{"id":2426,"date":"2020-06-24T16:20:48","date_gmt":"2020-06-24T14:20:48","guid":{"rendered":"https:\/\/help.marketingminer.com\/?post_type=kb&#038;p=2426"},"modified":"2023-02-22T16:21:23","modified_gmt":"2023-02-22T15:21:23","slug":"marketing-plan","status":"publish","type":"kb","link":"https:\/\/help.marketingminer.com\/en\/article\/marketing-plan\/","title":{"rendered":"Marketing plan"},"content":{"rendered":"\n<p><strong>Marketing Plan<\/strong> is more than just a marketing checklist. You can use it as a step-by-step SEO strategy based on best practices to level up your project.<\/p>\n\n\n\n<p>Basically, this is the marketing foundation that you can go through, apply to your web project, and then check off the tasks that you have completed. <\/p>\n\n\n\n<p>You can access the checklist from the left-hand vertical navigation bar in your Project.<\/p>\n\n\n\n<h2>Creating a project<\/h2>\n\n\n\n<p>If you want to start using the\u00a0<em>Marketing plan<\/em>, you must first create a new project. If you haven&#8217;t created one yet, you can use the button below.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"center1\"><a href=\"https:\/\/www.marketingminer.com\/en\/project\/new\" target=\"_blank\" rel=\"noopener noreferrer\"><button class=\"test\">\ud83d\udcca Create a project<\/button><\/a><\/div>\n\n\n\n<p><\/p>\n\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-tip\">\n            <div class=\"mkb-tip__icon\">\n                <i class=\"fa fa-lg fa-lightbulb-o\"><\/i>\n            <\/div>\n            <div class=\"mkb-tip__content\">\n                <strong>TIP:<\/strong> Learn how to create a project step-by-step in this article:\u00a0<a href=\"https:\/\/help.marketingminer.com\/en-us\/article\/create-and-set-up-a-project-1fpsg97\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/help.marketingminer.com\/en-us\/article\/create-and-set-up-a-project-1fpsg97\/<\/a>.            <\/div>\n        <\/div>\n        <\/div>\n\n\n<h2>Marketing plan in Marketing Miner<\/h2>\n\n\n\n<p>If you have already created a project, navigate to the <strong>Marketing Plan <\/strong>section. The Marketing Plan is divided into 5 sections:<\/p>\n\n\n\n<ul>\n<li>Web analytics and technical audit<\/li>\n\n\n\n<li>Keyword research<\/li>\n\n\n\n<li>On-page optimization<\/li>\n\n\n\n<li>Off-page optimization<\/li>\n\n\n\n<li>Local SEO (if applicable)<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"366\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Marketing-Plan-1024x366.png\" alt=\"\" class=\"wp-image-7360\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Marketing-Plan-1024x366.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Marketing-Plan-300x107.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Marketing-Plan-768x275.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Marketing-Plan-150x54.png 150w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Marketing-Plan.png 1202w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>IIn each subsection you will find a <strong>number of tasks<\/strong> that you should apply to your web project. Each task has an additional <strong>description<\/strong> that explains why you should apply it to your project. We also include links to useful resources and tools to help you complete the task.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1009\" height=\"635\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Plan-tasks.png\" alt=\"\" class=\"wp-image-7363\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Plan-tasks.png 1009w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Plan-tasks-300x189.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Plan-tasks-768x483.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Plan-tasks-150x94.png 150w\" sizes=\"(max-width: 1009px) 100vw, 1009px\" \/><\/figure>\n\n\n\n<p>Once you have completed a task, you can simply check it off. You can return to unfinished tasks at any time.<\/p>\n\n\n\n<h2>Using Marketing Plan in Marketing Miner<\/h2>\n\n\n\n<p>As mentioned at the beginning of this article, this section is mainly intended as a checklist for beginners. However, even experienced marketers can use the marketing plan to check if the tasks have been applied to their\/their clients&#8217; projects.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing Plan is more than just a marketing checklist. You can use it as a step-by-step SEO strategy based on best practices to level up your project. Basically, this is the marketing foundation that you can go through, apply to your web project, and then check off the tasks that you have completed. You can &#8230; <a title=\"Marketing plan\" class=\"read-more\" href=\"https:\/\/help.marketingminer.com\/en\/article\/marketing-plan\/\" aria-label=\"More on Marketing plan\">Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"kbtopic":[35],"kbtag":[88,87,86,85,84],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing plan - Marketing Miner Knowledge Base<\/title>\n<meta name=\"description\" content=\"Marketing Plan is more than just a marketing checklist. 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