{"id":4526,"date":"2021-02-18T09:25:57","date_gmt":"2021-02-18T08:25:57","guid":{"rendered":"https:\/\/help.marketingminer.com\/?post_type=kb&p=4526"},"modified":"2023-09-20T15:16:19","modified_gmt":"2023-09-20T13:16:19","slug":"competition","status":"publish","type":"kb","link":"https:\/\/help.marketingminer.com\/en\/article\/competition\/","title":{"rendered":"Competitors"},"content":{"rendered":"\n

The Competitors<\/strong> section helps you monitor and compare your competitors’ search rankings (for up to 5 competitors<\/strong>). It also includes a market share<\/strong> metric for more data insights (we discuss what it means below).<\/p>\n\n\n\n

Having access to this data will allow you to easily compare your website’s visibility in search results for different keywords (which you can set up in the Rank Tracking<\/a> section) against your competitors.<\/p>\n\n\n

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\n TIP: <\/strong>To monitor your competitors’ rankings, you need to create a project first. Learn how to create a new project in Marketing Miner here: https:\/\/help.marketingminer.com\/en\/article\/create-and-set-up-a-project\/<\/a>\u00a0 <\/div>\n <\/div>\n <\/div>\n\n\n

Using Competitors in Marketing Miner<\/h2>\n\n\n\n

You will find the Competitors<\/strong> section especially useful when working on competitor research to find out how your competitors are performing in search results.<\/p>\n\n\n\n

If you notice significant changes in your competitor’s ranking, we recommend that you look at what on-page or off-page SEO changes they have implemented to get more insight.<\/p>\n\n\n\n

Now let’s take a look at how you can easily track your competitor’s ranking for different keywords in Google thanks to Marketing Miner.<\/p>\n\n\n\n

How to use the Competitors section<\/h2>\n\n\n\n

Once you have successfully created a project, go to the Competitors<\/strong> section in the left menu.<\/p>\n\n\n\n

The report should look similar to the following:<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Now click the Competitors Settings<\/strong> button to enter all the competitor domains you want to track (for example, amazon.com).<\/p>\n\n\n\n

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When you have added all your competitors, click Save Changes<\/strong> (you can always return to this section to change or add more domains).<\/p>\n\n\n\n

Return to the Competitors<\/strong> section and refresh the page to see your competitors. At first, you will see only question marks instead of the actual competitors’ ranking data, as it is loaded after the first measurement of your project (if you have set up your project to be measured daily, your data will appear the next day).<\/p>\n\n\n\n

This is what you should see next:<\/p>\n\n\n\n

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Based on the data collected from the competitor rankings, you can also calculate the Market Share metric (see the image above).<\/p>\n\n\n\n

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What is the Market Share metric?<\/h3>\n\n\n\n

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Market share<\/strong> is the percentage<\/strong> of how many keywords the website shows up for in the top 10 search results<\/strong> (the first page of SERPs). To determine this metric, you can use the following formula: <\/p>\n\n\n\n

[The number of keywords ranked on the first page of SERPs] \/ [Total number of keywords] * 100<\/code><\/pre>\n\n\n\n
\"Market<\/figure>\n\n\n\n
The higher the number, the better the results!<\/p>\n\n\n
        
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\n                TIP:<\/strong> If you need to find ranking keywords for your site and your competitors, SERP Position miner<\/a> will be your best friend! Take a look at our sample report to see what data you can track: https:\/\/www.marketingminer.com\/en\/report\/78a7c8f5382bb08c251e1a721c4727503052559cdd440b453b2a248e7f9526ea\/visualize\/miner.keyword.serp_position<\/a>            <\/div>\n        <\/div>\n        <\/div>\n\n\n
Competitors section in Marketing Miner<\/h2>\n\n\n\n
If you haven’t created a new project yet and would like to know what this section looks like, you can take a look at the example project below:<\/p>\n\n\n\n