What is an unnatural link profile and how do I avoid it, you ask? Let\u2019s take a look at what a link profile is and what makes a natural link profile to not get penalized by Google. <\/p>\n\n\n\n
What is a link profile? <\/h2>\n\n\n\n
A link profile <\/strong>describes all links that are pointing to your site. <\/p>\n\n\n\n There are lots of theories about which backlink attributes have an impact on organic search results and it\u2019s difficult to name them all. As we all know, not all backlinks are created equal and some factors make links more valuable. <\/p>\n\n\n\n What factors play an important role in building a natural link profile? <\/p>\n\n\n\n Complex search engine algorithms can easily detect backlink patterns and it might categorize your activity as \u201cunnatural\u201d link building. Bad link building tactics can hurt your ranking or get your website penalized by taking it out of the search results (this action can affect your entire site or just selected pages). <\/p>\n\n\n\n A natural link profile includes links that are useful to your audience and to your brand’s goals. Not only it will protect a site from algorithm updates, but it will also help you avoid penalties. <\/p>\n\n\n\n Here we are at another question that doesn’t have a clear answer. It depends on what website you have and what industry you are in. One thing you should always focus on is having a diverse backlink profile <\/strong>(gaining different types of links) and avoid getting too many backlinks<\/strong> in a short period of time (as search engines might view it as link spam). <\/p>\n\n\n\n This is how you can keep away from search engines detecting a pattern of unnatural links pointing to your site or being penalized. <\/p>\n\n\n\n A natural link portfolio should be as diverse as possible and contain the following elements:<\/p>\n\n\n\n Here\u2019s how to find and check your backlinks with Marketing Miner. To quickly view your backlink profile, you can use our Website profiler<\/a> that pulls data directly from Ahrefs<\/a> tool.<\/p>\n\n\n\n Thanks to this tool, you get important SEO metrics such as:<\/p>\n\n\n\n Example: https:\/\/www.marketingminer.com\/en\/profiler\/domain\/mall.cz\/en_en#links-profile<\/a><\/p>\n\n\n\n If you want to get a very detailed backlink analysis, we recommend you to use different tools that specialize in this area. The most popular backlink data tools are Ahrefs<\/a> or Majestic<\/a>. <\/p>\n\n\n\n As we mentioned above, Google penalizes websites that have many unnatural backlinks. Sometimes you don\u2019t even know about having them as many of them are generated automatically (spammy sites, affiliate pages, poor authority sites that generate 1000 links in one click etc.), or in a worse scenario, they are created by your competitor to hurt your website. <\/p>\n\n\n\n Unfortunately, you can\u2019t control your external backlinks (links that point to your site). So how do you tell Google to remove all these bad links from your backlink portfolio? <\/p>\n\n\n\n You can audit your link profile in Google Search Console and use Disavow tool<\/strong> <\/p>\n\n\n\n to tell Google which links pointing to your site you would like it to ignore. <\/p>\n\n\n\n Our advice is to use the Disavow tool<\/strong> carefully – as it can do more harm than good to your website rankings if you don’t know exactly what to do. For this reason, use it only when you are 100% sure that a backlink from a given website can hurt your rankings. <\/p>\n\n\n\n Google says that you should use this tool only if: <\/p>\n\n\n\n Read more to find out how to create a list of links to disavow here: https:\/\/support.google.com\/webmasters\/answer\/2648487\/<\/a><\/p>\n\n\n\n You need to understand how search engines work first to attract backlinks through your link building campaigns. Depending on your site and industry, some link building tactics will be more fruitful than others, so find the right mix for your case to create a natural link profile portfolio.<\/p>\n\n\n\n We also recommend you to watch the following video with Matt Cutts where he shares some effective techniques for building links:<\/p>\n\n\n\nLink profile factors <\/h3>\n\n\n\n
Why is a natural link profile so important? <\/h2>\n\n\n\n
What does a natural backlink profile actually look like?<\/h2>\n\n\n\n
How to check your link profile <\/h2>\n\n\n\n
Marketing Miner \u2013 Website profiler<\/h3>\n\n\n\n
![\"\"](\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/09\/link-profile-in-marketing-miner-1024x584.png\")
<\/figure>\n\n\n\nPaid SEO tools: Ahrefs and Majestic<\/h3>\n\n\n\n
How to remove unnatural links <\/h2>\n\n\n\n
Disavow tool<\/h3>\n\n\n\n
A final point <\/h2>\n\n\n\n