{"id":2292,"date":"2020-06-17T15:32:50","date_gmt":"2020-06-17T13:32:50","guid":{"rendered":"https:\/\/help.marketingminer.com\/?post_type=kb&#038;p=2292"},"modified":"2020-10-12T15:00:54","modified_gmt":"2020-10-12T13:00:54","slug":"analyza-dat-u-vystupu-reportu","status":"publish","type":"kb","link":"https:\/\/help.marketingminer.com\/cs\/clanek\/analyza-dat-u-vystupu-reportu\/","title":{"rendered":"Anal\u00fdza dat u v\u00fdstup\u016f report\u016f"},"content":{"rendered":"\n<h2>Excel<\/h2>\n\n\n\n<p><strong>Tabulka Excel je z\u00e1kladn\u00edm v\u00fdstupem Marketing Mineru<\/strong>, kter\u00fd je dostupn\u00fd u\u017eivateli po dokon\u010den\u00ed reportu. Jeho obsahem je v\u017edy \u00favodn\u00ed list (Report), kter\u00fd shrnuje informace o z\u00edskan\u00fdch datech, pot\u00e9 obecn\u00fd list Data, kter\u00fd obsahuje data, je\u017e byla na v\u00fdstupu dostupn\u00e1 pro samostatn\u00e9 \u0159\u00e1dky a pot\u00e9 ostatn\u00ed listy dle miner\u016f, kter\u00e9 se nedaj\u00ed nap\u00e1rovat p\u0159\u00edmo do \u0159\u00e1dku.<\/p>\n\n\n\n<p><strong>\u00daprava vzhledu<\/strong><\/p>\n\n\n\n<p>Po sta\u017een\u00ed souboru a jeho otev\u0159en\u00ed se u\u017eivatel dost\u00e1v\u00e1 na \u00favodn\u00ed list (Report). N\u011bkter\u00e9 verze Excelu p\u0159ed jeho manipulac\u00ed \u017eadaj\u00ed <strong>o povolen\u00ed<\/strong>, jeliko\u017e jde o soubor, sta\u017een\u00fd z internetu, podobn\u011b jako na obr\u00e1zku n\u00ed\u017ee:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"39\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/excel-povolen\u00ed-1024x39.png\" alt=\"Excel povolen\u00ed\" class=\"wp-image-2294\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/excel-povolen\u00ed-1024x39.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/excel-povolen\u00ed-300x12.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/excel-povolen\u00ed-768x30.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/excel-povolen\u00ed.png 1275w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Pro manipulaci se souborem mus\u00ed u\u017eivatel nejprve povolit \u00fapravy. Excel tak\u00e9 ob\u010das zobrazuje v\u00fdstupn\u00ed soubor bez zalomen\u00ed, co\u017e m\u016f\u017ee b\u00fdt pro u\u017eivatele nep\u0159ehledn\u00e9. K zp\u0159ehledn\u011bn\u00ed sta\u010d\u00ed <strong>odstranit funkci zalomen\u00ed<\/strong>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"193\" height=\"101\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/zalamovat-text-Excel.png\" alt=\"Zalamovat text Excel\" class=\"wp-image-2297\"\/><\/figure><\/div>\n\n\n\n<p><strong>Tvorba filtru<\/strong><\/p>\n\n\n\n<p>Po p\u0159izp\u016fsoben\u00ed pohledu na data m\u016f\u017ee u\u017eivatel pou\u017e\u00edt funkci <strong>Filtr<\/strong>. Ta z horn\u00edch sloupc\u016f ud\u011bl\u00e1 filtra\u010dn\u00ed pole, pomoc\u00ed kter\u00e9ho u\u017eivatel m\u016f\u017ee vyhled\u00e1vat \u0159\u00e1dky ve sloupc\u00edch \u010di jinak filtrovat obsah datasetu:<\/p>\n\n\n\n<iframe loading=\"lazy\" width=\"718\" height=\"429\" src=\"https:\/\/www.youtube.com\/embed\/YNB4a2pzq4E\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n\n\n\n<p><strong>P\u0159\u00edklady filtrace obsahu<\/strong><\/p>\n\n\n\n<p>Z\u00e1kladn\u00ed filtrac\u00ed je textov\u00e9 vyhled\u00e1v\u00e1n\u00ed. U\u017eivatel vep\u00ed\u0161e \u010d\u00e1st textu, kter\u00e9 maj\u00ed odpov\u00eddat bu\u0148ky ozna\u010den\u00e9ho sloupce a po stisknut\u00ed tla\u010d\u00edtka OK se dost\u00e1v\u00e1 pouze k datasetu, odpov\u00eddaj\u00edc\u00edmu zad\u00e1n\u00ed.<\/p>\n\n\n\n<p>D\u00e1le m\u00e1 Excel dva z\u00e1kladn\u00ed a nejpou\u017e\u00edvan\u011bj\u0161\u00ed typy filtrac\u00ed:<\/p>\n\n\n\n<p><strong>Filtry textu<\/strong><\/p>\n\n\n\n<p>V p\u0159\u00edpad\u011b, \u017ee se v bu\u0148k\u00e1ch sloupce nach\u00e1z\u00ed textov\u00fd obsah, umo\u017e\u0148uje Excel u\u017eivateli filtrovat data pomoc\u00ed filtr\u016f textu. Ty funguj\u00ed podobn\u011b jako vyhled\u00e1v\u00e1n\u00ed a jejich funkcionalita je v\u016f\u010di jejich n\u00e1zvu intuitivn\u00ed:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"539\" height=\"359\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/filtry-text.png\" alt=\"Filtry textu\" class=\"wp-image-2300\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/filtry-text.png 539w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/filtry-text-300x200.png 300w\" sizes=\"(max-width: 539px) 100vw, 539px\" \/><\/figure><\/div>\n\n\n\n<p><strong>Filtry \u010d\u00edsel<\/strong><\/p>\n\n\n\n<p>Pokud se v bu\u0148k\u00e1ch sloupce nach\u00e1z\u00ed \u010d\u00edseln\u00fd obsah, umo\u017e\u0148uje Excel u\u017eivateli filtrovat data pomoc\u00ed filtr\u016f \u010d\u00edsel. Ty dovoluj\u00ed u\u017eivateli vybrat \u010d\u00e1st datasetu, je\u017e odpov\u00edd\u00e1 slo\u017eit\u011bj\u0161\u00edm podm\u00ednk\u00e1m o rozsahu nebo minim\u00e1ln\u00ed \u010di maxim\u00e1ln\u00ed hodnot\u011b bun\u011bk sloupce.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"451\" height=\"276\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/filtry-\u010d\u00edsel.png\" alt=\"Filtry \u010d\u00edsel\" class=\"wp-image-2303\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/filtry-\u010d\u00edsel.png 451w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/filtry-\u010d\u00edsel-300x184.png 300w\" sizes=\"(max-width: 451px) 100vw, 451px\" \/><\/figure><\/div>\n\n\n\n<p><strong>Podm\u00edn\u011bn\u00e9 form\u00e1tov\u00e1n\u00ed<\/strong><\/p>\n\n\n\n<p>Podm\u00edn\u011bn\u00e9 form\u00e1tov\u00e1n\u00ed slou\u017e\u00ed k podbarven\u00ed bun\u011bk na z\u00e1klad\u011b jejich hodnoty oproti cel\u00e9mu sloupci. P\u0159\u00edklad aplikace a v\u00fdstupu naleznete ve videu n\u00ed\u017ee:<\/p>\n\n\n\n<p><strong>Tvorba graf\u016f<\/strong><\/p>\n\n\n\n<p>Z v\u00fdstupn\u00edch dat pot\u00e9 m\u016f\u017ee u\u017eivatel vytv\u00e1\u0159et grafick\u00e9 vizualizace:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"371\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/excel-tvorba-graf\u016f-1024x371.png\" alt=\"Excel tvorba graf\u016f\" class=\"wp-image-2306\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/excel-tvorba-graf\u016f-1024x371.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/excel-tvorba-graf\u016f-300x109.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/excel-tvorba-graf\u016f-768x278.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/excel-tvorba-graf\u016f.png 1270w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Dal\u0161\u00ed n\u00e1vody pro Microsoft Excel:<\/strong><\/p>\n\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-tip\">\n            <div class=\"mkb-tip__icon\">\n                <i class=\"fa fa-lg fa-lightbulb-o\"><\/i>\n            <\/div>\n            <div class=\"mkb-tip__content\">\n                <strong>TIP:<\/strong> N\u00e1vody jak v Excelu tvo\u0159it grafy naleznete na: <a rel=\"noreferrer noopener\" href=\"http:\/\/office.lasakovi.com\/excel\/grafy\/\" target=\"_blank\">http:\/\/office.lasakovi.com\/excel\/grafy\/<\/a>            <\/div>\n        <\/div>\n        <\/div>\n\n\n<h2>Anal\u00fdza dat v OpenRefine<\/h2>\n\n\n\n<p>K postup\u016fm, n\u00ed\u017ee uveden\u00fdm, je t\u0159eba m\u00edt nejprve nainstalovanou jednu z verz\u00ed n\u00e1stroje OpenRefine. Ty naleznete ke sta\u017een\u00ed na:<br><a href=\"http:\/\/openrefine.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">http:\/\/openrefine.org\/<\/a><\/p>\n\n\n\n<p><strong>Tvorba projektu z importovan\u00fdch dat<\/strong><\/p>\n\n\n\n<p>K importu projektu do OpenRefine sta\u010d\u00ed vlo\u017eit n\u00e1stroji na vstup <strong>XLSX soubor<\/strong> sta\u017een\u00e9ho v\u00fdstupu z Marketing Mineru. V druh\u00e9m kroku pot\u00e9 zvolit list sheetu, kter\u00fd chcete zpracov\u00e1vat. OpenRefine by m\u011bl automaticky detekovat k\u00f3dov\u00e1n\u00ed souboru a na uk\u00e1zce v\u00fdstupu zobrazit n\u00e1hled projektu.<\/p>\n\n\n\n<p>Po pojmenov\u00e1n\u00ed projektu a stistknut\u00ed tla\u010d\u00edtko<strong> Create project<\/strong> se zalo\u017e\u00ed nov\u00fd projekt v OpenRefine, se kter\u00fdm m\u016f\u017eete d\u00e1le pracovat za pomoc\u00ed n\u00e1vod\u016f, n\u00ed\u017ee uveden\u00fdch.<\/p>\n\n\n\n<iframe loading=\"lazy\" width=\"718\" height=\"429\" src=\"https:\/\/www.youtube.com\/embed\/YnkL1A_4Kqw\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n\n\n\n<p><strong>Aplikace facet\u016f a filtrace nad v\u00fdstupy<\/strong><\/p>\n\n\n\n<p>Jednou z nejsiln\u011bj\u0161\u00edch str\u00e1nek OpenRefine je pr\u00e1v\u011b pr\u00e1ce s <strong>Facety<\/strong> a <strong>Filtry<\/strong>. Ty u\u017eivateli dovoluj\u00ed rychlou pr\u00e1ci s identifikac\u00ed potenci\u00e1ln\u00edch probl\u00e9m\u016f a p\u0159\u00edle\u017eitost\u00ed. Facety se z\u00e1rove\u0148 daj\u00ed mezi sebou kombinovat. Z\u00e1kladn\u00ed n\u00e1stroje pro filtraci a segmentaci obsahu jsou:<\/p>\n\n\n\n<p><strong>Text Filter<\/strong><\/p>\n\n\n\n<p>Jednoduch\u00e9 vyhled\u00e1v\u00e1n\u00ed skrze shodu \u010d\u00e1sti textu s obsahem bun\u011bk. V text filteru m\u016f\u017ee u\u017eivatel pracovat s regul\u00e1rn\u00edmi v\u00fdrazy nebo ozna\u010dit, \u017ee jeho zad\u00e1n\u00ed je case sensitive (z\u00e1le\u017e\u00ed na velikost p\u00edsmen).<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"299\" height=\"93\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/text-filter-open-refine.png\" alt=\"text filter Open Refine\" class=\"wp-image-2309\"\/><\/figure><\/div>\n\n\n\n<p><strong>Text Facet<\/strong><\/p>\n\n\n\n<p>Text Facet sdru\u017euje bu\u0148ky na z\u00e1klad\u011b jejich shody. Pod\u00edv\u00e1 se tedy do cel\u00e9ho sloupce projektu, kter\u00fd si u\u017eivatel rozklinul a sdru\u017e\u00ed ve\u0161ker\u00e9 bu\u0148ky se stejn\u00fdm obsah tak, aby si u\u017eivatel mohl filtrovat obsah stejn\u00fdch bun\u011bk ve sloupci.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"298\" height=\"296\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/text-facet-open-refine.png\" alt=\"Text Facet Open Refine\" class=\"wp-image-2312\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/text-facet-open-refine.png 298w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/text-facet-open-refine-150x150.png 150w\" sizes=\"(max-width: 298px) 100vw, 298px\" \/><\/figure><\/div>\n\n\n\n<p>Tento Facet je svou funkcionalitou velmi podobn\u00fd sdru\u017een\u00ed dle obsahu bun\u011bk p\u0159i filtraci v n\u00e1stroji Excel.<\/p>\n\n\n\n<p><strong>Numeric Facet<\/strong><\/p>\n\n\n\n<p>Numeric Facet vezme v potaz bu\u0148ky pou\u017eit\u00e9ho sloupce, ve kter\u00fdch jsou \u010d\u00edsla, a vynese je na osu X, ve kter\u00e9 si u\u017eivatel m\u016f\u017ee pomoc\u00ed posouv\u00e1n\u00ed rozsahu osy vymezit data, se kter\u00fdmi chce pracovat (nebo kter\u00e1 chce vid\u011bt).<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"299\" height=\"126\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/numeric-facet-1.png\" alt=\"Numeric Facet\" class=\"wp-image-2315\"\/><\/figure><\/div>\n\n\n\n<p>P\u0159i vynesen\u00ed Numeric Facetu nad v\u00edce sloupci, se jejich omezen\u00ed kombinuj\u00ed.<\/p>\n\n\n\n<p><strong>Scatterplot Facet<\/strong><\/p>\n\n\n\n<p>Scatterplot Facet funguje velmi podobn\u011b, jako Numeric Facet s t\u00edm rozd\u00edlem, \u017ee vyn\u00e1\u0161\u00ed data na dv\u011b osy najednou. U\u017eivatel tak dost\u00e1v\u00e1 na ose X jednu metirku a na ose Y druhou. Ozna\u010den\u00edm segmentu Scatterplot Facetu my\u0161\u00ed, se u\u017eivatel dost\u00e1v\u00e1 k vyfiltrovan\u00e9 obsahu, spadaj\u00edc\u00edmu do jeho v\u00fdb\u011bru.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"296\" height=\"198\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/scatterplot-facet-1.png\" alt=\"Scatterplot facet Open Refine\" class=\"wp-image-2318\"\/><\/figure><\/div>\n\n\n\n<p>Scatterplot Facet se skv\u011ble hod\u00ed nap\u0159\u00edklad pro Bostonskou matici.<\/p>\n\n\n\n<p><strong>Word Facet<\/strong><\/p>\n\n\n\n<p>Word Facet se nach\u00e1z\u00ed v sekci Customized Facets a jednodu\u0161e vezme bu\u0148ky ozna\u010den\u00e9ho sloupce, kter\u00e9 rozd\u011bl\u00ed na slova. Pot\u00e9 spo\u010d\u00edt\u00e1 frekvenci jejich v\u00fdskytu a vynese ji u\u017eivateli na v\u00fdstupu.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"297\" height=\"295\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/word-facet-1.png\" alt=\"Word facet Open Refine\" class=\"wp-image-2321\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/word-facet-1.png 297w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/word-facet-1-150x150.png 150w\" sizes=\"(max-width: 297px) 100vw, 297px\" \/><\/figure><\/div>\n\n\n\n<p>Skrze word facet se d\u00e1 jednodu\u0161e zjistit frekvence v\u00fdskytu specifick\u00fdch fr\u00e1z\u00ed nebo p\u0159i kontrole obsahu \u010di kop\u00edrovan\u00ed od konkurence, ur\u010dit po\u010det v\u00fdskytu dotaz\u016f.<\/p>\n\n\n\n<p><strong>Text-length Facet<\/strong><\/p>\n\n\n\n<p>Facet, kter\u00fd projde bu\u0148ky ozna\u010den\u00e9ho sloupce a jejich d\u00e9lku vynese na filtrovatelnou osu X.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"294\" height=\"165\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/Text-length-Facet-open-refine.png\" alt=\"Text-length Facet Open Refine\" class=\"wp-image-2324\"\/><\/figure><\/div>\n\n\n\n<p>U\u017eivateli se m\u016f\u017ee hodit nap\u0159\u00edklad p\u0159i kontrole d\u00e9lky titulku nebo p\u0159i anal\u00fdze inzer\u00e1t\u016f konkurence.<\/p>\n\n\n\n<p><strong>Facet by blank<\/strong><\/p>\n\n\n\n<p>Jednoduch\u00fd facet, kter\u00fd pouze projde bu\u0148ky a ty kter\u00e9 jsou pr\u00e1zdn\u00e9 vynese jako true, ostatn\u00ed jako false.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"297\" height=\"152\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/facet-by-blank-1.png\" alt=\"Facet by blank\" class=\"wp-image-2327\"\/><\/figure><\/div>\n\n\n\n<h2>Tableau<\/h2>\n\n\n\n<p>Tableau je skv\u011bl\u00fd n\u00e1stroj v oblasti Business Intelligence. U\u017eivatel\u016fm Marketing Mineru m\u016f\u017ee poskytnout rychlou a efektivn\u00ed mo\u017enost vizualizace dat.<br>V\u00edce informac\u00ed o n\u00e1stroji a odkaz na jeho sta\u017een\u00ed na:<br><a href=\"http:\/\/www.tableau.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">http:\/\/www.tableau.com\/<\/a><\/p>\n\n\n\n<p><strong>Import v\u00fdstupu do Tableau<\/strong><\/p>\n\n\n\n<p>Po spu\u0161t\u011bn\u00ed Tableau u\u017eivatel zalo\u017e\u00ed nov\u00fd projekt, kam vlo\u017e\u00ed Excel v\u00fdstup z Marketing Mineru. Z n\u011bj pot\u00e9 p\u0159et\u00e1hne list Excelu, kter\u00fd chce pomoc\u00ed Tableau zpracov\u00e1vat:<\/p>\n\n\n\n<iframe loading=\"lazy\" width=\"718\" height=\"429\" src=\"https:\/\/www.youtube.com\/embed\/oLAh9RWwfmQ\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n\n\n\n<p><strong>Vizualizace dat<\/strong><\/p>\n\n\n\n<p>Po p\u0159echodu do worksheetu sta\u010d\u00ed jednoduch\u00fdm p\u0159eta\u017een\u00edm dimenz\u00ed a metrik vytvo\u0159it vizualizaci dat:<\/p>\n\n\n\n<iframe loading=\"lazy\" width=\"718\" height=\"429\" src=\"https:\/\/www.youtube.com\/embed\/YGhAr4xjtMk\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n\n\n\n<p>V\u00edce informac\u00ed o mo\u017enostech vizualizace dat v Tableau naleznete na:<br><a href=\"http:\/\/www.tableau.com\/learn\/training\" target=\"_blank\" rel=\"noreferrer noopener\">http:\/\/www.tableau.com\/learn\/training<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Excel Tabulka Excel je z&aacute;kladn&iacute;m v&yacute;stupem Marketing Mineru, kter&yacute; je dostupn&yacute; u&#382;ivateli po dokon&#269;en&iacute; reportu. Jeho obsahem je v&#382;dy &uacute;vodn&iacute; list (Report), kter&yacute; shrnuje informace o z&iacute;skan&yacute;ch datech, pot&eacute; obecn&yacute; list Data, kter&yacute; obsahuje data, je&#382; byla na v&yacute;stupu dostupn&aacute; pro samostatn&eacute; &#345;&aacute;dky a pot&eacute; ostatn&iacute; listy dle miner&#367;, kter&eacute; se nedaj&iacute; nap&aacute;rovat p&#345;&iacute;mo do &#8230; <a title=\"Anal\u00fdza dat u v\u00fdstup\u016f report\u016f\" class=\"read-more\" href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/analyza-dat-u-vystupu-reportu\/\" aria-label=\"V\u00edce na Anal\u00fdza dat u v\u00fdstup\u016f report\u016f\">\u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"kbtopic":[32],"kbtag":[81,80,79,78,77],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Anal\u00fdza dat u v\u00fdstup\u016f report\u016f - Marketing Miner Knowledge Base<\/title>\n<meta name=\"description\" content=\"Excel Tabulka Excel je z\u00e1kladn\u00edm v\u00fdstupem Marketing Mineru, kter\u00fd je dostupn\u00fd u\u017eivateli po dokon\u010den\u00ed reportu. 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