{"id":11049,"date":"2020-06-24T16:57:32","date_gmt":"2020-06-24T14:57:32","guid":{"rendered":"https:\/\/help.marketingminer.com\/article\/mi-a-serp-lathatosag\/"},"modified":"2023-03-17T11:50:12","modified_gmt":"2023-03-17T10:50:12","slug":"mi-a-serp-lathatosag","status":"publish","type":"kb","link":"https:\/\/help.marketingminer.com\/hu\/article\/mi-a-serp-lathatosag\/","title":{"rendered":"Mi a SERP l\u00e1that\u00f3s\u00e1g"},"content":{"rendered":"\n

A SEO-ban a helyez\u00e9sek<\/strong> egy weboldal vagy weboldal poz\u00edci\u00f3j\u00e1t jelentik a keres\u0151motorok tal\u00e1lati oldalain (SERP) egy adott keres\u00e9sre adott v\u00e1laszk\u00e9nt. A webhelyek kulcsszavakra vonatkoz\u00f3 rangsorol\u00e1sa keres\u0151r\u0151l keres\u0151motorra v\u00e1ltozik. Mindegyik k\u00fcl\u00f6nb\u00f6z\u0151 algoritmusokat haszn\u00e1l a webhelyek relevanci\u00e1j\u00e1nak \u00e9s tekint\u00e9ly\u00e9nek meghat\u00e1roz\u00e1s\u00e1hoz, \u00e9s ennek megfelel\u0151en rangsorolja \u0151ket. Min\u00e9l el\u0151r\u00e9bb rangsorolnak egy webhelyet, ann\u00e1l nagyobb a l\u00e1that\u00f3s\u00e1ga<\/strong>, \u00e9s ann\u00e1l nagyobb a val\u00f3sz\u00edn\u0171s\u00e9ge, hogy nagyobb l\u00e1togatotts\u00e1got kap.<\/p>\n\n

De hogyan k\u00f6vetheti nyomon a fejl\u0151d\u00e9s\u00fcket, amikor t\u00f6bb sz\u00e1z vagy ezer kulcssz\u00f3ra<\/strong> kell \u00f6sszpontos\u00edtania? A rangsorv\u00e1ltoz\u00e1sr\u00f3l sz\u00f3l\u00f3 \u00f6sszefoglal\u00f3<\/strong> ebben az esetben nem seg\u00edt<\/strong>, mert nem tudhatja, hogy n\u00e9h\u00e1ny fontos, nagy forgalm\u00fa lek\u00e9rdez\u00e9s visszaesett-e, vagy az alacsony forgalm\u00fa kulcsszavak az 50. helyr\u0151l a 60. helyre estek vissza.<\/p>\n\n

Pontosan ez\u00e9rt haszn\u00e1lja a Marketing Minera SERP l\u00e1that\u00f3s\u00e1g m\u00e9r\u0151sz\u00e1mot<\/strong>, amely a nyomon k\u00f6vetett lek\u00e9rdez\u00e9sek \u00e1ltal a projektj\u00e9re ir\u00e1nyul\u00f3 becs\u00fclt forgalmat jelenti.<\/p>\n\n

Hogyan sz\u00e1m\u00edtsuk ki a SERP l\u00e1that\u00f3s\u00e1got?<\/h2>\n\n

Ez a m\u00e9r\u0151sz\u00e1m a projektben nyomon k\u00f6vetett kulcsszavak becs\u00fclt havi forgalm\u00e1t <\/strong>mutatja. A keres\u00e9sivolumen \u00e9s<\/strong> az aktu\u00e1lis rangsorol\u00e1si poz\u00edci\u00f3kattint\u00e1si ar\u00e1ny\u00e1nak h\u00e1nyadosa<\/strong>.<\/p>\n\n

A kimenet egy olyan m\u00e9r\u0151sz\u00e1m, amely t\u00fckr\u00f6zi a rangsorol\u00e1st a potenci\u00e1ljuk alapj\u00e1n. A keres\u00e9si eredm\u00e9nyekben a nyomon k\u00f6vetett lek\u00e9rdez\u00e9sre az 1. helyr\u0151l a 3. helyre t\u00f6rt\u00e9n\u0151 visszaes\u00e9s sokkal nagyobb hat\u00e1ssal van a SERP l\u00e1that\u00f3s\u00e1g\u00e1ra, mint az 50. helyr\u0151l az 53. helyre t\u00f6rt\u00e9n\u0151 visszaes\u00e9s.<\/p>\n\n

Hogyan sz\u00e1m\u00edtj\u00e1k ki a poz\u00edci\u00f3k CTR-j\u00e9t?<\/h2>\n\n

A keres\u00e9si eredm\u00e9nyek egyes poz\u00edci\u00f3inak kattint\u00e1si ar\u00e1ny\u00e1t<\/strong> k\u00fcls\u0151 kutat\u00e1sok alapj\u00e1n becs\u00fclj\u00fck meg. A keres\u00e9si eredm\u00e9nyekben szerepl\u0151 helyez\u00e9sek CTR-j\u00e9t a rendelkez\u00e9sre \u00e1ll\u00f3 adatok alapj\u00e1n becs\u00fclj\u00fck meg.<\/p>\n\n

A k\u00f6vetkez\u0151 t\u00e1bl\u00e1zat a kimenet, \u00e9s a keres\u0151motorok poz\u00edci\u00f3inak becs\u00fclt CTR-j\u00e9t mutatja:<\/p>\n

\n
\n <\/i>\n <\/div>\n
\n Example table for calculating estimated traffic<\/a>. <\/div>\n <\/div>\n <\/div>\n

A fenti t\u00e1bl\u00e1zatot a SERP l\u00e1that\u00f3s\u00e1gi pontsz\u00e1m kisz\u00e1m\u00edt\u00e1s\u00e1hoz haszn\u00e1ljuk. P\u00e9ld\u00e1ul, ha egy lek\u00e9rdez\u00e9s keres\u00e9si volumene 100, \u00e9s az \u00d6n projektje a Google keres\u00e9si eredm\u00e9nyek 1. hely\u00e9n szerepel, a SERP l\u00e1that\u00f3s\u00e1g a k\u00f6vetkez\u0151k\u00e9ppen ker\u00fcl kisz\u00e1m\u00edt\u00e1sra:<\/p>\n\n

\n

100 * 0.1935 = 19.35<\/p>\n<\/blockquote>\n\n

Az els\u0151 poz\u00edci\u00f3 egy adott lek\u00e9rdez\u00e9sre val\u00f3sz\u00edn\u0171leg majdnem 20 l\u00e1togat\u00e1st<\/strong> hoz havonta<\/strong>, \u00e9s a SERP l\u00e1that\u00f3s\u00e1gi m\u00e9r\u0151sz\u00e1m pontosan ennyivel fog n\u00f6vekedni.<\/p>\n\n

Hogyan haszn\u00e1lj\u00e1k a SERP l\u00e1that\u00f3s\u00e1got?<\/h2>\n\n

Ez a m\u00e9r\u0151sz\u00e1m a projekt \u00f6sszefoglal\u00f3j\u00e1ban tal\u00e1lhat\u00f3, \u00e9s azt t\u00fckr\u00f6zi, hogy a webhely mennyire sikeres a keres\u00e9si eredm\u00e9nyek tekintet\u00e9ben. Seg\u00edts\u00e9g\u00e9vel nyomon k\u00f6vethet\u0151 a SEO-tev\u00e9kenys\u00e9gek hat\u00e1sa an\u00e9lk\u00fcl, hogy az egyes kulcsszavak rangsor\u00e1t kellene ellen\u0151rizni.<\/p>\n","protected":false},"excerpt":{"rendered":"

A SEO-ban a helyezések egy weboldal vagy weboldal pozícióját jelentik a keresőmotorok találati oldalain (SERP) egy adott keresésre adott válaszként. A webhelyek kulcsszavakra vonatkozó rangsorolása keresőről keresőmotorra változik. Mindegyik különböző algoritmusokat használ a webhelyek relevanciájának és tekintélyének meghatározásához, és ennek megfelelően rangsorolja őket. Minél előrébb rangsorolnak egy webhelyet, annál nagyobb a láthatósága, és annál nagyobb … Olvass tov\u00e1bb<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"kbtopic":[178],"kbtag":[166,163],"yoast_head":"\nMi a SERP l\u00e1that\u00f3s\u00e1g - Marketing Miner Knowledge Base - HU<\/title>\n<meta name=\"description\" content=\"A SEO-ban a helyez\u00e9sek egy weboldal vagy weboldal poz\u00edci\u00f3j\u00e1t jelentik a keres\u0151motorok tal\u00e1lati oldalain (SERP) egy adott keres\u00e9sre adott v\u00e1laszk\u00e9nt. 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