When using Marketing Miner, you can get essential product data from comparison sites such as PriceGrabber or NexTag. You can find out about the highest and lowest prices, or your ranking within product listings.
This data can serve you, for example, to create a bidding or pricing strategy. At the same time, you get the information about what products are correctly paired and which are not. According to that, you can optimize the input in the form of an XML feed which will lead to higher traffic from comparison sites.
Import the products to which you want to get the data for
Get started by clicking on Create report button and specifying Products at the input.
We recommend that you insert your URL feed with products to which you want to get the data for. Just choose Feed URL in the left sidebar, insert the URL of your product feed, and click on Upload.
For a report to be easily identifiable, it is good to name it. Simply click into Your Report Name field.
As soon as you have a report named, be sure to fill in also the domain of your shop.
Then click on the flag to select the country for which you want to get the data and finish by clicking on Next Step.
Selection of the Miner
In the Search results miner section, click on Miner for specific comparison site, from which you want to get the data. The following comparison sites are available:
- Idealo: DE, AU
- PriceGrabber: US, UK
- NexTag: US, UK, DE
- Geishalz: DE
- Heureka: CZ, SK
- Zboží: CZ
- Pricemania: SK
Once you have chosen which comparison sites you want, click on the Get Data button to continue. When the report is complete, the data will be sent to you by email.
If you have chosen more than one comparison site for the input, you can switch between them in the left sidebar.
Part of the output is (besides the specific product data which we will describe below) also visualization of the data in graphs.
In a report that’s directly in Marketing Miner, you’ll find your data divided into three tabs. But if you download the report as an Excel or CSV file, you will have all the data in one document and then you can work with it as needed. Let’s look at the description of each column.
- Product URL: The URL on which your product is placed within a particular comparator.
- Product name: Product name.
- Category: Product category (if available).
- Product status: These three conditions can occur:
- Product card: The product was found in the comparator and has its own product card. Your shop is also available on this product card.
- Product card – Eshop not found: The product was found in the comparator and has its own product card. However, your shop is not available on this product card.
- In Search Results: The product was found in the comparator, but it doesn’t have its own product card. It is visible only in the search results of that comparator.
- Your position: Position of your shop on the product listing.
- Position change: Change of your position since your last feed analysis.
- # of competitors: The number of shops that sell the product.
- # of product reviews: Number of ratings by users.
- Product rating: Product rating by users (if any).
- Your availability: Availability of your product.
- Your price: Price of your product.
- Difference between the highest price: How much cheaper your product is in the comparison of the most expensive product.
- Difference between the lowest price: How much more expensive is your product in the comparison of the cheapest product.
- Highest price: The highest price of the product within all shops.
- Lowest price: The lowest price of the product within all shops.
- Highest price change: Change of highest price since your last feed analysis.
- Lowest price change: Change of lowest price since your last feed analysis.
In this tab, you will find the name of the shop, the availability and the price of its product, which is in the product listing in the given position. The number in parentheses, for example , indicates shop whose product is in the 5th position in the listing.
- Eshop [XXX] availability: Availability of a competitor’s product.
- Eshop [XXX] name: The name of the competitor.
- Eshop [XXX] price: The price of a given product in a competitor’s shop.
When analyzing output, we recommend focusing on the following four key points:
- Check out unpaired products and optimize the feed for the comparison site.
- Analyze your product prices based on competition.
- Track the development of your products within product listing.
- Prioritize products based on the reviews.