{"id":5185,"date":"2021-06-14T10:27:45","date_gmt":"2021-06-14T08:27:45","guid":{"rendered":"https:\/\/help.marketingminer.com\/?post_type=kb&#038;p=5185"},"modified":"2022-10-05T15:20:49","modified_gmt":"2022-10-05T13:20:49","slug":"viditelnost-ve-vyhledavaci","status":"publish","type":"kb","link":"https:\/\/help.marketingminer.com\/cs\/clanek\/viditelnost-ve-vyhledavaci\/","title":{"rendered":"Viditelnost ve vyhled\u00e1va\u010di"},"content":{"rendered":"\n<p>Asi \u010dasto se dostanete do situace, kdy pot\u0159ebujete rychle z\u00edskat detailn\u00ed informace k n\u011bkolika <strong>dom\u00e9n\u00e1m<\/strong> nebo <strong>URL adres\u00e1m<\/strong> (a ne k tis\u00edc\u016fm, ke kter\u00fdm byste pou\u017eili minery v sekci <a href=\"https:\/\/www.marketingminer.com\/cs\/wizard\">Reporty<\/a>). A p\u0159esn\u011b k tomu je tady <a href=\"https:\/\/www.marketingminer.com\/cs\/profiler\/website\/alza.cz\/cs\/serp-visibility?scheme=&amp;domainType=subdomain\">Website profiler<\/a>.<\/p>\n\n\n\n<p><strong>Vyzkou\u0161ejte Marketing Miner nyn\u00ed: <\/strong><\/p>\n\n\n\n<iframe loading=\"lazy\" frameborder=\"0\" height=\"250\" src=\"https:\/\/tools.marketingminer.com\/abox\/iframe\/?theme=dark&amp;lang=cs\" width=\"100%\"><\/iframe>\n\n\n\n<p>Tento n\u00e1stroj profiluje detailn\u00ed informace o dom\u00e9n\u00e1ch (nebo URL adres\u00e1ch) a jejich v\u00fdskytu ve vyhled\u00e1va\u010di Google. Slou\u017e\u00ed p\u0159edev\u0161\u00edm k rychl\u00e9mu p\u0159ehledu nad dom\u00e9nou\/URL nebo k tvorb\u011b <a href=\"https:\/\/www.marketingminer.com\/cs\/blog\/content-gap-analyza.html\">content gap anal\u00fdzy<\/a>.<\/p>\n\n\n\n<h2>Co v\u0161echno m\u016f\u017eete ve Website profilery analyzovat?<\/h2>\n\n\n\n<p>Na v\u00fdb\u011br m\u00e1te 4 mo\u017enosti toho, co m\u016f\u017eete vlo\u017eit na vstup do Website profileru:<\/p>\n\n\n\n<ul><li><strong>URL<\/strong> \u2013 na vstup vlo\u017e\u00edte URL adresu (nap\u0159. <a href=\"https:\/\/www.marketingminer.com\/sk\/blog\">https:\/\/www.marketingminer.com\/sk\/blog<\/a>) a z\u00edskaj\u00ed se v\u00e1m data v p\u0159esn\u00e9 shod\u011b pouze k t\u00e9to URL.&nbsp;<\/li><li><strong>Prefix<\/strong> \u2013 na vstup vlo\u017e\u00edte URL adresu (nap\u0159.<a href=\"https:\/\/www.marketingminer.com\/sk\/blog\">https:\/\/www.marketingminer.com\/sk\/blog<\/a>) a z\u00edskaj\u00ed se v\u00e1m data pro v\u0161echny podstr\u00e1nky, kter\u00e9 obsahuj\u00ed v sob\u011b vlo\u017eenou URL <a href=\"https:\/\/www.marketingminer.com\/sk\/blog\">https:\/\/www.marketingminer.com\/sk\/blog<\/a>, \u010dili i nap\u0159\u00edklad <a href=\"https:\/\/www.marketingminer.com\/sk\/blog\/seo-audit-krok-za-krokem.html\">https:\/\/www.marketingminer.com\/sk\/blog\/seo-audit-krok-za-krokem.html<\/a> \u2013 v\u010detn\u011b v\u0161ech parametr\u016f.&nbsp;<\/li><li><strong>Domain<\/strong> \u2013 v tomto p\u0159\u00edpad\u011b vlo\u017e\u00edte dom\u00e9nu nebo subdom\u00e9nu (nap\u0159. <a href=\"http:\/\/www.alza.sk\">www.alza.sk<\/a>) a z\u00edskaj\u00ed se v\u00e1m data k dan\u00e9 konkr\u00e9tn\u00ed <strong>dom\u00e9n\u011b nebo subdom\u00e9n\u011b<\/strong>.<\/li><li><strong>Domain + subdomain<\/strong> \u2013 na vstup vlo\u017e\u00edte dom\u00e9nu (napr. <a href=\"http:\/\/www.alza.sk\">www.alza.sk<\/a>) a z\u00edskaj\u00ed se v\u00e1m data k dan\u00e9 <strong>dom\u00e9n\u011b a v\u0161em jej\u00edm subdom\u00e9n\u00e1m<\/strong>.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"364\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/06\/typy-profilace-ve-website-profilery-1024x364.png\" alt=\"Typy profilace ve website profilery\" class=\"wp-image-5189\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/06\/typy-profilace-ve-website-profilery-1024x364.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/06\/typy-profilace-ve-website-profilery-300x107.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/06\/typy-profilace-ve-website-profilery-768x273.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/06\/typy-profilace-ve-website-profilery-150x53.png 150w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/06\/typy-profilace-ve-website-profilery.png 1056w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2>SERP Visibility graf<\/h2>\n\n\n\n<p>Po zad\u00e1n\u00ed dom\u00e9ny nebo URL adresy se v\u00e1m vyprofiluj\u00ed detailn\u00ed informace, kde hned naho\u0159e m\u00e1te graf <strong>V\u00fdvoj n\u00e1v\u0161t\u011bvnosti<\/strong>, kter\u00fd p\u0159edstavuje v\u00fdvoj odhadovan\u00e9 m\u011bs\u00ed\u010dn\u00ed n\u00e1v\u0161t\u011bvnosti.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"385\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/06\/vyvoj-navstevnosti-1024x385.png\" alt=\"V\u00fdvoj n\u00e1v\u0161t\u011bvnosti\" class=\"wp-image-5193\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/06\/vyvoj-navstevnosti-1024x385.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/06\/vyvoj-navstevnosti-300x113.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/06\/vyvoj-navstevnosti-768x289.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/06\/vyvoj-navstevnosti-1536x578.png 1536w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/06\/vyvoj-navstevnosti-150x56.png 150w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/06\/vyvoj-navstevnosti.png 1857w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Pod t\u00edmto grafem m\u00e1te vlevo graf <strong>V\u00fdvoj n\u00e1v\u0161t\u011bvnosti ze SERP roz\u0161\u00ed\u0159en\u00ed<\/strong>. Tento graf p\u0159edstavuje <strong>odhadovanou m\u011bs\u00ed\u010dn\u00ed n\u00e1v\u0161t\u011bvnost z jednotliv\u00fdch SERP roz\u0161\u00ed\u0159en\u00ed<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"316\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/06\/vyvoj-navstevnosti-ze-SERP-rozsireni-1024x316.png\" alt=\"V\u00fdvoj n\u00e1v\u0161t\u011bvnosti webu ze SERP roz\u0161\u00ed\u0159en\u00ed\" class=\"wp-image-5196\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/06\/vyvoj-navstevnosti-ze-SERP-rozsireni-1024x316.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/06\/vyvoj-navstevnosti-ze-SERP-rozsireni-300x92.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/06\/vyvoj-navstevnosti-ze-SERP-rozsireni-768x237.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/06\/vyvoj-navstevnosti-ze-SERP-rozsireni-1536x473.png 1536w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/06\/vyvoj-navstevnosti-ze-SERP-rozsireni-150x46.png 150w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/06\/vyvoj-navstevnosti-ze-SERP-rozsireni.png 1561w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>D\u00edky tomu dok\u00e1\u017eete zjistit, jakou odhadovanou m\u011bs\u00ed\u010dn\u00ed n\u00e1v\u0161t\u011bvnost v\u00e1m p\u0159in\u00e1\u0161ej\u00ed jednotliv\u00e1 SERP roz\u0161\u00ed\u0159en\u00ed.&nbsp;&nbsp;<\/p>\n\n\n\n<h2>Typy roz\u0161\u00ed\u0159en\u00ed<\/h2>\n\n\n\n<p>Vpravo od grafu najdete tabulku, ve kter\u00e9 jsou vypsan\u00e1 jednotliv\u00e1 roz\u0161\u00ed\u0159en\u00ed, jejich procentn\u00ed <strong>pod\u00edl<\/strong> na celkov\u00e9 n\u00e1v\u0161t\u011bvnosti a <strong>zm\u011bna<\/strong> oproti p\u0159edchoz\u00edmu m\u011b\u0159en\u00ed..&nbsp;<\/p>\n\n\n\n<p><strong>Jedn\u00e1 se o n\u00e1sleduj\u00edc\u00edch 11 roz\u0161\u00ed\u0159en\u00ed:<\/strong><\/p>\n\n\n\n<ul><li>Organic<\/li><li>Paid<\/li><li>Shopping ads<\/li><li>Local pack<\/li><li><a href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/co-je-featured-snippet-a-jak-se-do-neho-dostat\/\">Featured snippet<\/a><\/li><li>News box<\/li><li>Knowledge graph<\/li><li>Images<\/li><li>Videos<\/li><li>People also ask<\/li><li>Find results on<\/li><\/ul>\n\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-tip\">\n            <div class=\"mkb-tip__icon\">\n                <i class=\"fa fa-lg fa-lightbulb-o\"><\/i>\n            <\/div>\n            <div class=\"mkb-tip__content\">\n                <strong>TIP:<\/strong> Uk\u00e1zky jednotliv\u00fdch roz\u0161\u00ed\u0159en\u00ed i s popisem najdete v tomto \u010dl\u00e1nku: <a href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/seznam-rozsireni-serp-na-google\/\">https:\/\/help.marketingminer.com\/cs\/clanek\/seznam-rozsireni-serp-na-google\/<\/a>.\u00a0\u00a0            <\/div>\n        <\/div>\n        <\/div>\n\n\n<h2>Kl\u00ed\u010dov\u00e1 slova<\/h2>\n\n\n\n<p>Pod grafem V\u00fdvoj n\u00e1v\u0161t\u011bvnosti ze SERP roz\u0161\u00ed\u0159en\u00ed najdete tabulku s v\u00fdpisem jednotliv\u00fdch <strong>kl\u00ed\u010dov\u00fdch slov, na kter\u00e1 se vyskytuje ve vyhled\u00e1v\u00e1n\u00ed<\/strong> (i v jednotliv\u00fdch roz\u0161\u00ed\u0159en\u00edch) dan\u00e1 dom\u00e9na nebo URL adresa.&nbsp;<\/p>\n\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-tip\">\n            <div class=\"mkb-tip__icon\">\n                <i class=\"fa fa-lg fa-lightbulb-o\"><\/i>\n            <\/div>\n            <div class=\"mkb-tip__content\">\n                <strong>INFO:<\/strong> Pokud m\u00e1te bezplatn\u00fd tarif Minee, v tabulce kl\u00ed\u010dov\u00fdch slov uvid\u00edte pouze prvn\u00edch 10 kl\u00ed\u010dov\u00fdch slov, na kter\u00e1 se zobrazuje dom\u00e9na\/URL ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed. Pokud chcete vid\u011bt v\u0161echna kl\u00ed\u010dov\u00e1 slova, navy\u0161te na n\u011bkter\u00fd <a href=\"https:\/\/www.marketingminer.com\/sk\/pricing\">z placen\u00fdch tarif\u016f<\/a>.            <\/div>\n        <\/div>\n        <\/div>\n\n\n<p>Na vrchu tabulky se nach\u00e1zej\u00ed 2 boxy:<\/p>\n\n\n\n<ul><li><strong>Odhadovan\u00e1 n\u00e1v\u0161t\u011bvnost<\/strong> \u2013 celkov\u00e1 odhadovan\u00e1 m\u011bs\u00ed\u010dn\u00ed n\u00e1v\u0161t\u011bvnost ze v\u0161ech roz\u0161\u00ed\u0159en\u00ed, v\u010detn\u011b zm\u011bny n\u00e1v\u0161t\u011bvnosti oproti p\u0159edch\u00e1zej\u00edc\u00edmu m\u011b\u0159en\u00ed.<\/li><li><strong>Po\u010det fr\u00e1z\u00ed<\/strong> \u2013 po\u010det kl\u00ed\u010dov\u00fdch slov, na kter\u00e1 se zobrazuje dan\u00e1 dom\u00e9na\/URL ve vyhled\u00e1v\u00e1n\u00ed do 100. pozice.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"218\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/06\/odhadovana-navsetvnost-klicova-slova-1024x218.png\" alt=\"Odhadovan\u00e1 n\u00e1v\u0161t\u011bvnost - kl\u00ed\u010dov\u00e1 slova\" class=\"wp-image-5199\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/06\/odhadovana-navsetvnost-klicova-slova-1024x218.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/06\/odhadovana-navsetvnost-klicova-slova-300x64.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/06\/odhadovana-navsetvnost-klicova-slova-768x163.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/06\/odhadovana-navsetvnost-klicova-slova-1536x326.png 1536w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/06\/odhadovana-navsetvnost-klicova-slova-150x32.png 150w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/06\/odhadovana-navsetvnost-klicova-slova.png 1572w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>N\u00e1sledn\u011b se u\u017e zobrazuje tabulka, kter\u00e1 obsahuje n\u00e1sleduj\u00edc\u00ed sloupce:<\/p>\n\n\n\n<ul><li><strong>Kl\u00ed\u010dov\u00e9 slovo<\/strong> \u2013 kl\u00ed\u010dov\u00e9 slovo, na kter\u00e9 se vyskytuje dan\u00e1 dom\u00e9na\/URL ve vyhled\u00e1v\u00e1n\u00ed do 100. pozice.&nbsp;<\/li><li><strong>Typ roz\u0161\u00ed\u0159en\u00ed<\/strong> \u2013 v jak\u00e9m typu roz\u0161\u00ed\u0159en\u00ed je dan\u00e9 kl\u00ed\u010dov\u00e9 slovo viditeln\u00e9.&nbsp;<\/li><li><strong>Odhadovan\u00e1 n\u00e1v\u0161t\u011bvnost<\/strong> \u2013 jakou odhadovanou m\u011bs\u00ed\u010dn\u00ed n\u00e1v\u0161t\u011bvnost v\u00e1m toto kl\u00ed\u010dov\u00e9 slovo p\u0159in\u00e1\u0161\u00ed, v\u010detn\u011b zm\u011bny odhadovan\u00e9 n\u00e1v\u0161t\u011bvnosti oproti p\u0159edch\u00e1zej\u00edc\u00edmu m\u011b\u0159en\u00ed.<\/li><li><strong>Hledanost<\/strong> \u2013 pr\u016fm\u011brn\u00e1 m\u011bs\u00ed\u010dn\u00ed hledanost kl\u00ed\u010dov\u00e9ho slova, vypo\u010d\u00edtan\u00e1 z posledn\u00edch 12 m\u011bs\u00edc\u016f.<\/li><li><strong>Pozice<\/strong> \u2013 pozice, na kter\u00e9 se nach\u00e1z\u00ed kl\u00ed\u010dov\u00e9 slovo v dan\u00e9m roz\u0161\u00ed\u0159en\u00ed.<\/li><li><strong>Tot\u00e1ln\u00ed pozice<\/strong> \u2013 pozice, na kter\u00e9 se nach\u00e1z\u00ed kl\u00ed\u010dov\u00e9 slovo ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed (SERP). Pokud se jedn\u00e1 o kl\u00ed\u010dov\u00e9 slovo, kter\u00e9 se nach\u00e1z\u00ed nap\u0159. na 1. pozici v organick\u00e9m roz\u0161\u00ed\u0159en\u00ed a nad n\u00edm se nach\u00e1zej\u00ed 4 reklamy, tak bude v tomto p\u0159\u00edpad\u011b tot\u00e1ln\u00ed pozice 5. D\u00edky t\u00e9to metrice m\u016f\u017eete zjistit, jak hodn\u011b je viditeln\u00fd v\u00e1\u0161 web v SERPu na dan\u00e9 kl\u00ed\u010dov\u00e9 slovo.<\/li><li><strong>Vstupn\u00ed str\u00e1nka<\/strong> \u2013 vstupn\u00ed str\u00e1nka, kterou toto kl\u00ed\u010dov\u00e9 slovo aktu\u00e1ln\u011b pokr\u00fdv\u00e1te.<\/li><li><strong>SERP roz\u0161\u00ed\u0159en\u00ed<\/strong> \u2013 seznam v\u0161ech roz\u0161\u00ed\u0159en\u00ed, kter\u00e1 se v SERPu vyskytuj\u00ed k tomuto kl\u00ed\u010dov\u00e9mu slovu.&nbsp;<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"593\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/06\/tabulka-klicovych-slov-1024x593.png\" alt=\"Tabulka kl\u00ed\u010dov\u00fdch slov\" class=\"wp-image-5202\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/06\/tabulka-klicovych-slov-1024x593.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/06\/tabulka-klicovych-slov-300x174.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/06\/tabulka-klicovych-slov-768x445.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/06\/tabulka-klicovych-slov-1536x889.png 1536w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/06\/tabulka-klicovych-slov-150x87.png 150w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/06\/tabulka-klicovych-slov.png 1560w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3>Filtrace<\/h3>\n\n\n\n<p>Vpravo v tabulce se nach\u00e1z\u00ed tla\u010d\u00edtko <strong>Filtrace<\/strong>, pomoc\u00ed kter\u00e9ho m\u016f\u017eete v kl\u00ed\u010dov\u00fdch slovech filtrovat podle n\u00e1sleduj\u00edc\u00edch sloupc\u016f:<\/p>\n\n\n\n<ul><li><strong>Odhadovan\u00e1 n\u00e1v\u0161t\u011bvnost<\/strong> (v\u011bt\u0161\u00ed, men\u0161\u00ed, hodnota mezi)<\/li><li><strong>Hledanost<\/strong> (v\u011bt\u0161\u00ed, men\u0161\u00ed, hodnota mezi)<\/li><li><strong>Pozice<\/strong> (v\u011bt\u0161\u00ed, men\u0161\u00ed, hodnota mezi)<\/li><li><strong>Tot\u00e1ln\u00ed pozice<\/strong> (v\u011bt\u0161\u00ed, men\u0161\u00ed, hodnota mezi)<\/li><li><strong>Typ roz\u0161\u00ed\u0159en\u00ed<\/strong> (obsahuje n\u011bkter\u00e9, obsahuje v\u0161echny)<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"253\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/06\/filtrace-website-profiler-1024x253.png\" alt=\"Filtrace ve website profilery\" class=\"wp-image-5205\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/06\/filtrace-website-profiler-1024x253.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/06\/filtrace-website-profiler-300x74.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/06\/filtrace-website-profiler-768x190.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/06\/filtrace-website-profiler-1536x379.png 1536w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/06\/filtrace-website-profiler-150x37.png 150w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/06\/filtrace-website-profiler.png 1556w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3>Export kl\u00ed\u010dov\u00fdch slov<\/h3>\n\n\n\n<p>Kl\u00ed\u010dov\u00e1 slova, na kter\u00e1 se zobrazuje dan\u00e1 dom\u00e9na nebo URL, si potom m\u016f\u017eete st\u00e1hnout kliknut\u00edm na tla\u010d\u00edtko <strong>St\u00e1hnout n\u00e1vrhy<\/strong> a d\u00e1le s nimi pracovat v Excelu. Cena za sta\u017een\u00ed 1 kl\u00ed\u010dov\u00e9ho slova je <strong>5 kredit\u016f<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"564\" height=\"560\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/06\/export-dat.png\" alt=\"Export kl\u00ed\u010dov\u00fdch slov (dat) do Excelu\" class=\"wp-image-5209\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/06\/export-dat.png 564w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/06\/export-dat-300x298.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/06\/export-dat-150x149.png 150w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/06\/export-dat-96x96.png 96w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/><\/figure><\/div>\n\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-tip\">\n            <div class=\"mkb-tip__icon\">\n                <i class=\"fa fa-lg fa-lightbulb-o\"><\/i>\n            <\/div>\n            <div class=\"mkb-tip__content\">\n                <strong>INFO: <\/strong>Cena za sta\u017een\u00ed 1 kl\u00ed\u010dov\u00e9ho slova (\u0159\u00e1dku) je <strong>5 kredit\u016f<\/strong>.            <\/div>\n        <\/div>\n        <\/div>\n\n\n<h2>Jak\u00e1 data poskytuje Website profiler<\/h2>\n\n\n\n<p>Website profiler \u010derp\u00e1 data z intern\u00ed datab\u00e1ze Marketing Mineru, kter\u00e1 ka\u017ed\u00fd m\u011bs\u00edc kumuluje informace z <a href=\"https:\/\/www.marketingminer.com\/sk\/blog\/clickstream-data-hledanost-google.html\">click-stream dat<\/a> (data t\u0159et\u00edch stran o chov\u00e1n\u00ed u\u017eivatel\u016f) a <strong>v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed Google<\/strong> na nejhledan\u011bj\u0161\u00ed dotazy.&nbsp;<\/p>\n\n\n\n<h2>Uk\u00e1zka sekce Viditelnost ve vyhled\u00e1va\u010di<\/h2>\n\n\n\n<div class=\"center1\"><a href=\"https:\/\/www.marketingminer.com\/cs\/profiler\/website\/alza.cz\/cs\/serp-visibility?scheme=&amp;domainType=subdomain\" target=\"_blank\" rel=\"noopener noreferrer\"><button class=\"test\">\ud83d\udcca Uk\u00e1zka sekce Viditelnost ve vyhled\u00e1va\u010di<\/button><\/a><\/div>\n\n\n\n<h2>Jak pracovat s v\u00fdstupem<\/h2>\n\n\n\n<p>Data z t\u00e9to sekce m\u016f\u017eete vyu\u017e\u00edt na:&nbsp;<\/p>\n\n\n\n<ul><li><strong>Tvorbu <\/strong><a href=\"https:\/\/www.marketingminer.com\/cs\/blog\/content-gap-analyza.html\"><strong>Content gap anal\u00fdzy<\/strong><\/a> \u2013 najdete kl\u00ed\u010dov\u00e1 slova, na kter\u00e1 se vyskytuj\u00ed konkurenti, ale vy ne.&nbsp;<\/li><li><strong>Anal\u00fdzu \u00fasp\u011b\u0161nosti v roz\u0161\u00ed\u0159en\u00edch<\/strong> \u2013 zjist\u00edte, kter\u00e1 roz\u0161\u00ed\u0159en\u00ed v\u00e1m p\u0159in\u00e1\u0161ej\u00ed nejv\u011bt\u0161\u00ed n\u00e1v\u0161t\u011bvnost a zam\u011b\u0159te se na je\u0161t\u011b lep\u0161\u00ed viditelnost v nich. Seznam v\u0161ech SERP roz\u0161\u00ed\u0159en\u00ed najdete zde: <a href=\"https:\/\/help.marketingminer.com\/sk\/clanok\/zoznam-serp-rozsireni-na-google\/\">https:\/\/help.marketingminer.com\/cs\/clanek\/seznam-rozsireni-serp-na-google\/<\/a>.&nbsp;&nbsp;<\/li><li><strong>Anal\u00fdzu nejd\u016fle\u017eit\u011bj\u0161\u00edho obsahu<\/strong> \u2013 zjist\u00edte, kter\u00e1 kl\u00ed\u010dov\u00e1 slova v\u00e1m p\u0159in\u00e1\u0161ej\u00ed nejv\u011bt\u0161\u00ed n\u00e1v\u0161t\u011bvnost a kter\u00e9 vstupn\u00ed str\u00e1nky jsou nejd\u016fle\u017eit\u011bj\u0161\u00ed z hlediska viditelnosti ve vyhled\u00e1va\u010di. Anal\u00fdzu m\u016f\u017eete d\u011blat nejen pro va\u0161i dom\u00e9nu\/URL ale i pro konkuren\u010dn\u00ed.<\/li><li>Anal\u00fdzu fr\u00e1z\u00ed, na kter\u00e9 inzeruje konkurence <strong>v PPC<\/strong>.&nbsp;<\/li><li><a href=\"https:\/\/www.marketingminer.com\/cs\/blog\/analyza-klicovych-slov.html\">Anal\u00fdzu kl\u00ed\u010dov\u00fdch slov<\/a> a identifikaci kl\u00ed\u010dov\u00fdch slov se specifick\u00fdm roz\u0161\u00ed\u0159en\u00edm ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed.<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Asi &#269;asto se dostanete do situace, kdy pot&#345;ebujete rychle z&iacute;skat detailn&iacute; informace k n&#283;kolika dom&eacute;n&aacute;m nebo URL adres&aacute;m (a ne k tis&iacute;c&#367;m, ke kter&yacute;m byste pou&#382;ili minery v sekci Reporty). A p&#345;esn&#283; k tomu je tady Website profiler. Vyzkou&scaron;ejte Marketing Miner nyn&iacute;: Tento n&aacute;stroj profiluje detailn&iacute; informace o dom&eacute;n&aacute;ch (nebo URL adres&aacute;ch) a jejich v&yacute;skytu &#8230; <a title=\"Viditelnost ve vyhled\u00e1va\u010di\" class=\"read-more\" href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/viditelnost-ve-vyhledavaci\/\" aria-label=\"V\u00edce na Viditelnost ve vyhled\u00e1va\u010di\">\u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"kbtopic":[40,108],"kbtag":[83,82,81,80,78,77],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Viditelnost ve vyhled\u00e1va\u010di - Marketing Miner Knowledge Base<\/title>\n<meta name=\"description\" content=\"Asi \u010dasto se dostanete do situace, kdy pot\u0159ebujete rychle z\u00edskat detailn\u00ed informace k n\u011bkolika dom\u00e9n\u00e1m nebo URL adres\u00e1m (a ne k tis\u00edc\u016fm, ke kter\u00fdm byste\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/viditelnost-ve-vyhledavaci\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Viditelnost ve vyhled\u00e1va\u010di - 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