{"id":11084,"date":"2020-10-14T14:22:00","date_gmt":"2020-10-14T12:22:00","guid":{"rendered":"https:\/\/help.marketingminer.com\/article\/kep-seo-mi-az-az-alt-szoveg-es-miert-erdemes-hasznalni\/"},"modified":"2023-03-21T15:55:42","modified_gmt":"2023-03-21T14:55:42","slug":"kep-seo-mi-az-az-alt-szoveg-es-miert-erdemes-hasznalni","status":"publish","type":"kb","link":"https:\/\/help.marketingminer.com\/hu\/article\/kep-seo-mi-az-az-alt-szoveg-es-miert-erdemes-hasznalni\/","title":{"rendered":"K\u00e9p SEO: Mi az az ALT-sz\u00f6veg \u00e9s mi\u00e9rt \u00e9rdemes haszn\u00e1lni?"},"content":{"rendered":"\n<p>Az <strong>Alt text <\/strong>(alternat\u00edv sz\u00f6veg), m\u00e1s n\u00e9ven <em>alt tag<\/em>, <em>alt description<\/em> vagy <em>alt attrib\u00fatum<\/em> egy HTML-attrib\u00fatum, amelyet egy k\u00e9p le\u00edr\u00e1s\u00e1ra haszn\u00e1lnak.  <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/10\/Kopie-n\u00e1vrhu-ALT-text-EN.png\" alt=\"Az ALT-sz\u00f6veg egy HTML-attrib\u00fatum, amelyet a weboldalon tal\u00e1lhat\u00f3 k\u00e9pek le\u00edr\u00e1s\u00e1ra haszn\u00e1lnak.  \" class=\"wp-image-4234\" width=\"400\" height=\"450\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/10\/Kopie-n\u00e1vrhu-ALT-text-EN.png 800w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/10\/Kopie-n\u00e1vrhu-ALT-text-EN-267x300.png 267w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/10\/Kopie-n\u00e1vrhu-ALT-text-EN-768x864.png 768w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/figure><\/div>\n\n\n<p><strong>Alt sz\u00f6veg HTML-ben:  <\/strong><\/p>\n\n\n\n<pre class=\"wp-block-preformatted\"><img decoding=\"async\" src=\"%E2%80%9Cphoto-alt-tag.jpg%E2%80%9D\" alt=\"\" alternat=\"\" text=\"\" for=\"\" the=\"\" image=\"\" title=\"\" tooltip=\"\" on=\"\"><\/pre>\n\n\n\n<p>A fenti p\u00e9ld\u00e1t haszn\u00e1lva a k\u00e9p <strong>alt attrib\u00fatuma <\/strong>a &#8220;<em>k\u00e9p alternat\u00edv sz\u00f6vege&#8221; <\/em>.  <\/p>\n\n\n\n<h2>Alt vs. Title attrib\u00fatum<\/h2>\n\n\n\n<p>El\u0151sz\u00f6r is meg kell eml\u00edten\u00fcnk, hogy mindk\u00e9t attrib\u00fatum felt\u00fcntet\u00e9se<strong> nem k\u00f6telez\u0151<\/strong> (teh\u00e1t technikailag nem kell haszn\u00e1lni \u0151ket).  <\/p>\n\n\n\n<p>A fenti p\u00e9ld\u00e1ban l\u00e1that\u00f3 az alt sz\u00f6veg \u00e9s a c\u00edm sz\u00f6vege. A legt\u00f6bb ember azonban \u00f6sszekeveri ezt a k\u00e9t tulajdons\u00e1got, \u00e9s nem igaz\u00e1n tudja, mi a k\u00fcl\u00f6nbs\u00e9g k\u00f6zt\u00fck.  <\/p>\n\n\n\n<ul>\n<li><strong>Alt sz\u00f6veg<\/strong> &#8211; a k\u00e9p r\u00f6vid le\u00edr\u00e1sa (a k\u00e9perny\u0151olvas\u00f3k \u00e9s a keres\u0151motorok sz\u00e1m\u00e1ra is). Ha a k\u00e9p nem t\u00f6lt\u0151dik be, akkor az alt jelenik meg helyette.  <\/li>\n\n\n\n<li><strong>C\u00edmsz\u00f6veg<\/strong> &#8211; egy tooltip sz\u00f6veg, amely akkor jelenik meg, amikor az eg\u00e9r a k\u00e9p f\u00f6l\u00e9 mozog. A tooltipek nem jelennek meg a mobiltelefonokon \u00e9s m\u00e1s \u00e9rint\u0151k\u00e9perny\u0151s eszk\u00f6z\u00f6k\u00f6n.<\/li>\n<\/ul>\n\n\n\n<p>Ha megn\u00e9zi az al\u00e1bbi k\u00e9pet, l\u00e1thatja, hogy a<strong> t\u00f6r\u00f6tt k\u00e9p alt sz\u00f6vege megjelenik <\/strong>(a k\u00e9p bal oldal\u00e1n). A jobb oldali p\u00e9lda azt mutatja, hogyan <strong>jelenik meg a c\u00edm attrib\u00fatum tooltipje<\/strong>, amikor a kurzor a k\u00e9p f\u00f6l\u00e9 ker\u00fcl.  <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"400\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/10\/Alt-vs-title-text-example.png\" alt=\"ALT sz\u00f6veg vs c\u00edm sz\u00f6veg k\u00fcl\u00f6nbs\u00e9g p\u00e9lda\" class=\"wp-image-4239\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/10\/Alt-vs-title-text-example.png 800w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/10\/Alt-vs-title-text-example-300x150.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/10\/Alt-vs-title-text-example-768x384.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Ha nincs alt sz\u00f6veg vagy c\u00edmsz\u00f6veg a k\u00e9phez, akkor a k\u00e9p \u00fcres k\u00e9pk\u00e9nt jelenik meg, \u00e9s a felhaszn\u00e1l\u00f3k nem l\u00e1thatnak semmit.  <\/p>\n\n\n\n<p>Ebben a cikkben f\u0151k\u00e9nt az alt attrib\u00fatumokr\u00f3l fogunk besz\u00e9lni, \u00e9s arr\u00f3l, hogy mi\u00e9rt van sz\u00fcks\u00e9g a haszn\u00e1latukra.<br><br><\/p>\n\n\n\n<h2>Az Alt attrib\u00fatumok fontoss\u00e1ga<\/h2>\n\n\n\n<p>\u00cdme \u00f6t ok, ami\u00e9rt fontos, hogy minden k\u00e9phez alt sz\u00f6veget adjon:<\/p>\n\n\n\n<h3>1. Az Alt sz\u00f6veg seg\u00edthet a k\u00e9pek jobb helyez\u00e9s\u00e9ben a Google K\u00e9pek list\u00e1j\u00e1n.<\/h3>\n\n\n\n<p>A<a href=\"https:\/\/sparktoro.com\/blog\/less-than-half-of-google-searches-now-result-in-a-click\/\"> SparkToro <\/a>\u00e9s a Jumpshot 2019-es tanulm\u00e1nya szerint (l\u00e1sd az al\u00e1bbi k\u00f6rdiagramot) a Google Images a m\u00e1sodik legnagyobb keres\u0151motor a Google ut\u00e1n.  <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/10\/sparktoro-search-engine-market-share-q2-2019.png\" alt=\"Sparktoro keres\u0151motor piaci r\u00e9szesed\u00e9se Q2 2019\" class=\"wp-image-4242\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/10\/sparktoro-search-engine-market-share-q2-2019.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/10\/sparktoro-search-engine-market-share-q2-2019-300x169.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/10\/sparktoro-search-engine-market-share-q2-2019-768x432.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>K\u00e9p forr\u00e1sa: <a href=\"https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2019\/08\/search-engine-market-share-q2-2019.png\">https:\/\/images.sparktoro.com\/blog\/wp-content\/uploads\/2019\/08\/search-engine-market-share-q2-2019.png<\/a> <\/p>\n\n\n\n<p>Ha alt sz\u00f6veget ad a k\u00e9pekhez, akkor a k\u00e9pek a Google K\u00e9pek keres\u0151programj\u00e1ban megjelenhetnek a relev\u00e1ns hossz\u00fa t\u00e1v\u00fa kulcsszavakra, \u00e9s <strong>forgalmat gener\u00e1lhatnak <\/strong>a weboldal\u00e1ra.  <\/p>\n\n\n\n<p>Ez k\u00fcl\u00f6n\u00f6sen olyan \u00e1gazatokban m\u0171k\u00f6dik j\u00f3l, ahol az emberek l\u00e1tni akarj\u00e1k a term\u00e9ket, miel\u0151tt v\u00e1s\u00e1roln\u00e1nak (p\u00e9ld\u00e1ul \u00e9lelmiszer, divat,&#8230;).  <\/p>\n\n\n\n<p><strong>K\u00e9pmez\u0151 a Google keres\u00e9si eredm\u00e9nyekben  <\/strong><\/p>\n\n\n\n<p>A k\u00e9pek optimaliz\u00e1l\u00e1sa nem csak a <a href=\"https:\/\/images.google.com\/\">Google Images<\/a> keres\u00e9sn\u00e9l fontos, hanem a teljes sz\u00f6veges keres\u00e9sekn\u00e9l is, mivel a Google folyamatosan \u00fajabb \u00e9s \u00fajabb <a href=\"https:\/\/help.marketingminer.com\/hu\/article\/mik-a-serp-funkciok-gyakori-tipusok-a-google-on\/\">SERP funkci\u00f3kat<\/a> ad hozz\u00e1 sz\u00e1mos keres\u00e9si lek\u00e9rdez\u00e9shez.<\/p>\n\n\n\n<p>Az al\u00e1bbi p\u00e9ld\u00e1ban l\u00e1that\u00f3, hogy a &#8220;napt\u00e1r sablon&#8221; keres\u00e9si eredm\u00e9nyek a &#8220;<strong>K\u00e9pek doboz\u00e1t<\/strong>&#8221; adj\u00e1k vissza a SERP tetej\u00e9n, a t\u00f6bbi szerves keres\u00e9si eredm\u00e9ny pedig &#8220;el van rejtve&#8221; e funkci\u00f3 alatt.  <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/10\/calendar-template-images-box-857x1024.png\" alt=\"Napt\u00e1r sablon k\u00e9pek doboza a SERP-ben\" class=\"wp-image-4245\" width=\"429\" height=\"512\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/10\/calendar-template-images-box-857x1024.png 857w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/10\/calendar-template-images-box-251x300.png 251w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/10\/calendar-template-images-box-768x918.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/10\/calendar-template-images-box.png 1098w\" sizes=\"(max-width: 429px) 100vw, 429px\" \/><\/figure><\/div>\n\n\n<p>Az alt sz\u00f6veg n\u00e9lk\u00fcli k\u00e9pek eset\u00e9ben nagyon neh\u00e9z lenne megjelenni az ilyen t\u00edpus\u00fa keres\u00e9si lek\u00e9rdez\u00e9sekn\u00e9l. Ha nem ad alt sz\u00f6veget a k\u00e9pekhez, akkor potenci\u00e1lisan \u00fcgyfeleket \u00e9s \u00e9rt\u00e9kes forgalmat vesz\u00edt a weboldal\u00e1ra.  <\/p>\n\n\n\n<p>John Mu, a Google munkat\u00e1rsa is meger\u0151s\u00edtette az alt sz\u00f6veg fontoss\u00e1g\u00e1t a k\u00e9p SEO szempontj\u00e1b\u00f3l:  <\/p>\n\n\n\n<center><blockquote class=\"twitter-tweet\"><p lang=\"en\" dir=\"ltr\">Az Alt sz\u00f6veg rendk\u00edv\u00fcl hasznos a Google K\u00e9pek eset\u00e9ben &#8211; ha azt szeretn\u00e9, hogy a k\u00e9peit a Google K\u00e9pek k\u00f6z\u00f6tt rangsorolja. M\u00e9g ha lazy-loadingot haszn\u00e1lsz is, tudod, hogy melyik k\u00e9p fog bet\u00f6lt\u0151dni, ez\u00e9rt a lehet\u0151 leghamarabb add meg ezt az inform\u00e1ci\u00f3t, \u00e9s teszteld, hogy milyen form\u00e1ban jelenik meg.<\/p>&#8211; \ud83c\udf4c John \ud83c\udf4c (@JohnMu) <a href=\"https:\/\/twitter.com\/JohnMu\/status\/1036901608880254976?ref_src=twsrc%5Etfw\">September 4, 2018<\/a><\/blockquote> <script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/center>\n\n\n\n<h3>2. Az Alt sz\u00f6veg lehet\u0151v\u00e9 teszi a nem vizu\u00e1lis olvas\u00f3k sz\u00e1m\u00e1ra, hogy meg\u00e9rts\u00e9k a k\u00e9peket.  <\/h3>\n\n\n\n<p>Vil\u00e1gszerte t\u00f6bb mint 39 milli\u00f3 ember vak, \u00e9s <a href=\"https:\/\/research.fb.com\/blog\/2017\/02\/accessibility-research-developing-automatic-alt-text-for-facebook-screen-reader-users\/\">t\u00f6bb mint 246 milli\u00f3an szenvednek s\u00falyos l\u00e1t\u00e1sk\u00e1rosod\u00e1sban<\/a>. A legt\u00f6bb l\u00e1t\u00e1ss\u00e9r\u00fclt ember k\u00e9perny\u0151olvas\u00f3t haszn\u00e1l, amely lehet\u0151v\u00e9 teszi sz\u00e1mukra a k\u00e9sz\u00fcl\u00e9kek haszn\u00e1lat\u00e1t \u00e9s a tartalom olvas\u00e1s\u00e1t. Ha az alt tag nem tartalmaz sz\u00f6veget, akkor a k\u00e9perny\u0151olvas\u00f3k <strong>figyelmen k\u00edv\u00fcl hagyj\u00e1k<\/strong> a k\u00e9pet. Esetenk\u00e9nt, ha nincs alt sz\u00f6veg, a k\u00e9perny\u0151olvas\u00f3 a k\u00e9p f\u00e1jlnev\u00e9t is beolvassa helyette. Gyakran el\u0151fordul azonban, hogy ez a n\u00e9v nagyon \u00e1ltal\u00e1nos (p\u00e9ld\u00e1ul: <strong>IMG_21646486.jpg<\/strong>), \u00e9s nem magyar\u00e1zza meg, hogy a k\u00e9p val\u00f3j\u00e1ban mit tartalmaz. Ez\u00e9rt nagyon fontos, hogy a k\u00e9p c\u00edme <strong>egyszer\u0171 \u00e9s le\u00edr\u00f3<\/strong> legyen, hogy ne zavarja a k\u00e9perny\u0151olvas\u00f3 technol\u00f3gi\u00e1t haszn\u00e1l\u00f3kat.<\/p>\n\n\n\n<p>Az\u00e1ltal, hogy alt sz\u00f6veget ad a k\u00e9pekhez, seg\u00edt a l\u00e1t\u00e1ss\u00e9r\u00fclteknek meg\u00e9rteni az \u00fczenetet, mivel a k\u00e9perny\u0151olvas\u00f3juk is k\u00e9pes lesz elolvasni a k\u00e9peket.  <\/p>\n\n\n\n<h3>3. Az Alt sz\u00f6veg kontextust ad a k\u00e9pnek<\/h3>\n\n\n\n<p>A tartalom olvashat\u00f3bb\u00e1 t\u00e9tele \u00e9rdek\u00e9ben fontos, hogy vonz\u00f3 k\u00e9pekkel em\u00e9szthet\u0151 \u00e9s eszt\u00e9tikus darabokra bontsa a sz\u00f6veget. A k\u00e9peknek azonban c\u00e9lt kell szolg\u00e1lniuk, nem csak az\u00e9rt vannak, hogy sz\u00e9pen n\u00e9zzenek ki. Az alt attrib\u00fatumok felt\u00fcntet\u00e9s\u00e9vel seg\u00edt a keres\u0151motoroknak jobban meg\u00e9rteni a k\u00e9pek t\u00e9m\u00e1j\u00e1t.<\/p>\n\n\n\n<p>Az Alt sz\u00f6vegnek a tartalomhoz kell kapcsol\u00f3dnia (err\u0151l b\u0151vebben is besz\u00e9l\u00fcnk majd a bejegyz\u00e9s tov\u00e1bbi r\u00e9sz\u00e9ben), hogy a keres\u0151motorok jobban meg\u00e9rts\u00e9k, mir\u0151l sz\u00f3l az oldal.  <\/p>\n\n\n\n<p>Ha p\u00e9ld\u00e1ul egy laptopokr\u00f3l sz\u00f3l\u00f3 cikket \u00edr, akkor a k\u00e9phez hozz\u00e1adhat egy alternat\u00edv sz\u00f6veget, amely \u00edgy sz\u00f3l: &#8220;St\u00edlusos laptop Acer Aspire 5 k\u00e9k sz\u00ednben&#8221;, hogy a keres\u0151motor jobban meg\u00e9rtse az oldal tartalm\u00e1t.  <\/p>\n\n\n\n<h3>4. Az Alt sz\u00f6veg egyen\u00e9rt\u00e9k\u0171 a horgonysz\u00f6veggel (a linkelt k\u00e9pek eset\u00e9ben).<\/h3>\n\n\n\n<p>A hiperhivatkoz\u00e1sok eset\u00e9ben a sz\u00f6veg a kir\u00e1ly. A linknek azonban nem kell csak sz\u00f6vegb\u0151l \u00e1llnia. Ez lehet k\u00e9p vagy b\u00e1rmilyen m\u00e1s HTML-elem.  <\/p>\n\n\n\n<p>Minden linkben tal\u00e1lhat\u00f3 k\u00e9pnek rendelkeznie kell alt sz\u00f6veggel, amely azonos\u00edtja a link c\u00e9lj\u00e1t. A linkelt k\u00e9pek Alt sz\u00f6vege egyen\u00e9rt\u00e9k\u0171 a <a href=\"https:\/\/help.marketingminer.com\/hu\/article\/mi-a-horgonyszoveg\/\">horgonysz\u00f6veggel<\/a>. Lehet\u0151s\u00e9get jelent arra, hogy az oldal jelent\u00e9s\u00e9t \u00e9s kontextus\u00e1t k\u00f6z\u00f6lje a Google-lal.<\/p>\n\n\n\n<h3>5. Alt sz\u00f6veg jelenik meg, ha egy k\u00e9p nem t\u00f6lt\u0151dik be.<\/h3>\n\n\n\n<p>Ahogy kor\u00e1bban eml\u00edtett\u00fck (vagy ahogy az el\u0151z\u0151 p\u00e9ld\u00e1nkban l\u00e1thattad), az <strong>alternat\u00edv attrib\u00fatum jelenik meg a k\u00e9p <\/strong>helyett, ha a k\u00e9p nem t\u00f6lt\u0151dik be megfelel\u0151en.  <\/p>\n\n\n\n<p>Ha nincs alt sz\u00f6veg megadva, akkor ez \u00fcres lesz.  <\/p>\n\n\n\n<h2>Hogyan ellen\u0151rizhet\u0151 az alt sz\u00f6veg?<\/h2>\n\n\n\n<h3>K\u00e9zi ellen\u0151rz\u00e9s  <\/h3>\n\n\n\n<p>Az egyik leggyorsabb m\u00f3dja annak, hogy megtudja, haszn\u00e1l-e alt sz\u00f6veget a k\u00e9pekhez, ha b\u00e1rmelyik weboldal forr\u00e1sk\u00f3dj\u00e1ban ellen\u0151rzi azt.  <\/p>\n\n\n\n<p>El\u0151sz\u00f6r is, meg kell l\u00e1togatnia a weboldalt (pl. egy blogbejegyz\u00e9st), amelyet ellen\u0151rizni szeretne az alt c\u00edmk\u00e9k tekintet\u00e9ben. Ezut\u00e1n kattintson a jobb gombbal, \u00e9s v\u00e1lassza az &#8216;<strong>Ellen\u0151rz\u00e9s<\/strong>&#8216; lehet\u0151s\u00e9get.  <\/p>\n\n\n\n<p>Most m\u00e1r meg kell tudnia n\u00e9zni az oldal forr\u00e1sk\u00f3dj\u00e1t az alt sz\u00f6veggel \u00e9s a k\u00e9p egy\u00e9b attrib\u00fatumaival:  <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"534\" height=\"65\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/10\/example-of-alt-text-source-code.png\" alt=\"\" class=\"wp-image-4248\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/10\/example-of-alt-text-source-code.png 534w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/10\/example-of-alt-text-source-code-300x37.png 300w\" sizes=\"(max-width: 534px) 100vw, 534px\" \/><\/figure><\/div>\n\n\n<p>Ebben az esetben az alt c\u00edmke l\u00e1that\u00f3, mivel m\u00e1r hozz\u00e1 lett adva a k\u00e9phez. A <strong>Marketing Miner projekt\u00e9rt\u00e9kben a versenyt\u00e1rsak be\u00e1ll\u00edt\u00e1sait<\/strong> is mutatja.<\/p>\n\n\n\n<p>Ha nem tal\u00e1lsz <strong>alt=&#8221;&#8221;<\/strong> \u00e9rt\u00e9ket a k\u00e9pek mellett, az azt jelenti, hogy nincs is <strong>nekik<\/strong>.  <\/p>\n\n\n\n<h3>Marketing Miner &#8211; Tartalomelemz\u00e9s b\u00e1ny\u00e1sz  <\/h3>\n\n\n\n<p>Ha t\u00f6bb sz\u00e1z vagy ezer k\u00e9pet kell \u00e1tn\u00e9zned, hogy kider\u00edtsd, van-e hozz\u00e1juk alt attrib\u00fatum, akkor van \u00e9rtelme, hogy ne k\u00e9zzel kelljen ezt megtenned, nem igaz?  <\/p>\n\n\n\n<p>Ezt automatiz\u00e1l\u00e1si eszk\u00f6z\u00f6kkel (\u00fagynevezett <strong>crawlerekkel<\/strong>) lehet elv\u00e9gezni, amelyek \u00e1tn\u00e9zik az \u00f6sszes c\u00e9loldalt, ellen\u0151rzik az \u00f6sszes k\u00e9pet, \u00e9s list\u00e1zz\u00e1k azokat, amelyekhez nem adtak hozz\u00e1 alternat\u00edv attrib\u00fatumot.  <\/p>\n\n\n\n<p>A <a href=\"https:\/\/help.marketingminer.com\/hu\/article\/tartalomelemzes\/\">tartalomelemz\u0151 minerek<\/a> seg\u00edts\u00e9g\u00e9vel a k\u00f6vetkez\u0151 adatokhoz juthat:  <\/p>\n\n\n\n<ul>\n<li><strong>K\u00e9pek sz\u00e1ma<\/strong> &#8211; a felt\u00e9rk\u00e9pezett oldalon tal\u00e1lt k\u00e9pek sz\u00e1ma<\/li>\n\n\n\n<li><strong>Alt sz\u00f6veg n\u00e9lk\u00fcli k\u00e9pek<\/strong> &#8211; az alt sz\u00f6veg n\u00e9lk\u00fcli k\u00e9pek sz\u00e1ma  <\/li>\n<\/ul>\n\n\n\n<h2>Hogyan optimaliz\u00e1lhatod az alt sz\u00f6vegedet  <\/h2>\n\n\n\n<p>Amikor alt sz\u00f6veget \u00edr, ne feledje, hogy a le\u00edr\u00e1st olyan szem\u00e9lyeknek \u00edrja, akik nem l\u00e1tj\u00e1k a k\u00e9pet. Csukja be a szem\u00e9t, \u00e9s haszn\u00e1ljon k\u00e9perny\u0151olvas\u00f3t az alt sz\u00f6veg felolvas\u00e1s\u00e1hoz. Ezen inform\u00e1ci\u00f3k alapj\u00e1n pr\u00f3b\u00e1lja meg elk\u00e9pzelni, hogy mit hallott az im\u00e9nt. Megfelel a l\u00e1tom\u00e1sod annak, amit a k\u00e9p mutat? Akkor az alt sz\u00f6veged helyes!  <\/p>\n\n\n\n<p>Az al\u00e1bbi 5 tipp seg\u00edt a hat\u00e9kony alt sz\u00f6veg meg\u00edr\u00e1s\u00e1ban:<\/p>\n\n\n\n<ul>\n<li><strong>Legyen r\u00f6vid \u00e9s le\u00edr\u00f3 <\/strong>&#8211; Pr\u00f3b\u00e1ljon meg t\u00f6m\u00f6ren fogalmazni a k\u00e9p le\u00edr\u00e1sakor. A legt\u00f6bb k\u00e9perny\u0151olvas\u00f3 k\u00f6r\u00fclbel\u00fcl 125 karaktern\u00e9l v\u00e1gja le az alt sz\u00f6veget, ez\u00e9rt pr\u00f3b\u00e1lja meg ezt a karaktersz\u00e1mot vagy ann\u00e1l kevesebbet tartani.  <\/li>\n\n\n\n<li><strong>Legyen relev\u00e1ns <\/strong>&#8211; Amikor meg\u00edrja az alt sz\u00f6veget, k\u00e9rdezze meg mag\u00e1t\u00f3l, hogy meg\u00e9rten\u00e9-e a relevanci\u00e1t, ha nem l\u00e1tn\u00e1 a k\u00e9pet. Tartalmaznia kell egy relev\u00e1ns c\u00e9lkulcssz\u00f3t \u00e9s a k\u00e9p egy\u00e9rtelm\u0171 le\u00edr\u00e1s\u00e1t, hogy a keres\u0151motorok meg\u00e9rts\u00e9k a kontextust.  <\/li>\n\n\n\n<li><strong>Ker\u00fclje a kulcsszavakkal val\u00f3 t\u00f6m\u00e9st<\/strong> &#8211; Koncentr\u00e1ljon arra, hogy a k\u00e9pnek kontextust adjon a kulcsszavakkal egy\u00fctt. De ne ess t\u00falz\u00e1sba a kulcsszavakkal!  <\/li>\n\n\n\n<li><strong>L\u00e9gy pontos<\/strong> &#8211; K\u00e9pesnek kell lenned arra, hogy pontosan le\u00edrd a k\u00e9peid tartalm\u00e1t (ugyanakkor el\u00e9g r\u00f6vidnek \u00e9s le\u00edr\u00f3nak kell lenned, ahogy fentebb eml\u00edtett\u00fck).  <\/li>\n\n\n\n<li><strong>Ne haszn\u00e1ljon kifejez\u00e9seket &#8220;<\/strong><strong>\n  <em>image of<\/em>\n<\/strong><strong>&#8220;<\/strong> kifejez\u00e9seket a <strong>k\u00e9p le\u00edr\u00e1s\u00e1ra<\/strong> &#8211; a felhaszn\u00e1l\u00f3 sz\u00e1m\u00e1ra \u00e1ltal\u00e1ban nyilv\u00e1nval\u00f3, hogy k\u00e9pr\u0151l van sz\u00f3, ez\u00e9rt ink\u00e1bb ugorjon bele a le\u00edr\u00e1sba.  <\/li>\n<\/ul>\n\n\n\n<h2>Hat\u00e9kony alt sz\u00f6veg \u00edr\u00e1sa p\u00e9ld\u00e1kkal<\/h2>\n\n\n\n<p>N\u00e9zz\u00fcnk n\u00e9h\u00e1ny p\u00e9ld\u00e1t az alt sz\u00f6vegre a gyakorlatban:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"582\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/10\/marketing-miner-pricing-list-1024x582.png\" alt=\"Marketing Miner \u00e1rlista\" class=\"wp-image-4251\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/10\/marketing-miner-pricing-list-1024x582.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/10\/marketing-miner-pricing-list-300x170.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/10\/marketing-miner-pricing-list-768x436.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/10\/marketing-miner-pricing-list-1536x873.png 1536w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/10\/marketing-miner-pricing-list.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Rossz:<\/strong> &lt;img src=&#8221;IMG_12358.png&#8221; alt=&#8221;\u00e1raz\u00e1s&#8221;&gt; &#8211; nem el\u00e9g le\u00edr\u00f3 jelleg\u0171.<\/p>\n\n\n\n<p><strong>Nem aj\u00e1nlott: <\/strong>&lt;img src=&#8221;IMG_12358.png&#8221; alt=&#8221;\u00e1raz\u00e1s, tervek, \u00e1rak, el\u0151fizet\u00e9sek&#8221;&gt; &#8211; kulcssz\u00f3t\u00f6m\u00e9s.  <\/p>\n\n\n\n<p><strong>J\u00f3:<\/strong> &lt;img src=&#8221;marketing_miner_pricing.png&#8221; alt=&#8221;Marketing Miner tervek \u00e9s \u00e1rlista&#8221;&gt; <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/10\/chocolate-cake-with-strawberry-1024x683.jpg\" alt=\"Csokol\u00e1d\u00e9torta eperrel a tetej\u00e9n egy desszertes t\u00e1ny\u00e9ron\" class=\"wp-image-4254\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/10\/chocolate-cake-with-strawberry-1024x683.jpg 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/10\/chocolate-cake-with-strawberry-300x200.jpg 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/10\/chocolate-cake-with-strawberry-768x512.jpg 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/10\/chocolate-cake-with-strawberry.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Rossz:<\/strong> &lt;img src=&#8221;torte.png&#8221; alt=&#8221;torte&#8221;&gt; &#8211; nem t\u00fal szeml\u00e9letes.<\/p>\n\n\n\n<p><strong>Nem aj\u00e1nlott:<\/strong> &lt;img src=&#8221;torte.png&#8221; alt=&#8221;chocolate torte&#8221;&gt; &#8211; m\u00e1lo v\u00fdsti\u017en\u00e9<\/p>\n\n\n\n<p><strong>J\u00f3:<\/strong> &lt;img src=&#8221;chocolate torte.png&#8221; alt=&#8221;Csokol\u00e1d\u00e9torta eperrel a tetej\u00e9n egy desszertes t\u00e1ny\u00e9ron&#8221;&gt; <\/p>\n\n\n\n<p>Tov\u00e1bbi inform\u00e1ci\u00f3 a Google k\u00e9pekkel kapcsolatos legjobb gyakorlatokr\u00f3l itt: <a href=\"https:\/\/support.google.com\/webmasters\/answer\/114016?hl=en\">https:\/\/support.google.com\/webmasters\/answer\/114016?hl=en<\/a> <\/p>\n\n\n\n<h2>A k\u00e9pkeres\u00e9si adatok ellen\u0151rz\u00e9se a Google Search Console-ban  <\/h2>\n\n\n\n<p>A <a href=\"https:\/\/search.google.com\/search-console\/\">Google Search Console-ban<\/a> m\u00e9rheti az arculati SEO-er\u0151fesz\u00edt\u00e9sek eredm\u00e9nyeit is.  <\/p>\n\n\n\n<p>Jelentkezzen be a Google Search Console fi\u00f3kj\u00e1ba, kattintson a <strong>Teljes\u00edtm\u00e9ny<\/strong> f\u00fclre, \u00e9s v\u00e1lassza a <strong>K\u00e9pet<\/strong> a Keres\u00e9s t\u00edpusa sz\u0171r\u0151ben.  <\/p>\n\n\n\n<p>Most m\u00e1r l\u00e1thatja az \u00f6sszes eredm\u00e9nyt, amely a <strong>K\u00e9pkeres\u00e9s<\/strong> eredm\u00e9nyei lapon jelenik meg.  <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"565\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/10\/google-search-console-images-performance-1024x565.png\" alt=\"Google Search Console k\u00e9pek teljes\u00edtm\u00e9nye\" class=\"wp-image-4257\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/10\/google-search-console-images-performance-1024x565.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/10\/google-search-console-images-performance-300x166.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/10\/google-search-console-images-performance-768x424.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/10\/google-search-console-images-performance-1536x848.png 1536w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/10\/google-search-console-images-performance.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul>\n<li><strong>\u00d6sszes kattint\u00e1s <\/strong>&#8211; h\u00e1nyszor kattintott \u00e1t egy felhaszn\u00e1l\u00f3 az \u00d6n webhely\u00e9re.<\/li>\n\n\n\n<li><strong>\u00d6sszes megjelen\u00e9s <\/strong> &#8211; h\u00e1nyszor l\u00e1tta a felhaszn\u00e1l\u00f3 az \u00d6n oldal\u00e1ra mutat\u00f3 linket a keres\u00e9si eredm\u00e9nyekben.  <\/li>\n\n\n\n<li><strong>\u00c1tlagos CTR &#8211;<\/strong>a megjelen\u00edt\u00e9sek azon sz\u00e1zal\u00e9kos ar\u00e1nya, amelyek egy k\u00e9pre val\u00f3 kattint\u00e1st eredm\u00e9nyeztek.  <\/li>\n\n\n\n<li><strong>\u00c1tlagos poz\u00edci\u00f3 <\/strong>&#8211; a k\u00e9p \u00e1tlagos poz\u00edci\u00f3ja a keres\u00e9si eredm\u00e9nyekben.<\/li>\n<\/ul>\n\n\n\n<p>Van egy t\u00e1bl\u00e1zat is, amelyb\u0151l megtudhatja, hogy mely kulcsszavakra vagy oldalakra kattintanak a legt\u00f6bben.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"515\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/10\/gsc-images-statistics-1024x515.png\" alt=\"GSC Images statisztik\u00e1k\" class=\"wp-image-4260\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/10\/gsc-images-statistics-1024x515.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/10\/gsc-images-statistics-300x151.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/10\/gsc-images-statistics-768x386.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/10\/gsc-images-statistics-1536x772.png 1536w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/10\/gsc-images-statistics.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2>K\u00f6vetkeztet\u00e9s<\/h2>\n\n\n\n<p>Ahogy fentebb eml\u00edtett\u00fck, az alt sz\u00f6veg hozz\u00e1ad\u00e1sa a k\u00e9pekhez kulcsfontoss\u00e1g\u00fa. Ha nincs alt sz\u00f6veg a k\u00e9peiden, akkor ezt azonnal ki kell jav\u00edtanod!  <\/p>\n\n\n\n<p>Javasoljuk, hogy n\u00e9zze meg a Google Analyticset, hogy l\u00e1ssa a webhelye legn\u00e9pszer\u0171bb c\u00e9loldalait, \u00e9s \u00f6sszpontos\u00edtson arra, hogy alt sz\u00f6veget adjon a k\u00e9pekhez.  <\/p>\n\n\n\n<p>Ezut\u00e1n a Google Search Console-ban megvizsg\u00e1lhatja, hogy t\u00f6rt\u00e9nt-e b\u00e1rmilyen teljes\u00edtm\u00e9nybeli v\u00e1ltoz\u00e1s, \u00e9s m\u00e9rheti a sikert.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Az Alt text (alternat&iacute;v sz&ouml;veg), m&aacute;s n&eacute;ven alt tag, alt description vagy alt attrib&uacute;tum egy HTML-attrib&uacute;tum, amelyet egy k&eacute;p le&iacute;r&aacute;s&aacute;ra haszn&aacute;lnak. Alt sz&ouml;veg HTML-ben: A fenti p&eacute;ld&aacute;t haszn&aacute;lva a k&eacute;p alt attrib&uacute;tuma a &ldquo;k&eacute;p alternat&iacute;v sz&ouml;vege&rdquo; . Alt vs. Title attrib&uacute;tum El&#337;sz&ouml;r is meg kell eml&iacute;ten&uuml;nk, hogy mindk&eacute;t attrib&uacute;tum felt&uuml;ntet&eacute;se nem k&ouml;telez&#337; (teh&aacute;t technikailag nem &#8230; <a title=\"K\u00e9p SEO: Mi az az ALT-sz\u00f6veg \u00e9s mi\u00e9rt \u00e9rdemes haszn\u00e1lni?\" class=\"read-more\" href=\"https:\/\/help.marketingminer.com\/hu\/article\/kep-seo-mi-az-az-alt-szoveg-es-miert-erdemes-hasznalni\/\" aria-label=\"Tov\u00e1bbiak K\u00e9p SEO: Mi az az ALT-sz\u00f6veg \u00e9s mi\u00e9rt \u00e9rdemes haszn\u00e1lni?\">Olvass tov\u00e1bb<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"kbtopic":[178],"kbtag":[166,163,168],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>K\u00e9p SEO: Mi az az ALT-sz\u00f6veg \u00e9s mi\u00e9rt \u00e9rdemes haszn\u00e1lni? - Marketing Miner Knowledge Base - HU<\/title>\n<meta name=\"description\" content=\"Az Alt text (alternat\u00edv sz\u00f6veg), m\u00e1s n\u00e9ven alt tag, alt description vagy alt attrib\u00fatum egy HTML-attrib\u00fatum, amelyet egy k\u00e9p le\u00edr\u00e1s\u00e1ra haszn\u00e1lnak. 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