{"id":5518,"date":"2021-07-30T09:35:39","date_gmt":"2021-07-30T07:35:39","guid":{"rendered":"https:\/\/help.marketingminer.com\/?post_type=kb&#038;p=5518"},"modified":"2023-02-24T15:47:18","modified_gmt":"2023-02-24T14:47:18","slug":"cannibalization","status":"publish","type":"kb","link":"https:\/\/help.marketingminer.com\/en\/article\/cannibalization\/","title":{"rendered":"Cannibalization"},"content":{"rendered":"\n<p>Are you wondering if you have too many identical or similar keywords spread throughout the content of your website to avoid<strong> keyword cannibalization<\/strong>? That is why we have developed the <strong>Cannibalization<\/strong> feature in the <a href=\"https:\/\/www.marketingminer.com\/en\/profiler\">Website profiler<\/a> section to help you find this information with just one click.<\/p>\n\n\n\n<p><strong>Try Website Profiler now: <\/strong><\/p>\n\n\n\n<iframe loading=\"lazy\" frameborder=\"0\" height=\"250\" src=\"https:\/\/tools.marketingminer.com\/abox\/iframe\/?theme=dark&amp;lang=auto\" width=\"100%\"><\/iframe>\n\n\n\n<p><\/p>\n\n\n\n<h2>What is keyword cannibalization?<\/h2>\n\n\n\n<p>Keyword cannibalization is when you have <strong>two or more pages<\/strong> on your website that<strong> <\/strong>unintentionally <strong>compete for the same keyword<\/strong>.\u00a0<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2>What can you analyze with Website Profiler?\u00a0<\/h2>\n\n\n\n<p>You can currently choose from four options to work with:&nbsp;<\/p>\n\n\n\n<ul>\n<li><strong>URL<\/strong> \u2013 enter a specific URL, for example, <a href=\"https:\/\/www.marketingminer.com\/en\/blog\">https:\/\/www.marketingminer.com\/en\/blog<\/a> and you will get the data for this specific URL only.&nbsp;<\/li>\n\n\n\n<li><strong>Prefix URL<\/strong> \u2013 enter a specific URL, and you will get data about all subpages that contain the URL prefix used for data input. For example, Prefix URL <a href=\"https:\/\/www.marketingminer.com\/en\/blog\">https:\/\/www.marketingminer.com\/en\/blog<\/a> results include links such as <a href=\"https:\/\/www.marketingminer.com\/en\/blog\/wordpress-plugin-v-1-0-launched.html\">https:\/\/www.marketingminer.com\/en\/blog\/wordpress-plugin-v-1-0-launched.html<\/a><\/li>\n\n\n\n<li><strong>Domain<\/strong> \u2013 in this case, enter a domain or subdomain, for example, <em><strong>ww<\/strong><\/em><strong><em>w.amazon.com<\/em><\/strong>, to get all information about the specific domain <strong>or<\/strong> subdomain.<\/li>\n\n\n\n<li><strong>Domain + subdomain<\/strong> \u2013 enter a domain, and you will get data about the whole website and <strong>all<\/strong> its subdomains. For example, for domain <strong><em>amazon.com<\/em><\/strong>, the results will include data for <strong><em>music.amazon.com<\/em><\/strong> too.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2>How to use Cannibalization section in Website Profiler<\/h2>\n\n\n\n<p>We recommend that you check keyword cannibalization for all pages on your domain. However, in the example below, we only analyzed data for a specific section of the site.<\/p>\n\n\n\n<p>We added the URL <em>https:\/\/www.amazon.com\/fashion<\/em> to analyze the Fashion section. To examine all pages in this category, we also need to select Prefix URL as the input data type.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"451\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/cannibalization-keywords-1024x451.png\" alt=\"\" class=\"wp-image-7480\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/cannibalization-keywords-1024x451.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/cannibalization-keywords-300x132.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/cannibalization-keywords-768x338.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/cannibalization-keywords-150x66.png 150w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/cannibalization-keywords.png 1522w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>After you click the <strong>Get Data<\/strong> button, you will see keyword cannibalization data for the pages that rank for the given keyword.<\/p>\n\n\n\n<h2>Cannibalization table<\/h2>\n\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-tip\">\n            <div class=\"mkb-tip__icon\">\n                <i class=\"fa fa-lg fa-lightbulb-o\"><\/i>\n            <\/div>\n            <div class=\"mkb-tip__content\">\n                <strong>INFO<\/strong>: With a free Minee plan, you can only view the top 10 results for keyword cannibalization. If you want to see all results, you will need to <a href=\"https:\/\/www.marketingminer.com\/en\/pricing\">upgrade your plan<\/a>.            <\/div>\n        <\/div>\n        <\/div>\n\n\n<p>After analyzing the website, you will find a table with the following information:&nbsp;<\/p>\n\n\n\n<ul>\n<li><strong>Keyword <\/strong>\u2013&nbsp; a keyword that is causing the cannibalization issue.<\/li>\n\n\n\n<li><strong>Search volume \u2013 <\/strong>how many times a keyword is searched per month on average (over the last 12 months).<\/li>\n\n\n\n<li><strong>Number of landing pages <\/strong>\u2013\u00a0 how many pages are targeting the same query. After clicking on the number, you will see two more columns:\n<ul>\n<li><strong>Landing page <\/strong>\u2013 landing page of your targeted keyword&nbsp;<\/li>\n\n\n\n<li><strong>Top position <\/strong>\u2013 top ranking position of the page&nbsp;<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Most visible landing page \u2013<\/strong> a page that appears in the top position for the given keyword. It\u2019s also the most authoritative page on the site for this topic.\u00a0<\/li>\n<\/ul>\n\n\n\n<h3>Filters<\/h3>\n\n\n\n<p>In the top right corner of the table with keyword cannibalization, you can set up <strong>keyword filters <\/strong>for the following:&nbsp;<\/p>\n\n\n\n<ul>\n<li><strong>Search volume<\/strong> (greater than, less than, between)\u00a0<\/li>\n<\/ul>\n\n\n\n<h3>Exporting cannibalization data<\/h3>\n\n\n\n<p>You can download all keywords, that are causing the cannibalization issue, by clicking on the <strong>Export selected data <\/strong>button<strong> <\/strong>to work with them further in the Excel spreadsheet. The report charges 5 credits per keyword to download.<\/p>\n\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-tip\">\n            <div class=\"mkb-tip__icon\">\n                <i class=\"fa fa-lg fa-lightbulb-o\"><\/i>\n            <\/div>\n            <div class=\"mkb-tip__content\">\n                <strong>INFO<\/strong>: Price per exported keyword = <strong>5 credits<\/strong>.\u00a0            <\/div>\n        <\/div>\n        <\/div>\n\n\n<h2>What data does Website Profiler use?<\/h2>\n\n\n\n<p>Website Profiler uses data from Marketing Miner&#8217;s internal database, which collects information from <strong>clickstream<\/strong> (third-party data about user behavior) and <strong>Google search results <\/strong>of common queries for each market.<\/p>\n\n\n\n<h2>What to do with the keyword cannibalization report next?<\/h2>\n\n\n\n<p>You can use the keyword cannibalization data for the following:&nbsp;<\/p>\n\n\n\n<ul>\n<li><strong>Eliminating keyword cannibalization <\/strong>\u2013 analyze all keywords and landing pages to determine whether or not keyword cannibalization is a problem for your site. You can eliminate this problem by <strong>merging pages<\/strong>, <strong>improving the internal linking structure<\/strong> (to increase the authority of your page), or implementing the <strong>canonical tag<\/strong>.<\/li>\n\n\n\n<li><strong>Identifying relevant landing pages\u00a0 <\/strong>\u2013 take a look at which landing page is the most relevant for the given keyword (which has the highest page rank). Is it a page you want to rank for that keyword? If not, improve your internal linking structure to let the search engine know which page is more relevant to the topic.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Are you wondering if you have too many identical or similar keywords spread throughout the content of your website to avoid keyword cannibalization? That is why we have developed the Cannibalization feature in the Website profiler section to help you find this information with just one click. Try Website Profiler now: What is keyword cannibalization? &#8230; <a title=\"Cannibalization\" class=\"read-more\" href=\"https:\/\/help.marketingminer.com\/en\/article\/cannibalization\/\" aria-label=\"More on Cannibalization\">Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"kbtopic":[34,109],"kbtag":[87,84],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cannibalization - Marketing Miner Knowledge Base<\/title>\n<meta name=\"description\" content=\"Are you wondering if you have too many identical or similar keywords spread throughout the content of your website to avoid keyword cannibalization? That\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/help.marketingminer.com\/en\/article\/cannibalization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cannibalization - Marketing Miner Knowledge Base\" \/>\n<meta property=\"og:description\" content=\"Are you wondering if you have too many identical or similar keywords spread throughout the content of your website to avoid keyword cannibalization? That\" \/>\n<meta property=\"og:url\" content=\"https:\/\/help.marketingminer.com\/en\/article\/cannibalization\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Miner Knowledge Base\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/marketingminer\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-24T14:47:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/07\/cannibalization.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1271\" \/>\n\t<meta property=\"og:image:height\" content=\"708\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/07\/cannibalization.png\" \/>\n<meta name=\"twitter:site\" content=\"@marketingminer\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/help.marketingminer.com\/en\/article\/cannibalization\/\",\"url\":\"https:\/\/help.marketingminer.com\/en\/article\/cannibalization\/\",\"name\":\"Cannibalization - Marketing Miner Knowledge Base\",\"isPartOf\":{\"@id\":\"https:\/\/help.marketingminer.com\/en\/#website\"},\"datePublished\":\"2021-07-30T07:35:39+00:00\",\"dateModified\":\"2023-02-24T14:47:18+00:00\",\"description\":\"Are you wondering if you have too many identical or similar keywords spread throughout the content of your website to avoid keyword cannibalization? That\",\"breadcrumb\":{\"@id\":\"https:\/\/help.marketingminer.com\/en\/article\/cannibalization\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/help.marketingminer.com\/en\/article\/cannibalization\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/help.marketingminer.com\/en\/article\/cannibalization\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/help.marketingminer.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cannibalization\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/help.marketingminer.com\/en\/#website\",\"url\":\"https:\/\/help.marketingminer.com\/en\/\",\"name\":\"Marketing Miner Knowledge Base\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/help.marketingminer.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/help.marketingminer.com\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/help.marketingminer.com\/en\/#organization\",\"name\":\"Marketing Miner\",\"url\":\"https:\/\/help.marketingminer.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/help.marketingminer.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/cropped-Logo-01@3x.png\",\"contentUrl\":\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/cropped-Logo-01@3x.png\",\"width\":4098,\"height\":819,\"caption\":\"Marketing Miner\"},\"image\":{\"@id\":\"https:\/\/help.marketingminer.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/marketingminer\/\",\"https:\/\/twitter.com\/marketingminer\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cannibalization - Marketing Miner Knowledge Base","description":"Are you wondering if you have too many identical or similar keywords spread throughout the content of your website to avoid keyword cannibalization? That","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/help.marketingminer.com\/en\/article\/cannibalization\/","og_locale":"en_US","og_type":"article","og_title":"Cannibalization - Marketing Miner Knowledge Base","og_description":"Are you wondering if you have too many identical or similar keywords spread throughout the content of your website to avoid keyword cannibalization? That","og_url":"https:\/\/help.marketingminer.com\/en\/article\/cannibalization\/","og_site_name":"Marketing Miner Knowledge Base","article_publisher":"https:\/\/www.facebook.com\/marketingminer\/","article_modified_time":"2023-02-24T14:47:18+00:00","og_image":[{"width":1271,"height":708,"url":"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/07\/cannibalization.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_image":"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2021\/07\/cannibalization.png","twitter_site":"@marketingminer","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/help.marketingminer.com\/en\/article\/cannibalization\/","url":"https:\/\/help.marketingminer.com\/en\/article\/cannibalization\/","name":"Cannibalization - Marketing Miner Knowledge Base","isPartOf":{"@id":"https:\/\/help.marketingminer.com\/en\/#website"},"datePublished":"2021-07-30T07:35:39+00:00","dateModified":"2023-02-24T14:47:18+00:00","description":"Are you wondering if you have too many identical or similar keywords spread throughout the content of your website to avoid keyword cannibalization? That","breadcrumb":{"@id":"https:\/\/help.marketingminer.com\/en\/article\/cannibalization\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/help.marketingminer.com\/en\/article\/cannibalization\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/help.marketingminer.com\/en\/article\/cannibalization\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/help.marketingminer.com\/en\/"},{"@type":"ListItem","position":2,"name":"Cannibalization"}]},{"@type":"WebSite","@id":"https:\/\/help.marketingminer.com\/en\/#website","url":"https:\/\/help.marketingminer.com\/en\/","name":"Marketing Miner Knowledge Base","description":"","publisher":{"@id":"https:\/\/help.marketingminer.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/help.marketingminer.com\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/help.marketingminer.com\/en\/#organization","name":"Marketing Miner","url":"https:\/\/help.marketingminer.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/help.marketingminer.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/cropped-Logo-01@3x.png","contentUrl":"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/cropped-Logo-01@3x.png","width":4098,"height":819,"caption":"Marketing Miner"},"image":{"@id":"https:\/\/help.marketingminer.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/marketingminer\/","https:\/\/twitter.com\/marketingminer"]}]}},"_links":{"self":[{"href":"https:\/\/help.marketingminer.com\/en\/wp-json\/wp\/v2\/kb\/5518"}],"collection":[{"href":"https:\/\/help.marketingminer.com\/en\/wp-json\/wp\/v2\/kb"}],"about":[{"href":"https:\/\/help.marketingminer.com\/en\/wp-json\/wp\/v2\/types\/kb"}],"author":[{"embeddable":true,"href":"https:\/\/help.marketingminer.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/help.marketingminer.com\/en\/wp-json\/wp\/v2\/comments?post=5518"}],"version-history":[{"count":3,"href":"https:\/\/help.marketingminer.com\/en\/wp-json\/wp\/v2\/kb\/5518\/revisions"}],"predecessor-version":[{"id":7483,"href":"https:\/\/help.marketingminer.com\/en\/wp-json\/wp\/v2\/kb\/5518\/revisions\/7483"}],"wp:attachment":[{"href":"https:\/\/help.marketingminer.com\/en\/wp-json\/wp\/v2\/media?parent=5518"}],"wp:term":[{"taxonomy":"kbtopic","embeddable":true,"href":"https:\/\/help.marketingminer.com\/en\/wp-json\/wp\/v2\/kbtopic?post=5518"},{"taxonomy":"kbtag","embeddable":true,"href":"https:\/\/help.marketingminer.com\/en\/wp-json\/wp\/v2\/kbtag?post=5518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}