{"id":11136,"date":"2020-06-18T16:02:01","date_gmt":"2020-06-18T14:02:01","guid":{"rendered":"https:\/\/help.marketingminer.com\/article\/tartalomelemzes\/"},"modified":"2023-03-22T08:56:27","modified_gmt":"2023-03-22T07:56:27","slug":"tartalomelemzes","status":"publish","type":"kb","link":"https:\/\/help.marketingminer.com\/hu\/article\/tartalomelemzes\/","title":{"rendered":"Tartalomelemz\u00e9s"},"content":{"rendered":"\n<p>A <strong>tartalomelemz\u00e9s<\/strong> egy weboldal tartalm\u00e1t \u00e9s annak jellemz\u0151it elemzi. Ellen\u0151rzi a sz\u00f6veg szerkezet\u00e9t \u00e9s hossz\u00e1t, valamint f\u0151bb jellemz\u0151it, a szerz\u0151 adatait, olvashat\u00f3s\u00e1g\u00e1t \u00e9s egy\u00e9b jellemz\u0151it.<\/p>\n\n\n\n<p>A digit\u00e1lis marketingben a tartalmi audit \u00e1ltal\u00e1ban a weboldalak egy adott tartalmi szakasz\u00e1ra \u00f6sszpontos\u00edt, r\u00e9szletesen elemzi azt, azonos\u00edtja a gyenge\/er\u0151s pontokat, \u00e9s esetleg javaslatot tesz arra, hogy milyen ir\u00e1nyt kellene k\u00f6vetnie az \u00faj t\u00edpus\u00fa tartalmak l\u00e9trehoz\u00e1s\u00e1ban.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"center1\"><a href=\"https:\/\/www.marketingminer.com\/hu\/wizard\" target=\"_blank\" rel=\"noopener noreferrer\"><button class=\"test\">report l\u00e9trehoz\u00e1sa<\/button><\/a><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2>Tartalomelemz\u00e9s a Marketing Minerben<\/h2>\n\n\n\n<p>A Content Analysis Miner nemcsak a saj\u00e1t, hanem a versenyt\u00e1rsak tartalm\u00e1nak elemz\u00e9s\u00e9ben is seg\u00edt. Megtudhatja b\u00e1rmely URL-c\u00edm metaadatait (c\u00edmek, le\u00edr\u00e1sok), a szavak vagy a weblapon tal\u00e1lhat\u00f3 linkek sz\u00e1m\u00e1t.<\/p>\n\n\n\n<p><strong>A weboldal audit\u00e1l\u00e1sa<\/strong><\/p>\n\n\n\n<p>Saj\u00e1t webhely\u00e9nek elemz\u00e9sekor \u00e9rdemes a k\u00f6vetkez\u0151kre \u00f6sszpontos\u00edtania:<\/p>\n\n\n\n<ul>\n<li><strong>C\u00edm<\/strong> &#8211; T\u00fal hossz\u00fa vagy t\u00fal r\u00f6vid? Tartalmaz egy kulcssz\u00f3t, \u00e9s vonz\u00f3 a Google-on keres\u0151 felhaszn\u00e1l\u00f3 sz\u00e1m\u00e1ra?<\/li>\n\n\n\n<li><strong>Meta description <\/strong>&#8211;<strong> <\/strong>T\u00fal hossz\u00fa vagy t\u00fal r\u00f6vid a le\u00edr\u00e1s? Tartalmaz egy kulcssz\u00f3t, \u00e9s vonz\u00f3 a Google-on keres\u0151 felhaszn\u00e1l\u00f3 sz\u00e1m\u00e1ra?<\/li>\n\n\n\n<li><strong>Fejl\u00e9c H1<\/strong> &#8211; A H1 tartalmaz egy kulcssz\u00f3t? A H1 helyesen \u00edrja le, hogy mir\u0151l sz\u00f3l az oldal, \u00e9s vonz\u00f3 a felhaszn\u00e1l\u00f3 sz\u00e1m\u00e1ra?<\/li>\n\n\n\n<li><strong>Alt sz\u00f6veg &#8211; <\/strong>Az oldalon tal\u00e1lhat\u00f3 alt sz\u00f6veg n\u00e9lk\u00fcli k\u00e9pek sz\u00e1ma.<\/li>\n<\/ul>\n\n\n\n<p><strong>A versenyt\u00e1rsak weboldal\u00e1nak \u00e1ttekint\u00e9se<\/strong><\/p>\n\n\n\n<p>A versenyt\u00e1rsak tartalm\u00e1nak elemz\u00e9sekor \u00f6sszpontos\u00edtson a c\u00edmekre, le\u00edr\u00e1sokra \u00e9s H1-fejl\u00e9cekre. Legink\u00e1bb az\u00e9rt, mert szeretn\u00e9 megtudni, hogy a versenyt\u00e1rsai milyen kulcsszavakra optimaliz\u00e1lnak, \u00e9s milyen tartalmak m\u0171k\u00f6dnek j\u00f3l. <\/p>\n\n\n\n<p>M\u00e1s m\u00e9r\u0151sz\u00e1mokat is megn\u00e9zhet, p\u00e9ld\u00e1ul:<\/p>\n\n\n\n<ul>\n<li>Szavak sz\u00e1ma URL-c\u00edmenk\u00e9nt.<\/li>\n\n\n\n<li>Az adott URL-en tal\u00e1lhat\u00f3 bels\u0151 \u00e9s k\u00fcls\u0151 linkek sz\u00e1ma.<\/li>\n\n\n\n<li>A cikk \u00e1tlagos olvas\u00e1si ideje.<\/li>\n\n\n\n<li><\/li>\n<\/ul>\n\n\n\n<h2>Hogyan futtassunk tartalmi auditot a Marketing Minerben?<\/h2>\n\n\n\n<p>Ha komplex tartalmi auditot szeretne v\u00e9gezni b\u00e1rmelyik weboldalon, javasoljuk, hogy n\u00e9zze meg ezt a vide\u00f3s bemutat\u00f3t, amelyben v\u00e9gigvezetj\u00fck az \u00f6sszes l\u00e9p\u00e9sen, \u00e9s megmutatjuk, milyen eszk\u00f6z\u00f6ket haszn\u00e1lhat a munka gyors elv\u00e9gz\u00e9s\u00e9hez.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Run a Content Audit in Marketing Miner\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/6zk5cTnEgEw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2>Hogyan v\u00e9gezzen tartalomelemz\u00e9st a Marketing Minerben<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>Kezdje a <a href=\"https:\/\/www.marketingminer.com\/hu\/wizard\">report l\u00e9trehoz\u00e1sa<\/a> gombra kattintva, \u00e9s v\u00e1lassza ki az<strong> orsz\u00e1got<\/strong>, <strong>amelyre vonatkoz\u00f3an adatokat szeretne<\/strong>, valamint a <strong>Tartalomelemz\u00e9s <\/strong>b\u00e1ny\u00e1szatot.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"center1\"><a href=\"https:\/\/www.marketingminer.com\/hu\/wizard\" target=\"_blank\" rel=\"noopener noreferrer\"><button class=\"test\">report l\u00e9trehoz\u00e1sa<\/button><\/a><\/div>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"348\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Content-audit-1024x348.png\" alt=\"\" class=\"wp-image-7090\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Content-audit-1024x348.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Content-audit-300x102.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Content-audit-768x261.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Content-audit-1536x522.png 1536w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Content-audit-2048x696.png 2048w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Content-audit-150x51.png 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Nevezze el a report, \u00e9s adja hozz\u00e1 az ellen\u0151rizni k\u00edv\u00e1nt URL-c\u00edmek list\u00e1j\u00e1t. A <strong>list\u00e1t k\u00e9zzel is megadhatja<\/strong>, felt\u00f6lthet egy <strong>f\u00e1jlt<\/strong> vagy <strong>oldalt\u00e9rk\u00e9pet<\/strong>, vagy import\u00e1lhatja az adatokat a <strong>Google Analyticsb\u0151l<\/strong>, a <strong>Google Search Console-b\u00f3l <\/strong>vagy a Google Sheetsb\u0151l.<\/p>\n\n\n\n<p>Ezzel az eszk\u00f6zzel k\u00f6nnyed\u00e9n elemezheti a <strong>webhelyt\u00e9rk\u00e9p\u00e9ben<\/strong> t\u00e1rolt \u00f6sszes URL-c\u00edmet is. Csak v\u00e1lassza ki a <strong>\n  <em>Adatok import\u00e1l\u00e1sa URL-r\u0151l<\/em>\n<\/strong> opci\u00f3t, \u00e9s adja meg a webhelyt\u00e9rk\u00e9p URL-c\u00edm\u00e9t a felt\u00f6lt\u00e9shez.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"403\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Content-audit-sitemap-1024x403.png\" alt=\"\" class=\"wp-image-7093\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Content-audit-sitemap-1024x403.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Content-audit-sitemap-300x118.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Content-audit-sitemap-768x302.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Content-audit-sitemap-1536x604.png 1536w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Content-audit-sitemap-2048x805.png 2048w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Content-audit-sitemap-150x59.png 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Ezut\u00e1n kattintson az Adatok import\u00e1l\u00e1sa gombra az URL-ek list\u00e1j\u00e1nak tartalomelemz\u00e9s\u00e9hez. A report elk\u00e9sz\u00fclte ut\u00e1n e-mailben megkapja az elemzett adatokat.<\/p>\n\n\n\n<h2>Tartalomelemz\u00e9si report p\u00e9lda<\/h2>\n\n\n\n<div class=\"center1\"><a href=\"https:\/\/www.marketingminer.com\/hu\/report\/3595ecdafdf99d48bafc32fd323bdcc49fc337293c3aa3e0ed3537b880d715fe\/visualize\/miner.url.content_analysis\" target=\"_blank\" rel=\"noopener noreferrer\"><button class=\"test\">\ud83d\udcca Tartalomelemz\u00e9si report minta megtekint\u00e9se<\/button><\/a><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2>Report oszlopok<\/h2>\n\n\n\n<p>N\u00e9zz\u00fck meg, hogy az egyes oszlopok milyen adatokat k\u00e9pviselnek, \u00e9s hogyan dolgozhat vel\u00fck. A report tetej\u00e9n megjelenik egy <strong>adatvizualiz\u00e1ci\u00f3s<\/strong> f\u00fcl a <em>Sz\u00f3sz\u00e1m-eloszl\u00e1ssal \u00e9s az ALT-sz\u00f6veg n\u00e9lk\u00fcli k\u00e9pekkel<\/em>, hogy gyors \u00e1ttekint\u00e9st kapjon az adatokr\u00f3l.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"501\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Content-analysis-charts-1024x501.png\" alt=\"\" class=\"wp-image-7096\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Content-analysis-charts-1024x501.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Content-analysis-charts-300x147.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Content-analysis-charts-768x376.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Content-analysis-charts-1536x752.png 1536w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Content-analysis-charts-2048x1003.png 2048w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Content-analysis-charts-150x73.png 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Tartalom<\/strong> <strong>Elemz\u00e9si report<\/strong><\/p>\n\n\n\n<ul>\n<li><strong>Bemenet: <\/strong>Elemzett URL-c\u00edmek.<\/li>\n\n\n\n<li><strong>\u00c1llapot:<\/strong> Az elemzett URL \u00e1llapota. Ha \u00e1tir\u00e1ny\u00edt\u00e1s vagy hiba t\u00f6rt\u00e9nik az URL-c\u00edmen, az \u00e1tir\u00e1ny\u00edt\u00e1s vagy a hiba \u00e1llapotk\u00f3dja ebben az oszlopban jelenik meg. A st\u00e1tuszk\u00f3dokkal kapcsolatos tov\u00e1bbi inform\u00e1ci\u00f3k az <a href=\"https:\/\/help.marketingminer.com\/en-us\/article\/status-codes-and-redirects-check-1lre4wg\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00c1llapotk\u00f3dok \u00e9s \u00e1tir\u00e1ny\u00edt\u00e1sok ellen\u0151rz\u00e9se<\/a> c\u00edm\u0171 \u00fatmutat\u00f3ban tal\u00e1lhat\u00f3k.<\/li>\n\n\n\n<li><strong>Meta le\u00edr\u00e1s: <\/strong>Az oldal meta le\u00edr\u00e1sa.<\/li>\n\n\n\n<li><strong>H1: <\/strong>Az oldal H1 fejl\u00e9ce.<\/li>\n\n\n\n<li><strong>C\u00edm:<\/strong> C\u00edm: Az oldal c\u00edme.<\/li>\n\n\n\n<li><strong>C\u00edm sz\u00e9less\u00e9ge:<\/strong> A c\u00edm sz\u00e9less\u00e9ge pixelben.<\/li>\n\n\n\n<li><strong>K\u00e9pek sz\u00e1ma:<\/strong> az oldalon tal\u00e1lhat\u00f3 k\u00e9pek sz\u00e1ma.<\/li>\n\n\n\n<li><strong>Alt sz\u00f6veg n\u00e9lk\u00fcli k\u00e9pek:<\/strong> h\u00e1ny k\u00e9pen nincs alternat\u00edv sz\u00f6veg.<\/li>\n\n\n\n<li><strong>Vide\u00f3k sz\u00e1ma:<\/strong> az oldalon tal\u00e1lhat\u00f3 vide\u00f3k sz\u00e1ma.<\/li>\n\n\n\n<li><strong>T\u00e1bl\u00e1zatok sz\u00e1ma:<\/strong> az oldalon tal\u00e1lhat\u00f3 t\u00e1bl\u00e1zatok sz\u00e1ma.<\/li>\n\n\n\n<li><strong>Megjegyz\u00e9sek:<\/strong> A cikkhez f\u0171z\u00f6tt megjegyz\u00e9sek sz\u00e1ma.<\/li>\n<\/ul>\n\n\n\n<p><strong>Statisztik\u00e1k<\/strong><\/p>\n\n\n\n<ul>\n<li><strong>Olvas\u00e1si id\u0151: <\/strong>Az adott URL-c\u00edm tartalm\u00e1nak elolvas\u00e1s\u00e1hoz sz\u00fcks\u00e9ges hozz\u00e1vet\u0151leges id\u0151. Ezt a tartalomban tal\u00e1lhat\u00f3 szavak sz\u00e1ma alapj\u00e1n sz\u00e1m\u00edtj\u00e1k ki.<\/li>\n\n\n\n<li><strong>Szavak:<\/strong> A tartalomban szerepl\u0151 szavak sz\u00e1ma.<\/li>\n\n\n\n<li><strong>bekezd\u00e9sek:<\/strong> Az adott URL tartalm\u00e1ban tal\u00e1lhat\u00f3 bekezd\u00e9sek sz\u00e1ma.<\/li>\n\n\n\n<li><strong>Linkek:<\/strong> Az URL-en tal\u00e1lhat\u00f3 bels\u0151 \u00e9s k\u00fcls\u0151 linkek sz\u00e1ma.<\/li>\n\n\n\n<li><strong>K\u00fcls\u0151 hivatkoz\u00e1sok sz\u00e1ma: <\/strong>K\u00fcls\u0151 linkek sz\u00e1ma az URL-c\u00edmen.<\/li>\n\n\n\n<li><strong>Bels\u0151 hivatkoz\u00e1sok sz\u00e1ma: <\/strong>Az URL bels\u0151 linkjeinek sz\u00e1ma.<\/li>\n\n\n\n<li><strong>Rel=&#8221;next&#8221;:<\/strong> A rel=&#8221;next&#8221; jelzi, hogy a tartalomban b\u00e1rhol van-e a k\u00f6vetkez\u0151 oldal jel\u00f6l\u00e9se.<\/li>\n\n\n\n<li><strong>Rel=&#8221;prev&#8221;:<\/strong> A rel=&#8221;prev&#8221; jelzi, hogy a tartalomban b\u00e1rhol van-e az el\u0151z\u0151 oldal jel\u00f6l\u00e9se.<\/li>\n<\/ul>\n\n\n\n<h2>Report adatok<\/h2>\n\n\n\n<p>A saj\u00e1t tartalm\u00e1nak audit\u00e1l\u00e1sakor a c\u00edmek, le\u00edr\u00e1sok \u00e9s H1-fejl\u00e9cek elemz\u00e9s\u00e9re \u00f6sszpontos\u00edtson.<\/p>\n\n\n\n<p><strong>C\u00edm optimaliz\u00e1l\u00e1s<\/strong><\/p>\n\n\n\n<p>A Marketing Miner a t\u00fal hossz\u00fa (600 px feletti) c\u00edmeket a report megjel\u00f6li. Ezt az inform\u00e1ci\u00f3t a <em>C\u00edm sz\u00e9less\u00e9ge<\/em> oszlopban l\u00e1thatja. Ezeket a c\u00edmeket jobb ler\u00f6vid\u00edteni, mivel a keres\u0151motorban 600 px ut\u00e1n lev\u00e1gj\u00e1k \u0151ket, ami nem lenne szerencs\u00e9s.<\/p>\n\n\n\n<p><img decoding=\"async\" src=\"https:\/\/storage.crisp.chat\/users\/helpdesk\/website\/8358182d-d727-4d56-867a-c437b56cc0dd\/e8f9bf9b-d98e-44c6-9ad4-fda53bd740ee.png\" alt=\"\"><\/p>\n\n\n\n<p>A c\u00edm hossza mellett azt is ellen\u0151rizheti, hogy tartalmaz-e fontos kulcsszavakat, \u00e9s hogy \u00fagy van-e meg\u00edrva, hogy vonz\u00f3 legyen a felhaszn\u00e1l\u00f3k sz\u00e1m\u00e1ra, akik a keres\u0151motorban tal\u00e1lhatj\u00e1k meg az oldal\u00e1t.<\/p>\n\n\n\n<p><strong>Meta le\u00edr\u00e1s optimaliz\u00e1l\u00e1s<\/strong><\/p>\n\n\n\n<p>A c\u00edmekhez hasonl\u00f3 megk\u00f6zel\u00edt\u00e9s vonatkozik a meta le\u00edr\u00e1sokra is. Igyekezzen <strong>olyan le\u00edr\u00e1sokat \u00edrni, amelyek \u00e9rtelmesek \u00e9s meggy\u0151z\u0151ek<\/strong>, tartalmaznak kulcsszavakat, \u00e9s nem t\u00fal hossz\u00faak \u00e9s nem t\u00fal r\u00f6videk. Az sem aj\u00e1nlott, hogy ugyanaz a le\u00edr\u00e1s t\u00f6bb URL-c\u00edmhez is ugyanaz legyen. Nem kell azonban egyedi meta le\u00edr\u00e1st k\u00e9sz\u00edtenie webhelye minden egyes oldal\u00e1hoz. Csak a webhely fontos oldalaira koncentr\u00e1ljon, vagy azokra, amelyek j\u00f3l szerepelnek a rangsorban \u00e9s forgalmat hoznak. Nem baj, ha n\u00e9h\u00e1ny meta le\u00edr\u00e1s \u00fcres.<\/p>\n\n\n\n<p><strong>H1 optimaliz\u00e1l\u00e1s<\/strong><\/p>\n\n\n\n<p>A H1 f\u0151c\u00edm olyan f\u0151c\u00edm, amely nemcsak a keres\u0151motorban, hanem k\u00f6zvetlen\u00fcl az oldalon is l\u00e1that\u00f3, \u00e9s az olvas\u00f3 azonnal l\u00e1thatja. Ez\u00e9rt a lehet\u0151 legvonz\u00f3bbnak kell lennie, \u00e9s el kell mondania, hogy mir\u0151l sz\u00f3l az oldal. Ide\u00e1lis esetben olyan kulcssz\u00f3t kell tartalmaznia, amelyre optimaliz\u00e1lja webhely\u00e9t.<\/p>\n\n\n\n<p>Mi lehet m\u00e9g \u00e9rdekes a saj\u00e1t webhelye szempontj\u00e1b\u00f3l vagy a versenyt\u00e1rsak elemz\u00e9se sor\u00e1n?<\/p>\n\n\n\n<p><strong>Alt sz\u00f6veg hozz\u00e1ad\u00e1sa k\u00e9pekhez  <\/strong><\/p>\n\n\n\n<p>Egy m\u00e1sik t\u00e9nyez\u0151, amelyre \u00e9rdemes odafigyelni, az alt sz\u00f6veg hozz\u00e1ad\u00e1sa a k\u00e9pekhez. Azzal, hogy <strong>alt sz\u00f6veget ad a k\u00e9pekhez<\/strong>, nemcsak a l\u00e1t\u00e1ss\u00e9r\u00fclt embereknek seg\u00edt, hanem a weboldal\u00e1nak l\u00e1that\u00f3s\u00e1g\u00e1t is n\u00f6veli a k\u00e9pkeres\u00e9si eredm\u00e9nyekben.<\/p>\n\n\n\n<p>Az alt sz\u00f6vegr\u0151l b\u0151vebben itt olvashat: <a href=\"https:\/\/help.marketingminer.com\/hu\/article\/kep-seo-mi-az-az-alt-szoveg-es-miert-erdemes-hasznalni\/\">https:\/\/help.marketingminer.com\/hu\/article\/kep-seo-mi-az-az-alt-szoveg-es-miert-erdemes-hasznalni\/<\/a>.<\/p>\n\n\n\n<p><strong>Bels\u0151 \u00e9s k\u00fcls\u0151 linkek sz\u00e1ma oldalank\u00e9nt<\/strong><\/p>\n\n\n\n<p><strong>Nem lehet sem t\u00fal sok, sem t\u00fal kev\u00e9s<\/strong>. A kev\u00e9s link azt jelentheti, hogy a tartalma nem kap megfelel\u0151 t\u00e1mogat\u00e1st m\u00e1s forr\u00e1sokb\u00f3l. A t\u00fal sok link megb\u00edzhatatlannak t\u0171nhet, \u00e9s kevesebb link juice-t is kaphat.<\/p>\n\n\n\n<p><strong>A megjegyz\u00e9sek sz\u00e1ma<\/strong><\/p>\n\n\n\n<p>A cikkhez f\u0171z\u00f6tt kommentek magas sz\u00e1ma a cikk siker\u00e9t jelezheti. Ha a cikk az olvas\u00f3k reakci\u00f3it v\u00e1ltja ki, ak\u00e1r negat\u00edvan, ak\u00e1r pozit\u00edvan, akkor val\u00f3sz\u00edn\u0171leg min\u0151s\u00e9gi tartalomr\u00f3l van sz\u00f3. Koncentr\u00e1ljon ennek a tartalomnak az elemz\u00e9s\u00e9re, \u00e9s inspir\u00e1l\u00f3djon.<\/p>\n\n\n\n<p><strong>Tartalmi inform\u00e1ci\u00f3k<\/strong><\/p>\n\n\n\n<p>A cikkben szerepl\u0151 szavak sz\u00e1ma is \u00e9rdekes mutat\u00f3ja annak, hogy a versenyt\u00e1rsak cikkei \u00e1tlagosan milyen hossz\u00faak, \u00e9s hogy a hossz\u00fas\u00e1guk mennyire m\u0171k\u00f6dik vagy nem m\u0171k\u00f6dik.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A tartalomelemz&eacute;s egy weboldal tartalm&aacute;t &eacute;s annak jellemz&#337;it elemzi. Ellen&#337;rzi a sz&ouml;veg szerkezet&eacute;t &eacute;s hossz&aacute;t, valamint f&#337;bb jellemz&#337;it, a szerz&#337; adatait, olvashat&oacute;s&aacute;g&aacute;t &eacute;s egy&eacute;b jellemz&#337;it. A digit&aacute;lis marketingben a tartalmi audit &aacute;ltal&aacute;ban a weboldalak egy adott tartalmi szakasz&aacute;ra &ouml;sszpontos&iacute;t, r&eacute;szletesen elemzi azt, azonos&iacute;tja a gyenge\/er&#337;s pontokat, &eacute;s esetleg javaslatot tesz arra, hogy milyen ir&aacute;nyt kellene &#8230; <a title=\"Tartalomelemz\u00e9s\" class=\"read-more\" href=\"https:\/\/help.marketingminer.com\/hu\/article\/tartalomelemzes\/\" aria-label=\"Tov\u00e1bbiak Tartalomelemz\u00e9s\">Olvass tov\u00e1bb<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"kbtopic":[183,186],"kbtag":[166,163,170],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>T\u00f6meges SEO tartalomelemz\u0151 eszk\u00f6z - Marketing Miner Knowledge Base - HU<\/title>\n<meta name=\"description\" content=\"A tartalomelemz\u00e9s egy weboldal tartalm\u00e1t \u00e9s annak jellemz\u0151it elemzi. 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