{"id":3308,"date":"2020-09-18T10:44:09","date_gmt":"2020-09-18T08:44:09","guid":{"rendered":"https:\/\/help.marketingminer.com\/?post_type=kb&p=3308"},"modified":"2020-10-13T10:00:42","modified_gmt":"2020-10-13T08:00:42","slug":"what-is-google-pagerank","status":"publish","type":"kb","link":"https:\/\/help.marketingminer.com\/en\/article\/what-is-google-pagerank\/","title":{"rendered":"What is Google PageRank"},"content":{"rendered":"\n

If you are new to SEO, you might want to know what Google PageRank is and if it\u2019s still relevant. PageRank is an algorithm named after Larry Page<\/a>, one of Google\u2019s founders. <\/p>\n\n\n\n

PageRank (PR in short) was rolled out in order to rate the importance and quality of web pages<\/strong>. How does it work? PageRank counts the number and quality of links pointing to a page to determine its score. Then it assigns a score to the page between 0 and 10 (0 being the least and 10 being the most important). <\/p>\n\n\n\n

The more quality links you have pointing to your website, the better PageRank results you get. As PageRank works by counting not only the number of inbound links, but also their quality. <\/p>\n\n\n

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\n FACT:<\/strong> PageRank score is actually not measured in round numbers. In fact, it is a very long decimal number that is calculated between 0 and 1 and it changes constantly. However, this system would just confuse people and that\u2019s why we use numbers from 0 to 10.\u00a0 <\/div>\n <\/div>\n <\/div>\n\n\n

Google PageRank in practice<\/h2>\n\n\n\n

Google\u2019s PageRank is no longer visible to the public and it has been phased out over the last several years. It used to help searches to decide how important the website is. Before Google took out the scores from the public access, link builders could easily determine the authority of any website. Some of them also used this metric to buy, sell or trade links. <\/p>\n\n\n\n

Seznam S-rank <\/h3>\n\n\n\n

In the Czech Republic, Seznam also used its own rating scale for websites. It\u2019s called SRank<\/strong> and it ranges from 0 to 10 to determine the importance of web pages. <\/p>\n\n\n\n

We don\u2019t exactly know how this algorithm works, however it seems that it\u2019s also connected to links. In this case, it appears that it\u2019s also associated with outbound links (if you link to authoritative websites). <\/p>\n\n\n\n

Seznam.cz decided to remove its S-rank in March 2020. <\/p>\n\n\n\n

Google PageRank closed to public<\/h2>\n\n\n\n

You might remember Google\u2019s PageRank Toolbar<\/strong> that showed the importance of every page you visited. <\/p>\n\n\n\n

As more and more SEOs focused on increasing their PageRank score and didn\u2019t pay attention to other factors such as quality content or UX, Google decided to officially remove support for its Pagerank Toolbar in 2016. <\/p>\n\n\n\n

\"Google<\/figure>\n\n\n\n

Even though Google shut down its PageRank Toolbar to the general public, it plays a vital role in ranking and it\u2018s still part of Google\u2019s algorithm to determine the quality of web pages. 
This was also confirmed by Gary Illyes <\/strong>who works for Google:<\/p>\n\n\n\n

DYK that after 18 years we’re still using PageRank (and 100s of other signals) in ranking?

Wanna know how it works?https:\/\/t.co\/CfOlxGauGF<\/a> pic.twitter.com\/3YJeNbXLml<\/a><\/p>\u2014 Gary \u9be8\u7406\uff0f\uacbd\ub9ac Illyes (@methode) February 9, 2017<\/a><\/blockquote>