{"id":11020,"date":"2021-07-30T09:35:39","date_gmt":"2021-07-30T07:35:39","guid":{"rendered":"https:\/\/help.marketingminer.com\/article\/kannibalizacio\/"},"modified":"2023-03-21T11:00:36","modified_gmt":"2023-03-21T10:00:36","slug":"kannibalizacio","status":"publish","type":"kb","link":"https:\/\/help.marketingminer.com\/hu\/article\/kannibalizacio\/","title":{"rendered":"Kannibaliz\u00e1ci\u00f3"},"content":{"rendered":"\n<p>Azon gondolkodik, hogy t\u00fal sok azonos vagy hasonl\u00f3 kulcssz\u00f3t haszn\u00e1l a weboldal\u00e1nak tartalm\u00e1ban, hogy elker\u00fclje<strong> a kulcssz\u00f3-kannibaliz\u00e1ci\u00f3t<\/strong>? Ez\u00e9rt fejlesztett\u00fck ki a <strong>Kannibaliz\u00e1ci\u00f3<\/strong> funkci\u00f3t a <a href=\"https:\/\/www.marketingminer.com\/en\/profiler\">Website profiler<\/a> r\u00e9szben, hogy egyetlen kattint\u00e1ssal megtal\u00e1lhassa ezt az inform\u00e1ci\u00f3t.<\/p>\n\n\n\n<p><strong>Pr\u00f3b\u00e1lja ki a Website Profiler-t most:  <\/strong><\/p>\n\n\n\n<iframe loading=\"lazy\" frameborder=\"0\" height=\"250\" src=\"https:\/\/tools.marketingminer.com\/abox\/iframe\/?theme=dark&amp;lang=auto\" width=\"100%\"><\/iframe>\n\n\n\n<p><\/p>\n\n\n\n<h2>Mi az a kulcssz\u00f3 kannibaliz\u00e1ci\u00f3?<\/h2>\n\n\n\n<p>Kulcssz\u00f3-kannibaliz\u00e1ci\u00f3nak nevezz\u00fck azt, amikor <strong>k\u00e9t vagy t\u00f6bb oldal<\/strong> van a weboldal\u00e1n, amelyek a<strong> <\/strong>oldalon akaratlanul <strong>ugyanaz\u00e9rt a kulcssz\u00f3\u00e9rt versenyeznek<\/strong>.  <\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2>Mit elemezhet a Website Profilerrel?  <\/h2>\n\n\n\n<p>Jelenleg n\u00e9gy lehet\u0151s\u00e9g k\u00f6z\u00fcl v\u00e1laszthatsz:  <\/p>\n\n\n\n<ul>\n<li><strong>URL<\/strong> &#8211; adjon meg egy konkr\u00e9t URL-t, p\u00e9ld\u00e1ul <a href=\"https:\/\/www.marketingminer.com\/hu\/blog\">https:\/\/www.marketingminer.com\/hu\/blog<\/a>, \u00e9s csak az adott URL-re vonatkoz\u00f3 adatokat kapja meg.  <\/li>\n\n\n\n<li><strong>URL el\u0151tag<\/strong> &#8211; adjon meg egy adott URL-c\u00edmet, \u00e9s adatokat kap az \u00f6sszes olyan aloldalr\u00f3l, amely tartalmazza az adatbevitelhez haszn\u00e1lt URL el\u0151tagot. P\u00e9ld\u00e1ul a Prefix URL <a href=\"https:\/\/www.marketingminer.com\/hu\/blog\">https:\/\/www.marketingminer.com\/hu\/blog<\/a> eredm\u00e9nyek k\u00f6z\u00f6tt olyan linkek szerepelnek, mint a <a href=\"https:\/\/www.marketingminer.com\/en\/blog\/wordpress-plugin-v-1-0-launched.html\">https:\/\/www.marketingminer.com\/en\/blog\/wordpress-plugin-v-1-0-launched.html<\/a>.<\/li>\n\n\n\n<li><strong>Domain<\/strong> &#8211; ebben az esetben adjon meg p\u00e9ld\u00e1ul egy tartom\u00e1nyt vagy aldomain-t, <em>\n  <strong>ww<\/strong>\n<\/em><strong>\n  <em>w.amazon.com<\/em>\n<\/strong>, hogy az adott domainre <strong>vagy<\/strong> aldomainre vonatkoz\u00f3 \u00f6sszes inform\u00e1ci\u00f3t megkapja.<\/li>\n\n\n\n<li><strong>Domain + aldomain<\/strong> &#8211; adjon meg egy domaint, \u00e9s adatokat kap az eg\u00e9sz weboldalr\u00f3l \u00e9s annak <strong>\u00f6sszes<\/strong> aldomainj\u00e9r\u0151l. P\u00e9ld\u00e1ul a domain eset\u00e9ben <strong><em>amazon.com<\/em> <\/strong>az eredm\u00e9nyek a k\u00f6vetkez\u0151 adatokat tartalmazz\u00e1k <strong><em>music.amazon.com<\/em> <\/strong> is.  <\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2>Hogyan haszn\u00e1ljuk a Kannibaliz\u00e1ci\u00f3 r\u00e9szt a Website Profilerben?<\/h2>\n\n\n\n<p>Javasoljuk, hogy ellen\u0151rizze a kulcssz\u00f3-kannibaliz\u00e1ci\u00f3t a domainje \u00f6sszes oldal\u00e1ra vonatkoz\u00f3an. Az al\u00e1bbi p\u00e9ld\u00e1ban azonban csak a webhely egy adott szakasz\u00e1nak adatait elemezt\u00fck.<\/p>\n\n\n\n<p>A Divat szekci\u00f3 elemz\u00e9s\u00e9hez hozz\u00e1adtuk a <em>https:\/\/www.amazon.com\/fashion<\/em> URL-t. Ahhoz, hogy az \u00f6sszes oldalt megvizsg\u00e1lhassuk ebben a kateg\u00f3ri\u00e1ban, a Prefix URL-t is ki kell v\u00e1lasztanunk bemeneti adatt\u00edpusk\u00e9nt.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"451\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/cannibalization-keywords-1024x451.png\" alt=\"\" class=\"wp-image-7480\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/cannibalization-keywords-1024x451.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/cannibalization-keywords-300x132.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/cannibalization-keywords-768x338.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/cannibalization-keywords-150x66.png 150w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/cannibalization-keywords.png 1522w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Miut\u00e1n r\u00e1kattintott az <strong>Adatok lek\u00e9r\u00e9se<\/strong> gombra, a kulcssz\u00f3 kannibaliz\u00e1ci\u00f3s adatait fogja l\u00e1tni az adott kulcssz\u00f3ra rangsorolt oldalakra vonatkoz\u00f3an.<\/p>\n\n\n\n<h2>Kannibaliz\u00e1ci\u00f3s t\u00e1bl\u00e1zat<\/h2>\n\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-tip\">\n            <div class=\"mkb-tip__icon\">\n                <i class=\"fa fa-lg fa-lightbulb-o\"><\/i>\n            <\/div>\n            <div class=\"mkb-tip__content\">\n                <strong>INFO<\/strong>: With a free Minee plan, you can only view the top 10 results for keyword cannibalization. If you want to see all results, you will need to <a href=\"https:\/\/www.marketingminer.com\/hu\/pricing\">upgrade your plan<\/a>.            <\/div>\n        <\/div>\n        <\/div>\n\n\n<p>A weboldal elemz\u00e9se ut\u00e1n egy t\u00e1bl\u00e1zatot tal\u00e1l a k\u00f6vetkez\u0151 inform\u00e1ci\u00f3kkal:  <\/p>\n\n\n\n<ul>\n<li><strong>Kulcssz\u00f3 <\/strong>&#8211; a kannibaliz\u00e1ci\u00f3s probl\u00e9m\u00e1t okoz\u00f3 kulcssz\u00f3.<\/li>\n\n\n\n<li><strong>Keres\u00e9si volumen &#8211; <\/strong>h\u00e1nyszor keresnek egy kulcssz\u00f3t havonta \u00e1tlagosan (az elm\u00falt 12 h\u00f3napban).<\/li>\n\n\n\n<li><strong>C\u00e9loldalak sz\u00e1ma <\/strong>&#8211; h\u00e1ny oldal c\u00e9lozza meg ugyanazt a keres\u00e9st. A sz\u00e1mra kattintva tov\u00e1bbi k\u00e9t oszlopot l\u00e1that:\n<ul>\n<li><strong>Landing page <\/strong>&#8211; a c\u00e9lzott kulcssz\u00f3 landing page-je  <\/li>\n\n\n\n<li><strong>Top poz\u00edci\u00f3 <\/strong>&#8211; az oldal legmagasabb rangsorol\u00e1si poz\u00edci\u00f3ja  <\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Legl\u00e1tv\u00e1nyosabb c\u00e9loldal &#8211;<\/strong> az az oldal, amely az adott kulcssz\u00f3ra az els\u0151 helyen jelenik meg. Ez egyben a legmeghat\u00e1roz\u00f3bb oldal is az oldalon ebben a t\u00e9m\u00e1ban.  <\/li>\n<\/ul>\n\n\n\n<h3>Sz\u0171r\u0151k<\/h3>\n\n\n\n<p>A kulcssz\u00f3-kannibaliz\u00e1l\u00e1s t\u00e1bl\u00e1zat jobb fels\u0151 sark\u00e1ban a k\u00f6vetkez\u0151 <strong>kulcssz\u00f3-sz\u0171r\u0151ket <\/strong>\u00e1ll\u00edthatja be:  <\/p>\n\n\n\n<ul>\n<li><strong>Keres\u00e9si volumen<\/strong> (nagyobb, kisebb, mint, a kett\u0151 k\u00f6z\u00f6tt)  <\/li>\n<\/ul>\n\n\n\n<h3>Kannibaliz\u00e1ci\u00f3s adatok export\u00e1l\u00e1sa<\/h3>\n\n\n\n<p>A <strong>kiv\u00e1lasztott adatok export\u00e1l\u00e1sa <\/strong>gombra kattintva let\u00f6ltheti az \u00f6sszes kulcssz\u00f3t, amely a kannibaliz\u00e1ci\u00f3s probl\u00e9m\u00e1t okozza.<strong> <\/strong>hogy tov\u00e1bb dolgozhasson vel\u00fck az Excel-t\u00e1bl\u00e1zatban. A report let\u00f6lt\u00e9s\u00e9\u00e9rt kulcsszavank\u00e9nt 5 kreditet kell fizetni.<\/p>\n\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-tip\">\n            <div class=\"mkb-tip__icon\">\n                <i class=\"fa fa-lg fa-lightbulb-o\"><\/i>\n            <\/div>\n            <div class=\"mkb-tip__content\">\n                <strong>INFO<\/strong>: Price per exported keyword = <strong>5 credits<\/strong>.\u00a0            <\/div>\n        <\/div>\n        <\/div>\n\n\n<h2>Milyen adatokat haszn\u00e1l a Website Profiler?<\/h2>\n\n\n\n<p>A Website Profiler a Marketing Miner bels\u0151 adatb\u00e1zis\u00e1b\u00f3l sz\u00e1rmaz\u00f3 adatokat haszn\u00e1l, amely az egyes piacokra vonatkoz\u00f3 gyakori lek\u00e9rdez\u00e9sekre vonatkoz\u00f3 <strong>clickstream<\/strong> (harmadik f\u00e9lt\u0151l sz\u00e1rmaz\u00f3, a felhaszn\u00e1l\u00f3i viselked\u00e9sre vonatkoz\u00f3 adatok) \u00e9s a <strong>Google keres\u00e9si eredm\u00e9nyei <\/strong>alapj\u00e1n gy\u0171jti \u00f6ssze az inform\u00e1ci\u00f3kat.<\/p>\n\n\n\n<h2>Mi a teend\u0151 a kulcssz\u00f3 kannibaliz\u00e1ci\u00f3s report?<\/h2>\n\n\n\n<p>A kulcssz\u00f3 kannibaliz\u00e1ci\u00f3s adatokat a k\u00f6vetkez\u0151kre haszn\u00e1lhatja:  <\/p>\n\n\n\n<ul>\n<li><strong>A kulcssz\u00f3-kannibaliz\u00e1ci\u00f3 kik\u00fcsz\u00f6b\u00f6l\u00e9se <\/strong>&#8211; elemezze az \u00f6sszes kulcssz\u00f3t \u00e9s c\u00e9loldalt annak meg\u00e1llap\u00edt\u00e1sa \u00e9rdek\u00e9ben, hogy a kulcssz\u00f3-kannibaliz\u00e1ci\u00f3 probl\u00e9m\u00e1t jelent-e webhelye sz\u00e1m\u00e1ra. Ezt a probl\u00e9m\u00e1t kik\u00fcsz\u00f6b\u00f6lheti az <strong>oldalak \u00f6sszevon\u00e1s\u00e1val<\/strong>, a <strong>bels\u0151 hivatkoz\u00e1si strukt\u00fara jav\u00edt\u00e1s\u00e1val<\/strong> (az oldal tekint\u00e9ly\u00e9nek n\u00f6vel\u00e9se \u00e9rdek\u00e9ben), vagy a <strong>kanonikus c\u00edmke<\/strong> alkalmaz\u00e1s\u00e1val.<\/li>\n\n\n\n<li><strong>Relev\u00e1ns c\u00e9loldalak azonos\u00edt\u00e1sa <\/strong>&#8211; n\u00e9zze meg, hogy az adott kulcssz\u00f3ra melyik c\u00e9loldal a legrelev\u00e1nsabb (amelyik a legmagasabb oldals\u00f3 rangsorral rendelkezik). Ez egy olyan oldal, amelyet az adott kulcssz\u00f3ra szeretne rangsorolni? Ha nem, jav\u00edtson a bels\u0151 hivatkoz\u00e1si strukt\u00far\u00e1n, hogy a keres\u0151motor tudja, melyik oldal a relev\u00e1nsabb a t\u00e9m\u00e1hoz.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Azon gondolkodik, hogy t&uacute;l sok azonos vagy hasonl&oacute; kulcssz&oacute;t haszn&aacute;l a weboldal&aacute;nak tartalm&aacute;ban, hogy elker&uuml;lje a kulcssz&oacute;-kannibaliz&aacute;ci&oacute;t? Ez&eacute;rt fejlesztett&uuml;k ki a Kannibaliz&aacute;ci&oacute; funkci&oacute;t a Website profiler r&eacute;szben, hogy egyetlen kattint&aacute;ssal megtal&aacute;lhassa ezt az inform&aacute;ci&oacute;t. Pr&oacute;b&aacute;lja ki a Website Profiler-t most: Mi az a kulcssz&oacute; kannibaliz&aacute;ci&oacute;? Kulcssz&oacute;-kannibaliz&aacute;ci&oacute;nak nevezz&uuml;k azt, amikor k&eacute;t vagy t&ouml;bb oldal van a &#8230; <a title=\"Kannibaliz\u00e1ci\u00f3\" class=\"read-more\" href=\"https:\/\/help.marketingminer.com\/hu\/article\/kannibalizacio\/\" aria-label=\"Tov\u00e1bbiak Kannibaliz\u00e1ci\u00f3\">Olvass tov\u00e1bb<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"kbtopic":[172,173],"kbtag":[166,163],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kannibaliz\u00e1ci\u00f3 - Marketing Miner Knowledge Base - HU<\/title>\n<meta name=\"description\" content=\"Azon gondolkodik, hogy t\u00fal sok azonos vagy hasonl\u00f3 kulcssz\u00f3t haszn\u00e1l a weboldal\u00e1nak tartalm\u00e1ban, hogy elker\u00fclje a kulcssz\u00f3-kannibaliz\u00e1ci\u00f3t? 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