{"id":5478,"date":"2021-07-27T09:46:28","date_gmt":"2021-07-27T07:46:28","guid":{"rendered":"https:\/\/help.marketingminer.com\/?post_type=kb&#038;p=5478"},"modified":"2022-10-05T15:19:38","modified_gmt":"2022-10-05T13:19:38","slug":"co-je-to-sitemap-xml-a-jak-ji-vytvorit","status":"publish","type":"kb","link":"https:\/\/help.marketingminer.com\/cs\/clanek\/co-je-to-sitemap-xml-a-jak-ji-vytvorit\/","title":{"rendered":"Co je to Sitemap.xml a jak ji vytvo\u0159it"},"content":{"rendered":"\n<p>Sitemap (mapa str\u00e1nky) je <strong>XML soubor<\/strong>, kter\u00fd by m\u011bl obsahovat informace o v\u0161ech va\u0161ich d\u016fle\u017eit\u00fdch vstupn\u00edch str\u00e1nk\u00e1ch, souborech, obr\u00e1zc\u00edch nebo vide\u00edch, kter\u00e9 chcete, aby Google objevil, pro\u0161el a zaindexoval.&nbsp;<\/p>\n\n\n\n<p>Zjednodu\u0161en\u011b \u0159e\u010deno, jak u\u017e z n\u00e1zvu vypl\u00fdv\u00e1 (\u201emap\u201c), jedn\u00e1 se o mapu, pomoc\u00ed kter\u00e9 se um\u00ed orientovat vyhled\u00e1vac\u00ed robot (crawler) na va\u0161em webu a objevit i ty str\u00e1nky, ke kter\u00fdm se je\u0161t\u011b skrz intern\u00ed prolinkov\u00e1n\u00ed nedostal.<\/p>\n\n\n\n<p>Dobr\u00fdm standardem je um\u00edst\u011bn\u00ed odkazu (absolutn\u00ed cesty) na vytvo\u0159en\u00fd soubor sitemap.xml v souboru <a href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/robots-txt-co-to-je-a-jak-funguje\/\">robots.txt<\/a>. Z\u00e1pis v souboru robots.txt m\u016f\u017ee vypadat n\u00e1sledovn\u011b:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>Sitemap: https:\/\/www.marketingminer.com\/sitemap.xml <\/code><\/pre>\n\n\n\n<p><strong>Vyzkou\u0161et Marketing Miner nyn\u00ed: <\/strong><\/p>\n\n\n\n<iframe loading=\"lazy\" frameborder=\"0\" height=\"250\" src=\"https:\/\/tools.marketingminer.com\/abox\/iframe\/?theme=dark&amp;lang=cs\" width=\"100%\"><\/iframe>\n\n\n\n<h2>Jak vypad\u00e1 XML sitemap?\u00a0<\/h2>\n\n\n\n<p>Nej\u010dast\u011bji vypad\u00e1 klasicky vygenerovan\u00fd sitemap soubor zhruba takto:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"761\" height=\"396\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/07\/ukazka-sitemap-xml.png\" alt=\"Uk\u00e1zka sitemap.xml souboru\" class=\"wp-image-5455\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/07\/ukazka-sitemap-xml.png 761w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/07\/ukazka-sitemap-xml-300x156.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/07\/ukazka-sitemap-xml-150x78.png 150w\" sizes=\"(max-width: 761px) 100vw, 761px\" \/><\/figure>\n\n\n\n<p>Av\u0161ak v p\u0159\u00edpad\u011b r\u016fzn\u00fdch CMS m\u016f\u017ee vypadat samoz\u0159ejm\u011b jinak. \u00da\u010del v\u0161ak pln\u00ed v\u017edy stejn\u00fd:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"486\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/07\/yoast-seo-sitemap-xml-1024x486.png\" alt=\"YoastSEO sitemap.xml uk\u00e1zka\" class=\"wp-image-5458\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/07\/yoast-seo-sitemap-xml-1024x486.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/07\/yoast-seo-sitemap-xml-300x142.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/07\/yoast-seo-sitemap-xml-768x364.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/07\/yoast-seo-sitemap-xml-150x71.png 150w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/07\/yoast-seo-sitemap-xml.png 1033w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Na obr\u00e1zku v\u00fd\u0161e vid\u00edte uk\u00e1zku vygenerovan\u00e9 XML sitemap <strong>ve WordPressu<\/strong> pomoc\u00ed pluginu <strong>YoastSEO<\/strong>. Vzhled sitemapy nen\u00ed podstatn\u00fd, d\u016fle\u017eit\u00e1 je jej\u00ed funkce.&nbsp;<\/p>\n\n\n\n<h3>Sitemap index<\/h3>\n\n\n\n<p>Jedna sitemap m\u016f\u017ee obsahovat maxim\u00e1ln\u011b 50 000 URL adres, jakmile p\u0159ekro\u010d\u00edte tuto hranici, vytvo\u0159te dal\u0161\u00ed sitemapu. V p\u0159\u00edpad\u011b, \u017ee v\u00e1\u0161 web obsahuje v\u00edce sitemap soubor\u016f, je dobr\u00fdm zvykem vytvo\u0159en\u00ed tzv. <strong>sitemap index<\/strong>. Sitemap index je klasick\u00fd XML soubor (jako klasick\u00e1 sitemapa), kter\u00fd obsahuje odkazy na jednotliv\u00e9 sitemap soubory.&nbsp;<\/p>\n\n\n\n<p>Uk\u00e1zka z\u00e1pisu sitemap index souboru:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>&lt;?xml version=\"1.0\" encoding=\"UTF-8\"?>\n  &lt;sitemapindex xmlns=\"http:\/\/www.sitemaps.org\/schemas\/sitemap\/0.9\">\n    &lt;sitemap>\n      &lt;loc>https:\/\/www.marketingminer.com\/sitemap1.xml&lt;\/loc>\n    &lt;\/sitemap>\n    &lt;sitemap>\n      &lt;loc>https:\/\/www.marketingminer.com\/sitemap2.xml.gz&lt;\/loc>\n    &lt;\/sitemap>\n  &lt;\/sitemapindex>\n<\/code><\/pre>\n\n\n\n<p>Te\u010f si poj\u010fme vysv\u011btlit jednotliv\u00e9 parametry, kter\u00e9 m\u016f\u017ee klasick\u00e1 sitemap obsahovat.&nbsp;<\/p>\n\n\n\n<h4>URL set<\/h4>\n\n\n\n<p>Ka\u017ed\u00e1 sitemap mus\u00ed obsahovat zna\u010dku <strong>&lt;urlset&gt;<\/strong>, v n\u00ed\u017e je deklarovan\u00e9, jak\u00fd protokol se pou\u017e\u00edv\u00e1. Standardn\u011b je to <strong>verze 0.9<\/strong>, kter\u00e1 je podporovan\u00e1 v\u011bt\u0161inou vyhled\u00e1va\u010d\u016f.<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>&lt;urlset xmlns=\"http:\/\/www.sitemaps.org\/schemas\/sitemap\/0.9\"><\/code><\/pre>\n\n\n\n<h4>URL<\/h4>\n\n\n\n<p>Dost\u00e1v\u00e1me se k nad\u0159azen\u00e9 zna\u010dce <strong>&lt;url&gt;<\/strong>, kter\u00e1 m\u016f\u017ee v sob\u011b obsahovat tyto pod\u0159azen\u00e9 zna\u010dky:<\/p>\n\n\n\n<ul><li><strong>&lt;loc&gt;<\/strong> \u2013 absolutn\u00ed hodnota URL adresy. M\u011bli byste sem d\u00e1vat jen kanonick\u00e9 URL adresy, kter\u00e9 chcete zaindexovat. Toto je<strong> jedin\u00fd povinn\u00fd parametr<\/strong> ve zna\u010dce &lt;url&gt;.<\/li><li><strong>&lt;lastmod&gt;<\/strong> \u2013 pomoc\u00ed t\u00e9to zna\u010dky m\u016f\u017eete specifikovat, kdy byl obsah na dan\u00e9 URL naposledy upraven\u00fd. Na z\u00e1pis mus\u00edte vyu\u017e\u00edt <a href=\"https:\/\/www.w3.org\/TR\/NOTE-datetime\">W3C datov\u00fd form\u00e1t<\/a> ve tvaru <strong>yyyy-mm-dd<\/strong>.<\/li><li><strong>&lt;priority&gt;<\/strong> \u2013 priorita dan\u00e9 URL adresy v\u016f\u010di ostatn\u00edm URL adres\u00e1m v sitemap\u011b. Hodnota m\u016f\u017ee b\u00fdt <strong>od 0.0 do 1.0. \u2013<\/strong> \u010d\u00edm vy\u0161\u0161\u00ed \u010d\u00edslo, t\u00edm vy\u0161\u0161\u00ed priorita.<\/li><li><strong>&lt;changefreq&gt;<\/strong> \u2013 informace, jak \u010dasto se m\u011bn\u00ed obsah na dan\u00e9 URL, aby crawler orienta\u010dn\u011b v\u011bd\u011bl, jak \u010dasto se m\u00e1 na danou URL vracet. Hodnoty mohou b\u00fdt n\u00e1sledovn\u00e9: <em>always, hourly, daily, weekly, monthly, yearly, never<\/em>.<\/li><\/ul>\n\n\n\n<p><strong>Uk\u00e1zka z\u00e1pisu:<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>&lt;url>\n    &lt;loc>https:\/\/www.marketingminer.com\/cs&lt;\/loc>\n    &lt;lastmod>2020-10-08T13:32:20+00:00&lt;\/lastmod>\n    &lt;priority>1.00&lt;\/priority>\n    &lt;changefreq>monthly&lt;\/changefreq>\n&lt;\/url>\n<\/code><\/pre>\n\n\n\n<h2>Jin\u00e9 typy sitemap<\/h2>\n\n\n\n<p>V sitemap.xml se nemus\u00ed nach\u00e1zet jen odkazy na vstupn\u00ed str\u00e1nky, ale i na multimedi\u00e1ln\u00ed soubory. Existuj\u00ed i tyto jin\u00e9 typy sitemap:&nbsp;<\/p>\n\n\n\n<ul><li><strong>Video sitemap<\/strong> \u2013 sitemap obsahuj\u00edc\u00ed informace o vide\u00edch.<\/li><li><strong>Image sitemap<\/strong> \u2013 sitemap obsahuj\u00edc\u00ed podrobn\u00e9 informace o obr\u00e1zc\u00edch.<\/li><li><strong>Google News sitemap<\/strong> \u2013 sitemap vhodn\u00e1 p\u0159edev\u0161\u00edm pro velk\u00e1 m\u00e9dia, kter\u00e1 pot\u0159ebuj\u00ed rychle zaindexovat nov\u00fd obsah a cht\u011bj\u00ed se dostat do slu\u017eby <strong>Google News<\/strong>.&nbsp;<\/li><\/ul>\n\n\n\n<h3>Video sitemap<\/h3>\n\n\n\n<p>Video sitemap je vynikaj\u00edc\u00ed zp\u016fsob, jak\u00fdm dok\u00e1\u017eete informovat crawlera o vide\u00edch, kter\u00e1 hostujete na va\u0161em serveru, a aby pochopil jejich obsah. Do video sitemap doporu\u010dujeme p\u0159id\u00e1vat pouze \u010derstv\u00e1 videa.&nbsp;<\/p>\n\n\n\n<p>Uk\u00e1zka z\u00e1pisu video sitemap, kter\u00e1 obsahuje v\u0161echny povinn\u00e9 parametry:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>&lt;urlset xmlns=\"http:\/\/www.sitemaps.org\/schemas\/sitemap\/0.9\"\n        xmlns:video=\"http:\/\/www.google.com\/schemas\/sitemap-video\/1.1\">\n   &lt;url>\n     &lt;loc>https:\/\/www.marketingminer.com\/video\/sitemap.html&lt;\/loc>\n     &lt;video:video>                       &lt;video:thumbnail_loc>https:\/\/www.marketingminer.com.com\/thumbs\/sitemap.jpg&lt;\/video:thumbnail_loc>\n       &lt;video:title>Uk\u00e1zka XML sitemap souboru&lt;\/video:title>\n       &lt;video:description>Uk\u00e1zka co je to sitemap.xml a jak si ji vytvo\u0159it krok za krokem\n       &lt;\/video:description>\n       &lt;video:content_loc>\n          https:\/\/youtube.com\/sitemap_video.mp4&lt;\/video:content_loc>\n       &lt;video:player_loc>\n         https:\/\/www.example.com\/videoplayer.php?sitemap_video=123&lt;\/video:player_loc>\n      &lt;\/video:video>\n   &lt;\/url>\n&lt;\/urlset>\n<\/code><\/pre>\n\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-tip\">\n            <div class=\"mkb-tip__icon\">\n                <i class=\"fa fa-lg fa-lightbulb-o\"><\/i>\n            <\/div>\n            <div class=\"mkb-tip__content\">\n                <strong>TIP:<\/strong> Podrobn\u00e9 informace o video sitemap v\u010detn\u011b dal\u0161\u00edch voliteln\u00fdch parametr\u016f najdete v ofici\u00e1ln\u00ed dokumentaci od Google: <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/sitemaps\/video-sitemaps\">https:\/\/developers.google.com\/search\/docs\/advanced\/sitemaps\/video-sitemaps<\/a>.            <\/div>\n        <\/div>\n        <\/div>\n\n\n<h3>Image sitemap<\/h3>\n\n\n\n<p>Vytvo\u0159en\u00ed <strong>Image sitemap<\/strong> (obr\u00e1zkov\u00e1 sitemap) je vynikaj\u00edc\u00ed zp\u016fsob jak informovat vyhled\u00e1va\u010d o obr\u00e1zc\u00edch, na kter\u00e9 by se jejich crawler nedostal. Jedn\u00e1 se nap\u0159\u00edklad o obr\u00e1zky, kter\u00e9 jsou p\u0159\u00edstupn\u00e9 a\u017e p\u0159es n\u011bjak\u00fd JavaScript k\u00f3d.&nbsp;<\/p>\n\n\n\n<p><strong>Uk\u00e1zka z\u00e1pisu image sitemap:<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>&lt;?xml version=\"1.0\" encoding=\"UTF-8\"?>\n&lt;urlset xmlns=\"http:\/\/www.sitemaps.org\/schemas\/sitemap\/0.9\"\n        xmlns:image=\"http:\/\/www.google.com\/schemas\/sitemap-image\/1.1\">\n  &lt;url>\n    &lt;loc>https:\/\/www.marketingminer.com.com\/image_sitemap.html&lt;\/loc>\n    &lt;image:image>\n      &lt;image:loc>https:\/\/www.marketingminer.com.com\/sitemap.jpg&lt;\/image:loc>\n    &lt;\/image:image>\n   &lt;\/url>\n&lt;\/urlset>\n<\/code><\/pre>\n\n\n\n<p>Spolu s vypln\u011bn\u00fdm <a href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/co-je-alt-text-tag-anebo-seo-pro-obrazky\/\">alt tagem<\/a> v\u00e1m pom\u016f\u017ee sitemap s t\u00edm, aby crawler l\u00e9pe pochopil smysl dan\u00e9ho obr\u00e1zku.&nbsp;<\/p>\n\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-tip\">\n            <div class=\"mkb-tip__icon\">\n                <i class=\"fa fa-lg fa-lightbulb-o\"><\/i>\n            <\/div>\n            <div class=\"mkb-tip__content\">\n                <strong>TIP:<\/strong> Podrobn\u00e9 informace a dal\u0161\u00ed voliteln\u00e9 parametry k image sitemap najdete tady: <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/sitemaps\/image-sitemaps\">https:\/\/developers.google.com\/search\/docs\/advanced\/sitemaps\/image-sitemaps<\/a>.\u00a0            <\/div>\n        <\/div>\n        <\/div>\n\n\n<h3>Google News sitemap<\/h3>\n\n\n\n<p>Pokud chcete zv\u00fd\u0161it \u0161anci na zobrazov\u00e1n\u00ed va\u0161eho obsahu ve slu\u017eb\u011b od Google, kter\u00e1 agreguje zpr\u00e1vy \u2013 <strong>Google News<\/strong>, tak byste m\u011bli zv\u00e1\u017eit vytvo\u0159en\u00ed speci\u00e1ln\u00ed sitemap pr\u00e1v\u011b pro tento \u00fa\u010del.&nbsp;<\/p>\n\n\n\n<p><strong>Uk\u00e1zka z\u00e1pisu Google News sitemap:<\/strong>&nbsp;<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>&lt;?xml version=\"1.0\" encoding=\"UTF-8\"?>\n&lt;urlset xmlns=\"http:\/\/www.sitemaps.org\/schemas\/sitemap\/0.9\"\n        xmlns:news=\"http:\/\/www.google.com\/schemas\/sitemap-news\/0.9\">\n  &lt;url>\n   &lt;loc>https:\/\/www.marketingminer.com\/cs\/blog\/analyza-klicovych-slov.html&lt;\/loc>\n   &lt;news:news>\n   &lt;news:publication>\n     &lt;news:name>Anal\u00fdza kl\u00ed\u010dov\u00fdch slov&lt;\/news:name>\n     &lt;news:language>cs&lt;\/news:language>\n   &lt;\/news:publication>\n   &lt;news:publication_date>2021-04-13&lt;\/news:publication_date>\n     &lt;news:title>Anal\u00fdza kl\u00ed\u010dov\u00fdch slov krok za krokem&lt;\/news:title>\n    &lt;\/news:news>\n  &lt;\/url>\n&lt;\/urlset>\n<\/code><\/pre>\n\n\n\n<p>Podm\u00ednkou je, abyste do Google News sitemapy vlo\u017eili pouze URL adresy, jejich\u017e obsah <strong>nen\u00ed star\u0161\u00ed ne\u017e 2 dny<\/strong>. Po uplynut\u00ed doby 2 dn\u00ed od publikace byste m\u011bli automaticky smazat tuto URL z dan\u00e9 Google News sitemap, aby se v\u00e1m tam nehromadily star\u0161\u00ed \u010dl\u00e1nky, ale byl tam v\u017edy pouze nej\u010derstv\u011bj\u0161\u00ed obsah.<\/p>\n\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-tip\">\n            <div class=\"mkb-tip__icon\">\n                <i class=\"fa fa-lg fa-lightbulb-o\"><\/i>\n            <\/div>\n            <div class=\"mkb-tip__content\">\n                <strong>TIP:<\/strong> Podrobn\u00e9 informace najdete op\u011bt v Google dokumentaci: <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/sitemaps\/news-sitemap\">https:\/\/developers.google.com\/search\/docs\/advanced\/sitemaps\/news-sitemap<\/a>.\u00a0\u00a0            <\/div>\n        <\/div>\n        <\/div>\n\n\n<h2>Kdo pot\u0159ebuje soubor sitemap.xml?&nbsp;<\/h2>\n\n\n\n<p>Google se orientuje tak, \u017ee proch\u00e1z\u00ed <a href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/co-je-odkaz\/\">odkazy<\/a> a pomoc\u00ed nich hled\u00e1 nov\u00e9 str\u00e1nky. Pokud v\u0161ak m\u00e1te nov\u00fd web, kter\u00fd zat\u00edm nem\u00e1 \u017e\u00e1dnou historii, nevedou na n\u011bj extern\u00ed odkazy a nen\u00ed dob\u0159e intern\u011b prolinkovan\u00fd, tak je pro crawlera n\u00e1ro\u010dn\u00e9 objevit v\u0161echny podstr\u00e1nky.&nbsp;<\/p>\n\n\n\n<p>V tomto p\u0159\u00edpad\u011b p\u0159ich\u00e1z\u00ed na sc\u00e9nu pr\u00e1v\u011b sitemap.xml, kde m\u016f\u017eete specifikovat v\u0161echny d\u016fle\u017eit\u00e9 vstupn\u00ed str\u00e1nky, kter\u00e9 chcete, aby crawler pro\u0161el, a v p\u0159\u00edpad\u011b, \u017ee on s\u00e1m je uzn\u00e1 za vhodn\u00e9, tak je i za\u0159ad\u00ed do indexu a za\u010dne zobrazovat ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed.&nbsp;<\/p>\n\n\n\n<p>V t\u011bchto p\u0159\u00edpadech je dobr\u00e9 vytvo\u0159it soubor sitemap.xml:&nbsp;<\/p>\n\n\n\n<ul><li><strong>Nov\u00fd web<\/strong> \u2013 jak jsme u\u017e v\u00fd\u0161e uv\u00e1d\u011bli, pokud m\u00e1te nov\u00fd web, ur\u010dit\u011b si vytvo\u0159te XML sitemap, kter\u00fd ode\u0161lete do Google. D\u00edky tomu je v\u011bt\u0161\u00ed \u0161ance, \u017ee Google d\u0159\u00edve projde va\u0161e d\u016fle\u017eit\u00e9 vstupn\u00ed str\u00e1nky a zaindexuje je.&nbsp;<\/li><li><strong>Velk\u00fd web<\/strong> \u2013 v p\u0159\u00edpad\u011b, \u017ee m\u00e1te velk\u00e9 mno\u017estv\u00ed vstupn\u00edch str\u00e1nek a nem\u00e1te dost dob\u0159e \u0159e\u0161en\u00e9 intern\u00ed prolinkov\u00e1n\u00ed, tak doporu\u010d\u00edme dynamicky p\u0159id\u00e1vat nov\u00e9 vstupn\u00ed str\u00e1nky do sitemap, abyste zajistili to, \u017ee crawler dan\u00e9 vstupn\u00ed str\u00e1nky nep\u0159ehl\u00e9dne. Typicky se to t\u00fdk\u00e1 e-shop\u016f.<\/li><li><strong>Web generuj\u00edc\u00ed velk\u00e9 mno\u017estv\u00ed \u010derstv\u00e9ho obsahu<\/strong> \u2013 weby, kter\u00e9 generuj\u00ed velk\u00e9 mno\u017estv\u00ed \u010derstv\u00e9ho obsahu (\u010dasto zpravodajsk\u00e9 weby) by m\u011bly m\u00edt ur\u010dit\u011b sitemapu, proto\u017ee v p\u0159\u00edpad\u011b \u010derstv\u00e9ho obsahu je d\u016fle\u017eit\u00e9, aby crawler rychle pro\u0161el danou \u201enovinku\u201c, zaindexoval ji a zobrazoval ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed. V p\u0159\u00edpad\u011b zpravodajsk\u00fdch web\u016f se jedn\u00e1 pr\u00e1v\u011b o <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/sitemaps\/news-sitemap\">Google News Sitemap<\/a>, kterou jsme v\u00fd\u0161e uvedli.&nbsp;<\/li><li><strong>Multimedi\u00e1ln\u00ed obsah<\/strong> \u2013 op\u011bt, jak jsme v\u00fd\u0161e uvedli, pokud m\u00e1te t\u011b\u017eko p\u0159\u00edstupn\u00fd multimedi\u00e1ln\u00ed obsah (nap\u0159\u00edklad p\u0159es JS), je lep\u0161\u00ed vytvo\u0159it speci\u00e1ln\u00ed druhy sitemap (videos, images\u2026).<\/li><\/ul>\n\n\n\n<h2>D\u016fle\u017eit\u00e9 informace o sitemap\u011b<\/h2>\n\n\n\n<ul><li>To, \u017ee m\u00e1te URL adresu v sitemap\u011b, <strong>nezaru\u010duje<\/strong>, \u017ee ji Google zaindexuje a za\u010dne zobrazovat ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed.<\/li><li>Jedna sitemap m\u016f\u017ee obsahovat maxim\u00e1ln\u011b <strong>50 000 URL<\/strong> adres a maxim\u00e1ln\u00ed velikost m\u016f\u017ee b\u00fdt <strong>50 MB<\/strong>. V p\u0159\u00edpad\u011b velk\u00fdch web\u016f proto doporu\u010dujeme vytvo\u0159it tzv. <strong>sitemap index<\/strong>, kde budou odkazy na jednotliv\u00e9 sitemapy (n\u00ed\u017ee najdete uk\u00e1zku, jak je to \u0159e\u0161en\u00e9 ve WP).&nbsp;<\/li><li>V sitemap\u011b by se m\u011bly nach\u00e1zet jen <strong>indexovateln\u00e9, kanonick\u00e9 URL<\/strong> adresy. Zapisovat je mus\u00edte v <strong>absolutn\u00edm tvaru<\/strong> (ne relativn\u00edm).&nbsp;<\/li><li>Doporu\u010duje se, aby byla sitemap um\u00edst\u011bn\u00e1 v root adres\u00e1\u0159i webu, ide\u00e1ln\u011b s n\u00e1zvem sitemap.xml (nen\u00ed to v\u0161ak povinn\u00e9).<\/li><li>Sitemapa mus\u00ed m\u00edt <strong>UTF-8<\/strong> k\u00f3dov\u00e1n\u00ed.<\/li><li>Je dobr\u00fdm standardem p\u0159id\u00e1n\u00ed cesty k sitemap.xml souboru do <strong>robots.txt<\/strong>.<\/li><\/ul>\n\n\n\n<h2>Jak vytvo\u0159it sitemap&nbsp;<\/h2>\n\n\n\n<p>P\u0159i vytv\u00e1\u0159en\u00ed sitemap je t\u0159eba si v prvn\u00ed \u0159ad\u011b uv\u011bdomit, zda ji mus\u00edte vytvo\u0159it <strong>manu\u00e1ln\u011b,<\/strong> nebo pou\u017e\u00edv\u00e1te CMS, pomoc\u00ed kter\u00e9ho se d\u00e1 nastavit <strong>dynamick\u00e9 generov\u00e1n\u00ed sitemapy<\/strong>. Na oba tyto zp\u016fsoby se pod\u00edv\u00e1me n\u00ed\u017ee.<\/p>\n\n\n\n<h3>Manu\u00e1ln\u00ed vygenerov\u00e1n\u00ed sitemapy<\/h3>\n\n\n\n<p>V p\u0159\u00edpad\u011b, \u017ee nepou\u017e\u00edv\u00e1te \u017e\u00e1dn\u00fd redak\u010dn\u00ed syst\u00e9m a nevygeneruje se v\u00e1m sitemap automaticky (pro jistotu si zkontrolujte adresu <strong>vase-domena.cz\/sitemap.xml<\/strong>, zda se tam nenach\u00e1z\u00ed n\u011bjak\u00fd sitemap soubor), tak si m\u016f\u017eete vygenerovat sitemapu \u201eru\u010dn\u011b\u201c.<\/p>\n\n\n\n<p>Pou\u017e\u00edt m\u016f\u017eete nap\u0159\u00edklad desktop aplikaci <a href=\"https:\/\/www.screamingfrog.co.uk\/xml-sitemap-generator\/\">ScreamingFrog<\/a>, kter\u00e1 v\u00e1m vygeneruje sitemap zdarma ve free verzi, pokud m\u00e1 v\u00e1\u0161 web maxim\u00e1ln\u011b 500 unik\u00e1tn\u00edch URL adres. V p\u0159\u00edpad\u011b, \u017ee m\u00e1 v\u00edc, mus\u00edte s\u00e1hnout po n\u011bkter\u00e9 z placen\u00fdch verz\u00ed.<\/p>\n\n\n\n<p>Pokud chcete vyu\u017e\u00edt rad\u011bji online n\u00e1stroj, kter\u00fd nacrawluje va\u0161e d\u016fle\u017eit\u00e9 vstupn\u00ed str\u00e1nky a vygeneruje v\u00e1m z n\u011bho sitemap, tak doporu\u010d\u00edme tento: <a href=\"https:\/\/www.xml-sitemaps.com\/\">https:\/\/www.xml-sitemaps.com\/<\/a>.&nbsp;<\/p>\n\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-tip\">\n            <div class=\"mkb-tip__icon\">\n                <i class=\"fa fa-lg fa-lightbulb-o\"><\/i>\n            <\/div>\n            <div class=\"mkb-tip__content\">\n                <strong>TIP:<\/strong> Tady najdete seznam doporu\u010den\u00fdch n\u00e1stroj\u016f od Google na vygenerov\u00e1n\u00ed sitemap: <a href=\"https:\/\/code.google.com\/archive\/p\/sitemap-generators\/wikis\/SitemapGenerators.wiki\">https:\/\/code.google.com\/archive\/p\/sitemap-generators\/wikis\/SitemapGenerators.wiki<\/a>.\u00a0\u00a0            <\/div>\n        <\/div>\n        <\/div>\n\n\n<p>Jakmile m\u00e1te sitemap.xml soubor vygenerovan\u00fd, st\u00e1hn\u011bte si ho a nahrajte do root adres\u00e1\u0159e na va\u0161em serveru.&nbsp;<\/p>\n\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-tip\">\n            <div class=\"mkb-tip__icon\">\n                <i class=\"fa fa-lg fa-lightbulb-o\"><\/i>\n            <\/div>\n            <div class=\"mkb-tip__content\">\n                <strong>TIP:<\/strong> Crawler nikdy nemus\u00ed naj\u00edt v\u0161echny d\u016fle\u017eit\u00e9 vstupn\u00ed str\u00e1nky, proto doporu\u010d\u00edm v\u017edy zkontrolovat dan\u00fd XML sitemap soubor a proj\u00edt jednotliv\u00e9 URL adresy, zda se tam nach\u00e1zej\u00ed skute\u010dn\u011b jen ty d\u016fle\u017eit\u00e9 str\u00e1nky, kter\u00e9 chcete zaindexovat.\u00a0\u00a0            <\/div>\n        <\/div>\n        <\/div>\n\n\n<h3>WordPress<\/h3>\n\n\n\n<p>V\u011bt\u0161ina CMS syst\u00e9m\u016f jako nap\u0159. WordPress, Prestashop, Joomla, Wix, Shopify a podobn\u011b umo\u017e\u0148uje dynamick\u00e9 vytvo\u0159en\u00ed souboru sitemap.xml pomoc\u00ed n\u011bjak\u00e9ho pluginu.&nbsp;<\/p>\n\n\n\n<p>V tomto n\u00e1vodu se pod\u00edv\u00e1me na nejpou\u017e\u00edvan\u011bj\u0161\u00ed redak\u010dn\u00ed syst\u00e9m WordPress a na to, jak v n\u011bm vytvo\u0159it XML sitemap pomoc\u00ed pluginu <strong>Yoast SEO<\/strong>.<\/p>\n\n\n\n<p>P\u0159ejd\u011bte na n\u00e1sleduj\u00edc\u00ed str\u00e1nku: <a href=\"https:\/\/cs.wordpress.org\/plugins\/wordpress-seo\/\">https:\/\/cs.wordpress.org\/plugins\/wordpress-seo\/<\/a> a st\u00e1hn\u011bte si plugin Yoast SEO.<\/p>\n\n\n\n<p>Po nainstalov\u00e1n\u00ed a z\u00e1kladn\u00edm nastaven\u00ed pluginu p\u0159ejd\u011bte ve WP menu vlevo do <strong>SEO -&gt; General -&gt; Features<\/strong> a tam zaklikn\u011bte <strong>XML sitemaps<\/strong> na <strong>ON<\/strong>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"797\" height=\"143\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/07\/wordpress-yoastseo-xml-sitemap.png\" alt=\"WordPress YoastSEO XML sitemap\" class=\"wp-image-5480\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/07\/wordpress-yoastseo-xml-sitemap.png 797w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/07\/wordpress-yoastseo-xml-sitemap-300x54.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/07\/wordpress-yoastseo-xml-sitemap-768x138.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/07\/wordpress-yoastseo-xml-sitemap-150x27.png 150w\" sizes=\"(max-width: 797px) 100vw, 797px\" \/><\/figure>\n\n\n\n<p>D\u00edky tomu v\u00e1m Yoast SEO plugin automaticky vygeneruje sitemap.xml soubor, kter\u00fd je p\u0159\u00edstupn\u00fd na adrese <strong>vase-domena.cz\/sitemap.xml<\/strong> nebo v p\u0159\u00edpad\u011b sitemap indexu na <strong>vase-domena.cz\/sitemap_index.xml<\/strong>.<\/p>\n\n\n\n<h2>Jak p\u0159idat sitemapu do Google Search Console<\/h2>\n\n\n\n<p>Jakmile m\u00e1te vytvo\u0159en\u00fd sitemap.xml soubor a nahran\u00fd na v\u00e1\u0161 server, m\u016f\u017eete ho odeslat Googlu, aby ho co nejd\u0159\u00edve pro\u0161el. Existuje v\u00edce zp\u016fsob\u016f jak ozn\u00e1mit Googlu, \u017ee m\u00e1te nov\u00fd sitemap soubor.&nbsp;<\/p>\n\n\n\n<p>Asi nejrychlej\u0161\u00edm zp\u016fsobem je \u201epingnout\u201c Google pomoc\u00ed HTTP GET po\u017eadavku na n\u00e1sleduj\u00edc\u00ed URL: <a href=\"https:\/\/www.google.com\/ping?sitemap=https:\/\/vasa-domena.cz\/sitemap.xml\">https:\/\/www.google.com\/ping?sitemap=https:\/\/vase-domena.cz\/sitemap.xml<\/a><\/p>\n\n\n\n<p>V p\u0159\u00edpad\u011b, \u017ee jste \u00fasp\u011b\u0161n\u011b odeslali po\u017eadavek, zobraz\u00ed se v\u00e1m tato zpr\u00e1va:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"69\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/07\/google-ping-sitemap-1024x69.png\" alt=\"Google ping sitemap xml \" class=\"wp-image-5462\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/07\/google-ping-sitemap-1024x69.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/07\/google-ping-sitemap-300x20.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/07\/google-ping-sitemap-768x52.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/07\/google-ping-sitemap-1536x104.png 1536w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/07\/google-ping-sitemap-150x10.png 150w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/07\/google-ping-sitemap.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Jak vid\u00edte, Google doporu\u010d\u00ed p\u0159idat sitemapu do n\u00e1stroje <a href=\"https:\/\/www.marketingminer.com\/cs\/blog\/google-search-console-od-a-do-z.html\">Google Search Console<\/a>, abyste mohli sledovat stav jej\u00edho proch\u00e1zen\u00ed a p\u0159\u00edpadn\u00e9 probl\u00e9my.&nbsp;<\/p>\n\n\n\n<p>P\u0159ihlaste se tedy do Google Search Console a p\u0159ejd\u011bte vlevo v menu do <strong>Pokryt\u00ed<\/strong>. Tady m\u016f\u017eete vlo\u017eit URL adresu va\u0161eho sitemap souboru (v\u011bt\u0161inou je to sitemap.xml nebo sitemap_index.xml):<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"933\" height=\"399\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/07\/pridanie-noveho-suboru-sitemap-xml-do-google-search-console.png\" alt=\"P\u0159id\u00e1n\u00ed sitemap.xml do Google Search Console\" class=\"wp-image-5465\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/07\/pridanie-noveho-suboru-sitemap-xml-do-google-search-console.png 933w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/07\/pridanie-noveho-suboru-sitemap-xml-do-google-search-console-300x128.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/07\/pridanie-noveho-suboru-sitemap-xml-do-google-search-console-768x328.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/07\/pridanie-noveho-suboru-sitemap-xml-do-google-search-console-150x64.png 150w\" sizes=\"(max-width: 933px) 100vw, 933px\" \/><\/figure>\n\n\n\n<p>A je to. Po odesl\u00e1n\u00ed sitemapy byste po p\u00e1r dnech m\u011bli vid\u011bt <strong>Stav proch\u00e1zen\u00ed<\/strong>. Ten v\u00e1s informuje o tom, zda je struktura dan\u00e9 sitemapy podle standard\u016f v po\u0159\u00e1dku a uvid\u00edte tam hl\u00e1\u0161ku o \u00fasp\u011bchu nebo ne\u00fasp\u011bchu proch\u00e1zen\u00ed.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"936\" height=\"614\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/07\/stav-prechadzania-sitemap-suboru.png\" alt=\"Stav proch\u00e1zen\u00ed v GSC\" class=\"wp-image-5468\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/07\/stav-prechadzania-sitemap-suboru.png 936w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/07\/stav-prechadzania-sitemap-suboru-300x197.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/07\/stav-prechadzania-sitemap-suboru-768x504.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/07\/stav-prechadzania-sitemap-suboru-150x98.png 150w\" sizes=\"(max-width: 936px) 100vw, 936px\" \/><\/figure>\n\n\n\n<p>Po kliknut\u00ed na tla\u010d\u00edtko <strong>Zobrazit zahrnut\u00ed do indexu<\/strong> nebo kliknut\u00ed vlevo v menu na tla\u010d\u00edtko <strong>Pokryt\u00ed<\/strong> se dostanete do sekce s detailn\u00edmi informacemi o jednotliv\u00fdch URL adres\u00e1ch, kter\u00e9 crawler na va\u0161em webu proch\u00e1zel.<\/p>\n\n\n\n<p>M\u016f\u017ee to vypadat n\u00e1sledovn\u011b:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"942\" height=\"821\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/07\/zobrazit-zahrnutie-do-indexu.png\" alt=\"Zobrazit zahrnut\u00ed do indexu Google\" class=\"wp-image-5471\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/07\/zobrazit-zahrnutie-do-indexu.png 942w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/07\/zobrazit-zahrnutie-do-indexu-300x261.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/07\/zobrazit-zahrnutie-do-indexu-768x669.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/07\/zobrazit-zahrnutie-do-indexu-150x131.png 150w\" sizes=\"(max-width: 942px) 100vw, 942px\" \/><\/figure>\n\n\n\n<p>V p\u0159\u00edpad\u011b, \u017ee se vyskytnou n\u011bjak\u00e9 probl\u00e9my s proch\u00e1zen\u00edm a indexov\u00e1n\u00edm va\u0161\u00ed str\u00e1nky, doporu\u010duji si proj\u00edt tento seznam mo\u017en\u00fdch stav\u016f, kter\u00e9 mohou nastat: <a href=\"https:\/\/support.google.com\/webmasters\/answer\/7451001#errors&amp;zippy=%2Ccomplete-error-list\">https:\/\/support.google.com\/webmasters\/answer\/7451001#errors&amp;zippy=%2Ccomplete-error-list<\/a>&nbsp;<\/p>\n\n\n\n<p>Podrobn\u00e9 informace o sekc\u00edch v GSC, kter\u00e9 se t\u00fdkaj\u00ed sitemap, najdete i v tomto videu:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-rich is-provider-obsluzna-rutina-kodu-pro-vlozeni wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Sitemaps in Search Console - Google Search Console Training\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/JlamLfyFjTA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2>Z\u00e1v\u011br<\/h2>\n\n\n\n<p>V p\u0159\u00edpad\u011b, \u017ee pou\u017e\u00edv\u00e1te redak\u010dn\u00ed syst\u00e9m (CMS), tak v\u00e1m pravd\u011bpodobn\u011b vytvo\u0159en\u00ed sitemapy nezabere moc \u010dasu.&nbsp;<\/p>\n\n\n\n<p>V p\u0159\u00edpad\u011b vlastn\u00edho \u0159e\u0161en\u00ed webu budete muset zvolit n\u011bjak\u00e9ho crawlera, kter\u00fd prob\u011bhne va\u0161e vstupn\u00ed str\u00e1nky, vygeneruje v\u00e1m z nich sitemapu a vy ji budete muset o\u010distit o podstr\u00e1nky, kter\u00e9 nechcete, aby se nach\u00e1zely v sitemap\u011b.&nbsp;<\/p>\n\n\n\n<p>Ur\u010dit\u011b nezapome\u0148te po vytvo\u0159en\u00ed sitemapy ji odeslat do Google, aby ji co nejd\u0159\u00edve Googlebot objevil.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sitemap (mapa str&aacute;nky) je XML soubor, kter&yacute; by m&#283;l obsahovat informace o v&scaron;ech va&scaron;ich d&#367;le&#382;it&yacute;ch vstupn&iacute;ch str&aacute;nk&aacute;ch, souborech, obr&aacute;zc&iacute;ch nebo vide&iacute;ch, kter&eacute; chcete, aby Google objevil, pro&scaron;el a zaindexoval.&nbsp; Zjednodu&scaron;en&#283; &#345;e&#269;eno, jak u&#382; z n&aacute;zvu vypl&yacute;v&aacute; (&bdquo;map&ldquo;), jedn&aacute; se o mapu, pomoc&iacute; kter&eacute; se um&iacute; orientovat vyhled&aacute;vac&iacute; robot (crawler) na va&scaron;em webu a objevit i &#8230; <a title=\"Co je to Sitemap.xml a jak ji vytvo\u0159it\" class=\"read-more\" href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/co-je-to-sitemap-xml-a-jak-ji-vytvorit\/\" aria-label=\"V\u00edce na Co je to Sitemap.xml a jak ji vytvo\u0159it\">\u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"kbtopic":[39],"kbtag":[80,77],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - 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