{"id":11104,"date":"2020-06-24T12:14:56","date_gmt":"2020-06-24T10:14:56","guid":{"rendered":"https:\/\/help.marketingminer.com\/article\/kulcsszo-nehezsege\/"},"modified":"2025-09-29T12:55:07","modified_gmt":"2025-09-29T10:55:07","slug":"kulcsszo-nehezsege","status":"publish","type":"kb","link":"https:\/\/help.marketingminer.com\/hu\/article\/kulcsszo-nehezsege\/","title":{"rendered":"Kulcssz\u00f3 versenyk\u00e9pess\u00e9ge"},"content":{"rendered":"\n<p>A <strong>kulcssz\u00f3 neh\u00e9zs\u00e9ge<\/strong> a SEO-ban haszn\u00e1lt m\u00e9r\u0151sz\u00e1m annak \u00e9rt\u00e9kel\u00e9s\u00e9re, hogy mennyire neh\u00e9z egy adott kulcssz\u00f3ra rangsorolni a keres\u0151motorok tal\u00e1lati oldalain (SERPs). A Marketing Miner seg\u00edts\u00e9g\u00e9vel <strong>egyetlen report elemezheti a kulcsszavak neh\u00e9zs\u00e9g\u00e9t ak\u00e1r t\u00f6bb sz\u00e1z vagy t\u00f6bb ezer kulcssz\u00f3ra vonatkoz\u00f3an is<\/strong>.<\/p>\n\n\n\n<div class=\"center1\"><a href=\"https:\/\/www.marketingminer.com\/hu\/wizard\" target=\"_blank\" rel=\"noopener noreferrer\"><button class=\"test\">report l\u00e9trehoz\u00e1sa<\/button><\/a><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2>Hogyan m\u00e9rik a kulcssz\u00f3 versenyk\u00e9pess\u00e9get?<\/h2>\n\n\n\n<p>A kulcssz\u00f3 versenyk\u00e9pess\u00e9ge egy olyan m\u00e9r\u0151sz\u00e1m, amelyet a SEO szakemberek arra haszn\u00e1lnak, hogy sz\u00e1mszer\u0171s\u00edts\u00e9k, mennyire k\u00f6nny\u0171 vagy neh\u00e9z bet\u00f6rni a keres\u0151motorok tal\u00e1latai k\u00f6z\u00e9. A kulcsszavak neh\u00e9zs\u00e9g\u00e9nek becsl\u00e9se seg\u00edthet kiv\u00e1lasztani a jobb kulcsszavakat, amelyeket priorit\u00e1sk\u00e9nt kell kezelni.<\/p>\n\n\n\n<p>A <strong>kulcssz\u00f3 neh\u00e9zs\u00e9gi pontsz\u00e1m<\/strong><strong> 0-t\u00f3l<\/strong> (szinte nincs verseny) <strong>100-ig<\/strong> (nagy verseny) terjed. \u00c1ltal\u00e1noss\u00e1gban elmondhat\u00f3, hogy min\u00e9l magasabb a sz\u00e1m, ann\u00e1l nehezebb az els\u0151 oldalra ker\u00fclni a szerves keres\u00e9s sor\u00e1n.<\/p>\n\n\n\n<p>Ezt a m\u00e9r\u0151sz\u00e1mot a k\u00f6vetkez\u0151 t\u00e9nyez\u0151k alapj\u00e1n sz\u00e1m\u00edtj\u00e1k ki:<\/p>\n\n\n\n<ul>\n<li>A meta c\u00edmben megjelen\u00edtett kulcsszavak sz\u00e1ma az els\u0151 100 keres\u00e9si tal\u00e1latn\u00e1l.<\/li>\n\n\n\n<li>A meta le\u00edr\u00e1sban megjelen\u00edtett kulcsszavak sz\u00e1ma az els\u0151 100 keres\u00e9si tal\u00e1latn\u00e1l.<\/li>\n\n\n\n<li>Az els\u0151 10 keres\u00e9si eredm\u00e9ny domain tekint\u00e9lye.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>Ezen a m\u00e9r\u0151sz\u00e1mon k\u00edv\u00fcl <strong>egy kulcssz\u00f3 versenyk\u00e9pess\u00e9g\u00e9t <\/strong>az \u00e1tlagos CPC vagy keres\u00e9si volumen alapj\u00e1n is meghat\u00e1rozhatja. A magasabb CPC \u00e9s a nagyobb keres\u00e9si volumen gyakran jelzi, hogy a kulcssz\u00f3 mennyire versenyk\u00e9pes. Ezeket az adatokat a <a href=\"https:\/\/help.marketingminer.com\/hu\/article\/kereses-mennyisege\/\" target=\"_blank\" rel=\"noreferrer noopener\">Keres\u00e9s mennyis\u00e9ge miner<\/a> seg\u00edts\u00e9g\u00e9vel szerezheti meg. Javasoljuk, hogy kombin\u00e1lja az \u00f6sszes adatot, \u00e9s ne csak egy m\u00e9r\u0151sz\u00e1mot n\u00e9zzen.<\/p>\n\n\n\n<h2>Mi\u00e9rt fontos meg\u00e9rteni a kulcssz\u00f3 neh\u00e9zs\u00e9get?<\/h2>\n\n\n\n<p>Mi\u00e9rt fontos a kulcssz\u00f3 neh\u00e9zs\u00e9gi pontsz\u00e1m m\u00e9r\u00e9se \u00e9s hogyan seg\u00edthet a SEO strat\u00e9gi\u00e1dban?<\/p>\n\n\n\n<ul>\n<li><strong>Kulcssz\u00f3kutat\u00e1s.  <\/strong>A kulcsszavak neh\u00e9zs\u00e9ge seg\u00edthet abban, hogy az er\u0151forr\u00e1sai \u00e9s c\u00e9ljai alapj\u00e1n rangsorolja a megc\u00e9lzand\u00f3 kulcsszavakat. Ha korl\u00e1tozott k\u00f6lts\u00e9gvet\u00e9ssel vagy id\u0151vel rendelkezik, \u00e9rdemes az alacsonyabb neh\u00e9zs\u00e9gi pontsz\u00e1m\u00fa kulcsszavakra \u00f6sszpontos\u00edtania, \u00edgy nagyobb es\u00e9lye van a j\u00f3 helyez\u00e9sre an\u00e9lk\u00fcl, hogy t\u00fal sok er\u0151fesz\u00edt\u00e9st kellene tennie.<\/li>\n\n\n\n<li><strong>\u00daj c\u00e9loldalak l\u00e9trehoz\u00e1sa.<\/strong>  A kulcssz\u00f3 neh\u00e9zs\u00e9gi m\u00e9r\u0151sz\u00e1m alapj\u00e1n k\u00f6nnyen eld\u00f6ntheti, hogy az egyes kifejez\u00e9seket hogyan kell rangsorolni az \u00faj c\u00e9loldalak l\u00e9trehoz\u00e1sakor. A kev\u00e9sb\u00e9 versenyk\u00e9pes kulcsszavakhoz t\u00f6bb c\u00e9loldalt is l\u00e9trehozhat. Vagy l\u00e9trehozhat egy \u00f6sszetett, kiv\u00e1l\u00f3 min\u0151s\u00e9g\u0171, egy er\u0151sen versenyk\u00e9pes kulcssz\u00f3ra optimaliz\u00e1lt c\u00e9loldalt.<\/li>\n\n\n\n<li><strong>Link\u00e9p\u00edt\u00e9s.<\/strong>  Az a t\u00e9ny, hogy egy kulcssz\u00f3 nagyon versenyk\u00e9pes, nem jelenti azt, hogy nem kell megpr\u00f3b\u00e1lnod az els\u0151 oldalra ker\u00fclni. Ehelyett megpr\u00f3b\u00e1lhatsz olyan weboldalakr\u00f3l linkeket szerezni, amelyek m\u00e1r magasan szerepelnek az adott kulcssz\u00f3ra.<\/li>\n<\/ul>\n\n\n\n<p>Fontos, hogy egyens\u00falyt teremtsen a keres\u00e9si mennyis\u00e9g \u00e9s a kulcssz\u00f3 neh\u00e9zs\u00e9ge k\u00f6z\u00f6tt. Ide\u00e1lis esetben m\u00e9rs\u00e9kelten versenyk\u00e9pes vagy alacsony versenyk\u00e9pess\u00e9g\u0171, j\u00f3 keres\u00e9si volumennel rendelkez\u0151 kulcsszavakat szeretne megc\u00e9lozni. \u00c1ltal\u00e1noss\u00e1gban ez a m\u00e9r\u0151sz\u00e1m seg\u00edthet a SEO-er\u0151fesz\u00edt\u00e9sek rangsorol\u00e1s\u00e1ban, \u00e9s annak eld\u00f6nt\u00e9s\u00e9ben, hogy optimaliz\u00e1lja-e weboldalait bizonyos kulcsszavakra vagy sem.<\/p>\n\n\n\n<h2>Hogyan ellen\u0151rizheti a kulcssz\u00f3 neh\u00e9zs\u00e9gi szintj\u00e9t egyszerre t\u00f6bb kulcssz\u00f3hoz is<\/h2>\n\n\n\n<p>Most, hogy megvitattuk a kulcsszavak neh\u00e9zs\u00e9g\u00e9t \u00e9s azt, hogy mi\u00e9rt sz\u00e1m\u00edt, n\u00e9zz\u00fck meg, hogyan ellen\u0151rizheti a megl\u00e9v\u0151 kulcsszavak list\u00e1j\u00e1n. A Marketing Minerben t\u00f6bb kulcssz\u00f3 eset\u00e9ben is ellen\u0151rizheti a kulcsszavak neh\u00e9zs\u00e9g\u00e9t.  <\/p>\n\n\n\n<div class=\"center1\"><a href=\"https:\/\/www.marketingminer.com\/hu\/wizard\" target=\"_blank\" rel=\"noopener noreferrer\"><button class=\"test\">report l\u00e9trehoz\u00e1sa<\/button><\/a><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Kezdje a <a href=\"https:\/\/www.marketingminer.com\/hu\/wizard\">report l\u00e9trehoz\u00e1sa<\/a> gombra kattintva, \u00e9s v\u00e1lassza a <strong>Kulcssz\u00f3 neh\u00e9zs\u00e9ge<\/strong> lehet\u0151s\u00e9get. Miel\u0151tt a k\u00f6vetkez\u0151 l\u00e9p\u00e9sre l\u00e9pne, v\u00e1lassza ki a <strong>c\u00e9lorsz\u00e1got<\/strong> a bal oldali men\u00fcb\u0151l is.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"430\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Keyword-difficulty-1024x430.png\" alt=\"\" class=\"wp-image-6801\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Keyword-difficulty-1024x430.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Keyword-difficulty-300x126.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Keyword-difficulty-768x323.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Keyword-difficulty-1536x645.png 1536w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Keyword-difficulty-2048x861.png 2048w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Keyword-difficulty-150x63.png 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Most kattintson a <strong>K\u00f6vetkez\u0151 l\u00e9p\u00e9s<\/strong> gombra, \u00e9s adja meg az adatokat elemezni k\u00edv\u00e1nt kulcsszavakat. Ennek t\u00f6bb m\u00f3dja is van. A <strong>list\u00e1t k\u00e9zzel is megadhatja<\/strong>, felt\u00f6ltheti egy <strong>f\u00e1jlb\u00f3l<\/strong> vagy <strong>t\u00e1bl\u00e1zatkezel\u0151b\u0151l<\/strong>, vagy import\u00e1lhatja az adatokat a <strong>Google Search Console-b\u00f3l <\/strong>vagy a <strong>Google Sheetsb\u0151l<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"408\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Keyword-difficulty-upload-keywords-bulk-1024x408.png\" alt=\"\" class=\"wp-image-6804\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Keyword-difficulty-upload-keywords-bulk-1024x408.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Keyword-difficulty-upload-keywords-bulk-300x120.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Keyword-difficulty-upload-keywords-bulk-768x306.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Keyword-difficulty-upload-keywords-bulk-1536x612.png 1536w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Keyword-difficulty-upload-keywords-bulk-2048x816.png 2048w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Keyword-difficulty-upload-keywords-bulk-150x60.png 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Miel\u0151tt l\u00e9trehozn\u00e1 a report, ne felejtsen el <strong>nevet adni neki, \u00e9s c\u00edmk\u00e9ket hozz\u00e1adni<\/strong>, hogy a jelent\u00e9sei rendszerezve \u00e9s <strong>k\u00f6nnyen el\u00e9rhet\u0151ek legyenek<\/strong> a k\u00e9s\u0151bbi haszn\u00e1lathoz.<\/p>\n\n\n\n<p>Most kattintson az <strong>Adatok import\u00e1l\u00e1sa<\/strong> gombra a kulcsszavak t\u00f6meges elemz\u00e9s\u00e9hez.<\/p>\n\n\n\n<h2>Kulcssz\u00f3 neh\u00e9zs\u00e9gi report p\u00e9lda<\/h2>\n\n\n\n<div class=\"center1\"><a href=\"https:\/\/www.marketingminer.com\/hu\/report\/d1a223e8b2ec8f25a3c76348174332c3116b53088b84d44c97fc3bec8451d109\/visualize\/miner.keyword.serp_competition_score\" target=\"_blank\" rel=\"noopener noreferrer\"><button class=\"test\">\ud83d\udcca Minta kulcssz\u00f3 neh\u00e9zs\u00e9gi report megtekint\u00e9se<\/button><\/a><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2>Jelent\u00e9s oszlopok<\/h2>\n\n\n\n<ul>\n<li><strong>Google SERP verseny:<\/strong> A kulcssz\u00f3 versenyk\u00e9pess\u00e9g\u00e9t mutatja a Google-ban. Min\u00e9l magasabb a sz\u00e1m, ann\u00e1l nehezebb a keres\u00e9si eredm\u00e9nyek els\u0151 oldal\u00e1ra ker\u00fclni.<\/li>\n\n\n\n<li><strong>Bing SERP verseny: <\/strong>A kulcssz\u00f3 versenyk\u00e9pess\u00e9g\u00e9t jelzi a Bingben. Min\u00e9l magasabb a sz\u00e1m, ann\u00e1l nehezebb a keres\u00e9si eredm\u00e9nyek els\u0151 oldal\u00e1ra ker\u00fclni.<\/li>\n<\/ul>\n\n\n\n<h2>Jelent\u00e9si adatok<\/h2>\n\n\n\n<p>A report tetej\u00e9n egy <strong>grafikon<\/strong> l\u00e1that\u00f3, amely vizu\u00e1lisan mutatja a <strong>kulcssz\u00f3 neh\u00e9zs\u00e9gi<\/strong> ar\u00e1ny\u00e1t az <strong>organikus keres\u00e9sben<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"770\" height=\"279\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/google-serp-competition-distribution.png\" alt=\"Google SERP verseny eloszl\u00e1sa\" class=\"wp-image-2630\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/google-serp-competition-distribution.png 770w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/google-serp-competition-distribution-300x109.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/google-serp-competition-distribution-768x278.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/figure>\n\n\n\n<p>Az ipar\u00e1g\u00e1t\u00f3l \u00e9s \u00fczleti c\u00e9ljait\u00f3l f\u00fcgg\u0151en el kell tudnia d\u00f6nteni, hogy mely kulcsszavakat helyezze el\u0151t\u00e9rbe az \u00faj c\u00e9loldalak l\u00e9trehoz\u00e1sakor \u00e9s a tartalom optimaliz\u00e1l\u00e1sakor.<\/p>\n\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-tip\">\n            <div class=\"mkb-tip__icon\">\n                <i class=\"fa fa-lg fa-lightbulb-o\"><\/i>\n            <\/div>\n            <div class=\"mkb-tip__content\">\n                Combine Keyword Difficulty with <a href=\"https:\/\/help.marketingminer.com\/hu\/article\/kereses-mennyisege\/\">Search Volume <\/a>miner for more insights.            <\/div>\n        <\/div>\n        <\/div>\n\n\n<p>\u00c1ltal\u00e1ban a legjobb, ha a<strong> legalacsonyabb versenypontsz\u00e1mmal<\/strong> rendelkez\u0151 kulcsszavakkal kezd. De ne felejtsd el megn\u00e9zni a <strong>keres\u00e9si volumen\u00fcket<\/strong>, hogy tov\u00e1bbi betekint\u00e9st nyerj. Az alacsony versenyk\u00e9pess\u00e9g\u0171, de keres\u00e9si volumen n\u00e9lk\u00fcli kulcsszavakra optimaliz\u00e1lt lesz\u00e1ll\u00f3oldalak val\u00f3sz\u00edn\u0171leg nem lesznek hasznosak az \u00d6n sz\u00e1m\u00e1ra.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A kulcssz&oacute; neh&eacute;zs&eacute;ge a SEO-ban haszn&aacute;lt m&eacute;r&#337;sz&aacute;m annak &eacute;rt&eacute;kel&eacute;s&eacute;re, hogy mennyire neh&eacute;z egy adott kulcssz&oacute;ra rangsorolni a keres&#337;motorok tal&aacute;lati oldalain (SERPs). A Marketing Miner seg&iacute;ts&eacute;g&eacute;vel egyetlen report elemezheti a kulcsszavak neh&eacute;zs&eacute;g&eacute;t ak&aacute;r t&ouml;bb sz&aacute;z vagy t&ouml;bb ezer kulcssz&oacute;ra vonatkoz&oacute;an is. report l&eacute;trehoz&aacute;sa Hogyan m&eacute;rik a kulcssz&oacute; versenyk&eacute;pess&eacute;get? A kulcssz&oacute; versenyk&eacute;pess&eacute;ge egy olyan m&eacute;r&#337;sz&aacute;m, amelyet a &#8230; <a title=\"Kulcssz\u00f3 versenyk\u00e9pess\u00e9ge\" class=\"read-more\" href=\"https:\/\/help.marketingminer.com\/hu\/article\/kulcsszo-nehezsege\/\" aria-label=\"Tov\u00e1bbiak Kulcssz\u00f3 versenyk\u00e9pess\u00e9ge\">Olvass tov\u00e1bb<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"kbtopic":[185,183],"kbtag":[166,175,163,168],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kulcssz\u00f3 versenyk\u00e9pess\u00e9ge | Marketing Miner<\/title>\n<meta name=\"description\" content=\"A kulcssz\u00f3 neh\u00e9zs\u00e9ge a SEO-ban haszn\u00e1lt m\u00e9r\u0151sz\u00e1m annak \u00e9rt\u00e9kel\u00e9s\u00e9re, hogy mennyire neh\u00e9z egy adott kulcssz\u00f3ra rangsorolni a keres\u0151motorok tal\u00e1lati\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/help.marketingminer.com\/hu\/article\/kulcsszo-nehezsege\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kulcssz\u00f3 versenyk\u00e9pess\u00e9ge | Marketing Miner\" \/>\n<meta property=\"og:description\" content=\"A kulcssz\u00f3 neh\u00e9zs\u00e9ge a SEO-ban haszn\u00e1lt m\u00e9r\u0151sz\u00e1m annak \u00e9rt\u00e9kel\u00e9s\u00e9re, hogy mennyire neh\u00e9z egy adott kulcssz\u00f3ra rangsorolni a keres\u0151motorok tal\u00e1lati\" \/>\n<meta property=\"og:url\" content=\"https:\/\/help.marketingminer.com\/hu\/article\/kulcsszo-nehezsege\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Miner Knowledge Base - 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