{"id":3317,"date":"2020-09-18T10:38:35","date_gmt":"2020-09-18T08:38:35","guid":{"rendered":"https:\/\/help.marketingminer.com\/?post_type=kb&#038;p=3317"},"modified":"2022-10-05T15:24:49","modified_gmt":"2022-10-05T13:24:49","slug":"co-znamena-anchor-text","status":"publish","type":"kb","link":"https:\/\/help.marketingminer.com\/cs\/clanek\/co-znamena-anchor-text\/","title":{"rendered":"Co znamen\u00e1 anchor text"},"content":{"rendered":"\n<p><strong>Anchor text<\/strong> je klikateln\u00fd text v obsahu, p\u0159es kter\u00fd se m\u016f\u017eete prokliknout z jedn\u00e9 str\u00e1nky na druhou str\u00e1nku. Je to viditeln\u00e1 \u010d\u00e1st <a href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/co-je-odkaz\/\">odkazu<\/a>.<\/p>\n\n\n\n<p><strong>Uk\u00e1zka z\u00e1pisu anchor textu v HTML:<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">&lt;a href=\"https:\/\/www.domena.cz\"&gt;Uk\u00e1zkov\u00fd anchor text&lt;\/a&gt;&nbsp;<\/pre>\n\n\n\n<p>Ve v\u00fd\u0161e uveden\u00e9m k\u00f3du vid\u00edte, \u017ee klikateln\u00fd text (anchor text) je pojmenovan\u00fd takto: <strong>Uk\u00e1zkov\u00fd anchor text<\/strong>.&nbsp;<br>Po kliknut\u00ed by v\u00e1s to tedy p\u0159esm\u011brovalo na str\u00e1nku <strong>https:\/\/www.domena.cz<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"819\" height=\"285\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/09\/uk\u00e1zka-co-je-anchor-text.png\" alt=\"Uk\u00e1zka co je anchor text\" class=\"wp-image-3284\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/09\/uk\u00e1zka-co-je-anchor-text.png 819w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/09\/uk\u00e1zka-co-je-anchor-text-300x104.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/09\/uk\u00e1zka-co-je-anchor-text-768x267.png 768w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<p><strong>Vyzkou\u0161ejte Marketing Miner nyn\u00ed: <\/strong><\/p>\n\n\n\n<iframe loading=\"lazy\" frameborder=\"0\" height=\"250\" src=\"https:\/\/tools.marketingminer.com\/abox\/iframe\/?theme=dark&amp;lang=cs\" width=\"100%\"><\/iframe>\n\n\n\n<h2>Jak\u00fd anchor text pou\u017e\u00edvat<\/h2>\n\n\n\n<p>Zp\u011btn\u00fd odkaz by m\u011bl m\u00edt v\u017edy anchor text relevantn\u00ed k tomu, kam dan\u00fd odkaz sm\u011b\u0159uje. Je to z toho d\u016fvodu, aby u\u017eivatel bez toho, \u017ee na dan\u00fd odkaz klikne, v\u011bd\u011bl, kam ho dan\u00fd odkaz p\u0159esm\u011bruje.&nbsp;<\/p>\n\n\n\n<p>Je to tak\u00e9 sign\u00e1l pro vyhled\u00e1va\u010d, aby v\u00edc pochopil kontext dan\u00e9ho zp\u011btn\u00e9ho odkazu.&nbsp;<\/p>\n\n\n\n<p>Tak\u00e9 dbejte na to, aby <strong>text v okol\u00ed odkazu byl relevantn\u00ed<\/strong> k dan\u00e9mu anchor textu a popisoval ho.&nbsp;<\/p>\n\n\n\n<h2>Obr\u00e1zkov\u00fd anchor text<\/h2>\n\n\n\n<p>O tom, \u017ee vypl\u0148ovat ALT tag u obr\u00e1zk\u016f je z hlediska SEO velmi d\u016fle\u017eit\u00e9, u\u017e ur\u010dit\u011b v\u00edte.&nbsp;<\/p>\n\n\n\n<p>Nejen, \u017ee to vyhled\u00e1va\u010d\u016fm pom\u00e1h\u00e1 pochopit, co se na dan\u00e9m obr\u00e1zku nach\u00e1z\u00ed (a t\u00edm p\u00e1dem zlep\u0161it pozice v obr\u00e1zkov\u00e9m vyhled\u00e1v\u00e1n\u00ed), ale v p\u0159\u00edpad\u011b, \u017ee p\u0159es tento obr\u00e1zek sm\u011b\u0159uje odkaz, tak vyhled\u00e1va\u010de pr\u00e1v\u011b <strong>vypln\u011bn\u00fd ALT tag berou jako anchor text<\/strong>.&nbsp;&nbsp;<\/p>\n\n\n\n<h2>Diverzifikace anchor text\u016f<\/h2>\n\n\n\n<p>Anchor texty by m\u011bly b\u00fdt r\u016fznorod\u00e9. Nem\u011bli byste pou\u017e\u00edvat velk\u00e9 mno\u017estv\u00ed stejn\u00fdch anchor text\u016f (v p\u0159\u00edpad\u011b extern\u00edch odkaz\u016f na v\u00e1\u0161 web by v <a href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/odkazovy-profil-jak-by-mel-vypadat\/\">p\u0159irozen\u00e9m odkazov\u00e9m profilu<\/a> m\u011bly p\u0159eva\u017eovat brandov\u00e9 anchor texty).&nbsp;<\/p>\n\n\n\n<p>Existuj\u00ed tak\u00e9 spamov\u00e9 anchor texty, kter\u00e9 se vyu\u017e\u00edvaj\u00ed v black hat SEO. Znamen\u00e1 to, \u017ee pou\u017e\u00edv\u00e1te nerelevantn\u00ed anchor texty v odkazech, kter\u00e9 nemaj\u00ed nic spole\u010dn\u00e9ho s c\u00edlovou str\u00e1nkou.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Anchor text je klikateln&yacute; text v obsahu, p&#345;es kter&yacute; se m&#367;&#382;ete prokliknout z jedn&eacute; str&aacute;nky na druhou str&aacute;nku. Je to viditeln&aacute; &#269;&aacute;st odkazu. Uk&aacute;zka z&aacute;pisu anchor textu v HTML: &lt;a href=&#8221;https:\/\/www.domena.cz&#8221;&gt;Uk&aacute;zkov&yacute; anchor text&lt;\/a&gt;&nbsp; Ve v&yacute;&scaron;e uveden&eacute;m k&oacute;du vid&iacute;te, &#382;e klikateln&yacute; text (anchor text) je pojmenovan&yacute; takto: Uk&aacute;zkov&yacute; anchor text.&nbsp;Po kliknut&iacute; by v&aacute;s to tedy p&#345;esm&#283;rovalo &#8230; <a title=\"Co znamen\u00e1 anchor text\" class=\"read-more\" href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/co-znamena-anchor-text\/\" aria-label=\"V\u00edce na Co znamen\u00e1 anchor text\">\u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"kbtopic":[39],"kbtag":[81,80,79,77],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Co znamen\u00e1 anchor text - Marketing Miner Knowledge Base<\/title>\n<meta name=\"description\" content=\"Anchor text je klikateln\u00fd text v obsahu, p\u0159es kter\u00fd se m\u016f\u017eete prokliknout z jedn\u00e9 str\u00e1nky na druhou str\u00e1nku. 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