{"id":5831,"date":"2021-09-10T12:07:38","date_gmt":"2021-09-10T10:07:38","guid":{"rendered":"https:\/\/help.marketingminer.com\/?post_type=kb&#038;p=5831"},"modified":"2023-02-24T15:19:28","modified_gmt":"2023-02-24T14:19:28","slug":"content-gap","status":"publish","type":"kb","link":"https:\/\/help.marketingminer.com\/en\/article\/content-gap\/","title":{"rendered":"Content gap"},"content":{"rendered":"\n<p>Want to know which keywords your competitors are covering, but you are not? The <a href=\"https:\/\/www.marketingminer.com\/en\/profiler\/website\/ceneo.pl\/pl\/content-gap?scheme=&amp;domainType=subdomain\">Content gap section<\/a> in Website Profiler will help you find these keywords with just one click.<\/p>\n\n\n\n<p><strong>Try Website Profiler now: <\/strong><\/p>\n\n\n\n<iframe loading=\"lazy\" frameborder=\"0\" height=\"250\" src=\"https:\/\/tools.marketingminer.com\/abox\/iframe\/?theme=dark&amp;lang=auto\" width=\"100%\"><\/iframe>\n\n\n\n<p><\/p>\n\n\n\n<h2>How to use the Content gap section\u00a0<\/h2>\n\n\n\n<p>Open the <a href=\"https:\/\/www.marketingminer.com\/en\/profiler\">Website Profiler<\/a> and enter your domain (e.g., <em>ikea.com<\/em>) and scroll down to the <strong>Content Gap section<\/strong>, where you will find the Content Gap tab to enter its competitors&#8217; domains. Enter the domains or URLs of your competitors (e.g. <em>johnlewis.com<\/em> and<em> homebase.co.uk<\/em>) and press the <strong>View Keywords<\/strong> button.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"726\" height=\"559\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/content-gap.png\" alt=\"\" class=\"wp-image-7464\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/content-gap.png 726w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/content-gap-300x231.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/content-gap-150x115.png 150w\" sizes=\"(max-width: 726px) 100vw, 726px\" \/><\/figure><\/div>\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-tip\">\n            <div class=\"mkb-tip__icon\">\n                <i class=\"fa fa-lg fa-lightbulb-o\"><\/i>\n            <\/div>\n            <div class=\"mkb-tip__content\">\n                <strong>TIP:<\/strong> You can also enter URLs to find keywords that cover specific competing URLs in addition to your domain.            <\/div>\n        <\/div>\n        <\/div>\n\n\n<p><\/p>\n\n\n\n<h2>Content gap table<\/h2>\n\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-tip\">\n            <div class=\"mkb-tip__icon\">\n                <i class=\"fa fa-lg fa-lightbulb-o\"><\/i>\n            <\/div>\n            <div class=\"mkb-tip__content\">\n                <strong>NOTE: <\/strong>With the free Minee plan, you can only see the first 10 keywords of your competitors in the organic search results. If you want to see all your competitor keywords, you need to upgrade your Minee plan to one of the <a href=\"https:\/\/www.marketingminer.com\/en\/pricing\">paid plans<\/a>.            <\/div>\n        <\/div>\n        <\/div>\n\n\n<p>Once you click the <strong>View Keywords<\/strong> button, you&#8217;ll see the table with the following data columns:<\/p>\n\n\n\n<ul>\n<li><strong>Keyword<\/strong> &#8211; Any phrase that is covered by at least one of your competitors and not yet covered by you.<\/li>\n\n\n\n<li><strong>Total search volume<\/strong> &#8211; The average number of searches per month for the keyword over the past 12 months.<\/li>\n\n\n\n<li><strong>Number of competitors<\/strong> &#8211; The number of competitors analyzed that cover the given keyword.<\/li>\n\n\n\n<li><strong>Your domain <\/strong>&#8211; The domain or URL you entered in the Website Profiler input. In this column you will see 100+ in each row, which means that you don&#8217;t cover the given keyword within the first 100 positions in organic search.<\/li>\n\n\n\n<li><strong>Competitors&#8217; domains<\/strong> &#8211; domains <\/li>\n\n\n\n<li>or URL that you entered in the Website Profiler input. In this column you will see 100+ in each row, which means that you don&#8217;t cover the given keyword within the first 100 positions in organic search.<\/li>\n\n\n\n<li>Competitors&#8217; domains &#8211; Domains or URLs of the competitors you added at the beginning (each competitor represents a separate column). In these columns, you can see the competitors&#8217; position in the search for the given keyword. The competitor with the best position is highlighted in green.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"551\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/content-gap-table-1024x551.png\" alt=\"\" class=\"wp-image-7467\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/content-gap-table-1024x551.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/content-gap-table-300x161.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/content-gap-table-768x413.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/content-gap-table-1536x826.png 1536w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/content-gap-table-150x81.png 150w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/content-gap-table.png 1560w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2>Filters<\/h2>\n\n\n\n<p>Above the table on the right side is the <strong>Filters button<\/strong>, which filtrates the results according to the following columns:<\/p>\n\n\n\n<ul>\n<li><strong>Total search volume<\/strong> (less than, greater than, in between)<\/li>\n\n\n\n<li><strong>Number of competitors<\/strong> (less than, greater than, in between)<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2>Exporting Content gap data<\/h2>\n\n\n\n<p>You can download the entire Content Gap table with keywords that your competitors cover but you do not in Excel format by pressing the <strong>Export Data<\/strong> button located above the table on the right side (right next to the Filters button).<\/p>\n\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-tip\">\n            <div class=\"mkb-tip__icon\">\n                <i class=\"fa fa-lg fa-lightbulb-o\"><\/i>\n            <\/div>\n            <div class=\"mkb-tip__content\">\n                <strong>NOTE: <\/strong>Exporting data for 1 keyword (one data row) will cost 5 credits.            <\/div>\n        <\/div>\n        <\/div>\n\n\n<p><\/p>\n\n\n\n<h2>How to work with Content gap data<\/h2>\n\n\n\n<p>The data from this section is useful for:\u00a0<\/p>\n\n\n\n<ul>\n<li><strong>Content Gap Analysis<\/strong> &#8211; Useful section to find the keywords covered by your competitors that bring them traffic and are not covered by you yet. This analysis can be used in your future content strategy, including some landing pages (categories, blog posts, product pages).<\/li>\n\n\n\n<li><strong>Product range expansion <\/strong>&#8211; Among the keywords, you will also find the product phrases that could be useful for eCommerce site owners to consider expanding the product range for the products that appear in the leading positions in this analysis.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Want to know which keywords your competitors are covering, but you are not? The Content gap section in Website Profiler will help you find these keywords with just one click. Try Website Profiler now: How to use the Content gap section&nbsp; Open the Website Profiler and enter your domain (e.g., ikea.com) and scroll down to &#8230; <a title=\"Content gap\" class=\"read-more\" href=\"https:\/\/help.marketingminer.com\/en\/article\/content-gap\/\" aria-label=\"More on Content gap\">Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"kbtopic":[34,109],"kbtag":[89,88,87,85,84],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Content gap - Marketing Miner Knowledge Base<\/title>\n<meta name=\"description\" content=\"Want to know which keywords your competitors are covering, but you are not? 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