{"id":567,"date":"2020-06-17T14:02:54","date_gmt":"2020-06-17T12:02:54","guid":{"rendered":"http:\/\/help2.marketingminer.com\/?post_type=kb&#038;p=567"},"modified":"2025-09-29T14:34:37","modified_gmt":"2025-09-29T12:34:37","slug":"predstaveni-nastroje","status":"publish","type":"kb","link":"https:\/\/help.marketingminer.com\/cs\/clanek\/predstaveni-nastroje\/","title":{"rendered":"P\u0159edstaven\u00ed n\u00e1stroje"},"content":{"rendered":"\n<p>Marketing Miner je data miningov\u00fd n\u00e1stroj pro online market\u00e9ry. Jeho funkcionalita a s\u00edla spo\u010d\u00edv\u00e1 v rozmanitosti zdroj\u016f, ze kter\u00fdch z\u00edsk\u00e1v\u00e1 data. Nejedn\u00e1 se o n\u00e1stroj, kter\u00fd by za v\u00e1s d\u011blal \u00fa\u017easn\u00e9 grafy a p\u0159ehledn\u00e9 reporty. Hlavn\u00ed v\u00fdhodou Marketing Mineru je, \u017ee se dok\u00e1\u017ee rychle a efektivn\u011b dostat k dat\u016fm, na kter\u00fdch m\u016f\u017eete stav\u011bt sv\u016fj marketing.<\/p>\n\n\n\n<h2>Webin\u00e1\u0159 n\u00e1stroje<\/h2>\n\n\n\n<iframe loading=\"lazy\" width=\"718\" height=\"429\" src=\"https:\/\/www.youtube.com\/embed\/tQhDT9OQElA\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n\n\n\n<h2>Stru\u010dn\u00fd popis fungov\u00e1n\u00ed n\u00e1stroje<\/h2>\n\n\n\n<p>N\u00e1stroj funguje ve t\u0159ech kroc\u00edch:<\/p>\n\n\n\n<ol>\n<li><strong>Vlo\u017een\u00ed dat.<\/strong> U\u017eivatel vlo\u017e\u00ed vstupn\u00ed dataset pro vybran\u00fd typ miner\u016f (fr\u00e1ze, dom\u00e9ny, URL, produkty).<\/li>\n\n\n\n<li><strong>Volba miner\u016f.<\/strong> U\u017eivatel vybere konkr\u00e9tn\u00ed minery (kontrola indexace, kontrola pozic, data z na\u0161ept\u00e1va\u010d\u016f, soci\u00e1ln\u00ed sign\u00e1ly&#8230;). N\u00e1stroj pot\u00e9 zpracuje vlo\u017een\u00e1 data a z\u00edsk\u00e1 k nim v\u00fdstup. Po dokon\u010den\u00ed \u00falohy za\u0161le Marketing Miner u\u017eivateli v\u00fdstup do emailu.<\/li>\n\n\n\n<li><strong>Anal\u00fdza a zpracov\u00e1n\u00ed z\u00edskan\u00fdch dat.<\/strong> V\u0161echny v\u00fdstupy jsou k dispozici p\u0159\u00edmo v n\u00e1stroji. Pro n\u011bkter\u00e9 typy miner\u016f jsou hned dostupn\u00e9 i p\u0159ehledn\u00e9 grafy a statistiky. Pro d\u016fkladn\u011bj\u0161\u00ed anal\u00fdzu je pak mo\u017en\u00e9 vyu\u017e\u00edt nap\u0159\u00edklad Excel.<\/li>\n<\/ol>\n\n\n\n<p>V prvn\u00edm kroku je t\u0159eba nejprve zvolit, jak\u00fd vstup chce u\u017eivatel n\u00e1stroji p\u0159ed\u00e1vat. Marketing Miner podporuje n\u00e1sleduj\u00edc\u00ed vstupy.<\/p>\n\n\n\n<ul>\n<li><strong>Fr\u00e1ze:<\/strong> seo, eshop,&#8230;<\/li>\n\n\n\n<li><strong>Dom\u00e9ny:<\/strong> example.tld,&#8230;<\/li>\n\n\n\n<li><strong>URL:<\/strong>&nbsp;http:\/\/www.example.tld\/new.php<\/li>\n\n\n\n<li><strong>Produkty:<\/strong> Asus Zenbook UX303LA-RO593T<\/li>\n<\/ul>\n\n\n\n<p>Ke ka\u017ed\u00e9mu typu vstupu m\u00e1 u\u017eivatel k dispozici sadu miner\u016f, kter\u00e9 pro n\u011bj z\u00edsk\u00e1vaj\u00ed data.<\/p>\n\n\n\n<h2>Typy miner\u016f<\/h2>\n\n\n\n<p>Minery jsou rozd\u011bleny podle v\u00fd\u0161e uveden\u00fdch vstup\u016f, kter\u00e9 zpracov\u00e1vaj\u00ed. Jedn\u00e1 se o Keyword Minery, Domain Minery, URL Minery a Product Minery.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"271\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/typy-mineru-1024x271.jpg\" alt=\"Typy miner\u016f\" class=\"wp-image-570\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/typy-mineru-1024x271.jpg 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/typy-mineru-300x79.jpg 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/typy-mineru-768x203.jpg 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/typy-mineru-1536x406.jpg 1536w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/typy-mineru.jpg 1581w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Podle vstupn\u00edho datasetu se tedy u\u017eivatel mus\u00ed rozhodnout, jak\u00fd typ miner\u016f chce pou\u017e\u00edt. Pokud chce vkl\u00e1dat fr\u00e1ze, tak jeden z Keyword Miner\u016f. Pokud URL, tak URL Minery.<\/p>\n\n\n\n<h2>Jak\u00e1 data Marketing Miner umo\u017e\u0148uje z\u00edsk\u00e1vat<\/h2>\n\n\n\n<p>Miner\u016f je nyn\u00ed p\u0159es 50. Ka\u017ed\u00fd jednotliv\u00fd miner si lze p\u0159edstavit jako samostatn\u00fd zdroj, kter\u00fd se star\u00e1 o z\u00edsk\u00e1v\u00e1n\u00ed dat. Sta\u010d\u00ed si jen vybrat, jak\u00e1 data chcete ke vstupu z\u00edsk\u00e1vat. V tabulce n\u00ed\u017ee je p\u0159ehled n\u011bkolika nejpou\u017e\u00edvan\u011bj\u0161\u00edch miner\u016f.<\/p>\n\n\n\n<ul>\n<li><strong>Hledanost kl\u00ed\u010dov\u00fdch slov<\/strong>&nbsp;(<a href=\"https:\/\/www.marketingminer.com\/cs\/report\/5f8763a1551cd0574d13458eeb9e55daee0add80620d852b17406e1149a9ba26\/visualize\/miner.keyword.search_volume\">Uk\u00e1zka<\/a>): Z\u00edsk\u00e1v\u00e1n\u00ed dat o hledanosti fr\u00e1z\u00ed v Google<\/li>\n\n\n\n<li><strong>Pozice ve vyhled\u00e1va\u010d\u00edch<\/strong> (<a href=\"https:\/\/www.marketingminer.com\/cs\/report\/5f8763a1551cd0574d13458eeb9e55daee0add80620d852b17406e1149a9ba26\/visualize\/miner.keyword.serp_position\">Uk\u00e1zka<\/a>): Automatick\u00e1 kontrola pozic webu na specifikovan\u00e9 fr\u00e1ze ve vyhled\u00e1va\u010d\u00edch<\/li>\n\n\n\n<li><strong>N\u00e1vrhy kl\u00ed\u010dov\u00fdch slov <\/strong>(<a href=\"https:\/\/www.marketingminer.com\/cs\/report\/5f8763a1551cd0574d13458eeb9e55daee0add80620d852b17406e1149a9ba26\/visualize\/miner.keyword.adwords_suggest\">Uk\u00e1zka<\/a>): Zde m\u016f\u017eete hromadn\u011b z\u00edskavat n\u00e1vrhy kl\u00ed\u010dov\u00fdch slov. Jedno kl\u00ed\u010dov\u00e9 slovo m\u016f\u017ee na\u0161eptat a\u017e 2000 dal\u0161\u00edch kl\u00ed\u010dov\u00fdch slov. <\/li>\n\n\n\n<li><strong>Kontakty na weby<\/strong> (<a href=\"https:\/\/www.marketingminer.com\/cs\/report\/eb8738d7b1da0b484f7c13c0f5ed38813a242ffe99a92136d9e0873a5ffb1e40\/visualize\/miner.domain.contact_finder\">Uk\u00e1zka<\/a>): Automatick\u00e1 detekce prioritn\u00ed pou\u017e\u00edvan\u00e9ho emailu, kontaktn\u00ed str\u00e1nky a soci\u00e1ln\u00edch profil\u016f, n\u00e1le\u017e\u00edc\u00edch k dan\u00e9 webov\u00e9 str\u00e1nce.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Marketing Miner je data miningov&yacute; n&aacute;stroj pro online market&eacute;ry. Jeho funkcionalita a s&iacute;la spo&#269;&iacute;v&aacute; v rozmanitosti zdroj&#367;, ze kter&yacute;ch z&iacute;sk&aacute;v&aacute; data. Nejedn&aacute; se o n&aacute;stroj, kter&yacute; by za v&aacute;s d&#283;lal &uacute;&#382;asn&eacute; grafy a p&#345;ehledn&eacute; reporty. Hlavn&iacute; v&yacute;hodou Marketing Mineru je, &#382;e se dok&aacute;&#382;e rychle a efektivn&#283; dostat k dat&#367;m, na kter&yacute;ch m&#367;&#382;ete stav&#283;t sv&#367;j marketing. &#8230; <a title=\"P\u0159edstaven\u00ed n\u00e1stroje\" class=\"read-more\" href=\"https:\/\/help.marketingminer.com\/cs\/clanek\/predstaveni-nastroje\/\" aria-label=\"V\u00edce na P\u0159edstaven\u00ed n\u00e1stroje\">\u010c\u00edst d\u00e1l<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"kbtopic":[32],"kbtag":[81,80,78,77],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>P\u0159edstaven\u00ed n\u00e1stroje - Marketing Miner Knowledge Base<\/title>\n<meta name=\"description\" content=\"Marketing Miner je data miningov\u00fd n\u00e1stroj pro online market\u00e9ry. 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