{"id":4702,"date":"2021-03-05T10:40:35","date_gmt":"2021-03-05T09:40:35","guid":{"rendered":"https:\/\/help.marketingminer.com\/?post_type=kb&#038;p=4702"},"modified":"2023-09-20T15:07:23","modified_gmt":"2023-09-20T13:07:23","slug":"prvni-kroky-v-marketing-mineru","status":"publish","type":"kb","link":"https:\/\/help.marketingminer.com\/cs\/clanek\/prvni-kroky-v-marketing-mineru\/","title":{"rendered":"Prvn\u00ed kroky v Marketing Mineru"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.marketingminer.com\/cs\">Marketing Miner<\/a> je<strong> komplexn\u00ed SEO n\u00e1stroj<\/strong>, kter\u00fd v\u00e1m poskytne pot\u0159ebn\u00e1 data pro zv\u00fd\u0161en\u00ed viditelnosti ve vyhled\u00e1va\u010d\u00edch.&nbsp;<\/p>\n\n\n\n<p>V tomto n\u00e1vodu v\u00e1m uk\u00e1\u017eeme krok za krokem, jak si nastavit Marketing Miner, v \u010dem v\u00e1m dok\u00e1\u017ee pomoci, jak z\u00edskat konkr\u00e9tn\u00ed marketingov\u00e1 data a jak m\u011b\u0159it v\u00e1\u0161 \u00fasp\u011bch v online marketingu.<\/p>\n\n\n\n<h3>Obsah:&nbsp;<\/h3>\n\n\n\n<ol>\n<li>Jak si vytvo\u0159it a nastavit projekt<\/li>\n\n\n\n<li>Hromadn\u00e9 zpracov\u00e1n\u00ed dat a vytvo\u0159en\u00ed prvn\u00edho reportu<\/li>\n\n\n\n<li>Rychl\u00e1 anal\u00fdza kl\u00ed\u010dov\u00fdch slov a dom\u00e9n pomoc\u00ed profiler\u016f<\/li>\n\n\n\n<li>Anal\u00fdza kl\u00ed\u010dov\u00fdch slov<\/li>\n\n\n\n<li>SEO audit&nbsp;<\/li>\n\n\n\n<li>Link building<\/li>\n\n\n\n<li>Anal\u00fdza konkurence<\/li>\n<\/ol>\n\n\n\n<p><strong>VIDEO: Jak za\u010d\u00edt efektivn\u011b pou\u017e\u00edvat SEO n\u00e1stroj Marketing Miner:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Webin\u00e1\u0159: Jak za\u010d\u00edt efektivn\u011b pou\u017e\u00edvat n\u00e1stroj Marketing Miner\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/h_k9QiAffxw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2>Za\u010d\u00edn\u00e1me<\/h2>\n\n\n\n<p>Po registraci a p\u0159ihl\u00e1\u0161en\u00ed se do Marketing Mineru se v\u00e1m zobraz\u00ed tato \u00favodn\u00ed str\u00e1nka, kde uvid\u00edte v\u0161echny 3 nejd\u016fle\u017eit\u011bj\u0161\u00ed sekce n\u00e1stroje:<\/p>\n\n\n\n<ul>\n<li>Profilery<\/li>\n\n\n\n<li>Reporty<\/li>\n\n\n\n<li>Projekty<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"594\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/06\/domovska-stranka-marketing-miner-1024x594.png\" alt=\"Domovsk\u00e1 str\u00e1nka Marketing Miner po p\u0159ihl\u00e1\u0161en\u00ed\" class=\"wp-image-6091\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/06\/domovska-stranka-marketing-miner-1024x594.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/06\/domovska-stranka-marketing-miner-300x174.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/06\/domovska-stranka-marketing-miner-768x446.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/06\/domovska-stranka-marketing-miner-1536x892.png 1536w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/06\/domovska-stranka-marketing-miner-2048x1189.png 2048w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/06\/domovska-stranka-marketing-miner-150x87.png 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2>Jak si vytvo\u0159it a nastavit projekt<\/h2>\n\n\n\n<p><a href=\"https:\/\/help.marketingminer.com\/cs\/kategorie\/projekty\/\">Projekty<\/a> tvo\u0159\u00ed v Marketing Mineru samostatnou sekci a jsou ur\u010den\u00e9 nap\u0159\u00edklad na:<\/p>\n\n\n\n<ul>\n<li>Pravideln\u00e9 m\u011b\u0159en\u00ed pozic kl\u00ed\u010dov\u00fdch slov ve vyhled\u00e1va\u010d\u00edch<\/li>\n\n\n\n<li>Monitoring zm\u00ednek<\/li>\n\n\n\n<li>M\u011b\u0159en\u00ed pozic konkurent\u016f<\/li>\n\n\n\n<li>Alerting<\/li>\n\n\n\n<li>Monitoring funk\u010dnosti zp\u011btn\u00fdch odkaz\u016f<\/li>\n<\/ul>\n\n\n\n<p>V prvn\u00edm kroku je pot\u0159ebn\u00e9 kliknout na tla\u010d\u00edtko vpravo dole na hlavn\u00ed str\u00e1nce MM: <a href=\"https:\/\/www.marketingminer.com\/cs\/project\/new\">Vytvo\u0159it prvn\u00ed projekt<\/a>.&nbsp;<\/p>\n\n\n\n<p>Vlo\u017ete va\u0161i <strong>dom\u00e9nu<\/strong> a zvolte <strong>trh<\/strong>, pro kter\u00fd chcete m\u011b\u0159it pozice, a n\u00e1sledn\u011b klikn\u011bte na <strong>Dal\u0161\u00ed krok<\/strong>. V tomto kroku vlo\u017ete kl\u00ed\u010dov\u00e1 slova, pro kter\u00e1 chcete m\u011b\u0159it pozice, a zvolte, jak \u010dasto je chcete p\u0159em\u011b\u0159ovat (<strong>denn\u011b <\/strong>nebo <strong>t\u00fddn\u011b<\/strong>) a n\u00e1sledn\u011b klikn\u011bte na tla\u010d\u00edtko <strong>Vytvo\u0159it projekt<\/strong>.<\/p>\n\n\n\n<p>Jakmile m\u00e1te projekt vytvo\u0159en\u00fd, je pot\u0159ebn\u00e9 po\u010dkat p\u00e1r minut (cca 3\u20135 min), a\u017e se v\u00e1m k n\u011bmu z\u00edskaj\u00ed v\u0161echna pot\u0159ebn\u00e1 data. N\u00e1sledn\u011b se v\u00e1m zp\u0159\u00edstupn\u00ed dashboard zalo\u017een\u00e9ho projektu, kde budete moci nastavit dal\u0161\u00ed sekce.<\/p>\n\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-tip\">\n            <div class=\"mkb-tip__icon\">\n                <i class=\"fa fa-lg fa-lightbulb-o\"><\/i>\n            <\/div>\n            <div class=\"mkb-tip__content\">\n                <strong>TIP:<\/strong> Podrobn\u00e9 informace, jak si zalo\u017eit projekt krok za krokem, najdete tak\u00e9 v tomto \u010dl\u00e1nku: <a href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/zalozeni-a-nastaveni-projektu\/\">https:\/\/help.marketingminer.com\/cs\/clanek\/zalozeni-a-nastaveni-projektu\/<\/a>.            <\/div>\n        <\/div>\n        <\/div>\n\n\n<h3>M\u011b\u0159en\u00ed pozic\u00ed ve vyhled\u00e1va\u010d\u00edch&nbsp;<\/h3>\n\n\n\n<p>Sekce <strong>M\u011b\u0159en\u00ed pozic\u00ed ve vyhled\u00e1va\u010d\u00edch<\/strong> slou\u017e\u00ed pro pravideln\u00e9 sledov\u00e1n\u00ed v\u00fdvoje viditelnosti webu na konkr\u00e9tn\u00ed kl\u00ed\u010dov\u00e1 slova ve vyhled\u00e1v\u00e1n\u00ed. Pomoc\u00ed v\u00fdvoje <a href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/co-je-serp-visibility\/\">SERP Visibility grafu<\/a> (graf, kter\u00fd p\u0159edstavuje odhadovanou n\u00e1v\u0161t\u011bvnost z m\u011b\u0159en\u00fdch kl\u00ed\u010dov\u00fdch slov) m\u016f\u017eete velmi rychle vyhodnotit, zda se va\u0161emu projektu da\u0159\u00ed (graf nar\u016fst\u00e1), nebo neda\u0159\u00ed (graf kles\u00e1).&nbsp;<\/p>\n\n\n\n<p>V p\u0159\u00edpad\u011b, \u017ee jste p\u0159i vytv\u00e1\u0159en\u00ed projektu zadali kl\u00ed\u010dov\u00e1 slova, kter\u00e1 byste cht\u011bli odstranit nebo je nahradit jin\u00fdmi, sta\u010d\u00ed kdy\u017e za\u0161krtnete <strong>checkboxy<\/strong> p\u0159ed dan\u00fdmi slovy a n\u00e1sledn\u011b nad tabulkou v horn\u00ed \u010d\u00e1sti kliknete na tla\u010d\u00edtko <strong>Akce<\/strong> a zvol\u00edte <strong>Smazat vybran\u00e1 kl\u00ed\u010dov\u00e1 slova<\/strong>.<\/p>\n\n\n\n<p>Pokud byste naopak cht\u011bli p\u0159idat nov\u00e1 kl\u00ed\u010dov\u00e1 slova, pou\u017eijte tla\u010d\u00edtko <strong>P\u0159idat kl\u00ed\u010dov\u00e1 slova<\/strong>.<\/p>\n\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-tip\">\n            <div class=\"mkb-tip__icon\">\n                <i class=\"fa fa-lg fa-lightbulb-o\"><\/i>\n            <\/div>\n            <div class=\"mkb-tip__content\">\n                <strong>INFO:<\/strong> Pokud byste cht\u011bli m\u011b\u0159it pozice pro v\u00edc kl\u00ed\u010dov\u00fdch slov, doporu\u010d\u00edme porohl\u00e9dnout si n\u00e1\u0161 cen\u00edk:<a href=\"https:\/\/www.marketingminer.com\/cs\/pricing\">https:\/\/www.marketingminer.com\/cs\/pricing<\/a>. V <strong>Custom tarifu za 12 \u20ac<\/strong> m\u016f\u017eete nap\u0159\u00edklad pro 1 projekt (tj. jednu dom\u00e9nu) m\u011b\u0159it pozice pro <strong>200 slov denn\u011b<\/strong> nebo <strong>1000 t\u00fddn\u011b<\/strong>.            <\/div>\n        <\/div>\n        <\/div>\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-tip\">\n            <div class=\"mkb-tip__icon\">\n                <i class=\"fa fa-lg fa-lightbulb-o\"><\/i>\n            <\/div>\n            <div class=\"mkb-tip__content\">\n                <strong>TIP:<\/strong> Podrobn\u00e9 informace k sekci m\u011b\u0159en\u00ed pozic\u00ed ve vyhled\u00e1va\u010d\u00edch najdete v tomto \u010dl\u00e1nku: <a href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/pravidelne-mereni-pozic-ve-vyhledavacich\/\">https:\/\/help.marketingminer.com\/cs\/clanek\/pravidelne-mereni-pozic-ve-vyhledavacich\/<\/a>.            <\/div>\n        <\/div>\n        <\/div>\n\n\n<h3>Konkurence<\/h3>\n\n\n\n<p>Sekce <strong>Konkurence<\/strong> slou\u017e\u00ed pro anal\u00fdzu pozic\u00ed ve vyhled\u00e1va\u010d\u00edch <strong>v porovn\u00e1n\u00ed s konkurenc\u00ed<\/strong>, v\u010detn\u011b tzv. <strong>Market share<\/strong> (tato metrika vrac\u00ed procentn\u00ed hodnotu, na kolik fr\u00e1z\u00ed se dan\u00e1 dom\u00e9na zobrazuje do 10. pozice ve v\u00fdsledc\u00ed vyhled\u00e1v\u00e1n\u00ed.)<\/p>\n\n\n\n<p>Pro nastaven\u00ed sledov\u00e1n\u00ed konkurence sta\u010d\u00ed vlevo v menu p\u0159ej\u00edt na <strong>Konkurence<\/strong> a n\u00e1sledn\u011b vpravo naho\u0159e kliknout na tla\u010d\u00edtko <strong>Nastaven\u00ed konkurence<\/strong>, kde specifikujete dom\u00e9ny konkurent\u016f (a\u017e 5 konkurent\u016f).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"701\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/06\/nastaveni-konkurence-1024x701.png\" alt=\"Nastaven\u00ed konkurence v Projektu\" class=\"wp-image-6094\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/06\/nastaveni-konkurence-1024x701.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/06\/nastaveni-konkurence-300x205.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/06\/nastaveni-konkurence-768x526.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/06\/nastaveni-konkurence-150x103.png 150w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/06\/nastaveni-konkurence.png 1136w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Druh\u00fd den p\u0159i p\u0159em\u011b\u0159ov\u00e1n\u00ed projektu se v\u00e1m n\u00e1sledn\u011b zm\u011b\u0159\u00ed pozice i pro konkurenty a vytvo\u0159\u00ed se <strong>Market Share graf<\/strong>. Uk\u00e1zka:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"624\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/06\/metrika-market-share-png-1024x624.png\" alt=\"Metrika Market Share\" class=\"wp-image-6165\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/06\/metrika-market-share-png-1024x624.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/06\/metrika-market-share-png-300x183.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/06\/metrika-market-share-png-768x468.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/06\/metrika-market-share-png-150x91.png 150w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/06\/metrika-market-share-png.png 1132w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u010c\u00edm vy\u0161\u0161\u00ed je \u010d\u00edslo v Market Share grafu, t\u00edm je va\u0161e pozice na trhu lep\u0161\u00ed.&nbsp;<\/p>\n\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-tip\">\n            <div class=\"mkb-tip__icon\">\n                <i class=\"fa fa-lg fa-lightbulb-o\"><\/i>\n            <\/div>\n            <div class=\"mkb-tip__content\">\n                <strong>TIP:<\/strong> V\u00edc informac\u00ed o sekci Konkurence m\u016f\u017eete naj\u00edt v tomto \u010dl\u00e1nku: <a href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/konkurence\/\">https:\/\/help.marketingminer.com\/cs\/clanek\/konkurence\/<\/a>.\u00a0            <\/div>\n        <\/div>\n        <\/div>\n\n\n<h3>Monitoring zm\u00ednek&nbsp;<\/h3>\n\n\n\n<p>Marketing Miner dok\u00e1\u017ee <strong>monitorovat zm\u00ednky<\/strong> o va\u0161\u00ed firm\u011b, o konkurentech nebo o konkr\u00e9tn\u00edm kl\u00ed\u010dov\u00e9m slovu na z\u00e1klad\u011b dat dostupn\u00fdch nap\u0159\u00ed\u010d webov\u00fdmi str\u00e1nkami (kdekoliv kde se o nich p\u00ed\u0161e nebo diskutuje).<\/p>\n\n\n\n<p>Doporu\u010dujeme sledovat n\u00e1sleduj\u00edc\u00ed zm\u00ednky:<\/p>\n\n\n\n<ul>\n<li>Zm\u00ednky o va\u0161\u00ed zna\u010dce.<\/li>\n\n\n\n<li>Zm\u00ednky o va\u0161\u00ed konkurenci.<\/li>\n\n\n\n<li>Zm\u00ednky o kl\u00ed\u010dov\u00fdch slovech, kter\u00e1 se vztahuj\u00ed k va\u0161emu byznysu.<\/li>\n<\/ul>\n\n\n\n<p>Pro nastaven\u00ed monitoringu zm\u00ednek p\u0159ejd\u011bte v menu vlevo na <strong>Monitoring zm\u00ednek<\/strong> a n\u00e1sledn\u011b vlo\u017ete prvn\u00ed kl\u00ed\u010dov\u00e9 slovo, kter\u00e9 chcete monitorovat:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"906\" height=\"808\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/06\/monitoring-zminek.png\" alt=\"Sekce monitoring zm\u00ednek\" class=\"wp-image-6100\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/06\/monitoring-zminek.png 906w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/06\/monitoring-zminek-300x268.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/06\/monitoring-zminek-768x685.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/06\/monitoring-zminek-150x134.png 150w\" sizes=\"(max-width: 906px) 100vw, 906px\" \/><\/figure>\n\n\n\n<p>Jakmile p\u0159id\u00e1te prvn\u00ed kl\u00ed\u010dov\u00e9 slovo do seznamu, Marketing Miner za\u010dne toto kl\u00ed\u010dov\u00e9 slovo monitorovat. Kdekoliv se tato zm\u00ednka objev\u00ed, MM v\u00e1m po\u0161le notifikaci na e-mail. Zm\u00ednky s jejich podrobn\u00fdmi informacemi jsou tak\u00e9 viditeln\u00e9 v dashboardu dan\u00e9ho projektu v sekci Monitoring zm\u00ednek.&nbsp;<\/p>\n\n\n\n<p>Pro p\u0159id\u00e1n\u00ed dal\u0161\u00edch kl\u00ed\u010dov\u00fdch slov sta\u010d\u00ed p\u0159ej\u00edt na tla\u010d\u00edtko <strong>Nastaven\u00ed monitoringu <\/strong>vpravo naho\u0159e a jednodu\u0161e pomoc\u00ed tla\u010d\u00edtka <strong>P\u0159idat dotaz<\/strong> vlo\u017e\u00edte dal\u0161\u00ed kl\u00ed\u010dov\u00e1 slova.<\/p>\n\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-tip\">\n            <div class=\"mkb-tip__icon\">\n                <i class=\"fa fa-lg fa-lightbulb-o\"><\/i>\n            <\/div>\n            <div class=\"mkb-tip__content\">\n                <strong>TIP: <\/strong>Podrobn\u00e9 informace jak nastavit Monitoring zm\u00ednek a vysv\u011btlen\u00ed jednotliv\u00fdch funkc\u00ed najdete v tomto \u010dl\u00e1nku: <a href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/monitoring-zminek\/\">https:\/\/help.marketingminer.com\/cs\/clanek\/monitoring-zminek\/<\/a>.            <\/div>\n        <\/div>\n        <\/div>\n\n\n<h3>Evidence a kontrola zp\u011btn\u00fdch odkaz\u016f<\/h3>\n\n\n\n<p>Sekci <strong>Zp\u011btn\u00e9 odkazy<\/strong> m\u016f\u017eete vyu\u017e\u00edt pro evidenci z\u00edskan\u00fdch zp\u011btn\u00fdch odkaz\u016f a pro jejich kontrolu. Kontrola zp\u011btn\u00fdch odkaz\u016f je prosp\u011b\u0161n\u00e1 pro v\u0161echny, kte\u0159\u00ed se aktivn\u011b (ale i pas\u00edvn\u011b) v\u011bnuj\u00ed <a href=\"https:\/\/www.marketingminer.com\/cs\/blog\/link-building-co-to-je.html\">link buildingu<\/a> a cht\u011bj\u00ed m\u00edt pod automatickou kontrolou funk\u010dnost dan\u00fdch odkaz\u016f.<br><br>V lev\u00e9m menu p\u0159ejd\u011bte do sekce <strong>Zp\u011btn\u00e9 odkazy<\/strong> a p\u0159id\u00e1te v\u0161echny odkazy, kter\u00e9 chcete monitorovat.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"926\" height=\"978\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/06\/zpetne-odkazy.png\" alt=\"Sekce zp\u011btn\u00e9 odkazy\" class=\"wp-image-6103\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/06\/zpetne-odkazy.png 926w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/06\/zpetne-odkazy-284x300.png 284w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/06\/zpetne-odkazy-768x811.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/06\/zpetne-odkazy-150x158.png 150w\" sizes=\"(max-width: 926px) 100vw, 926px\" \/><\/figure>\n\n\n\n<p><strong>Doporu\u010dujeme:<\/strong><\/p>\n\n\n\n<ul>\n<li>Monitorovat v\u0161echny dosud z\u00edskan\u00e9 zp\u011btn\u00e9 odkazy \u2013 snadno tak zjist\u00edte, kdy n\u011bkdo sma\u017ee v\u00e1\u0161 odkaz. Marketing Miner v\u00e1m poskytne v\u0161echny podstatn\u00e9 informace k odkazu v\u010detn\u011b anchor textu, um\u00edst\u011bn\u00ed odkazu a tak\u00e9 informace, zda se jedn\u00e1 o dofollow nebo nofollow odkaz.<\/li>\n\n\n\n<li>Pravideln\u011b p\u0159id\u00e1vat nov\u011b z\u00edskan\u00e9 odkazy.<\/li>\n\n\n\n<li>Sledovat a reagovat na zm\u011bny v evidovan\u00fdch odkazech.<\/li>\n<\/ul>\n\n\n\n<p>Po p\u00e1r minut\u00e1ch po zaevidov\u00e1n\u00ed zp\u011btn\u00fdch odkaz\u016f v\u00e1m sta\u010d\u00ed <em>obnovit str\u00e1nku<\/em> (Ctrl+F5) a p\u0159ehled va\u0161ich odkaz\u016f bude vypadat takto:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"701\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/06\/zpetne-odkazy-ukazka-1024x701.png\" alt=\"Zp\u011btn\u00e9 odkazy uk\u00e1zka\" class=\"wp-image-6106\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/06\/zpetne-odkazy-ukazka-1024x701.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/06\/zpetne-odkazy-ukazka-300x205.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/06\/zpetne-odkazy-ukazka-768x526.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/06\/zpetne-odkazy-ukazka-1536x1052.png 1536w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/06\/zpetne-odkazy-ukazka-2048x1403.png 2048w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/06\/zpetne-odkazy-ukazka-150x103.png 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Pro p\u0159id\u00e1n\u00ed dal\u0161\u00edch zp\u011btn\u00fdch odkaz\u016f sta\u010d\u00ed p\u0159ej\u00edt na tla\u010d\u00edtko <strong>P\u0159idat odkazy<\/strong> a jednodu\u0161e tak vlo\u017eit dal\u0161\u00ed existuj\u00edc\u00ed odkazy.<br><\/p>\n\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-tip\">\n            <div class=\"mkb-tip__icon\">\n                <i class=\"fa fa-lg fa-lightbulb-o\"><\/i>\n            <\/div>\n            <div class=\"mkb-tip__content\">\n                <strong>TIP: <\/strong>Podrobn\u00e9 informace jak evidovat a kontrolovat zp\u011btn\u00e9 odkazy najdete v tomto \u010dl\u00e1nku: <a href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/evidence-a-kontrola-odkazu\/\">https:\/\/help.marketingminer.com\/cs\/clanek\/evidence-a-kontrola-odkazu\/<\/a>.            <\/div>\n        <\/div>\n        <\/div>\n\n\n<h3>Marketingov\u00fd pl\u00e1n<\/h3>\n\n\n\n<p><strong>Marketingov\u00fd pl\u00e1n<\/strong> slou\u017e\u00ed jako <em>checklist<\/em>, kter\u00fd v\u00e1m m\u016f\u017ee pomoci p\u0159i spu\u0161t\u011bn\u00ed va\u0161eho projektu. Jsou to v podstat\u011b marketingov\u00e9 podklady, kter\u00e9 si m\u016f\u017eete proj\u00edt, aplikovat na v\u00e1\u0161 web a n\u00e1sledn\u011b od\u0161krt\u00e1vat \u00fakoly, kter\u00e9 u\u017e m\u00e1te hotov\u00e9.<\/p>\n\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-tip\">\n            <div class=\"mkb-tip__icon\">\n                <i class=\"fa fa-lg fa-lightbulb-o\"><\/i>\n            <\/div>\n            <div class=\"mkb-tip__content\">\n                <strong>TIP:<\/strong> Podrobn\u00e9 vysv\u011btlen\u00ed marketingov\u00e9ho pl\u00e1nu je dostupn\u00e9 v tomto \u010dl\u00e1nku: <a href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/marketingovy-plan\/\">https:\/\/help.marketingminer.com\/cs\/clanek\/marketingovy-plan\/<\/a>.            <\/div>\n        <\/div>\n        <\/div>\n\n\n<h3>Alerting&nbsp;<\/h3>\n\n\n\n<p>Krom\u011b pravideln\u00e9ho m\u011b\u0159en\u00ed pozic\u00ed ve vyhled\u00e1va\u010d\u00edch byste m\u011bli na pravideln\u00e9 b\u00e1zi kontrolovat i <strong>zm\u011bny na webu,<\/strong> kter\u00e9 mohou ovlivnit pozitivn\u00ed dopad va\u0161eho projektu pro u\u017eivatele. P\u0159esn\u011b k tomu slou\u017e\u00ed sekce <strong>Alerting<\/strong>.<\/p>\n\n\n\n<p>Jakmile m\u00e1te projekt vytvo\u0159en\u00fd, m\u016f\u017eete v menu vlevo p\u0159ej\u00edt do sekce <strong>Alerting. <\/strong>N\u00e1sledn\u011b pomoc\u00ed tla\u010d\u00edtka <strong>Nastaven\u00ed kontrolovan\u00fdch URL<\/strong> vlo\u017e\u00edte do projektu URL adresy, na kter\u00fdch chcete kontrolovat zm\u011bny.&nbsp;<\/p>\n\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-tip\">\n            <div class=\"mkb-tip__icon\">\n                <i class=\"fa fa-lg fa-lightbulb-o\"><\/i>\n            <\/div>\n            <div class=\"mkb-tip__content\">\n                <strong>TIP:<\/strong> Na kontrolu m\u016f\u017eete p\u0159idat i konkuren\u010dn\u00ed URL a budete tak m\u00edt p\u0159ehled o tom, jak\u00e9 zm\u011bny v\u00e1\u0161 konkurent na webu prov\u00e1d\u00ed.\u00a0            <\/div>\n        <\/div>\n        <\/div>\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"420\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/06\/alerting-1024x420.png\" alt=\"Alerting nastaven\u00ed\" class=\"wp-image-6109\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/06\/alerting-1024x420.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/06\/alerting-300x123.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/06\/alerting-768x315.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/06\/alerting-1536x630.png 1536w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/06\/alerting-2048x840.png 2048w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/06\/alerting-150x62.png 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-tip\">\n            <div class=\"mkb-tip__icon\">\n                <i class=\"fa fa-lg fa-lightbulb-o\"><\/i>\n            <\/div>\n            <div class=\"mkb-tip__content\">\n                <strong>TIP:<\/strong> Podrobn\u00e9 nastaven\u00ed Alertingu najdete v tomto \u010dl\u00e1nku: <a href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/alerting\/\">https:\/\/help.marketingminer.com\/cs\/clanek\/alerting\/<\/a>.\u00a0            <\/div>\n        <\/div>\n        <\/div>\n\n\n<p><strong>Vyzkou\u0161ejte Marketing Miner nyn\u00ed: <\/strong><\/p>\n\n\n\n<iframe loading=\"lazy\" frameborder=\"0\" height=\"250\" src=\"https:\/\/tools.marketingminer.com\/abox\/iframe\/?theme=dark&amp;lang=cs\" width=\"100%\"><\/iframe>\n\n\n\n<h2>Hromadn\u00e9 zpracov\u00e1n\u00ed dat \u2013 vytvo\u0159te sv\u016fj prvn\u00ed report<\/h2>\n\n\n\n<p>Analyzujte najednou a\u017e 100 000 kl\u00ed\u010dov\u00fdch slov, dom\u00e9n nebo URL pomoc\u00ed v\u00edce ne\u017e 40 r\u016fzn\u00fdch n\u00e1stroj\u016f. Data se zpracuj\u00ed v cloudu, tak\u017ee nemus\u00edte \u010dekat na v\u00fdstupn\u00ed report, informujeme v\u00e1s o jeho dokon\u010den\u00ed p\u0159es e-mail.<\/p>\n\n\n\n<p><br><strong>Princip vytv\u00e1\u0159en\u00ed report\u016f obsahuje 3 kroky<\/strong><\/p>\n\n\n\n<ol><li>V horn\u00edm menu Marketing Mineru klikn\u011bte na modr\u00e9 tla\u010d\u00edtko <a href=\"https:\/\/www.marketingminer.com\/cs\/wizard\"><a href=\"https:\/\/www.marketingminer.com\/cs\/wizard\">Vytvo\u0159it report<\/a><\/a> a n\u00e1sledn\u011b zvolte vstup, kter\u00fd bude vkl\u00e1dat: <strong>Kl\u00ed\u010dov\u00e1 slova, Dom\u00e9ny <\/strong>nebo<strong> URL<\/strong>. V na\u0161em p\u0159\u00edpad\u011b zvol\u00edme <strong>Kl\u00ed\u010dov\u00e1 slova<\/strong>.<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"541\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/06\/uvodni-stranka-reporty-1024x541.png\" alt=\"\u00favodn\u00ed str\u00e1nka Report\u016f\" class=\"wp-image-6112\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/06\/uvodni-stranka-reporty-1024x541.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/06\/uvodni-stranka-reporty-300x158.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/06\/uvodni-stranka-reporty-768x405.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/06\/uvodni-stranka-reporty-1536x811.png 1536w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/06\/uvodni-stranka-reporty-2048x1081.png 2048w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/06\/uvodni-stranka-reporty-150x79.png 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3><a href=\"https:\/\/www.marketingminer.com\/sk\/wizard\"><strong><\/strong><\/a><\/h3>\n\n\n\n<ol start=\"2\">\n<li>V tomto kroku m\u016f\u017eete do boxu vepsat <strong>kl\u00ed\u010dov\u00e1 slova<\/strong> (ka\u017ed\u00e9 kl\u00ed\u010dov\u00e9 slovo na samostatn\u00fd \u0159\u00e1dek) N\u00e1sledn\u011b vpravo <strong>zvolte trh<\/strong>, pro kter\u00fd chcete report zpracovat (na v\u00fdb\u011br v\u00edce ne\u017e 100+ zem\u00ed) a klikn\u011bte na <strong>Dal\u0161\u00ed krok<\/strong>.<br><\/li>\n\n\n\n<li>V posledn\u00edm kroku zaklikn\u011bte n\u00e1zvy miner\u016f (data), kter\u00e9 chcete zpracovat. Nap\u0159\u00edklad Hledanost kl\u00ed\u010dov\u00fdch slov, N\u00e1vrhy kl\u00ed\u010dov\u00fdch slov a Konkuren\u010dnost dotaz\u016f. N\u00e1sledn\u011b stiskn\u011bte<strong> Z\u00edskat data<\/strong> a Marketing Miner za\u010dne report zpracov\u00e1vat.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"665\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/06\/mineri-pro-klicove-slova-1024x665.png\" alt=\"v\u00fdb\u011br miner\u016f pro kl\u00ed\u010dov\u00e1 slova\" class=\"wp-image-6169\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/06\/mineri-pro-klicove-slova-1024x665.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/06\/mineri-pro-klicove-slova-300x195.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/06\/mineri-pro-klicove-slova-768x499.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/06\/mineri-pro-klicove-slova-1536x998.png 1536w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/06\/mineri-pro-klicove-slova-150x97.png 150w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/06\/mineri-pro-klicove-slova.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Po p\u00e1r minut\u00e1ch (z\u00e1vis\u00ed na velikosti vstupu) by m\u011bl b\u00fdt report zpracovan\u00fd (p\u0159ijde v\u00e1m o tom notifikace na e-mail) a dostanete se do <strong>v\u00fdstupn\u00edho reportovac\u00edho okna<\/strong>. V tomto okn\u011b m\u016f\u017eete pracovat s daty (filtrovat, \u0159adit) nebo si data m\u016f\u017eete pomoc\u00ed tla\u010d\u00edtka <strong>Export<\/strong> v menu:&nbsp;<\/p>\n\n\n\n<ul>\n<li>St\u00e1hnout do <strong>Excelu<\/strong><\/li>\n\n\n\n<li>Exportovat do <strong>Google Data Studio<\/strong><\/li>\n\n\n\n<li>Exportovat do <strong>Google Sheets<\/strong><\/li>\n<\/ul>\n\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-tip\">\n            <div class=\"mkb-tip__icon\">\n                <i class=\"fa fa-lg fa-lightbulb-o\"><\/i>\n            <\/div>\n            <div class=\"mkb-tip__content\">\n                <strong>INFO:<\/strong> Ve free tarifu Minee m\u016f\u017eete nar\u00e1z vlo\u017eit na vstup maxim\u00e1ln\u011b 5 kl\u00ed\u010dov\u00fdch slov, pokud chcete zv\u00fd\u0161it tento limit, doporu\u010dujeme prohl\u00e9dnout si <a href=\"https:\/\/www.marketingminer.com\/cs\/pricing\">cen\u00edk<\/a> a zvolit si pl\u00e1n, kter\u00fd v\u00e1m vyhovuje. Nap\u0159\u00edklad v tarifu Digger m\u016f\u017eete na vstup vlo\u017eit najednou a\u017e 20 000 kl\u00ed\u010dov\u00fdch slov (\u0159\u00e1dk\u016f).            <\/div>\n        <\/div>\n        <\/div>\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-tip\">\n            <div class=\"mkb-tip__icon\">\n                <i class=\"fa fa-lg fa-lightbulb-o\"><\/i>\n            <\/div>\n            <div class=\"mkb-tip__content\">\n                <strong>TIP: <\/strong>Podrobn\u00e9 informace o ka\u017ed\u00e9m mineru v sekci Report\u016f a jejich vyu\u017eit\u00ed najdete v na\u0161\u00ed n\u00e1pov\u011bd\u011b: <a href=\"https:\/\/help.marketingminer.com\/cs\/kategorie\/reporty\/\">https:\/\/help.marketingminer.com\/cs\/kategorie\/reporty\/<\/a>.\u00a0            <\/div>\n        <\/div>\n        <\/div>\n\n\n<h2>Rychl\u00e1 anal\u00fdza kl\u00ed\u010dov\u00fdch slov a dom\u00e9n pomoc\u00ed profiler\u016f<\/h2>\n\n\n\n<h3>Keyword profiler<\/h3>\n\n\n\n<p>Jednou z nejpou\u017e\u00edvan\u011bj\u0161\u00edch funkc\u00ed v Marketing Mineru je <strong>Keyword profiler<\/strong>. Po vlo\u017een\u00ed kl\u00ed\u010dov\u00e9ho slova do <a href=\"https:\/\/www.marketingminer.com\/sk\/profiler\">Profileru<\/a> z\u00edsk\u00e1te k n\u011bmu komplexn\u00ed data:<\/p>\n\n\n\n<ul>\n<li>Hledanost a <a href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/navrhy-klicovych-slov\/\">n\u00e1vrhy kl\u00ed\u010dov\u00fdch slov<\/a><\/li>\n\n\n\n<li>Konkuren\u010dnost&nbsp;<\/li>\n\n\n\n<li>Meziro\u010dn\u00ed zm\u011bnu hledanosti<\/li>\n\n\n\n<li><a href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/otazky\/\">Ot\u00e1zky<\/a>, kter\u00e9 lid\u00e9 vyhled\u00e1vaj\u00ed ve spojen\u00ed s dan\u00fdm slovem<\/li>\n\n\n\n<li>Nov\u00e1 a <a href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/trendova-klicova-slova\/\">Trenduj\u00edc\u00ed kl\u00ed\u010dov\u00e1 slova<\/a><\/li>\n<\/ul>\n\n\n\n<p>Aktu\u00e1ln\u011b m\u00e1me Keyword profiler dostupn\u00fd pro 5 trh\u016f: <strong>SK, CZ, UK, US <\/strong>a<strong> PL<\/strong>. Pokud chcete z\u00edskat hledanost kl\u00ed\u010dov\u00fdch slov pro <strong>ostatn\u00ed trhy<\/strong> (nebo chcete z\u00edskat hromadn\u011b hledanost pro tis\u00edce slov), pou\u017eijte sekci <a href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/hledanost-klicovych-slov\/\">Hledanost kl\u00ed\u010dov\u00fdch slov<\/a> v Reportech.<\/p>\n\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-tip\">\n            <div class=\"mkb-tip__icon\">\n                <i class=\"fa fa-lg fa-lightbulb-o\"><\/i>\n            <\/div>\n            <div class=\"mkb-tip__content\">\n                <strong>TIP:<\/strong> Podrobn\u00e9 informace o Keyword profiler najdete v tomto n\u00e1vodu: <a href=\"https:\/\/help.marketingminer.com\/cs\/kategorie\/keyword-profiler-cz\/\">https:\/\/help.marketingminer.com\/cs\/kategorie\/keyword-profiler-cz\/<\/a>.\u00a0            <\/div>\n        <\/div>\n        <\/div>\n\n\n<h3>Website profiler<\/h3>\n\n\n\n<p>Podobn\u011b jako Keyword profiler, tak tak\u00e9 <a href=\"https:\/\/www.marketingminer.com\/cs\/profiler\/website\/heureka.sk\/sk\/serp-visibility?scheme=&amp;domainType=subdomain\">Website profiler<\/a> slou\u017e\u00ed na <strong>rychl\u00e9 z\u00edsk\u00e1n\u00ed dat. <\/strong>V tomto p\u0159\u00edpad\u011b<strong> dom\u00e9ny<\/strong> nebo <strong>URL <\/strong>(nej\u010dast\u011bji konkurenta).&nbsp;<\/p>\n\n\n\n<p>Tento n\u00e1stroj profiluje detailn\u00ed informace o dom\u00e9n\u00e1ch\/URL:<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/viditelnost-ve-vyhledavaci\/\">Viditelnost ve vyhled\u00e1v\u00e1n\u00ed<\/a> (odhadovan\u00e1 n\u00e1v\u0161t\u011bvnost a kl\u00ed\u010dov\u00e1 slova, na kter\u00e1 se zobrazuje web konkurenta)<\/li>\n\n\n\n<li>Pom\u016f\u017ee v\u00e1m objevit <a href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/top-stranky\/\">TOP str\u00e1nky<\/a> a TOP subdom\u00e9ny konkurenta<\/li>\n\n\n\n<li>Identifikuje <a href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/kanibalizace\/\">kanibalizaci kl\u00ed\u010dov\u00fdch slov<\/a><\/li>\n\n\n\n<li>Odhal\u00ed konkuren\u010dn\u00ed dom\u00e9ny a str\u00e1nky<\/li>\n\n\n\n<li>D\u00edky website profileru si m\u016f\u017eete ud\u011blat <a href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/content-gap\/\">Content gap anal\u00fdzu<\/a> na p\u00e1r klik\u016f<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"698\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/06\/website-profiler-sekce-viditelnost-ve-vyhledavaci-1-1024x698.png\" alt=\"Website profiler Viditelnost ve vyhled\u00e1va\u010di uk\u00e1zka\" class=\"wp-image-6118\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/06\/website-profiler-sekce-viditelnost-ve-vyhledavaci-1-1024x698.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/06\/website-profiler-sekce-viditelnost-ve-vyhledavaci-1-300x205.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/06\/website-profiler-sekce-viditelnost-ve-vyhledavaci-1-768x524.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/06\/website-profiler-sekce-viditelnost-ve-vyhledavaci-1-1536x1047.png 1536w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/06\/website-profiler-sekce-viditelnost-ve-vyhledavaci-1-2048x1396.png 2048w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2022\/06\/website-profiler-sekce-viditelnost-ve-vyhledavaci-1-150x102.png 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Kliknut\u00edm na tla\u010d\u00edtko <strong>St\u00e1hnout data<\/strong> si pohodln\u011b st\u00e1hnete v\u0161echna tato kl\u00ed\u010dov\u00e1 slova (v\u010detn\u011b v\u0161ech metrik k nim) do Excelu.&nbsp;<\/p>\n\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-tip\">\n            <div class=\"mkb-tip__icon\">\n                <i class=\"fa fa-lg fa-lightbulb-o\"><\/i>\n            <\/div>\n            <div class=\"mkb-tip__content\">\n                <strong>TIP: <\/strong>V\u0161echny podrobn\u00e9 informace k jednotliv\u00fdm podsekc\u00edm ve Website profilery najdete vysv\u011btlen\u00e9 tady: <a href=\"https:\/\/help.marketingminer.com\/cs\/kategorie\/website-profiler-cz\/\">https:\/\/help.marketingminer.com\/cs\/kategorie\/website-profiler-cz\/<\/a>.            <\/div>\n        <\/div>\n        <\/div>\n\n\n<h2>Anal\u00fdza kl\u00ed\u010dov\u00fdch slov&nbsp;<\/h2>\n\n\n\n<p>Jedn\u00edm z proces\u016f, ve kter\u00fdch Marketing Miner usnad\u0148uje pr\u00e1ci a z\u00edsk\u00e1v\u00e1 podkladov\u00e1 data, je <a href=\"https:\/\/www.marketingminer.com\/cs\/blog\/analyza-klicovych-slov.html\">anal\u00fdza kl\u00ed\u010dov\u00fdch slov<\/a>.&nbsp;<\/p>\n\n\n\n<p>V Marketing Mineru si m\u016f\u017eete ud\u011blat kompletn\u00ed anal\u00fdzu kl\u00ed\u010dov\u00fdch slov pomoc\u00ed vyu\u017eit\u00ed <a href=\"https:\/\/www.marketingminer.com\/cs\/profiler\">Profiler\u016f<\/a> a <a href=\"https:\/\/www.marketingminer.com\/cs\/wizard\" target=\"_blank\" rel=\"noreferrer noopener\">Report\u016f<\/a>, kter\u00e9 slou\u017e\u00ed pro hromadn\u00e9 zpracov\u00e1n\u00ed dat.&nbsp;<\/p>\n\n\n\n<p>P\u0159i anal\u00fdze kl\u00ed\u010dov\u00fdch slov doporu\u010dujeme z\u00edskat n\u00e1sleduj\u00edc\u00ed data:<\/p>\n\n\n\n<ol>\n<li>Hledanost a n\u00e1vrhy kl\u00ed\u010dov\u00fdch slov \u2013 <a href=\"https:\/\/www.marketingminer.com\/cs\/profiler\">Keyword profiler<\/a>&nbsp;<\/li>\n\n\n\n<li>Pozice ve vyhled\u00e1va\u010d\u00edch, vstupn\u00ed str\u00e1nky, kategorizace a konkuren\u010dnost kl\u00ed\u010dov\u00fdch slov \u2013 <a href=\"https:\/\/www.marketingminer.com\/cs\/wizard\">Reporty<\/a><\/li>\n\n\n\n<li>Content Gap anal\u00fdza \u2013 <a href=\"https:\/\/www.marketingminer.com\/cs\/profiler\">Website profiler<\/a>&nbsp;<\/li>\n<\/ol>\n\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-tip\">\n            <div class=\"mkb-tip__icon\">\n                <i class=\"fa fa-lg fa-lightbulb-o\"><\/i>\n            <\/div>\n            <div class=\"mkb-tip__content\">\n                <strong>TIP:<\/strong> Podrobn\u00e9 informace jak si ud\u011blat anal\u00fdzu kl\u00ed\u010dov\u00fdch slov krok za krokem (v\u010detn\u011b uk\u00e1zkov\u00fdch v\u00fdstup\u016f od specialist\u016f) najdete tady: <a href=\"https:\/\/www.marketingminer.com\/cs\/blog\/analyza-klicovych-slov.html\">https:\/\/www.marketingminer.com\/cs\/blog\/analyza-klicovych-slov.html<\/a>.\u00a0            <\/div>\n        <\/div>\n        <\/div>\n\n\n<h2>SEO audit&nbsp;<\/h2>\n\n\n\n<p><strong>SEO audit<\/strong> (SEO anal\u00fdza) je jedn\u00edm ze z\u00e1kladn\u00edch kamen\u016f \u00fasp\u011b\u0161n\u00e9ho webu a \u010dasto jedn\u00edm z prvn\u00edch krok\u016f (vedle <a href=\"https:\/\/www.marketingminer.com\/cs\/blog\/analyza-klicovych-slov.html\">anal\u00fdzy kl\u00ed\u010dov\u00fdch slov<\/a>), kter\u00fd by SEO specialist\u00e9 m\u011bli uskute\u010dnit.<\/p>\n\n\n\n<p>Ve zkratce jde o audit <strong>technick\u00fdch<\/strong> a <strong>obsahov\u00fdch prvk\u016f webu<\/strong>, identifikaci probl\u00e9mov\u00fdch m\u00edst, kter\u00e9 by mohly v\u00e9st ke zv\u00fd\u0161en\u00ed organick\u00e9 n\u00e1v\u0161t\u011bvnosti a n\u00e1vrh jejich \u0159e\u0161en\u00ed.<\/p>\n\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-tip\">\n            <div class=\"mkb-tip__icon\">\n                <i class=\"fa fa-lg fa-lightbulb-o\"><\/i>\n            <\/div>\n            <div class=\"mkb-tip__content\">\n                <strong>TIP:<\/strong> P\u0159ipravili jsme pro v\u00e1s <a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1uKzjHKPThFDB_oHfkeoXYi2rCkvhlhCoRWRYptjUa7I\/edit?usp=sharing\">SEO audit checklist<\/a>, d\u00edky kter\u00e9mu hrav\u011b zvl\u00e1dnete SEO audit va\u0161eho webu i bez technick\u00fdch znalost\u00ed.\u00a0            <\/div>\n        <\/div>\n        <\/div>\n\n\n<p>Na zpracov\u00e1n\u00ed SEO auditu v Marketing Mineru vyu\u017eijete sekci <strong>Reporty (URL minery)<\/strong>. Klikn\u011bte tedy na <a href=\"https:\/\/www.marketingminer.com\/cs\/wizard\"><a href=\"https:\/\/www.marketingminer.com\/cs\/wizard\">Vytvo\u0159it report<\/a><\/a> a zvolte <strong>URL<\/strong>.<\/p>\n\n\n\n<p>Jako vstup zvolte vlevo <strong>Nahr\u00e1t z URL<\/strong>, kde vlo\u017e\u00edte va\u0161i sitemapu, nap\u0159\u00edklad: <a href=\"https:\/\/www.marketingminer.com\/sitemap.xml\">https:\/\/www.marketingminer.com\/sitemap.xml<\/a> a stiskn\u011bte <strong>Upload<\/strong>. D\u00edky tomu nemus\u00edte ru\u010dn\u011b kop\u00edrovat URL adresy va\u0161eho webu, ale Marketing Miner si je st\u00e1hne automaticky ze sitemapy va\u0161eho webu.&nbsp;<\/p>\n\n\n\n<p>Op\u011bt zvolte <strong>trh<\/strong> a v dal\u0161\u00edm kroku zaklikejte minery. kter\u00e9 se hod\u00ed na SEO audit webu. Ka\u017ed\u00e9mu se m\u016f\u017ee hodit n\u011bco jin\u00e9ho, my doporu\u010dujeme zaklikat na za\u010d\u00e1tku hlavn\u011b tyto:<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/kontrola-stavovych-kodu-a-presmerovani\/\">Stavov\u00fd k\u00f3d<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/kontrola-rychlosti-nacteni-stranek-a-jejich-pouzitelnosti\/\">Rychlost na\u010d\u00edt\u00e1n\u00ed<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/kontrola-indexace-stranek-na-google-a-seznamu\/\">Kontrola indexace<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/kontrola-indexovatelnosti-stranky\/\">Kontrola indexovatelnosti<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/obsahova-analyza\/\">Anal\u00fdza obsahu<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/kontrola-funkcnosti-odkazu-broken-link-checker\/\">Kontrola nefunk\u010dn\u00edch odkaz\u016f<\/a><\/li>\n<\/ul>\n\n\n\n<p>N\u00e1sledn\u011b op\u011bt sta\u010d\u00ed stisknout <strong>Z\u00edskat data<\/strong> a Marketing Miner za\u010dne report zpracov\u00e1vat.&nbsp;<\/p>\n\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-tip\">\n            <div class=\"mkb-tip__icon\">\n                <i class=\"fa fa-lg fa-lightbulb-o\"><\/i>\n            <\/div>\n            <div class=\"mkb-tip__content\">\n                <strong>TIP:<\/strong> Jak pracovat s v\u00fdstupn\u00edm reportem a jak si zpracovat SEO audit krok za krokem, najdete v na\u0161em n\u00e1vodu: <a href=\"https:\/\/www.marketingminer.com\/cs\/blog\/seo-audit-krok-za-krokem.html\">https:\/\/www.marketingminer.com\/cs\/blog\/seo-audit-krok-za-krokem.html<\/a>.\u00a0            <\/div>\n        <\/div>\n        <\/div>\n\n\n<h2>Link building<\/h2>\n\n\n\n<p><strong>Link building<\/strong> je jedn\u00edm z nejd\u016fle\u017eit\u011bj\u0161\u00edch faktor\u016f p\u0159i \u0159azen\u00ed v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed v p\u0159\u00edpad\u011b, kdy maj\u00ed vyhled\u00e1va\u010de dostatek kvalitn\u00edho obsahu. Pat\u0159\u00ed do skupiny off-page faktor\u016f, co\u017e znamen\u00e1, \u017ee se jedn\u00e1 o optimalizaci mimo va\u0161e str\u00e1nky.&nbsp;<\/p>\n\n\n\n<p>Marketing Miner v\u00e1m u link buildingu pom\u016f\u017ee n\u00e1sledovn\u011b:<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/www.marketingminer.com\/sk\/profiler\/website\/www.alza.cz%2Fnotebooky%2F18842920.htm\/cs\/competing-pages?scheme=https&amp;domainType=prefix\">Konkuren\u010dn\u00ed str\u00e1nky<\/a> \u2013 objevte str\u00e1nky, kter\u00e9 se zobrazuj\u00ed na stejn\u00e1 kl\u00ed\u010dov\u00e1 slova a nava\u017ete s nimi spolupr\u00e1ci&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/monitoring-zminek\/\">Monitoring zm\u00ednek<\/a> &#8211; objevte zm\u00ednky va\u0161eho brandu, p\u0159es kter\u00e9 nem\u00e1te zp\u011btn\u00fd odkaz<\/li>\n\n\n\n<li><a href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/evidence-a-kontrola-odkazu\/\">Monitoring zp\u011btn\u00fdch odkaz\u016f<\/a> \u2013 monitorujte si funk\u010dnost zp\u011btn\u00fdch odkaz\u016f<\/li>\n\n\n\n<li><a href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/link-prospecting-pomoci-vyhledavacu\/\">Link prospecting<\/a> &#8211; tento miner v\u00e1m st\u00e1hne prvn\u00edch 60 v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed na v\u00e1mi zadan\u00e1 kl\u00ed\u010dov\u00e1 slova<\/li>\n\n\n\n<li><a href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/nalezeni-kontaktnich-udaju-domeny\/\">Contact finder<\/a> \u2013 z\u00edskejte hromadn\u011b kontaktn\u00ed informace (e-mail a soci\u00e1ln\u00ed s\u00edt\u011b) k dan\u00fdm dom\u00e9n\u00e1m<\/li>\n<\/ul>\n\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-tip\">\n            <div class=\"mkb-tip__icon\">\n                <i class=\"fa fa-lg fa-lightbulb-o\"><\/i>\n            <\/div>\n            <div class=\"mkb-tip__content\">\n                <strong>TIP:<\/strong> Podrobn\u00e9 informace jak na link building krok za krokem si m\u016f\u017eete p\u0159e\u010d\u00edst v tomto \u010dl\u00e1nku: <a href=\"https:\/\/www.marketingminer.com\/cs\/blog\/link-building-co-to-je.html\">https:\/\/www.marketingminer.com\/cs\/blog\/link-building-co-to-je.html<\/a>.\u00a0            <\/div>\n        <\/div>\n        <\/div>\n\n\n<h2>Anal\u00fdza konkurence<\/h2>\n\n\n\n<p>Marketing Miner v\u00e1m v p\u0159\u00edpad\u011b <a href=\"https:\/\/www.marketingminer.com\/cs\/blog\/analyza-konkurence.html\">anal\u00fdzy konkurence<\/a> pom\u016f\u017ee n\u00e1sleduj\u00edc\u00edmi zp\u016fsoby:&nbsp;<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/www.marketingminer.com\/sk\/profiler\/website\/alza.cz\/cs\/serp-visibility?scheme=&amp;domainType=subdomain\">Viditelnost ve vyhled\u00e1va\u010di<\/a> \u2013 po zad\u00e1n\u00ed dom\u00e9ny nebo URL zjist\u00edte, na jak\u00e1 kl\u00ed\u010dov\u00e1 slova se zobrazuje va\u0161e konkurence ve vyhled\u00e1v\u00e1n\u00ed a jakou m\u00e1 odhadovanou n\u00e1v\u0161t\u011bvnost.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.marketingminer.com\/sk\/profiler\/website\/www.alza.cz%2Fnotebooky%2F18842920.htm\/cs\/competing-pages?scheme=https&amp;domainType=prefix\">Konkuren\u010dn\u00ed str\u00e1nky<\/a> \u2013 objevte str\u00e1nky, kter\u00e9 v\u00e1m konkuruj\u00ed ve vyhled\u00e1v\u00e1n\u00ed. Tuto sekci m\u016f\u017eete vyu\u017e\u00edt i na link prospecting (objeven\u00ed str\u00e1nek, se kter\u00fdmi byste mohli nav\u00e1zat n\u011bjak\u00e9 partnerstv\u00ed nebo z\u00edskat zp\u011btn\u00fd odkaz).<\/li>\n\n\n\n<li><a href=\"https:\/\/www.marketingminer.com\/sk\/profiler\/website\/www.alza.cz\/cs\/content-gap?scheme=https&amp;domainType=subdomain\">Content gap<\/a> \u2013 objevte kl\u00ed\u010dov\u00e1 slova, na kter\u00e1 se zobrazuj\u00ed va\u0161i konkurenti, ale vy ne.<\/li>\n\n\n\n<li><a href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/monitoring-zminek\/\">Monitoring zm\u00ednek<\/a> \u2013 zalo\u017ete si projekt a za\u010dn\u011bte monitorovat zm\u00ednky brandu va\u0161eho konkurenta. Lehce tak zjist\u00edte, jak o nich lid\u00e9 mluv\u00ed v diskus\u00edch a kde si kupuj\u00ed PR \u010dl\u00e1nky.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/alerting\/\">Alerting<\/a> \u2013 nastavte si Alerting a sledujte, jak\u00e9 zm\u011bny na webu prov\u00e1d\u00ed v\u00e1\u0161 konkurent.<\/li>\n<\/ul>\n\n\n\n<h2>Z\u00e1v\u011br<\/h2>\n\n\n\n<p>Proto\u017ee jste se dostali a\u017e na z\u00e1v\u011br tohoto \u010dl\u00e1nku, tak pevn\u011b v\u011b\u0159\u00edm, \u017ee jste se pomoc\u00ed n\u011bho nau\u010dili pracovat s n\u00e1strojem a l\u00e9pe u\u017e pozn\u00e1te jednotliv\u00e9 sekce a co v nich naj\u00edt. Dal\u0161\u00ed zdroje, kter\u00e9 v\u00e1m mohou pomoci p\u0159i vzd\u011bl\u00e1v\u00e1n\u00ed:<\/p>\n\n\n\n<ol>\n<li><a href=\"https:\/\/help.marketingminer.com\/cs\/\">N\u00e1pov\u011bda<\/a> \u2013 najdete zde vysv\u011btlen\u00ed v\u0161ech funkc\u00ed a metrik n\u00e1stroje.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.marketingminer.com\/cs\/blog\/academmy\">AkadeMMie<\/a> \u2013 n\u00e1vody (\u010dasto i s videem), kter\u00e9 v\u00e1m pomohou vy\u0159e\u0161it konkr\u00e9tn\u00ed probl\u00e9m v oblasti SEO pomoc\u00ed Marketing Mineru.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.marketingminer.com\/cs\/blog\">Blog<\/a> \u2013 m\u00edsto, kde najdete r\u016fzn\u00e9 zaj\u00edmavosti z oblasti SEO, marketingu nebo novinky z na\u0161eho n\u00e1stroje.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=tQhDT9OQElA\">Marketing Miner Youtube kan\u00e1l<\/a> \u2013 vhodn\u00e9 pro ty, kte\u0159\u00ed se r\u00e1di vzd\u011bl\u00e1vaj\u00ed z vide\u00ed.<\/li>\n<\/ol>\n\n\n\n<h3>V\u00fdb\u011br tarifu<\/h3>\n\n\n\n<p>Marketing Miner nab\u00edz\u00ed n\u011bkolik r\u016fzn\u00fdch druh\u016f tarif\u016f. V\u00edce podrobnost\u00ed naleznete v na\u0161em <a href=\"https:\/\/www.marketingminer.com\/cs\/pricing\">Cen\u00edku<\/a>.<\/p>\n\n\n\n<h3>Bezplatn\u00e9 p\u0159edstaven\u00ed n\u00e1stroje (demo)<\/h3>\n\n\n\n<p>Pokud by v\u00e1m cokoliv nebylo jasn\u00e9 a budete m\u00edt chvilku \u010das, r\u00e1di si s v\u00e1mi zavol\u00e1me. B\u011bhem online setk\u00e1n\u00ed v\u00e1m p\u0159edstav\u00edme Marketing Miner a vysv\u011btl\u00edme, jak v\u00e1m m\u016f\u017ee pomoci ve va\u0161em byznysu. <strong>Online hovory<\/strong> jsou \u00fapln\u011b bezplatn\u00e9. Sta\u010d\u00ed si vybrat vhodn\u00fd den a \u010das: <a href=\"https:\/\/www.marketingminer.com\/cs\/demo\">Rezervujte si term\u00edn<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing Miner je komplexn&iacute; SEO n&aacute;stroj, kter&yacute; v&aacute;m poskytne pot&#345;ebn&aacute; data pro zv&yacute;&scaron;en&iacute; viditelnosti ve vyhled&aacute;va&#269;&iacute;ch.&nbsp; V tomto n&aacute;vodu v&aacute;m uk&aacute;&#382;eme krok za krokem, jak si nastavit Marketing Miner, v &#269;em v&aacute;m dok&aacute;&#382;e pomoci, jak z&iacute;skat konkr&eacute;tn&iacute; marketingov&aacute; data a jak m&#283;&#345;it v&aacute;&scaron; &uacute;sp&#283;ch v online marketingu. Obsah:&nbsp; VIDEO: Jak za&#269;&iacute;t efektivn&#283; pou&#382;&iacute;vat SEO n&aacute;stroj &#8230; <a title=\"Prvn\u00ed kroky v Marketing Mineru\" class=\"read-more\" href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/prvni-kroky-v-marketing-mineru\/\" aria-label=\"V\u00edce na Prvn\u00ed kroky v Marketing Mineru\">\u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"kbtopic":[32],"kbtag":[83,82,81,80,79,78,77],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Prvn\u00ed kroky v Marketing Mineru - Marketing Miner Knowledge Base<\/title>\n<meta name=\"description\" content=\"Marketing Miner je komplexn\u00ed SEO n\u00e1stroj, kter\u00fd v\u00e1m poskytne pot\u0159ebn\u00e1 data pro zv\u00fd\u0161en\u00ed viditelnosti ve vyhled\u00e1va\u010d\u00edch.&nbsp; V tomto n\u00e1vodu v\u00e1m uk\u00e1\u017eeme\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/prvni-kroky-v-marketing-mineru\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prvn\u00ed kroky v Marketing Mineru - Marketing Miner Knowledge Base\" \/>\n<meta property=\"og:description\" content=\"Marketing Miner je komplexn\u00ed SEO n\u00e1stroj, kter\u00fd v\u00e1m poskytne pot\u0159ebn\u00e1 data pro zv\u00fd\u0161en\u00ed viditelnosti ve vyhled\u00e1va\u010d\u00edch.&nbsp; 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