{"id":5865,"date":"2021-10-25T10:48:47","date_gmt":"2021-10-25T08:48:47","guid":{"rendered":"https:\/\/help.marketingminer.com\/?post_type=kb&#038;p=5865"},"modified":"2023-02-27T11:32:36","modified_gmt":"2023-02-27T10:32:36","slug":"trending-keywords","status":"publish","type":"kb","link":"https:\/\/help.marketingminer.com\/en\/article\/trending-keywords\/","title":{"rendered":"Trending keywords"},"content":{"rendered":"\n<p>In addition to <a href=\"https:\/\/help.marketingminer.com\/en\/article\/keyword-suggestions\/\">keyword suggestions<\/a>, <a href=\"https:\/\/help.marketingminer.com\/en\/article\/questions\/\">questions<\/a>, and <a href=\"https:\/\/help.marketingminer.com\/en\/article\/new-keywords\/\">new keywords<\/a>, another section of the <a href=\"https:\/\/www.marketingminer.com\/en\/profiler\">Keyword profiler<\/a> is the <strong>Trending keywords <\/strong>section. This section profiles trending keyword suggestions that have been searched significantly more this year than the previous year (<strong>by more than 100% YoY search volume<\/strong>).<\/p>\n\n\n\n<p>Data from this section can help you make better decisions about prioritizing content, stocking and expanding your product portfolio, or paid campaigns.<\/p>\n\n\n\n<p><strong>Try Website Profiler now: <\/strong><\/p>\n\n\n\n<iframe loading=\"lazy\" frameborder=\"0\" height=\"250\" src=\"https:\/\/tools.marketingminer.com\/abox\/iframe\/?theme=dark&amp;lang=auto\" width=\"100%\"><\/iframe>\n\n\n\n<p><\/p>\n\n\n\n<p>After you add your keyword to the Keyword Profiler, the <strong>Trending Keywords<\/strong> section will display an overview of the trending keyword data. These metrics are displayed in 3 boxes above the table:<\/p>\n\n\n\n<ul>\n<li>Number of trending keyword suggestions<\/li>\n\n\n\n<li>Total search volume<\/li>\n\n\n\n<li>Average CPC<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2>Trending keyword suggestions<\/h2>\n\n\n\n<p>Below the metrics is a table of trending keyword suggestions related to the keyword you entered.<\/p>\n\n\n\n<ul>\n<li><strong>Trending keywords<\/strong> &#8211; keywords searched significantly more within this year than the previous year (by more than 100% YoY search volume).<\/li>\n\n\n\n<li><strong>Keyword search volume <\/strong>\u2013 average monthly search volume on Google (during the previous 12-month period).&nbsp;<\/li>\n\n\n\n<li><strong>CPC <\/strong>\u2013 average cost per click in Google Ads.<\/li>\n\n\n\n<li><strong>Difficulty <\/strong>&#8211; a number that represents the difficulty of ranking for the keyword in the top 10 search results. The higher the number in the difficulty column, the harder it is to rank for the top positions.<\/li>\n\n\n\n<li><strong>YoY Search volume change<\/strong> &#8211; a percentage value that represents the percentage of year-over-year change comparing the monthly search volume of the last month with the same month of the previous year.<\/li>\n\n\n\n<li><strong>Trends<\/strong> &#8211; search volume of the keyword in individual months searched within the last 12 months.<\/li>\n\n\n\n<li><strong>SERP features <\/strong>&#8211; this column displays a list of SERP features that appear in the search results for the given keyword.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"508\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Trending-keywords-1024x508.png\" alt=\"\" class=\"wp-image-7444\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Trending-keywords-1024x508.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Trending-keywords-300x149.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Trending-keywords-768x381.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Trending-keywords-1536x762.png 1536w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Trending-keywords-150x74.png 150w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Trending-keywords.png 1567w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-tip\">\n            <div class=\"mkb-tip__icon\">\n                <i class=\"fa fa-lg fa-lightbulb-o\"><\/i>\n            <\/div>\n            <div class=\"mkb-tip__content\">\n                <strong>TIP: <\/strong>You can only see the first 10 trending keywords with the free Minee plan. If you want to see all trending keywords, you need to upgrade your Minee plan to one of the <a href=\"https:\/\/www.marketingminer.com\/en\/pricing\">paid plans<\/a>.            <\/div>\n        <\/div>\n        <\/div>\n\n\n<h2>Filters<\/h2>\n\n\n\n<p>Above the table on the right is the <strong>Filters<\/strong> button, which filters the results according to the following columns:<\/p>\n\n\n\n<ul>\n<li><strong>Keyword <\/strong>(contains\/doesn\u2019t contain)<\/li>\n\n\n\n<li><strong>Search volume<\/strong>&nbsp;(less than, greater than, in between)<\/li>\n\n\n\n<li><strong>Difficulty <\/strong>(less than, greater than, in between)<\/li>\n\n\n\n<li><strong>YoY Search volume change <\/strong>(less than, greater than, in between)<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"301\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Trending-keywords-filters-1024x301.png\" alt=\"\" class=\"wp-image-7447\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Trending-keywords-filters-1024x301.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Trending-keywords-filters-300x88.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Trending-keywords-filters-768x226.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Trending-keywords-filters-1536x452.png 1536w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Trending-keywords-filters-2048x602.png 2048w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Trending-keywords-filters-150x44.png 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2>Exporting trending keywords<\/h2>\n\n\n\n<p>You can download the entire list of trending keywords in Excel format by clicking the <strong>Export Data<\/strong> button.&nbsp;<\/p>\n\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-tip\">\n            <div class=\"mkb-tip__icon\">\n                <i class=\"fa fa-lg fa-lightbulb-o\"><\/i>\n            <\/div>\n            <div class=\"mkb-tip__content\">\n                <strong>TIP: <\/strong>Exporting data for 1 domain (one data row) will cost 5 credits.            <\/div>\n        <\/div>\n        <\/div>\n\n\n<h2>How to work with Trending keywords<\/h2>\n\n\n\n<p>This feature helps you discover keywords that are being searched for significantly more this year than last and have great potential to be a focus of your content strategy.<\/p>\n\n\n\n<p>Once you&#8217;ve downloaded the <strong>Trending Keyword Suggestions<\/strong>, you&#8217;ll be able to clean up the results for irrelevant phrases and then work with the output as part of your keyword research:<\/p>\n\n\n\n<ul>\n<li><strong>Uncovered keywords &#8211;<\/strong> Enter the trending keyword suggestions into the <a href=\"https:\/\/help.marketingminer.com\/en\/article\/the-best-landing-page\/\">Landing Page miner<\/a> to see if you cover these keywords with any landing pages.<\/li>\n\n\n\n<li><strong>Keywords covered by an irrelevant landing page &#8211; <\/strong>In addition to keywords that don&#8217;t have content on your site, it&#8217;s important to track how relevant the landing page you&#8217;re covering with the selected keyword is.<\/li>\n\n\n\n<li><strong>Prioritize content in link building &#8211; <\/strong>In <a href=\"https:\/\/www.marketingminer.com\/en\/blog\/what-is-link-building.html\">link building<\/a>, you can prioritize your prospects based on trending keywords.<\/li>\n\n\n\n<li><strong>Stocking and expanding the product portfolio according to trends &#8211; <\/strong>eCommerce websites can use the data to make decisions about stocking and expanding their product portfolio.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>In addition to keyword suggestions, questions, and new keywords, another section of the Keyword profiler is the Trending keywords section. This section profiles trending keyword suggestions that have been searched significantly more this year than the previous year (by more than 100% YoY search volume). Data from this section can help you make better decisions &#8230; <a title=\"Trending keywords\" class=\"read-more\" href=\"https:\/\/help.marketingminer.com\/en\/article\/trending-keywords\/\" aria-label=\"More on Trending keywords\">Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"kbtopic":[105,34],"kbtag":[88,87,90,85,84],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Trending keywords - Marketing Miner Knowledge Base<\/title>\n<meta name=\"description\" content=\"In addition to keyword suggestions, questions, and new keywords, another section of the Keyword profiler is the Trending keywords section. This section\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/help.marketingminer.com\/en\/article\/trending-keywords\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trending keywords - Marketing Miner Knowledge Base\" \/>\n<meta property=\"og:description\" content=\"In addition to keyword suggestions, questions, and new keywords, another section of the Keyword profiler is the Trending keywords section. 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