{"id":2687,"date":"2020-06-24T11:32:22","date_gmt":"2020-06-24T09:32:22","guid":{"rendered":"https:\/\/help.marketingminer.com\/?post_type=kb&#038;p=2687"},"modified":"2025-09-29T12:56:46","modified_gmt":"2025-09-29T10:56:46","slug":"analysis-of-ppc-competition-in-search-results","status":"publish","type":"kb","link":"https:\/\/help.marketingminer.com\/en\/article\/analysis-of-ppc-competition-in-search-results\/","title":{"rendered":"SERP Ads"},"content":{"rendered":"\n<p><strong>PPC competitor research<\/strong> can be a great foundation for creating your own campaigns. But who are your biggest competitors from a paid search results perspective? What ads are they using? Which ones are working and why?<\/p>\n\n\n\n<div class=\"center1\"><a href=\"https:\/\/www.marketingminer.com\/en\/wizard\" target=\"_blank\" rel=\"noopener noreferrer\"><button class=\"test\">Create report<\/button><\/a><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Marketing Miner, with the help of <strong>SERP Ads Mine<\/strong>r, provides user data about advertisers and ads in paid search results that can be used to answer these questions and help with your own campaigns. <\/p>\n\n\n\n<p>If you want to check your paid competitors to review their keyword strategy and see what titles and descriptions they use in ads, then watch this short video tutorial to learn how.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Run a Competitor Analysis for PPC\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/akew4MUxW3w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2>How to create PPC competitor analysis in Marketing Miner<\/h2>\n\n\n\n<p>Start by clicking the&nbsp;<a href=\"https:\/\/www.marketingminer.com\/en\/wizard\">Create report<\/a>&nbsp;button and selecting the&nbsp;<strong>SERP Ads<\/strong>&nbsp;tool. Don\u2019t forget to also select the appropriate&nbsp;<strong>location<\/strong>&nbsp;in the right menu.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"center1\"><a href=\"https:\/\/www.marketingminer.com\/en\/wizard\" target=\"_blank\" rel=\"noopener noreferrer\"><button class=\"test\">Create report<\/button><\/a><\/div>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"357\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/SERP-ads-1024x357.png\" alt=\"\" class=\"wp-image-6889\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/SERP-ads-1024x357.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/SERP-ads-300x105.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/SERP-ads-768x268.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/SERP-ads-1536x536.png 1536w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/SERP-ads-2048x714.png 2048w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/SERP-ads-150x52.png 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Now click the&nbsp;<strong>Next Step<\/strong>&nbsp;to enter paid keywords you want to analyze data for. There are several ways to do this. You can either&nbsp;<strong>enter the list manually<\/strong>, upload it from a&nbsp;<strong>file<\/strong>&nbsp;or&nbsp;<strong>spreadsheet<\/strong>, or import your data from&nbsp;<strong>Google Search Console&nbsp;<\/strong>or&nbsp;<strong>Google Sheets<\/strong>.<\/p>\n\n\n\n<p>Before you generate your keyword report, don\u2019t forget to&nbsp;<strong>give it a name and add tags<\/strong>&nbsp;to keep your reports organized and&nbsp;<strong>easily accessible<\/strong>&nbsp;for future use.<\/p>\n\n\n\n<p>Now click on&nbsp;<strong>Import data<\/strong>&nbsp;get your PPC competitor analysis report.<\/p>\n\n\n\n<h2>SERP Ads report example<\/h2>\n\n\n\n<div class=\"center1\"><a href=\"https:\/\/www.marketingminer.com\/en\/report\/d1a223e8b2ec8f25a3c76348174332c3116b53088b84d44c97fc3bec8451d109\/visualize\/miner.keyword.serp_ads\" target=\"_blank\" rel=\"noopener noreferrer\"><button class=\"test\">\ud83d\udcca View sample SERP Ads report<\/button><\/a><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2>Report columns<\/h2>\n\n\n\n<ul>\n<li><strong>Phrase: <\/strong>Analyzed paid keyword<\/li>\n\n\n\n<li><strong>Title: <\/strong>Ad title<\/li>\n\n\n\n<li><strong>Description:<\/strong> Ad description<\/li>\n\n\n\n<li><strong>Position:<\/strong> Ad position (Header, Sidebar, Footer)<\/li>\n\n\n\n<li><strong>Rank: <\/strong>Ad ranking (ordered from ranking number 1)<\/li>\n\n\n\n<li><strong>Visible URL:<\/strong> Ad URL visible to a user<\/li>\n\n\n\n<li><strong>URL: <\/strong>Real URL where a user goes after clicking on the ad<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>PPC competitor research can be a great foundation for creating your own campaigns. But who are your biggest competitors from a paid search results perspective? What ads are they using? Which ones are working and why? Create report Marketing Miner, with the help of SERP Ads Miner, provides user data about advertisers and ads in &#8230; <a title=\"SERP Ads\" class=\"read-more\" href=\"https:\/\/help.marketingminer.com\/en\/article\/analysis-of-ppc-competition-in-search-results\/\" aria-label=\"More on SERP Ads\">Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"kbtopic":[62,33],"kbtag":[89,88,87,90,85,84],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bulk SERP Ads Checker - Marketing Miner Knowledge Base<\/title>\n<meta name=\"description\" content=\"PPC competitor research can be a great foundation for creating your own campaigns. 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