{"id":11057,"date":"2020-09-18T10:38:35","date_gmt":"2020-09-18T08:38:35","guid":{"rendered":"https:\/\/help.marketingminer.com\/article\/mi-a-horgonyszoveg\/"},"modified":"2023-03-21T15:57:41","modified_gmt":"2023-03-21T14:57:41","slug":"mi-a-horgonyszoveg","status":"publish","type":"kb","link":"https:\/\/help.marketingminer.com\/hu\/article\/mi-a-horgonyszoveg\/","title":{"rendered":"Mi a horgonysz\u00f6veg"},"content":{"rendered":"\n<p>A <strong>horgonysz\u00f6veg<\/strong> a hiperhivatkoz\u00e1sban tal\u00e1lhat\u00f3 kattinthat\u00f3 sz\u00f6veg, amely egy m\u00e1sik oldalra vezet. Ez a <a href=\"https:\/\/help.marketingminer.com\/hu\/article\/mi-az-a-link\/\">link<\/a> l\u00e1that\u00f3 r\u00e9sze, \u00e9s gyakran k\u00e9k sz\u00edn\u0171 sz\u00f6vegk\u00e9nt jelenik meg.  <\/p>\n\n\n\n<p><strong>A k\u00f6vetkez\u0151 HTML-k\u00f3ddal hozhat l\u00e9tre horgonysz\u00f6veget:<\/strong><\/p>\n\n\n\n<pre class=\"wp-block-preformatted\">&lt;a href=\"https:\/\/www.yourdomain.com\">P\u00e9lda horgonysz\u00f6veg&lt;\/a><\/pre>\n\n\n\n<p>Amint a fenti p\u00e9ld\u00e1b\u00f3l l\u00e1that\u00f3, a horgonysz\u00f6veg\u00fcnk a k\u00f6vetkez\u0151: <strong>P\u00e9lda horgonysz\u00f6veg<\/strong> (ide\u00e1lis esetben a linkek horgonysz\u00f6vege tartalmazza a kulcsszavakat).<br>Ez a k\u00e9k sz\u00edn\u0171 sz\u00f6veg a <strong>https:\/\/www.yourdomain.com<\/strong> oldalra mutat.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"691\" height=\"299\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/09\/anchor-text-en.png\" alt=\"p\u00e9lda a horgonysz\u00f6vegre\" class=\"wp-image-3304\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/09\/anchor-text-en.png 691w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/09\/anchor-text-en-300x130.png 300w\" sizes=\"(max-width: 691px) 100vw, 691px\" \/><\/figure>\n\n\n\n<h2>Hogyan haszn\u00e1ljuk a horgonysz\u00f6veget?  <\/h2>\n\n\n\n<p>A link horgonysz\u00f6veg\u00e9nek mindig kapcsol\u00f3dnia kell a linkelt oldalhoz, hogy az olvas\u00f3k tudj\u00e1k, hov\u00e1 ir\u00e1ny\u00edtja \u0151ket a link, ha r\u00e1kattintanak. Ez a Google botok sz\u00e1m\u00e1ra is fontos, mivel a horgonysz\u00f6veget haszn\u00e1lj\u00e1k a link kontextus\u00e1nak meg\u00e9rt\u00e9s\u00e9hez.  <\/p>\n\n\n\n<p>A horgonyok k\u00f6r\u00fcl a kontextusra utal\u00f3 nyomokra is figyelni kell. A Google a link k\u00f6r\u00fcli sz\u00f6veget jelk\u00e9nt haszn\u00e1lja, amikor ellen\u0151rzi a link relevanci\u00e1j\u00e1t a c\u00e9lt\u00e9m\u00e1hoz. Ez\u00e9rt \u00fcgyeljen arra, hogy a<strong> linket k\u00f6r\u00fclvev\u0151 sz\u00f6veg le\u00edr\u00f3 \u00e9s a<\/strong> linkelt oldalra<strong> vonatkoz\u00f3 legyen<\/strong>.  <\/p>\n\n\n\n<h2>K\u00e9p horgonysz\u00f6veg<\/h2>\n\n\n\n<p>Val\u00f3sz\u00edn\u0171leg m\u00e1r tudja, mi az az alt tag, \u00e9s mennyire fontos a haszn\u00e1lata. A k\u00e9pek Alt sz\u00f6vege egy m\u00e1sik kritikus elem, amely hat\u00e1ssal van a SEO-eredm\u00e9nyekre. Kontextu\u00e1lis relevanci\u00e1t biztos\u00edt az oldalr\u00f3l, amelyre a k\u00e9pet csatolt\u00e1k (az alt sz\u00f6veg seg\u00edt a keres\u0151motoroknak meg\u00e9rteni, hogy mir\u0151l sz\u00f3l az oldal, \u00e9s jav\u00edtja a k\u00e9p keres\u00e9si rangsor\u00e1t is). Amikor egy k\u00e9pet linkel\u00fcnk, a keres\u0151motor a <strong>k\u00e9p alt attrib\u00fatum\u00e1ban szerepl\u0151 sz\u00f6veget haszn\u00e1lja horgonysz\u00f6vegk\u00e9nt<\/strong>.<\/p>\n\n\n\n<h2>Horgonysz\u00f6veg sokf\u00e9les\u00e9g  <\/h2>\n\n\n\n<p>Fontos, hogy v\u00e1ltozatos horgonysz\u00f6vegeket haszn\u00e1ljon, mivel a term\u00e9szetes linkek k\u00fcl\u00f6nb\u00f6z\u0151 horgonysz\u00f6vegekb\u0151l sz\u00e1rmaznak, mivel minden weboldal tulajdonosa m\u00e1sk\u00e9pp linkel. Pr\u00f3b\u00e1lja meg elker\u00fclni az azonos horgonysz\u00f6vegek haszn\u00e1lat\u00e1t<\/p>\n\n\n\n<p>hogy a linkjei ne kapjanak b\u00fcntet\u00e9st (a backlinkek horgonysz\u00f6veg\u00e9nek t\u00f6bbnyire a m\u00e1rk\u00e1ja kulcsszav\u00e1t kell tartalmaznia, hogy <strong>term\u00e9szetes <\/strong><a href=\"https:\/\/help.marketingminer.com\/hu\/article\/a-jo-linkprofil-fontossaga\/\">backlink-profilt<\/a> \u00e9p\u00edtsen).<\/p>\n\n\n\n<p>Tal\u00e1n hallott\u00e1l m\u00e1r a horgonysz\u00f6veg-spammel\u00e9sr\u0151l is, amely az egyik leggyakoribb fekete kalapos SEO-gyakorlat, amelyet a webhelyek rangsorol\u00e1s\u00e1nak manipul\u00e1l\u00e1s\u00e1ra haszn\u00e1lnak. Ez olyan horgonysz\u00f6veggel rendelkez\u0151 linkeket jelent, amelyeknek nincs kapcsolatuk a hivatkozott oldallal.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>A horgonysz&ouml;veg a hiperhivatkoz&aacute;sban tal&aacute;lhat&oacute; kattinthat&oacute; sz&ouml;veg, amely egy m&aacute;sik oldalra vezet. Ez a link l&aacute;that&oacute; r&eacute;sze, &eacute;s gyakran k&eacute;k sz&iacute;n&#369; sz&ouml;vegk&eacute;nt jelenik meg. A k&ouml;vetkez&#337; HTML-k&oacute;ddal hozhat l&eacute;tre horgonysz&ouml;veget: &lt;a href=&#8221;https:\/\/www.yourdomain.com&#8221;&gt;P&eacute;lda horgonysz&ouml;veg&lt;\/a&gt; Amint a fenti p&eacute;ld&aacute;b&oacute;l l&aacute;that&oacute;, a horgonysz&ouml;veg&uuml;nk a k&ouml;vetkez&#337;: P&eacute;lda horgonysz&ouml;veg (ide&aacute;lis esetben a linkek horgonysz&ouml;vege tartalmazza a kulcsszavakat).Ez a k&eacute;k sz&iacute;n&#369; &#8230; <a title=\"Mi a horgonysz\u00f6veg\" class=\"read-more\" href=\"https:\/\/help.marketingminer.com\/hu\/article\/mi-a-horgonyszoveg\/\" aria-label=\"Tov\u00e1bbiak Mi a horgonysz\u00f6veg\">Olvass tov\u00e1bb<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"kbtopic":[178],"kbtag":[166,167,163,168],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mi a horgonysz\u00f6veg - Marketing Miner Knowledge Base - HU<\/title>\n<meta name=\"description\" content=\"A horgonysz\u00f6veg a hiperhivatkoz\u00e1sban tal\u00e1lhat\u00f3 kattinthat\u00f3 sz\u00f6veg, amely egy m\u00e1sik oldalra vezet. 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