{"id":5579,"date":"2021-08-06T10:18:27","date_gmt":"2021-08-06T08:18:27","guid":{"rendered":"https:\/\/help.marketingminer.com\/?post_type=kb&#038;p=5579"},"modified":"2022-10-05T15:17:21","modified_gmt":"2022-10-05T13:17:21","slug":"co-je-featured-snippet-a-jak-se-do-neho-dostat","status":"publish","type":"kb","link":"https:\/\/help.marketingminer.com\/cs\/clanek\/co-je-featured-snippet-a-jak-se-do-neho-dostat\/","title":{"rendered":"Co je featured snippet a jak se do n\u011bho dostat"},"content":{"rendered":"\n<p><strong>Featured snippet<\/strong> (\u010dasto nespr\u00e1vn\u011b naz\u00fdvan\u00fd i nult\u00e1 pozice) je v\u00fdsledek vyhled\u00e1v\u00e1n\u00ed, kter\u00fd se zobraz\u00ed na Google ve vrchn\u00ed \u010d\u00e1sti SERPu. Je to v podstat\u011b jednoduch\u00e9 shrnut\u00ed odpov\u011bdi na ot\u00e1zku u\u017eivatele, p\u0159\u00edpadn\u011b se jedn\u00e1 o n\u011bjak\u00fd krokov\u00fd postup (n\u00e1vod), tabulku s \u00fadaji nebo video.<\/p>\n\n\n\n<p>Obsah tohoto v\u00fdsledku je p\u0159ebran\u00fd z ur\u010dit\u00e9ho webu, kter\u00fd se zobrazuje v organick\u00fdch v\u00fdsledc\u00edch <strong>na prvn\u00ed stran\u011b v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed<\/strong>. Tak\u017ee vyhled\u00e1va\u010d vezme z webu \u010d\u00e1st obsahu, kter\u00e1 odpov\u00edd\u00e1 na u\u017eivatelsk\u00fd dotaz, a zobraz\u00ed ji p\u0159\u00edmo ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed.&nbsp;<\/p>\n\n\n\n<h2>Uk\u00e1zka jak vypad\u00e1 featured snippet<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"717\" height=\"364\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/08\/ukazka-featured-snippetu.png\" alt=\"Uk\u00e1zka featured snippetu\" class=\"wp-image-5558\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/08\/ukazka-featured-snippetu.png 717w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/08\/ukazka-featured-snippetu-300x152.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/08\/ukazka-featured-snippetu-150x76.png 150w\" sizes=\"(max-width: 717px) 100vw, 717px\" \/><\/figure>\n\n\n\n<p>Na obr\u00e1zku v\u00fd\u0161e vid\u00edte jednoduch\u00fd textov\u00fd odstavec (paragraf) se shrnut\u00edm odpov\u011bdi na ot\u00e1zku, kterou u\u017eivatel zadal do vyhled\u00e1v\u00e1n\u00ed.<\/p>\n\n\n\n<p><strong>Vyzkou\u0161et Marketing Miner nyn\u00ed: <\/strong><\/p>\n\n\n\n<iframe loading=\"lazy\" frameborder=\"0\" height=\"250\" src=\"https:\/\/tools.marketingminer.com\/abox\/iframe\/?theme=dark&amp;lang=cs\" width=\"100%\"><\/iframe>\n\n\n\n<h2>Typy featured snippets<\/h2>\n\n\n\n<p>Moment\u00e1ln\u011b zn\u00e1me <strong>4 typy<\/strong> featured snippets (je mo\u017en\u00e9, \u017ee do budoucna jich bude v\u00edc):<\/p>\n\n\n\n<ol><li><strong>Textov\u00fd odstavec (paragraph snippets)<\/strong> \u2013 nej\u010dast\u011bji se zobrazuje u v\u0161eobecn\u00fdch ot\u00e1zek a definic. Tento typ featured snippetu se zobrazuje nej\u010dast\u011bji ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed (jeho pod\u00edl je cca <strong>80 %<\/strong> ze v\u0161ech typ\u016f featured snippets). Uk\u00e1zku jak vypad\u00e1 tento typ snippetu, si m\u016f\u017eete prohl\u00e9dnout na obr\u00e1zku v\u00fd\u0161e.<\/li><li><strong>Seznam (s odr\u00e1\u017ekami nebo \u010d\u00edsly)<\/strong> \u2013 s t\u00edmto typem featured snippetu se setk\u00e1v\u00e1me u r\u016fzn\u00fdch n\u00e1vod\u016f a postup\u016f (recepty, DIY, \u2026).<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"750\" height=\"666\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/08\/ukazka-featured-snippetu-zoznam-s-odrazkami.png\" alt=\"Uk\u00e1zka featured snippetu - seznam s odr\u00e1\u017ekami \" class=\"wp-image-5561\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/08\/ukazka-featured-snippetu-zoznam-s-odrazkami.png 750w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/08\/ukazka-featured-snippetu-zoznam-s-odrazkami-300x266.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/08\/ukazka-featured-snippetu-zoznam-s-odrazkami-150x133.png 150w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<ol start=\"3\"><li><strong>Tabulka<\/strong> \u2013 vyskytuje se p\u0159i r\u016fzn\u00fdch porovn\u00e1n\u00edch a technick\u00fdch parametrech.<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"754\" height=\"465\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/08\/featured-snippet-tabulka.png\" alt=\"Featured snippet - tabulka\" class=\"wp-image-5564\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/08\/featured-snippet-tabulka.png 754w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/08\/featured-snippet-tabulka-300x185.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/08\/featured-snippet-tabulka-150x93.png 150w\" sizes=\"(max-width: 754px) 100vw, 754px\" \/><\/figure>\n\n\n\n<ol start=\"4\"><li><strong>Video<\/strong> \u2013 jedn\u00e1 se o video z YouTube.&nbsp;<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"713\" height=\"590\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/08\/video-featured-snippet.png\" alt=\"Video featured snippet\" class=\"wp-image-5567\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/08\/video-featured-snippet.png 713w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/08\/video-featured-snippet-300x248.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/08\/video-featured-snippet-150x124.png 150w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/><\/figure>\n\n\n\n<h2>V\u00fdhody featured snippetu<\/h2>\n\n\n\n<p>Zobrazovat se ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed ve featured snippetu m\u00e1 obrovsk\u00e9 mno\u017estv\u00ed v\u00fdhod (zat\u00edm, kdy\u017e Google zobrazuje i zdroj, z n\u011bho\u017e odpov\u011b\u010f \u010derpal), ale tak\u00e9 nev\u00fdhod. N\u00ed\u017ee najdete p\u00e1r tip\u016f, jak\u00e9 m\u00e1 v\u00fdhody zobrazov\u00e1n\u00ed odpov\u011bdi z va\u0161eho webu ve featured snippetu.<\/p>\n\n\n\n<h3>Viditelnost<\/h3>\n\n\n\n<p>Zaj\u00edm\u00e1 v\u00e1s, jak\u00e9 jsou v\u00fdhody featured snippetu? Odpov\u011b\u010f najdete p\u0159\u00edmo v ot\u00e1zce. Proto\u017ee se jedn\u00e1 o \u201e<strong>vybran\u00fd \u00faryvek\u201c<\/strong>, v\u017edy se featured snippet zobraz\u00ed nad prvn\u00edm organick\u00fdm v\u00fdsledkem, a proto je velmi viditeln\u00fd.&nbsp;<\/p>\n\n\n\n<p>Podle <a href=\"https:\/\/ahrefs.com\/blog\/featured-snippets-study\/\">studie od Ahrefs<\/a> z roku 2020, pokud se nach\u00e1z\u00ed ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed featured snippet, tak <strong>8,6 %<\/strong> lid\u00ed klikne pr\u00e1v\u011b na n\u011bj a ne na jin\u00fd organick\u00fd v\u00fdsledek.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"900\" height=\"556\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/08\/priemerne-CTR-featured-snippetov.png\" alt=\"Pr\u016fm\u011brn\u00e9 CTR featured snippets\" class=\"wp-image-5570\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/08\/priemerne-CTR-featured-snippetov.png 900w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/08\/priemerne-CTR-featured-snippetov-300x185.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/08\/priemerne-CTR-featured-snippetov-768x474.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/08\/priemerne-CTR-featured-snippetov-150x93.png 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption>Zdroj obr\u00e1zku: <a href=\"https:\/\/ahrefs.com\/blog\/featured-snippets-study\/\">https:\/\/ahrefs.com\/blog\/featured-snippets-study\/<\/a>&nbsp;<\/figcaption><\/figure>\n\n\n\n<h3>Hlasov\u00e9 vyhled\u00e1v\u00e1n\u00ed<\/h3>\n\n\n\n<p>Pokud Google neum\u00ed v hlasov\u00e9m vyhled\u00e1v\u00e1n\u00ed (voice search) odpov\u011bd\u011bt na ot\u00e1zku u\u017eivatele pomoc\u00ed jednoduch\u00e9 odpov\u011bdi, tak tuto odpov\u011b\u010f bere p\u0159\u00edmo z featured snippetu.&nbsp;<\/p>\n\n\n\n<h3>P\u0159edb\u011bhn\u011bte konkurenci<\/h3>\n\n\n\n<p>Pokud pat\u0159\u00edte do velmi konkuren\u010dn\u00edho oboru, ve kter\u00e9m se nach\u00e1zej\u00ed na p\u0159edn\u00edch pozic\u00edch konkurenti, kter\u00e9 je velmi n\u00e1ro\u010dn\u00e9 p\u0159edb\u011bhnout v organick\u00fdch v\u00fdsledc\u00edch, tak se zam\u011b\u0159te na featured snippet.&nbsp;<\/p>\n\n\n\n<p>D\u00edky tomu se dostanete na viditeln\u011bj\u0161\u00ed pozici, bez nutnosti p\u0159edb\u00edhat konkurenty v organick\u00fdch v\u00fdsledc\u00edch.&nbsp;<\/p>\n\n\n\n<h2>Nev\u00fdhoda FS<\/h2>\n\n\n\n<p>Nev\u00fdhodou featured snippetu je ur\u010dit\u011b to, \u017ee p\u0159esto\u017ee se zat\u00edm p\u0159i dan\u00e9m \u00faryvku zobrazuje i odkaz na web, ze kter\u00e9ho byl obsah \u010derpan\u00fd, tak \u010dasto v samotn\u00e9m featured snippetu u\u017eivatel najde odpov\u011b\u010f na svoji ot\u00e1zku a t\u00edm p\u00e1dem nem\u00e1 motivaci proklik\u00e1vat se na dan\u00fd web.&nbsp;<\/p>\n\n\n\n<p>T\u00edm p\u00e1dem se zvy\u0161uje tzv. <strong>\u201ezero-click searches\u201c<\/strong> \u2013 vyhled\u00e1v\u00e1n\u00ed, kter\u00e9 kon\u010d\u00ed bez prokliku na n\u011bjakou webovou str\u00e1nku ze SERPu. Podrobn\u00e9 informace si m\u016f\u017eete p\u0159e\u010d\u00edst <a href=\"https:\/\/sparktoro.com\/blog\/in-2020-two-thirds-of-google-searches-ended-without-a-click\/\">v tomto \u010dl\u00e1nku<\/a>, kde rozeb\u00edraj\u00ed, \u017ee a\u017e \u2154 vyhled\u00e1v\u00e1n\u00ed kon\u010d\u00ed bez prokliku na n\u011bjak\u00fd v\u00fdsledek.<\/p>\n\n\n\n<h2>Deduplikace featured snippets<\/h2>\n\n\n\n<p>Do roku 2020 m\u011blo zobrazov\u00e1n\u00ed ve featured snippetu je\u0161t\u011b jednu v\u00fdhodu a tou bylo to, \u017ee krom\u011b odkazu na dan\u00fd \u010dl\u00e1nek ve featured snippetu se dan\u00fd \u010dl\u00e1nek zobrazil <strong>i v organick\u00fdch v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed<\/strong> (n\u011bkde na prvn\u00ed stran\u011b). Tak\u017ee krom\u011b \u201enult\u00e9 pozice\u201c se zobrazilo je\u0161t\u011b dal\u0161\u00edch 10 organick\u00fdch v\u00fdsledk\u016f.<\/p>\n\n\n\n<p>I dnes st\u00e1le plat\u00ed, \u017ee aby se v\u00e1\u0161 web zobrazil ve featured snippetu, tak se mus\u00edte s dan\u00fdm \u010dl\u00e1nkem nach\u00e1zet na prvn\u00ed stran\u011b SERPu (v\u00edc informac\u00ed najdete n\u00ed\u017ee).<\/p>\n\n\n\n<p>Za\u010d\u00e1tkem roku 2020 v\u0161ak p\u0159i\u0161el Google s tzv. <strong>deduplikac\u00ed<\/strong>, kter\u00e1 zp\u016fsobila to, \u017ee kdy\u017e u\u017e zobraz\u00ed odkaz na v\u00e1\u0161 \u010dl\u00e1nek ve featured snippetu, tak ho z\u00e1rove\u0148 nezobraz\u00ed v organick\u00fdch v\u00fdsledc\u00edch. Krom\u011b tzv. \u201enult\u00e9 pozice\u201c tedy zobrazuj\u00ed na prvn\u00ed stran\u011b<strong> pouze 9 organick\u00fdch v\u00fdsledk\u016f<\/strong>.<\/p>\n\n\n\n<center><blockquote class=\"twitter-tweet\"><p lang=\"en\" dir=\"ltr\">If a web page listing is elevated into the featured snippet position, we no longer repeat it in the first page of results. This declutters the results &amp; helps users locate relevant information more easily. Featured snippets count as one of the ten web page listings we show&#8230;.<\/p>\u2014 Google SearchLiaison (@searchliaison) <a href=\"https:\/\/twitter.com\/searchliaison\/status\/1220403696363700224?ref_src=twsrc%5Etfw\">January 23, 2020<\/a><\/blockquote> <script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/center>\n\n\n\n<p>T\u00edm p\u00e1dem m\u016f\u017eeme \u0159\u00edct, \u017ee akut\u00e1ln\u011b se featured snippet <strong>nebere jako nult\u00e1 pozice, ale jako klasick\u00fd prvn\u00ed organick\u00fd v\u00fdsledek<\/strong>, av\u0161ak s tro\u0161ku v\u011bt\u0161\u00ed viditelnost\u00ed v SERPu.<\/p>\n\n\n\n<p>Tak k tomu p\u0159istupuj\u00ed i p\u0159edn\u00ed SEO specialist\u00e9:&nbsp;<\/p>\n\n\n\n<center><blockquote class=\"twitter-tweet\"><p lang=\"en\" dir=\"ltr\">I&#8217;m fairly certain the featured snippet is considered organic position #1, the PAA would be a non-organic SERP feature, and the organic listing circled below would be considered organic position #2. <br><br>What do you think? <a href=\"https:\/\/t.co\/fl7FU8QyhR\">https:\/\/t.co\/fl7FU8QyhR<\/a><\/p>\u2014 Marie Haynes (@Marie_Haynes) <a href=\"https:\/\/twitter.com\/Marie_Haynes\/status\/1227954895074086914?ref_src=twsrc%5Etfw\">February 13, 2020<\/a><\/blockquote> <script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/center>\n\n\n\n<h2>Jak se dostat do featured snippetu<\/h2>\n\n\n\n<p>Abyste m\u011bli \u0161anci, \u017ee v\u00e1s Google zobraz\u00ed ve featured snippetu, mus\u00edte splnit tyto 3 podm\u00ednky:&nbsp;<\/p>\n\n\n\n<h3>Zobrazovat se na prvn\u00ed stran\u011b Google<\/h3>\n\n\n\n<p>Prvn\u00ed podm\u00ednkou je to, \u017ee se mus\u00edte zobrazovat <strong>v organick\u00fdch v\u00fdsledc\u00edch na prvn\u00ed stran\u011b<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Podle Ahrefs pr\u016fzkumu (obr\u00e1zek n\u00ed\u017ee), vid\u00edte, na kter\u00e9 pozici v organick\u00fdch v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed se vyskytoval web, kter\u00fd se z\u00e1rove\u0148 zobrazil i ve FS. Drtivou v\u011bt\u0161inu braly weby, kter\u00e9 se nach\u00e1zelyi na 1.\u20135. pozici.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"900\" height=\"600\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/08\/kde-sa-zobrazuje-featured-snippet.png\" alt=\"Kde se zobrazuje featured snippet\" class=\"wp-image-5573\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/08\/kde-sa-zobrazuje-featured-snippet.png 900w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/08\/kde-sa-zobrazuje-featured-snippet-300x200.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/08\/kde-sa-zobrazuje-featured-snippet-768x512.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/08\/kde-sa-zobrazuje-featured-snippet-150x100.png 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption>Zdroj: <a href=\"https:\/\/ahrefs.com\/blog\/featured-snippets-study\/\">https:\/\/ahrefs.com\/blog\/featured-snippets-study\/<\/a>&nbsp;<\/figcaption><\/figure>\n\n\n\n<p>V grafu je tak\u00e9 vid\u011bt, \u017ee i kdy\u017e jste na 10. m\u00edst\u011b v organick\u00fdch v\u00fdsledc\u00edch a poskytnete dob\u0159e upraven\u00fd obsah pro vyhled\u00e1va\u010de, tak m\u00e1te \u0161anci zobrazit se pr\u00e1v\u011b na t\u00e9 nult\u00e9 pozici.<\/p>\n\n\n\n<h3>Nadpis, kter\u00fd obsahuje vyhled\u00e1van\u00e9 kl\u00ed\u010dov\u00e9 slovo<\/h3>\n\n\n\n<p>Druhou d\u016fle\u017eitou podm\u00ednkou je m\u00edt n\u011bkde v \u010dl\u00e1nku (se kter\u00fdm se chcete zobrazovat ve featured snippetu) nadpis (ide\u00e1ln\u011b H2), kter\u00fd obsahuje vyhled\u00e1van\u00e9 kl\u00ed\u010dov\u00e9 slovo.&nbsp;<\/p>\n\n\n\n<p>Pokud bychom t\u00edmto \u010dl\u00e1nkem cht\u011bli zv\u00fd\u0161it \u0161anci, \u017ee sa dostaneme do featured snippetu na vyhled\u00e1vanou fr\u00e1zi: <strong>\u201eJak se dostat do featured snippetu\u201c<\/strong>, tak bychom m\u011bli p\u0159idat n\u011bkde do \u010dl\u00e1nku tento nadpis: \u201e<strong>Jak se dostat do featured snippetu?\u201c<\/strong>.&nbsp;<\/p>\n\n\n\n<p>D\u00edky t\u00e9to jasn\u00e9 struktu\u0159e bude vyhled\u00e1va\u010d l\u00e9pe um\u011bt v \u010dl\u00e1nku naj\u00edt odstavec, kter\u00fd zodpov\u00edd\u00e1 u\u017eivatelsk\u00fd dotaz.&nbsp;<\/p>\n\n\n\n<h3>Obsah<\/h3>\n\n\n\n<p>Krom\u011b nadpisu (kter\u00fd prim\u00e1rn\u011b pom\u016f\u017ae vyhled\u00e1va\u010di s orientac\u00ed na str\u00e1nce) je tak\u00e9 velmi d\u016fle\u017eit\u00e9 pod n\u011bj p\u0159idat i relevantn\u00ed obsah ve form\u011b odpov\u011bdi na vyhled\u00e1vanou ot\u00e1zku.&nbsp;<\/p>\n\n\n\n<p>Pro r\u016fzn\u00e9 typy dotazovac\u00edch z\u00e1m\u011bn jsou r\u016fzn\u00e9 formy odpov\u011bdi. Tabulka n\u00ed\u017ee v\u00e1m pom\u016f\u017ee v tom, abyste v\u011bd\u011bli, na jak\u00e9 dotazovac\u00ed z\u00e1jmeno m\u00e1te jak\u00fdm zp\u016fsobem p\u0159ipravit odpov\u011b\u010f.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Dotaz<\/strong><\/td><td><strong>Forma obsahu odpov\u011bdi<\/strong><\/td><\/tr><tr><td>Co<\/td><td>Paragraf<\/td><\/tr><tr><td>Jak<\/td><td>Odr\u00e1\u017eky \/ list<\/td><\/tr><tr><td>Kde<\/td><td>Paragraf<\/td><\/tr><tr><td>Kter\u00fd\/\u00e1\/\u00e9<\/td><td>Tabulka<\/td><\/tr><tr><td>Kolik<\/td><td>Paragraf \/ tabulka<\/td><\/tr><tr><td>Srovn\u00e1n\u00ed<\/td><td>Tabulka<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u010cili kdybychom cht\u011bli obsadit ve featured snippetu vyhled\u00e1van\u00fd dotaz \u201e<strong>Co je featured snippe<\/strong>t\u201c, tak bychom pod H2 nadpis \u201e<strong>Co je featured snippet?\u201c<\/strong> m\u011bli p\u0159idat kr\u00e1tk\u00fd<strong> paragraf<\/strong> (2\u20133 v\u011bty), kter\u00fd odpov\u00ed na tuto ot\u00e1zku.&nbsp;<\/p>\n\n\n\n<p>Nezapome\u0148te pro jednotliv\u00e9 typy pou\u017e\u00edt spr\u00e1vn\u00e9<strong> form\u00e1tov\u00e1n\u00ed obsahu v HTML<\/strong>, kter\u00e9 pom\u016f\u017ee vyhled\u00e1va\u010di s nalezen\u00edm odpov\u011bdi:<\/p>\n\n\n\n<ul><li><strong>Paragraf<\/strong> \u2013 pro paragraf pou\u017eijte <strong>&lt;p&gt;<\/strong><\/li><li><strong>Odr\u00e1\u017eky<\/strong> \u2013 pou\u017eijte <strong>&lt;ul&gt;<\/strong><\/li><li><strong>List<\/strong> \u2013 pou\u017eijte HTML tag <strong>&lt;ol&gt;<\/strong><\/li><li><strong>Tabulka \u2013<\/strong> pou\u017eijte <strong>&lt;table&gt;<\/strong><\/li><\/ul>\n\n\n\n<h2>Optim\u00e1ln\u00ed d\u00e9lka featured snippet\u016f<\/h2>\n\n\n\n<p><a href=\"https:\/\/moz.com\/blog\/optimize-featured-snippets\">MOZ ud\u011blal studii<\/a> o tom, jak\u00e1 by m\u011bla b\u00fdt optim\u00e1ln\u00ed d\u00e9lka jednotliv\u00fdch typ\u016f featured snippet\u016f. Najdete ji v p\u0159ehledn\u00e9 tabulce n\u00ed\u017eee:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Optim\u00e1ln\u00ed d\u00e9lka featured snippet\u016f<\/strong><\/td><\/tr><tr><td><strong>Paragraf<\/strong><\/td><td><strong>Po\u010det slov<\/strong><\/td><td><strong>Po\u010det znak\u016f<\/strong><\/td><\/tr><tr><td>Pr\u016fm\u011br<\/td><td>45<\/td><td>293<\/td><\/tr><tr><td>Maximum<\/td><td>97<\/td><td>752<\/td><\/tr><tr><td><strong>Odr\u00e1\u017eky \/ list<\/strong><\/td><td><strong>Po\u010det polo\u017eek<\/strong><\/td><td><strong>Po\u010det slov na polo\u017eku<\/strong><\/td><\/tr><tr><td>Pr\u016fm\u011br<\/td><td>4,2<\/td><td>10,8<\/td><\/tr><tr><td>Maximum<\/td><td>8<\/td><td>64<\/td><\/tr><tr><td><strong>Tabulka<\/strong><\/td><td><strong>Po\u010det \u0159\u00e1dk\u016f<\/strong><\/td><td><strong>Po\u010det sloupc\u016f<\/strong><\/td><\/tr><tr><td>Pr\u016fm\u011br<\/td><td>3,6<\/td><td>2,5<\/td><\/tr><tr><td>Maximum<\/td><td>9<\/td><td>9<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2>Z\u00e1v\u011br<\/h2>\n\n\n\n<p>Pokud se chcete v\u011bnovat optimalizaci obsahu kv\u016fli featured snippet\u016fm, doporu\u010duji zam\u011b\u0159it se na <a href=\"https:\/\/www.marketingminer.com\/cs\/blog\/klicova-slova-stav-ceskeho-vyhledavani.html\">kl\u00ed\u010dov\u00e1 slova<\/a>, u kter\u00fdch se u\u017e v SERPu zobrazuje n\u011bjak\u00fd featured snippet, a pokusit se vyst\u0159\u00eddat v n\u011bm konkurenta.&nbsp;<\/p>\n\n\n\n<p>P\u0159\u00edpadn\u011b se zam\u011b\u0159it na slova, kter\u00e1 v sob\u011b maj\u00ed dotazovac\u00ed z\u00e1jmeno a z\u00e1rove\u0148 se v\u00e1\u0161 web zobrazuje na 1.\u20135. pozici v organick\u00fdch v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed, abyste m\u011bli co nejv\u011bt\u0161\u00ed \u0161anci se tam dostat.&nbsp;<\/p>\n\n\n\n<p>VIDEO: Jak se dostat do featured snippetu<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Jak se dostat do featured snippetu\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/tvn6oXAS9qk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Featured snippet (&#269;asto nespr&aacute;vn&#283; naz&yacute;van&yacute; i nult&aacute; pozice) je v&yacute;sledek vyhled&aacute;v&aacute;n&iacute;, kter&yacute; se zobraz&iacute; na Google ve vrchn&iacute; &#269;&aacute;sti SERPu. Je to v podstat&#283; jednoduch&eacute; shrnut&iacute; odpov&#283;di na ot&aacute;zku u&#382;ivatele, p&#345;&iacute;padn&#283; se jedn&aacute; o n&#283;jak&yacute; krokov&yacute; postup (n&aacute;vod), tabulku s &uacute;daji nebo video. Obsah tohoto v&yacute;sledku je p&#345;ebran&yacute; z ur&#269;it&eacute;ho webu, kter&yacute; se zobrazuje v &#8230; <a title=\"Co je featured snippet a jak se do n\u011bho dostat\" class=\"read-more\" href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/co-je-featured-snippet-a-jak-se-do-neho-dostat\/\" aria-label=\"V\u00edce na Co je featured snippet a jak se do n\u011bho dostat\">\u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"kbtopic":[39],"kbtag":[82,80,77],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Co je featured snippet a jak se do n\u011bho dostat - Marketing Miner Knowledge Base<\/title>\n<meta name=\"description\" content=\"Featured snippet (\u010dasto nespr\u00e1vn\u011b naz\u00fdvan\u00fd i nult\u00e1 pozice) je v\u00fdsledek vyhled\u00e1v\u00e1n\u00ed, kter\u00fd se zobraz\u00ed na Google ve vrchn\u00ed \u010d\u00e1sti SERPu. 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