{"id":11133,"date":"2020-06-24T09:39:49","date_gmt":"2020-06-24T07:39:49","guid":{"rendered":"https:\/\/help.marketingminer.com\/article\/kulcsszo-kategorizalas\/"},"modified":"2025-09-29T13:01:44","modified_gmt":"2025-09-29T11:01:44","slug":"kulcsszo-kategorizalas","status":"publish","type":"kb","link":"https:\/\/help.marketingminer.com\/hu\/article\/kulcsszo-kategorizalas\/","title":{"rendered":"Kulcssz\u00f3 kategoriz\u00e1l\u00e1s"},"content":{"rendered":"\n<p><strong>Kategoriz\u00e1l\u00e1s<\/strong>, oszt\u00e1lyoz\u00e1s, kulcssz\u00f3-klaszterek. Nevezheted, ahogy akarod, de \u00e1ltal\u00e1ban a kulcsszavak rendez\u00e9s\u00e9r\u0151l besz\u00e9l\u00fcnk aszerint, hogy milyen fontoss\u00e1ggal b\u00edrnak a <strong>k\u00fcl\u00f6nb\u00f6z\u0151 tematikus kateg\u00f3ri\u00e1kban<\/strong>. Val\u00f3sz\u00edn\u0171leg tal\u00e1lkozott m\u00e1r ezzel a tev\u00e9kenys\u00e9ggel, amikor egy nagyobb kulcssz\u00f3-adathalmazzal dolgozott, leggyakrabban a SEO vagy PPC c\u00e9l\u00fa kulcsszavak elemz\u00e9sekor.<\/p>\n\n\n\n<p>A gyakorlatban ez azt jelenti, hogy t\u00f6bb oszlopot ad hozz\u00e1 a kulcssz\u00f3adatokhoz. Minden oszlop egy adott kateg\u00f3ri\u00e1t k\u00e9pvisel (a SEO terminol\u00f3gi\u00e1ban tal\u00e1lkozhat a dimenzi\u00f3 kifejez\u00e9ssel is). Ezut\u00e1n kateg\u00f3ri\u00e1k szerint rendezi \u0151ket.<\/p>\n\n\n\n<p>\u00cdme egy p\u00e9lda a kulcsszavak kategoriz\u00e1l\u00e1s\u00e1ra:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"720\" height=\"226\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/keywords-categorization-table.png\" alt=\"Kulcsszavak kategoriz\u00e1l\u00e1si p\u00e9lda\" class=\"wp-image-2838\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/keywords-categorization-table.png 720w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/keywords-categorization-table-300x94.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/figure><\/div>\n\n\n<p>A term\u00e9kkateg\u00f3ri\u00e1k nem lesznek azonosak minden kulcssz\u00f3kutat\u00e1sn\u00e1l. N\u00e9ha van egy <em>anyag<\/em> vagy egy <em>mot\u00edvum<\/em>, n\u00e9ha van egy <em>funkci\u00f3<\/em> vagy egy <em>tulajdons\u00e1g<\/em>.<\/p>\n\n\n\n<p>A term\u00e9kkategoriz\u00e1l\u00e1sra az Excel, az OpenRefine vagy a Marketing Miner haszn\u00e1lat\u00e1t javasoljuk, amely sajnos m\u00e9g nem rendelkezik teljes funkcionalit\u00e1ssal. De ha cseh vagy lengyel projektjei vannak, itt sz\u00e1m\u00edthat a Marketing Minerre.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"center1\"><a href=\"https:\/\/www.marketingminer.com\/hu\/wizard\" target=\"_blank\" rel=\"noopener noreferrer\"><button class=\"test\">report l\u00e9trehoz\u00e1sa<\/button><\/a><\/div>\n\n\n\n<h2>Kulcsszavak kategoriz\u00e1l\u00e1sa<\/h2>\n\n\n\n<p>A kulcsszavak kategoriz\u00e1l\u00e1sa hasznos feladat minden SEO \u00e9s PPC szakember sz\u00e1m\u00e1ra. Az al\u00e1bbiakban n\u00e9h\u00e1ny gyakorlati p\u00e9ld\u00e1t mutatunk be a haszn\u00e1lat\u00e1ra. Megteheti:<\/p>\n\n\n\n<ul>\n<li>Weboldal architekt\u00fara l\u00e9trehoz\u00e1sa<\/li>\n\n\n\n<li>\u00daj term\u00e9k\/szolg\u00e1ltat\u00e1s kateg\u00f3ri\u00e1k l\u00e9trehoz\u00e1sa.<\/li>\n\n\n\n<li>\u00daj c\u00e9loldalak l\u00e9trehoz\u00e1sa.<\/li>\n\n\n\n<li>\u00daj tartalom l\u00e9trehoz\u00e1sa (p\u00e9ld\u00e1ul \u00faj blogbejegyz\u00e9sek).<\/li>\n\n\n\n<li>\u00cdrjon tartalmat \u00e9s metaadatokat az \u00faj c\u00e9loldalakhoz.<\/li>\n<\/ul>\n\n\n\n<p>L\u00e1ssuk, hogyan pr\u00f3b\u00e1lhatja meg kategoriz\u00e1lni term\u00e9keit a Marketing Miner seg\u00edts\u00e9g\u00e9vel.<\/p>\n\n\n\n<h2>Kulcssz\u00f3 kategoriz\u00e1l\u00e1s l\u00e9trehoz\u00e1sa a Marketing Minerben<\/h2>\n\n\n\n<p>Jelentkezzen be a Marketing Minerbe, \u00e9s kattintson a jobb fels\u0151 sarokban tal\u00e1lhat\u00f3 <a href=\"https:\/\/www.marketingminer.com\/hu\/wizard\">Report l\u00e9trehoz\u00e1sa<\/a> gombra.  <\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"center1\"><a href=\"https:\/\/www.marketingminer.com\/hu\/wizard\" target=\"_blank\" rel=\"noopener noreferrer\"><button class=\"test\">report l\u00e9trehoz\u00e1sa<\/button><\/a><\/div>\n\n\n<p><\/p>\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"439\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Keyword-categorization-report-1024x439.png\" alt=\"\" class=\"wp-image-6734\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Keyword-categorization-report-1024x439.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Keyword-categorization-report-300x129.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Keyword-categorization-report-768x329.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Keyword-categorization-report-1536x659.png 1536w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Keyword-categorization-report-2048x879.png 2048w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Keyword-categorization-report-150x64.png 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>El\u0151sz\u00f6r v\u00e1lassza ki az<strong> orsz\u00e1got<\/strong>, <strong>amelyre vonatkoz\u00f3an<\/strong><strong> adatokat szeretne<\/strong>, \u00e9s v\u00e1lassza a <strong>Kategoriz\u00e1l\u00e1s<\/strong> eszk\u00f6zt. Ezut\u00e1n kattintson a <strong>K\u00f6vetkez\u0151 l\u00e9p\u00e9s<\/strong> gombra a folytat\u00e1shoz. Kezdje a <strong> report elnevez\u00e9s\u00e9vel \u00e9s<\/strong> a kulcssz\u00f3lista <strong>hozz\u00e1ad\u00e1s\u00e1val<\/strong>.  <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"394\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/keywords-categorization-report-1024x394.png\" alt=\"\" class=\"wp-image-6857\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/keywords-categorization-report-1024x394.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/keywords-categorization-report-300x115.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/keywords-categorization-report-768x296.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/keywords-categorization-report-1536x591.png 1536w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/keywords-categorization-report-2048x788.png 2048w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/keywords-categorization-report-150x58.png 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Ennek t\u00f6bb m\u00f3dja is van. A <strong>list\u00e1t k\u00e9zzel is megadhatja<\/strong>, bet\u00f6ltheti egy <strong>f\u00e1jlb\u00f3l<\/strong> vagy <strong>t\u00e1bl\u00e1zatkezel\u0151b\u0151l<\/strong>, vagy import\u00e1lhatja az adatokat a <strong>Google Search Console-b\u00f3l <\/strong>vagy a Google Sheetsb\u0151l.<\/p>\n\n\n\n<p>Most kattintson az <em>Adatok import\u00e1l\u00e1sa<\/em> gombra, hogy l\u00e1ssa, h\u00e1ny adatsort kell elemeznie, \u00e9s ellen\u0151rizze az adatokat a feldolgoz\u00e1s el\u0151tt. A jobb oldali men\u00fcben azt is l\u00e1thatja, hogy h\u00e1ny kreditbe fog ker\u00fclni \u00d6nnek ez a report. <\/p>\n\n\n\n<p>Kattintson a <strong><em>Adatelemz\u00e9s <\/em> <\/strong>a report befejez\u00e9s\u00e9hez. A report elk\u00e9sz\u00fclte ut\u00e1n e-mailben megkapja az elemzett adatokat.<\/p>\n\n\n\n<h2>P\u00e9lda kategoriz\u00e1l\u00e1si report <\/h2>\n\n\n\n<div class=\"center1\"><a href=\"https:\/\/www.marketingminer.com\/hu\/report\/d1a223e8b2ec8f25a3c76348174332c3116b53088b84d44c97fc3bec8451d109\/visualize\/miner.keyword.categorization\" target=\"_blank\" rel=\"noopener noreferrer\"><button class=\"test\">\ud83d\udcca Minta kategoriz\u00e1l\u00e1si report megtekint\u00e9se<\/button><\/a><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2>Report oszlopok<\/h2>\n\n\n\n<p>A Kulcssz\u00f3 oszlopban l\u00e1thatja az elemzett kulcsszavakat. Minden tov\u00e1bbi oszlop egy <strong>adott kateg\u00f3ri\u00e1t<\/strong> k\u00e9pvisel.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kategoriz&aacute;l&aacute;s, oszt&aacute;lyoz&aacute;s, kulcssz&oacute;-klaszterek. Nevezheted, ahogy akarod, de &aacute;ltal&aacute;ban a kulcsszavak rendez&eacute;s&eacute;r&#337;l besz&eacute;l&uuml;nk aszerint, hogy milyen fontoss&aacute;ggal b&iacute;rnak a k&uuml;l&ouml;nb&ouml;z&#337; tematikus kateg&oacute;ri&aacute;kban. Val&oacute;sz&iacute;n&#369;leg tal&aacute;lkozott m&aacute;r ezzel a tev&eacute;kenys&eacute;ggel, amikor egy nagyobb kulcssz&oacute;-adathalmazzal dolgozott, leggyakrabban a SEO vagy PPC c&eacute;l&uacute; kulcsszavak elemz&eacute;sekor. A gyakorlatban ez azt jelenti, hogy t&ouml;bb oszlopot ad hozz&aacute; a kulcssz&oacute;adatokhoz. Minden oszlop egy &#8230; <a title=\"Kulcssz\u00f3 kategoriz\u00e1l\u00e1s\" class=\"read-more\" href=\"https:\/\/help.marketingminer.com\/hu\/article\/kulcsszo-kategorizalas\/\" aria-label=\"Tov\u00e1bbiak Kulcssz\u00f3 kategoriz\u00e1l\u00e1s\">Olvass tov\u00e1bb<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"kbtopic":[185,183],"kbtag":[166,175,164,163],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kulcssz\u00f3 kategoriz\u00e1l\u00e1s - Marketing Miner Knowledge Base - HU<\/title>\n<meta name=\"description\" content=\"Kategoriz\u00e1l\u00e1s, oszt\u00e1lyoz\u00e1s, kulcssz\u00f3-klaszterek. 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