt=\"Google trends kl\u00ed\u010dov\u00e9 slovo SEO\" class=\"wp-image-2262\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/google-trends-kl\u00ed\u010dov\u00e9-slovo-1024x529.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/google-trends-kl\u00ed\u010dov\u00e9-slovo-300x155.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/google-trends-kl\u00ed\u010dov\u00e9-slovo-768x397.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/google-trends-kl\u00ed\u010dov\u00e9-slovo.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Google Trends<\/strong> se hod\u00ed p\u0159edev\u0161\u00edm pro dlouhodob\u00e9 <strong>srovn\u00e1n\u00ed hledanosti<\/strong>. \u010casto ho pou\u017e\u00edvaj\u00ed nap\u0159\u00edklad velk\u00e9 zna\u010dky, aby ur\u010dily, zda v \u010dase roste nebo kles\u00e1 jejich popularita. Stejn\u00fdm zp\u016fsobem um\u00ed posoudit i popularitu respektive trendovost sv\u00fdch konkurent\u016f. Google Trends v\u00e1m rovn\u011b\u017e umo\u017e\u0148uje porovnat v\u00edce dotaz\u016f, tak\u017ee to m\u016f\u017eete vyu\u017e\u00edt pr\u00e1v\u011b ve chv\u00edli, kdy budete svou zna\u010dku srovn\u00e1vat s konkurenc\u00ed.<\/p>\n\n\n\n<p><strong>Google Keyword Planner<\/strong><\/p>\n\n\n\n<p>Google Keyword Planner je n\u00e1stroj, kter\u00fd je sou\u010d\u00e1st\u00ed Google Ads. Krom\u011b z\u00edsk\u00e1v\u00e1n\u00ed dat o hledanosti fr\u00e1z\u00ed na Google dok\u00e1\u017ee u\u017eivateli zobrazit rovn\u011b\u017e podobn\u00e9 dotazy. P\u0159e\u010dt\u011bte si v\u00edce o tom,&nbsp;<a href=\"https:\/\/adwords.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener\">jak n\u00e1stroj pou\u017e\u00edvat<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"498\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/google-keyword-planner-1-1024x498.png\" alt=\"Google Keyword Planner\" class=\"wp-image-2265\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/google-keyword-planner-1-1024x498.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/google-keyword-planner-1-300x146.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/google-keyword-planner-1-768x373.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/google-keyword-planner-1-1536x747.png 1536w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/google-keyword-planner-1.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2>Seznam kl\u00ed\u010dov\u00e1 slova<\/h2>\n\n\n\n<p>Marketing Miner z\u00edsk\u00e1v\u00e1 hledanost Seznamu z&nbsp;<a href=\"https:\/\/www.sklik.cz\/\" target=\"_blank\" rel=\"noreferrer noopener\">Skliku<\/a>. Jde o pr\u016fm\u011brnou m\u011bs\u00ed\u010dn\u00ed hodnotu hledanosti kl\u00ed\u010dov\u00e9ho slova ve vyhled\u00e1va\u010di Seznam.cz za posledn\u00ed rok.<\/p>\n\n\n\n<p>\u00dadaje o hledanosti se na Seznamu aktualizuj\u00ed v\u017edy jednou m\u011bs\u00ed\u010dn\u011b v\u017edy v pr\u016fb\u011bhu prvn\u00edho t\u00fddne m\u011bs\u00edce.<\/p>\n\n\n\n<p><strong>Statistiky hledanosti kl\u00ed\u010dov\u00fdch slov na Seznamu<\/strong><\/p>\n\n\n\n<p>Vyhled\u00e1va\u010d Seznam poskytuje detailn\u011bj\u0161\u00ed statistiky hledanosti kl\u00ed\u010dov\u00e9ho slova za posledn\u00ed rok a rovn\u011b\u017e v\u00e1m doporu\u010d\u00ed i podobn\u00e9 dotazy. Dostat se na n\u011bj m\u016f\u017eete ze spodn\u00ed \u010d\u00e1sti vyhled\u00e1v\u00e1n\u00ed na Seznamu.<br><a href=\"https:\/\/search.seznam.cz\/stats\/?term=marketing+miner\" target=\"_blank\" rel=\"noreferrer noopener\">Uk\u00e1zka, jak m\u016f\u017ee statistika vypadat.<\/a><\/p>\n\n\n\n<p>Pokud chcete vyhledat statistiky pro jin\u00e9 kl\u00ed\u010dov\u00e9 slovo, sta\u010d\u00ed zm\u011bnit hodnotu za parametrem&nbsp;<em>?term<\/em>&nbsp;v URL. P\u0159\u00edpadn\u011b je mo\u017en\u00e9 vyplnit jin\u00fd dotaz p\u0159\u00edmo ve statistik\u00e1ch. Dal\u0161\u00ed z funkc\u00ed je i mo\u017enost srovn\u00e1n\u00ed fr\u00e1z\u00ed a jejich hledanosti v pr\u016fb\u011bhu roku mezi sebou.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"566\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/seznam-hledanost-kl\u00ed\u010dov\u00fdch-slov-1024x566.png\" alt=\"Seznam hledanost kl\u00ed\u010dov\u00fdch slov\" class=\"wp-image-2268\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/seznam-hledanost-kl\u00ed\u010dov\u00fdch-slov-1024x566.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/seznam-hledanost-kl\u00ed\u010dov\u00fdch-slov-300x166.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/seznam-hledanost-kl\u00ed\u010dov\u00fdch-slov-768x424.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/seznam-hledanost-kl\u00ed\u010dov\u00fdch-slov-1536x849.png 1536w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/seznam-hledanost-kl\u00ed\u010dov\u00fdch-slov.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Vyhled\u00e1v\u00e1n\u00ed dal\u0161\u00edch kl\u00ed\u010dov\u00fdch slov<\/strong><\/p>\n\n\n\n<p>K z\u00edsk\u00e1n\u00ed dal\u0161\u00edch n\u00e1vrh\u016f kl\u00ed\u010dov\u00fdch slov lze pou\u017e\u00edt minery, kter\u00e9 z\u00edsk\u00e1vaj\u00ed data z na\u0161ept\u00e1va\u010d\u016f a datab\u00e1ze hledan\u00fdch dotaz\u016f. Jak na to, se m\u016f\u017eete pod\u00edvat na:<\/p>\n\n\n\n<ul>\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/help.marketingminer.com\/cs\/article\/navrhy-klicovych-slov-z-naseptavacu-12brypq\/\" target=\"_blank\">N\u00e1vrh kl\u00ed\u010dov\u00fdch slov z na\u0161ept\u00e1va\u010d\u016f<\/a><\/li>\n\n\n\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/help.marketingminer.com\/cs\/article\/navrhy-z-planovace-klicovych-slov-a-skliku-13qmh94\/\" target=\"_blank\">N\u00e1vrhy z pl\u00e1nova\u010de kl\u00ed\u010dov\u00fdch slov a Skliku<\/a><\/li>\n\n\n\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/help.marketingminer.com\/cs\/article\/navrh-klicovych-slov-1yawnsa\/\" target=\"_blank\">N\u00e1vrh kl\u00ed\u010dov\u00fdch slov ze souvisej\u00edc\u00edch dotaz\u016f<\/a><\/li>\n<\/ul>\n\n\n\n<h2>Jak hromadn\u011b z\u00edskat hledanost kl\u00ed\u010dov\u00fdch slov na Google a Seznamu<\/h2>\n\n\n\n<p>Pokud chcete z\u00edskat objem vyhled\u00e1v\u00e1n\u00ed kl\u00ed\u010dov\u00fdch slov, p\u0159ihlaste se do Marketing Mineru a vpravo naho\u0159e klikn\u011bte na tla\u010d\u00edtko <a href=\"https:\/\/www.marketingminer.com\/cs\/wizard\"><a href=\"https:\/\/www.marketingminer.com\/cs\/wizard\">Vytvo\u0159it report<\/a><\/a>. Z\u00edsk\u00e1vat datov\u00e9 podklady chcete pro kl\u00ed\u010dov\u00e1 slova, proto zvolte jako vstup <strong>Kl\u00ed\u010dov\u00e1 slova<\/strong>.<\/p>\n\n\n\n<p>N\u00e1sledn\u011b do schr\u00e1nky napi\u0161te nebo zkop\u00edrujte seznam kl\u00ed\u010dov\u00fdch slov, pro kter\u00e9 pot\u0159ebujete z\u00edskat hledanost.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"458\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/hledanost-kl\u00ed\u010dov\u00fdch-slov-vlo\u017een\u00ed-dat-1024x458.png\" alt=\"Hledanost kl\u00ed\u010dov\u00fdch slov - vlo\u017een\u00ed dat\" class=\"wp-image-2274\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/hledanost-kl\u00ed\u010dov\u00fdch-slov-vlo\u017een\u00ed-dat-1024x458.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/hledanost-kl\u00ed\u010dov\u00fdch-slov-vlo\u017een\u00ed-dat-300x134.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/hledanost-kl\u00ed\u010dov\u00fdch-slov-vlo\u017een\u00ed-dat-768x344.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/hledanost-kl\u00ed\u010dov\u00fdch-slov-vlo\u017een\u00ed-dat.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Aby byl v\u00e1\u0161 report jednodu\u0161e identifikovateln\u00fd, je dobr\u00e9 ho pojmenovat. Sta\u010d\u00ed kliknout na pole&nbsp;<em>N\u00e1zev reportu<\/em>.<\/p>\n\n\n\n<p>N\u00e1sledn\u011b sta\u010d\u00ed kliknut\u00edm na vlajku vybrat zemi, pro kterou chcete z\u00edskat data. Po kliknut\u00ed na&nbsp;<em>Dal\u0161\u00ed krok&nbsp;<\/em>se dost\u00e1v\u00e1te na volbu Mineru.<\/p>\n\n\n\n<h2>Volba Mineru<\/h2>\n\n\n\n<p>V sekci&nbsp;<em>Informace o kl\u00ed\u010dov\u00fdch fr\u00e1z\u00edch<\/em>&nbsp;klikn\u011bte na Miner&nbsp;<em>Hledanost a CPC<\/em>. Nic dal\u0161\u00edho nen\u00ed pot\u0159eba nastavovat. Pokra\u010dujte kliknut\u00edm na tla\u010d\u00edtko&nbsp;<em>Z\u00edskat data<\/em>, d\u00edky \u010demu\u017e spust\u00edte zpracov\u00e1n\u00ed va\u0161ich vstup\u016f. Po dokon\u010den\u00ed reportu v\u00e1m p\u0159ijdou zpracovan\u00e1 data na email.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"862\" height=\"273\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/hledanost-a-CPC-miner.png\" alt=\"Hledanost a CPC miner\" class=\"wp-image-2277\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/hledanost-a-CPC-miner.png 862w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/hledanost-a-CPC-miner-300x95.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/hledanost-a-CPC-miner-768x243.png 768w\" sizes=\"(max-width: 862px) 100vw, 862px\" \/><\/figure>\n\n\n\n<h2>Uk\u00e1zka v\u00fdstupu<\/h2>\n\n\n\n<div class=\"center1\"><a href=\"https:\/\/www.marketingminer.com\/cs\/report\/5f8763a1551cd0574d13458eeb9e55daee0add80620d852b17406e1149a9ba26\/visualize\/miner.keyword.search_volume\" target=\"_blank\" rel=\"noopener noreferrer\"><button class=\"test\">\ud83d\udcca Zobrazit uk\u00e1zkov\u00fd v\u00fdstupn\u00ed report<\/button><\/a><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2>Popis sloupc\u016f<\/h2>\n\n\n\n<ul>\n<li><strong>Google Search Volume:<\/strong> Objem pr\u016fm\u011brn\u00e9 m\u011bs\u00ed\u010dn\u00ed hledanosti fr\u00e1ze ve vyhled\u00e1va\u010di Google. Tento \u00fadaj se po\u010d\u00edt\u00e1 jako pr\u016fm\u011br za posledn\u00edch 12 m\u011bs\u00edc\u016f.<\/li>\n\n\n\n<li><strong>Google Cpc:<\/strong> Odhadovan\u00e1 cena za proklik inzer\u00e1t\u016f Google Ads u dan\u00e9 fr\u00e1ze.<\/li>\n\n\n\n<li><strong>Sklik Search Volume:<\/strong> Objem pr\u016fm\u011brn\u00e9 m\u011bs\u00ed\u010dn\u00ed hledanosti fr\u00e1ze ve vyhled\u00e1va\u010di Seznam. Tento \u00fadaj se po\u010d\u00edt\u00e1 jako pr\u016fm\u011br za posledn\u00edch 12 m\u011bs\u00edc\u016f.<\/li>\n\n\n\n<li><strong>Sklik Cpc:<\/strong> Odhadovan\u00e1 cena za proklik inzer\u00e1t\u016f Sklik u dan\u00e9 fr\u00e1ze.<\/li>\n\n\n\n<li><strong>[M\u011bs\u00edc]:<\/strong> Objem hledanosti dotazu za dan\u00fd m\u011bs\u00edc v posledn\u00edm roce (kv\u016fli mo\u017enosti ur\u010dov\u00e1n\u00ed trendovosti).<\/li>\n<\/ul>\n\n\n\n<h2>Anal\u00fdza v\u00fdstupu<\/h2>\n\n\n\n<p>Jen v kr\u00e1tkosti si \u0159ekn\u011bme, co by v\u00e1s m\u011blo ve va\u0161em reportu zaj\u00edmat a pro\u010d:<\/p>\n\n\n\n<ul>\n<li>Nejp\u0159ita\u017eliv\u011bj\u0161\u00ed kl\u00ed\u010dov\u00e1 slova jsou logicky ty s nejvy\u0161\u0161\u00ed hledanosti.<\/li>\n\n\n\n<li>Nicm\u00e9n\u011b \u010d\u00edm vy\u0161\u0161\u00ed hledanost, t\u00edm vy\u0161\u0161\u00ed konkurence. Konkurenci dan\u00e9ho slova zjist\u00edte i tak, \u017ee se pod\u00edv\u00e1te na Google nebo Seznam CPC. \u010c\u00edm vy\u0161\u0161\u00ed cena za proklik v r\u00e1mci placen\u00e9 reklamy, t\u00edm v\u00edce je ve v\u0161eobecnosti dan\u00fd dotaz konkuren\u010dn\u00ed.<\/li>\n\n\n\n<li>Pokud pracujete v odv\u011btv\u00ed, kde se v\u00fdrazn\u011b m\u011bn\u00ed trendovost va\u0161eho produktu (typicky dovolen\u00e9, kter\u00e9 jsou v zim\u011b prakticky mrtv\u00e9 a v l\u00e9t\u011b na vrcholu), bude pro v\u00e1s zaj\u00edmav\u00e1 i hledanost podle jednotliv\u00fdch m\u011bs\u00edc\u016f.<\/li>\n<\/ul>\n\n\n\n<p>Konkr\u00e9tn\u011bj\u0161\u00ed n\u00e1vod jak pracovat s v\u00fdstupem a s kl\u00ed\u010dov\u00fdmi slovy z\u00edsk\u00e1te v na\u0161em \u010dl\u00e1nku na&nbsp;<a href=\"https:\/\/www.marketingminer.com\/cs\/blog\/analyza-klicovych-slov.html\" target=\"_blank\" rel=\"noreferrer noopener\">anal\u00fdzu kl\u00ed\u010dov\u00fdch slov krok po kroku.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hledanost kl&iacute;&#269;ov&yacute;ch slov v&aacute;s informuje o tom, kolikr&aacute;t je konkr&eacute;tn&iacute; kl&iacute;&#269;ov&eacute; slovo v pr&#367;m&#283;ru vyhled&aacute;van&eacute; za m&#283;s&iacute;c. D&iacute;ky tomuto &#269;&iacute;slu lze snadn&#283;ji identifikovat, jak&eacute; dotazy a jak &#269;asto je va&scaron;i potenci&aacute;ln&iacute; u&#382;ivatel&eacute; vyhled&aacute;vaj&iacute;. &#268;&iacute;m vy&scaron;&scaron;&iacute; hledanost, t&iacute;m v&iacute;ce je kl&iacute;&#269;ov&eacute; slovo zaj&iacute;mav&#283;j&scaron;&iacute;. Hledanost je z&aacute;rove&#328; kl&iacute;&#269;ovou metrikou, kterou budete pot&#345;ebovat pro&nbsp;anal&yacute;zu kl&iacute;&#269;ov&yacute;ch slov. Od kl&iacute;&#269;ov&yacute;ch &#8230; <a title=\"Hledanost kl\u00ed\u010dov\u00fdch slov\" class=\"read-more\" href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/hledanost-klicovych-slov\/\" aria-label=\"V\u00edce na Hledanost kl\u00ed\u010dov\u00fdch slov\">\u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"kbtopic":[61,37],"kbtag":[83,81,80,78,77],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hledanost kl\u00ed\u010dov\u00fdch slov - Marketing Miner Knowledge Base<\/title>\n<meta name=\"description\" content=\"Hledanost kl\u00ed\u010dov\u00fdch slov v\u00e1s informuje o tom, kolikr\u00e1t je konkr\u00e9tn\u00ed kl\u00ed\u010dov\u00e9 slovo v pr\u016fm\u011bru vyhled\u00e1van\u00e9 za m\u011bs\u00edc. 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