{"id":5217,"date":"2021-06-14T10:27:45","date_gmt":"2021-06-14T08:27:45","guid":{"rendered":"https:\/\/help.marketingminer.com\/?post_type=kb&#038;p=5217"},"modified":"2023-02-27T12:17:28","modified_gmt":"2023-02-27T11:17:28","slug":"search-visibility","status":"publish","type":"kb","link":"https:\/\/help.marketingminer.com\/en\/article\/search-visibility\/","title":{"rendered":"Search visibility"},"content":{"rendered":"\n<p>With Website Profiler, you can quickly get a complete picture of a website\u2019s online presence. You can see insights into the domain\u2019s organic and paid search traffic and learn more about its top-performing keywords. It\u2019s a perfect tool for competitor analysis or your link building efforts.<br><br>How often do you need to quickly get detailed information about <strong>specific websites or URLs<\/strong>? If the answer is often, then you have come to the right place.<\/p>\n\n\n\n<p>(If you are looking for information on thousands of websites or links, we recommend you to look at miners from our <a href=\"https:\/\/www.marketingminer.com\/en\/wizard\">Reports<\/a> section).<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Try Website Profiler now: <\/strong><\/p>\n\n\n\n<iframe loading=\"lazy\" frameborder=\"0\" height=\"250\" src=\"https:\/\/tools.marketingminer.com\/abox\/iframe\/?theme=dark&amp;lang=auto\" width=\"100%\"><\/iframe>\n\n\n\n<p><\/p>\n\n\n\n<h2>What data you can analyze in Website Profiler<\/h2>\n\n\n\n<p>Website Profiler can provide tons of useful insights into a competitor\u2019s domain or specific web pages in no time. Simply enter a URL and select on which level you want to analyze data:<\/p>\n\n\n\n<ul>\n<li><strong>URL<\/strong>&nbsp;\u2013 enter a specific URL, for example,&nbsp;<a href=\"https:\/\/www.marketingminer.com\/en\/blog\">https:\/\/www.marketingminer.com\/en\/blog<\/a>&nbsp;and you will get the data for this specific URL only.&nbsp;<\/li>\n\n\n\n<li><strong>Prefix URL<\/strong>&nbsp;\u2013 enter a specific URL, and you will get data about all subpages that contain the URL prefix used for data input. For example, Prefix URL&nbsp;<a href=\"https:\/\/www.marketingminer.com\/en\/blog\">https:\/\/www.marketingminer.com\/en\/blog<\/a>&nbsp;results include links such as&nbsp;<a href=\"https:\/\/www.marketingminer.com\/en\/blog\/wordpress-plugin-v-1-0-launched.html\">https:\/\/www.marketingminer.com\/en\/blog\/wordpress-plugin-v-1-0-launched.html<\/a><\/li>\n\n\n\n<li><strong>Domain<\/strong>&nbsp;\u2013 in this case, enter a domain or subdomain, for example,&nbsp;<em><strong>ww<\/strong><\/em><strong><em>w.amazon.com<\/em><\/strong>, to get all information about the specific domain&nbsp;<strong>or<\/strong>&nbsp;subdomain.<\/li>\n\n\n\n<li><strong>Domain + subdomain<\/strong>&nbsp;\u2013 enter a domain, and you will get data about the whole website and&nbsp;<strong>all<\/strong>&nbsp;its subdomains. For example, for domain&nbsp;<strong><em>amazon.com<\/em><\/strong>, the results will include data for&nbsp;<strong><em>music.amazon.com<\/em><\/strong>&nbsp;too.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"971\" height=\"329\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Website-profiler-URL-3.png\" alt=\"\" class=\"wp-image-7538\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Website-profiler-URL-3.png 971w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Website-profiler-URL-3-300x102.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Website-profiler-URL-3-768x260.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Website-profiler-URL-3-150x51.png 150w\" sizes=\"(max-width: 971px) 100vw, 971px\" \/><\/figure>\n\n\n\n<h2>Traffic change data<\/h2>\n\n\n\n<p>After you add a site or URL, you will see detailed information with the <strong>Traffic Change<\/strong> graph, which shows the history of the estimated monthly traffic.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"489\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/search-visibility-1024x489.png\" alt=\"\" class=\"wp-image-7541\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/search-visibility-1024x489.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/search-visibility-300x143.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/search-visibility-768x367.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/search-visibility-150x72.png 150w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/search-visibility.png 1498w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Below this graph, on the left side, is the <strong>SERP features traffic change<\/strong> graph. This graph shows the estimated monthly traffic from different SERP features.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"276\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/serp-features-traffic-1024x276.png\" alt=\"\" class=\"wp-image-7544\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/serp-features-traffic-1024x276.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/serp-features-traffic-300x81.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/serp-features-traffic-768x207.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/serp-features-traffic-1536x414.png 1536w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/serp-features-traffic-150x40.png 150w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/serp-features-traffic.png 1651w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Thanks to this data, you will be able to find out what is the estimated search visibility of the various SERP features that link to the website.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2>SERP features<\/h2>\n\n\n\n<p>A table showing all SERP features, their <strong>traffic share<\/strong> and <strong>MoM change<\/strong> from the previous period is shown in the graph on the right.<\/p>\n\n\n\n<p>In total, there are 11 SERP features to analyze:&nbsp;<\/p>\n\n\n\n<ul>\n<li>Organic<\/li>\n\n\n\n<li>Paid<\/li>\n\n\n\n<li>Shopping ads<\/li>\n\n\n\n<li>Local pack<\/li>\n\n\n\n<li>Featured snippets<\/li>\n\n\n\n<li>News box<\/li>\n\n\n\n<li>Knowledge graph<\/li>\n\n\n\n<li>Images<\/li>\n\n\n\n<li>Videos<\/li>\n\n\n\n<li>People also ask<\/li>\n\n\n\n<li>Find results on<\/li>\n<\/ul>\n\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-tip\">\n            <div class=\"mkb-tip__icon\">\n                <i class=\"fa fa-lg fa-lightbulb-o\"><\/i>\n            <\/div>\n            <div class=\"mkb-tip__content\">\n                <strong>TIP:<\/strong> Find out more about Google SERPs here: <a href=\"https:\/\/help.marketingminer.com\/en\/article\/list-of-serp-features-on-google\/\">https:\/\/help.marketingminer.com\/en\/article\/list-of-serp-features-on-google\/<\/a>.\u00a0\u00a0\u00a0            <\/div>\n        <\/div>\n        <\/div>\n\n\n<p><\/p>\n\n\n\n<h2>Keywords<\/h2>\n\n\n\n<p>Below the SERP Visibility graph, you will find a table listing the <strong>keywords for which your site or page ranks.<\/strong><\/p>\n\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-tip\">\n            <div class=\"mkb-tip__icon\">\n                <i class=\"fa fa-lg fa-lightbulb-o\"><\/i>\n            <\/div>\n            <div class=\"mkb-tip__content\">\n                <strong>INFO:<\/strong>If you have a free Minee account, you will only be able to see the first 10 keywords that the website\/page ranks for. If you want to see all ranking keywords, you will need to <a href=\"https:\/\/www.marketingminer.com\/en\/pricing\">upgrade your plan<\/a>.\u00a0\u00a0\u00a0            <\/div>\n        <\/div>\n        <\/div>\n\n\n<p>Above the table of keywords, there are two text fields:<\/p>\n\n\n\n<ul>\n<li><strong>Estimated traffic <\/strong>&#8211; the total estimate of monthly visits to a site from all SERP features (compared to the results of a previous period)<\/li>\n\n\n\n<li><strong>Number of keywords <\/strong>&#8211; the number of keywords for which the website\/page ranks in the top 100 organic search results.\u00a0<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1013\" height=\"266\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/keywords-stats.png\" alt=\"\" class=\"wp-image-7547\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/keywords-stats.png 1013w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/keywords-stats-300x79.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/keywords-stats-768x202.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/keywords-stats-150x39.png 150w\" sizes=\"(max-width: 1013px) 100vw, 1013px\" \/><\/figure>\n\n\n\n<p>You will also find a table below that contains the following data insights:<\/p>\n\n\n\n<ul>\n<li><strong>Keyword &#8211; <\/strong>a keyword for which the website\/page ranks in the top 100 organic search results.<\/li>\n\n\n\n<li><strong>Extension type &#8211; <\/strong>which SERP features are available for a search query.<\/li>\n\n\n\n<li><strong>Estimated traffic &#8211;<\/strong> estimated monthly site traffic for each keyword (compared to estimated results from a previous check).<\/li>\n\n\n\n<li><strong>Search volume<\/strong> &#8211; how many times a keyword is searched per month on average (over the last 12 months).<\/li>\n\n\n\n<li><strong>Position<\/strong> &#8211; the position of the site in the organic search results for the given search term.<\/li>\n\n\n\n<li><strong>Total position &#8211;<\/strong>\u00a0 where the site appears in the search results for a specific search query. If it&#8217;s a query with four ads at the top of the search results and your site is #1 in the organic search results, your total position is 5. This metric shows how your site is visible across all search results.<\/li>\n\n\n\n<li><strong>Landing page &#8211;<\/strong>\u00a0 which page of your website is relevant to a particular keyword.<\/li>\n\n\n\n<li><strong>SERP features<\/strong> &#8211; which SERP features link to your site for a specific keyword.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"618\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Keywords-table-1024x618.png\" alt=\"\" class=\"wp-image-7550\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Keywords-table-1024x618.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Keywords-table-300x181.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Keywords-table-768x463.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Keywords-table-150x90.png 150w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Keywords-table.png 1250w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3><br>Filters<\/h3>\n\n\n\n<p>Above the table on the right side is the\u00a0<strong>Filters button<\/strong>, which filtrates the results according to the following columns:<\/p>\n\n\n\n<ul>\n<li><strong>Keyword <\/strong>(contains\/doesn\u2019t contain) <\/li>\n\n\n\n<li><strong>Estimated traffic<\/strong> (less than, greater than, in between)<\/li>\n\n\n\n<li><strong>Search volume<\/strong> (less than, greater than, in between)<\/li>\n\n\n\n<li><strong>Position<\/strong> (less than, greater than, in between)<\/li>\n\n\n\n<li><strong>Total position<\/strong> (more than, less than, between)<\/li>\n\n\n\n<li><strong>URL <\/strong>(contains\/doesn\u2019t contain) <\/li>\n\n\n\n<li><strong>SERP feature<\/strong> (is)<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"617\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Keywords-filters-1024x617.png\" alt=\"\" class=\"wp-image-7553\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Keywords-filters-1024x617.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Keywords-filters-300x181.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Keywords-filters-768x463.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Keywords-filters-150x90.png 150w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Keywords-filters.png 1233w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3>Exporting Keywords<\/h3>\n\n\n\n<p>You can download the entire list of keywords in Excel format by clicking the <strong>Export Data<\/strong> button.\u00a0Exporting data for 1 keyword (one data row) will cost 5 credits.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"564\" height=\"559\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/06\/export-data-from-website-profiler.png\" alt=\"\" class=\"wp-image-5238\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/06\/export-data-from-website-profiler.png 564w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/06\/export-data-from-website-profiler-300x297.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/06\/export-data-from-website-profiler-150x149.png 150w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/06\/export-data-from-website-profiler-96x96.png 96w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/><\/figure><\/div>\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-tip\">\n            <div class=\"mkb-tip__icon\">\n                <i class=\"fa fa-lg fa-lightbulb-o\"><\/i>\n            <\/div>\n            <div class=\"mkb-tip__content\">\n                <strong>INFO:<\/strong> Exporting data for 1 keyword (one data row) will cost 5 credits.            <\/div>\n        <\/div>\n        <\/div>\n\n\n<p><\/p>\n\n\n\n<h2>What data does the Website Profiler use?<\/h2>\n\n\n\n<p>The <strong>Website Profiler <\/strong>uses an internal Marketing Miner database that gathers information from <strong>clickstream data<\/strong> (third party data about user behavior) and<strong> Google search results<\/strong> for popular keywords.<\/p>\n\n\n\n<h2>Search visibility section &#8211; example<\/h2>\n\n\n\n<div class=\"center1\"><a href=\"https:\/\/www.marketingminer.com\/en\/profiler\/website\/ceneo.pl\/pl\/serp-visibility?scheme=&amp;domainType=subdomain\" target=\"_blank\" rel=\"noopener noreferrer\"><button class=\"test\">\ud83d\udcca View Search visibility section<\/button><\/a><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2>How to work with\u00a0Search visibility data<\/h2>\n\n\n\n<p>The data in this section can be used for:<\/p>\n\n\n\n<ul>\n<li><strong>Content gap analysis &#8211;<\/strong> to identify keywords for which you don&#8217;t currently rank, but your competitors do.<\/li>\n\n\n\n<li><strong>SERP features analysis &#8211;<\/strong> o find out which SERP features are driving traffic to your site to improve visibility. You can find a list of Google SERP features here: <a href=\"https:\/\/help.marketingminer.com\/en\/article\/list-of-serp-features-on-google\/\">https:\/\/help.marketingminer.com\/en\/article\/list-of-serp-features-on-google\/<\/a><\/li>\n\n\n\n<li><strong>Content analysis &#8211;<\/strong> to determine which keywords are driving the most traffic and which landing pages are most important for search visibility.<\/li>\n\n\n\n<li><strong>PPC competitor research<\/strong> &#8211; to determine which keywords your competitors are bidding on.<\/li>\n\n\n\n<li><strong>Keyword research<\/strong> and identifying keywords with different SERP features.&nbsp;&nbsp;<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>With Website Profiler, you can quickly get a complete picture of a website&rsquo;s online presence. You can see insights into the domain&rsquo;s organic and paid search traffic and learn more about its top-performing keywords. It&rsquo;s a perfect tool for competitor analysis or your link building efforts. How often do you need to quickly get detailed &#8230; <a title=\"Search visibility\" class=\"read-more\" href=\"https:\/\/help.marketingminer.com\/en\/article\/search-visibility\/\" aria-label=\"More on Search visibility\">Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"kbtopic":[34,43,107,109],"kbtag":[89,88,87,90,85,84],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Search visibility - Marketing Miner Knowledge Base<\/title>\n<meta name=\"description\" content=\"With Website Profiler, you can quickly get a complete picture of a website\u2019s online presence. You can see insights into the domain\u2019s organic and paid\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/help.marketingminer.com\/en\/article\/search-visibility\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Search visibility - Marketing Miner Knowledge Base\" \/>\n<meta property=\"og:description\" content=\"With Website Profiler, you can quickly get a complete picture of a website\u2019s online presence. 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