{"id":11070,"date":"2020-06-24T15:58:45","date_gmt":"2020-06-24T13:58:45","guid":{"rendered":"https:\/\/help.marketingminer.com\/article\/markafigyeles\/"},"modified":"2023-03-21T16:07:30","modified_gmt":"2023-03-21T15:07:30","slug":"markafigyeles","status":"publish","type":"kb","link":"https:\/\/help.marketingminer.com\/hu\/article\/markafigyeles\/","title":{"rendered":"M\u00e1rkafigyel\u00e9s"},"content":{"rendered":"\n<p>A Marketing Miner az online el\u00e9rhet\u0151 adatok alapj\u00e1n <strong>nyomon k\u00f6vetheti \u00e9s nyomon k\u00f6vetheti a m\u00e1rk\u00e1j\u00e1val, versenyt\u00e1rsaival vagy b\u00e1rmely m\u00e1s kulcssz\u00f3val kapcsolatos eml\u00edt\u00e9seket<\/strong>. (Megjegyz\u00e9s: Jelenleg m\u00e9g nem tudjuk nyomon k\u00f6vetni a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1ban t\u00f6rt\u00e9n\u0151 eml\u00edt\u00e9seket).<\/p>\n\n\n\n<p>Ahhoz, hogy elkezdje a megeml\u00edt\u00e9sek nyomon k\u00f6vet\u00e9s\u00e9t, el\u0151sz\u00f6r meg kell hat\u00e1roznia, hogy mit szeretne nyomon k\u00f6vetni, \u00e9s rangsorolnia kell a kifejez\u00e9seket. \u00c1ltal\u00e1noss\u00e1gban h\u00e1rom k\u00fcl\u00f6nb\u00f6z\u0151 kateg\u00f3ri\u00e1ban figyelheti az eml\u00edt\u00e9seket:<\/p>\n\n\n\n<ul>\n<li>A m\u00e1rka eml\u00edt\u00e9sei.<\/li>\n\n\n\n<li>A versenyt\u00e1rsak eml\u00edt\u00e9sei.<\/li>\n\n\n\n<li>Az \u00d6n szakter\u00fclet\u00e9re vagy v\u00e1llalkoz\u00e1s\u00e1ra vonatkoz\u00f3 relev\u00e1ns kulcsszavak eml\u00edt\u00e9se.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>Mi\u00e9rt fontos ezeket az eml\u00edt\u00e9seket online nyomon k\u00f6vetni?<\/p>\n\n\n\n<h2>Megeml\u00edt\u00e9sek nyomon k\u00f6vet\u00e9se<\/h2>\n\n\n\n<p><strong><em>A m\u00e1rk\u00e1j\u00e1val kapcsolatos eml\u00edt\u00e9sek nyomon k\u00f6vet\u00e9se:<\/em><\/strong><\/p>\n\n\n\n<ul>\n<li>A m\u00e1rkafigyel\u00e9s az egyik legn\u00e9pszer\u0171bb link\u00e9p\u00edt\u00e9si tev\u00e9kenys\u00e9g. Ha valaki megeml\u00edtette \u00d6nt, de nem hivatkozott az oldal\u00e1ra, akkor vegye fel vele a kapcsolatot, \u00e9s k\u00e9rjen egy linket az \u00d6n weboldal\u00e1ra, hogy az olvas\u00f3k k\u00f6nnyen megtal\u00e1lhass\u00e1k \u00d6nt.  <\/li>\n\n\n\n<li>Ha valaki pozit\u00edvan \u00edrt \u00d6nr\u0151l, megoszthatja a cikket vagy az \u00e9rt\u00e9kel\u00e9st a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1ban vagy h\u00edrlevel\u00e9ben.<\/li>\n\n\n\n<li>Ha azt tapasztalja, hogy valakinek negat\u00edv tapasztalata volt a v\u00e1llalat\u00e1val kapcsolatban, amir\u0151l \u00d6n nem tudott, azonnal felfedezheti \u00e9s kezelheti a probl\u00e9m\u00e1t. Megmentheti h\u00edrnev\u00e9t, \u00e9s helyre\u00e1ll\u00edthatja az \u00fcgyfelek bizalm\u00e1t, miel\u0151tt t\u00fal k\u00e9s\u0151 lenne.<\/li>\n\n\n\n<li>\u00c1ltal\u00e1noss\u00e1gban elmondhat\u00f3, hogy a megfigyel\u00e9ssel \u00e9rt\u00e9kes visszajelz\u00e9seket kaphat.<\/li>\n\n\n\n<li>A marketingkamp\u00e1nyok hat\u00e1s\u00e1r\u00f3l is t\u00e1j\u00e9koz\u00f3dhat. Ha az eml\u00edt\u00e9sek sz\u00e1ma n\u00f6vekszik egy kamp\u00e1ny sor\u00e1n, akkor meg\u00e1llap\u00edthatja, hogy a kamp\u00e1ny sikeres volt-e, vagy ford\u00edtva.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><strong><em>A versenyt\u00e1rsak <strong>eml\u00edt\u00e9s\u00e9nek nyomon k\u00f6vet\u00e9se<\/strong>:<\/em><\/strong><\/p>\n\n\n\n<ul>\n<li><strong>Link\u00e9p\u00edt\u00e9si<\/strong> lehet\u0151s\u00e9gek. Valaki megeml\u00edtette a versenyt\u00e1rsadat a cikk\u00e9ben? Ha igen, felveheti vel\u00fck a kapcsolatot, \u00e9s megpr\u00f3b\u00e1lhatja, hogy mag\u00e1nak is eml\u00edt\u00e9st \u00e9s linket szerezzen.<\/li>\n\n\n\n<li>Felfedezheti a versenyt\u00e1rsai \u00e1ltal kapott <strong>visszajelz\u00e9seket<\/strong>, ami nagyszer\u0171 inspir\u00e1ci\u00f3s forr\u00e1s lehet a saj\u00e1t v\u00e1llalkoz\u00e1sa sz\u00e1m\u00e1ra.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><strong><em>A v\u00e1llalkoz\u00e1sa szempontj\u00e1b\u00f3l relev\u00e1ns kulcsszavak nyomon k\u00f6vet\u00e9se.<\/em><\/strong><\/p>\n\n\n\n<ul>\n<li><strong>Link\u00e9p\u00edt\u00e9si<\/strong> lehet\u0151s\u00e9gek. Ha p\u00e9ld\u00e1ul \u00edrt egy cikket arr\u00f3l, hogyan v\u00e1lasszon irodai sz\u00e9ket, nyomon k\u00f6vetheti a cikk relev\u00e1ns kulcsszavaira val\u00f3 hivatkoz\u00e1sokat. Ezut\u00e1n k\u00e9rhetsz egy linket a tartalmaidra vagy term\u00e9keidre.<\/li>\n\n\n\n<li>Fontos, hogy mindig k\u00e9pben maradjon<strong>, mi t\u00f6rt\u00e9nik az ipar\u00e1g\u00e1ban<\/strong>. Az eml\u00edt\u00e9sek figyel\u00e9se seg\u00edthet felfedezni \u00faj trendeket, <strong>visszajelz\u00e9seket<\/strong> kaphat k\u00fcl\u00f6nb\u00f6z\u0151 term\u00e9kekr\u0151l, vagy \u00f6tleteket gy\u0171jthet egy \u00faj cikkhez.<\/li>\n\n\n\n<li>A kapcsol\u00f3d\u00f3 kulcsszavak seg\u00edts\u00e9g\u00e9vel \u00faj, relev\u00e1ns webhelyeket fedezhet fel, amelyek \u00e9rdekl\u0151dhetnek az \u00d6n v\u00e1llalat\u00e1val val\u00f3 egy\u00fcttm\u0171k\u00f6d\u00e9s ir\u00e1nt.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2>\u00daj projekt l\u00e9trehoz\u00e1sa<\/h2>\n\n\n\n<p>Ahhoz, hogy nyomon tudja k\u00f6vetni m\u00e1rk\u00e1j\u00e1t, versenyt\u00e1rsait \u00e9s kulcsszavait, <a href=\"https:\/\/www.marketingminer.com\/hu\/project\/new\" target=\"_blank\" rel=\"noreferrer noopener\">egy \u00faj projekt l\u00e9trehoz\u00e1s\u00e1val<\/a> kell kezdenie. Ha m\u00e9g nem hozott l\u00e9tre projektet, az al\u00e1bbi gombra kattintva megteheti.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"center1\"><a href=\"https:\/\/www.marketingminer.com\/hu\/project\/new\" target=\"_blank\" rel=\"noopener noreferrer\"><button class=\"test\">\ud83d\udcca Projekt l\u00e9trehoz\u00e1sa<\/button><\/a><\/div>\n\n\n\n<p><\/p>\n\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-tip\">\n            <div class=\"mkb-tip__icon\">\n                <i class=\"fa fa-lg fa-lightbulb-o\"><\/i>\n            <\/div>\n            <div class=\"mkb-tip__content\">\n                <strong>TIP:<\/strong> Learn how to create a project step-by-step in this article:\u00a0<a href=\"https:\/\/help.marketingminer.com\/hu\/article\/projekt-letrehozasa-es-kezelese\/\">https:\/\/help.marketingminer.com\/hu\/article\/projekt-letrehozasa-es-kezelese\/<\/a>.            <\/div>\n        <\/div>\n        <\/div>\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-warning\">\n            <div class=\"mkb-warning__icon\">\n                <i class=\"fa fa-lg fa-exclamation-triangle\"><\/i>\n            <\/div>\n            <div class=\"mkb-warning__content\">\n                <strong>Note:<\/strong><em>\u00a0<\/em>If you do not see the \u201cCreate New\u201d button, you probably purchased a plan that only allows you to add one project.            <\/div>\n        <\/div>\n        <\/div>\n\n\n<h2>M\u00e1rkafigyel\u00e9s a Marketing Minerben<\/h2>\n\n\n\n<p>Miut\u00e1n l\u00e9trehozta a projektet, megjelenik a m\u0171szerfal a <strong>Brand Monitoring<\/strong> szekci\u00f3val.<\/p>\n\n\n\n<p>Semmit sem fog l\u00e1tni a report, am\u00edg hozz\u00e1 nem adja az els\u0151 kulcssz\u00f3t vagy kifejez\u00e9st a monitoroz\u00e1shoz.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"756\" height=\"468\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Monitoring.png\" alt=\"\" class=\"wp-image-7322\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Monitoring.png 756w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Monitoring-300x186.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Monitoring-150x93.png 150w\" sizes=\"(max-width: 756px) 100vw, 756px\" \/><\/figure><\/div>\n\n\n<p>Miut\u00e1n hozz\u00e1adta a megfigyelni k\u00edv\u00e1nt lek\u00e9rdez\u00e9seket, megjelenik ez a m\u00e1rkafigyel\u0151 m\u0171szerfal. Itt tal\u00e1lja az egyes eml\u00edt\u00e9sekre vonatkoz\u00f3 r\u00e9szleteket.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"446\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Brand-mentions-graph-1024x446.png\" alt=\"\" class=\"wp-image-7325\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Brand-mentions-graph-1024x446.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Brand-mentions-graph-300x131.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Brand-mentions-graph-768x335.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Brand-mentions-graph-150x65.png 150w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Brand-mentions-graph.png 1299w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1023\" height=\"391\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/mentions-timeline.png\" alt=\"\" class=\"wp-image-7328\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/mentions-timeline.png 1023w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/mentions-timeline-300x115.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/mentions-timeline-768x294.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/mentions-timeline-150x57.png 150w\" sizes=\"(max-width: 1023px) 100vw, 1023px\" \/><\/figure>\n\n\n\n<p>A Marketing Miner azt is megmutatja, hogy az eml\u00edt\u00e9s mikor jelent meg el\u0151sz\u00f6r az adott tartom\u00e1nyon vagy URL-c\u00edmen. \u00cdgy p\u00e9ld\u00e1ul l\u00e1thatja az adott id\u0151szak eml\u00edt\u00e9seit, \u00e9s elemezheti, hogy milyen tartalom eml\u00edtette el\u0151sz\u00f6r a m\u00e1rk\u00e1j\u00e1t az adott oldalon.<\/p>\n\n\n\n<p>Az eml\u00edt\u00e9seket 18 h\u00f3napig t\u00e1roljuk. Minden r\u00e9gebbi eml\u00edt\u00e9s automatikusan t\u00f6rl\u0151dik.<\/p>\n\n\n\n<p>Ez\u00e9rt, ha a j\u00f6v\u0151ben is hozz\u00e1 szeretne f\u00e9rni az eml\u00edt\u00e9sekhez, javasoljuk, hogy archiv\u00e1lja (t\u00f6ltse le) azokat a jobb fels\u0151 sarokban tal\u00e1lhat\u00f3 <strong>Export\u00e1l\u00e1s xlsx-be<\/strong> gomb seg\u00edts\u00e9g\u00e9vel.<\/p>\n\n\n\n<h3>M\u00e1rka fel\u00fcgyeleti be\u00e1ll\u00edt\u00e1sok<\/h3>\n\n\n\n<p>Miut\u00e1n be\u00e1ll\u00edtotta a kulcsszavas riaszt\u00e1sokat, e-mail \u00e9rtes\u00edt\u00e9st fog kapni a megeml\u00edt\u00e9sekr\u0151l. Ezt b\u00e1rmikor megv\u00e1ltoztathatja a jobb fels\u0151 sarokban tal\u00e1lhat\u00f3 Be\u00e1ll\u00edt\u00e1sok men\u00fcpontban a <strong>M\u00e1rkafigyel\u00e9si be\u00e1ll\u00edt\u00e1sok<\/strong> gombra kattintva.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"839\" height=\"220\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Monitoring-settings.png\" alt=\"\" class=\"wp-image-7331\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Monitoring-settings.png 839w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Monitoring-settings-300x79.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Monitoring-settings-768x201.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Monitoring-settings-150x39.png 150w\" sizes=\"(max-width: 839px) 100vw, 839px\" \/><\/figure>\n\n\n\n<p>A <em>M\u00e1rkafigyel\u00e9si be\u00e1ll\u00edt\u00e1sok<\/em>szakaszban a k\u00f6vetkez\u0151ket teheti meg:<\/p>\n\n\n\n<ul>\n<li>\u00daj kulcsszavak hozz\u00e1ad\u00e1sa a monitoroz\u00e1shoz<\/li>\n\n\n\n<li>\u00c1ll\u00edtson be e-mail \u00e9rtes\u00edt\u00e9seket, hogy azonnal \u00e9rtes\u00fclj\u00f6n a megeml\u00edt\u00e9sekr\u0151l, amint azok megt\u00f6rt\u00e9nnek.<\/li>\n\n\n\n<li>Domainek kiz\u00e1r\u00e1sa a megfigyel\u00e9sb\u0151l &#8211; Ha nem szeretne egy bizonyos domain-t bevonni a report, akkor kiz\u00e1rhatja a list\u00e1b\u00f3l. Ezek lehetnek olyan domainek, ahol m\u00e1r tudja, hogy a kulcsszav\u00e1t gyakran eml\u00edtik, de nem t\u00f6r\u0151dik vele. A domainek megfigyel\u00e9sb\u0151l val\u00f3 kiz\u00e1r\u00e1s\u00e1val le\u00e1ll\u00edthatja a domainr\u0151l (bele\u00e9rtve az aldomaineket is) \u00e9rkez\u0151 eml\u00edt\u00e9sek fogad\u00e1s\u00e1t.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"521\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/monitoring-dashbord-settings-1024x521.png\" alt=\"\" class=\"wp-image-7334\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/monitoring-dashbord-settings-1024x521.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/monitoring-dashbord-settings-300x153.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/monitoring-dashbord-settings-768x391.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/monitoring-dashbord-settings-150x76.png 150w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/monitoring-dashbord-settings.png 1300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2>M\u00e1rkafigyel\u00e9s a Marketing Minerben p\u00e9lda<\/h2>\n\n\n\n<p>Ha m\u00e9g nem ment be a saj\u00e1t projektj\u00e9be, \u00e9s nem \u00e1ll\u00edtotta be a m\u00e1rkafigyel\u00e9st, itt megn\u00e9zheti, hogyan n\u00e9z ki a m\u00e1rkafigyel\u00e9s a Marketing Minerben:<\/p>\n\n\n\n<div class=\"center1\"><a href=\"https:\/\/www.marketingminer.com\/hu\/preview-project\/aa3f3302-9343-4958-b872-0ff367c8adff\/mentions\" target=\"_blank\" rel=\"noopener noreferrer\"><button class=\"test\">\ud83d\udcca L\u00e1sd a m\u00e1rka monitoroz\u00e1s\u00e1t a Marketing Minerben<\/button><\/a><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Marketing Miner az online el&eacute;rhet&#337; adatok alapj&aacute;n nyomon k&ouml;vetheti &eacute;s nyomon k&ouml;vetheti a m&aacute;rk&aacute;j&aacute;val, versenyt&aacute;rsaival vagy b&aacute;rmely m&aacute;s kulcssz&oacute;val kapcsolatos eml&iacute;t&eacute;seket. (Megjegyz&eacute;s: Jelenleg m&eacute;g nem tudjuk nyomon k&ouml;vetni a k&ouml;z&ouml;ss&eacute;gi m&eacute;di&aacute;ban t&ouml;rt&eacute;n&#337; eml&iacute;t&eacute;seket). Ahhoz, hogy elkezdje a megeml&iacute;t&eacute;sek nyomon k&ouml;vet&eacute;s&eacute;t, el&#337;sz&ouml;r meg kell hat&aacute;roznia, hogy mit szeretne nyomon k&ouml;vetni, &eacute;s rangsorolnia kell a kifejez&eacute;seket. &#8230; <a title=\"M\u00e1rkafigyel\u00e9s\" class=\"read-more\" href=\"https:\/\/help.marketingminer.com\/hu\/article\/markafigyeles\/\" aria-label=\"Tov\u00e1bbiak M\u00e1rkafigyel\u00e9s\">Olvass tov\u00e1bb<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"kbtopic":[181],"kbtag":[166,167,163],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>M\u00e1rkafigyel\u00e9s - Marketing Miner Knowledge Base - HU<\/title>\n<meta name=\"description\" content=\"A Marketing Miner az online el\u00e9rhet\u0151 adatok alapj\u00e1n nyomon k\u00f6vetheti \u00e9s nyomon k\u00f6vetheti a m\u00e1rk\u00e1j\u00e1val, versenyt\u00e1rsaival vagy b\u00e1rmely m\u00e1s kulcssz\u00f3val\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/help.marketingminer.com\/hu\/article\/markafigyeles\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00e1rkafigyel\u00e9s - 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