{"id":11152,"date":"2020-06-17T14:02:54","date_gmt":"2020-06-17T12:02:54","guid":{"rendered":"https:\/\/help.marketingminer.com\/article\/eszkoz-bevezetese\/"},"modified":"2025-09-29T14:46:57","modified_gmt":"2025-09-29T12:46:57","slug":"eszkoz-bevezetese","status":"publish","type":"kb","link":"https:\/\/help.marketingminer.com\/hu\/article\/eszkoz-bevezetese\/","title":{"rendered":"Eszk\u00f6z bevezet\u00e9se"},"content":{"rendered":"\n<p>A Marketing Miner egy adatb\u00e1ny\u00e1szati eszk\u00f6z online marketingesek sz\u00e1m\u00e1ra. Funkcionalit\u00e1sa \u00e9s ereje a soksz\u00edn\u0171s\u00e9g\u00e9ben \u00e9s rugalmass\u00e1g\u00e1ban rejlik. Ne feledje, ez az eszk\u00f6z nem fog csod\u00e1latos grafikonokat \u00e9s sz\u00e9p jelent\u00e9seket k\u00e9sz\u00edteni az \u00d6n sz\u00e1m\u00e1ra. Ezzel az eszk\u00f6zzel \u00e9rv\u00e9nyes adatokat kaphat, amelyek marketingtev\u00e9kenys\u00e9gekhez haszn\u00e1lhat\u00f3k. A Marketing Miner gyors \u00e9s hat\u00e9kony.<\/p>\n\n\n\n<h2>A Marketing Miner r\u00f6vid le\u00edr\u00e1sa<\/h2>\n\n\n\n<p>Ez az eszk\u00f6z h\u00e1rom alapvet\u0151 l\u00e9p\u00e9sben m\u0171k\u00f6dik:<\/p>\n\n\n\n<ol>\n<li><strong>Adatimport.<\/strong>  A felhaszn\u00e1l\u00f3 beadja a kiv\u00e1lasztott t\u00edpus\u00fa b\u00e1ny\u00e1szok adat\u00e1llom\u00e1ny\u00e1t (kulcssz\u00f3, domainek, URL-ek, term\u00e9kek).<\/li>\n\n\n\n<li><strong>B\u00e1ny\u00e1sz v\u00e1laszt\u00e1sok.<\/strong>  A felhaszn\u00e1l\u00f3k konkr\u00e9t b\u00e1ny\u00e1szokat v\u00e1lasztanak (indexel\u00e9s, SERP poz\u00edci\u00f3k, javaslatok, k\u00f6z\u00f6ss\u00e9gi jelek&#8230;). Az eszk\u00f6z feldolgozza a bemeneti adatokat, \u00e9s a kiv\u00e1lasztott b\u00e1ny\u00e1szokkal b\u00e1ny\u00e1szik. A felhaszn\u00e1l\u00f3 ezut\u00e1n e-mailt kap a v\u00e9gleges\u00edtett report.<\/li>\n\n\n\n<li><strong>Adatelemz\u00e9s \u00e9s adatfeldolgoz\u00e1s<\/strong>. Minden kimenet k\u00f6zvetlen\u00fcl az eszk\u00f6z\u00f6n bel\u00fcl is el\u00e9rhet\u0151. N\u00e9h\u00e1ny b\u00e1ny\u00e1sz kimenethez rendelkez\u00e9sre \u00e1ll n\u00e9h\u00e1ny alapvet\u0151 grafikon \u00e9s statisztika. A r\u00e9szletes kimeneti elemz\u00e9shez jobb, ha p\u00e9ld\u00e1ul az Excel programot haszn\u00e1lja.<\/li>\n<\/ol>\n\n\n\n<p>Az els\u0151 l\u00e9p\u00e9sben fontos kiv\u00e1lasztani, hogy a felhaszn\u00e1l\u00f3 milyen t\u00edpus\u00fa inputot szeretne felt\u00f6lteni a b\u00e1ny\u00e1sznak. A Marketing Miner a k\u00f6vetkez\u0151 bemeneteket t\u00e1mogatja:<\/p>\n\n\n\n<ul>\n<li><strong>Kulcsszavak: <\/strong>seo, eshop,&#8230;<\/li>\n\n\n\n<li><strong>Tartom\u00e1nyok:<\/strong> example.tld<\/li>\n\n\n\n<li><strong>URL-ek:<\/strong> http:\/\/www.example.tld\/new.php<\/li>\n\n\n\n<li><strong>Term\u00e9knevek:<\/strong> Asus Zenbook UX303LA-RO593T<\/li>\n<\/ul>\n\n\n\n<p>Minden bemenethez egy sor b\u00e1ny\u00e1sz \u00e1ll a felhaszn\u00e1l\u00f3 rendelkez\u00e9s\u00e9re, amelyek folyamatosan k\u00e9szen \u00e1llnak az adatgy\u0171jt\u00e9sre.<\/p>\n\n\n\n<h2>Minerek t\u00edpusai<\/h2>\n\n\n\n<p>A b\u00e1ny\u00e1szok t\u00edpusonk\u00e9nt vannak felosztva. Ezek a kulcssz\u00f3 b\u00e1ny\u00e1szok (lek\u00e9rdez\u00e9sek), domain b\u00e1ny\u00e1szok, URL b\u00e1ny\u00e1szok \u00e9s term\u00e9k b\u00e1ny\u00e1szok.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"271\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/types-of-miners-1024x271.jpg\" alt=\"B\u00e1ny\u00e1szok t\u00edpusai\" class=\"wp-image-646\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/types-of-miners-1024x271.jpg 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/types-of-miners-300x79.jpg 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/types-of-miners-768x203.jpg 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/types-of-miners-1536x407.jpg 1536w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/types-of-miners.jpg 1583w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>A felhaszn\u00e1l\u00f3nak ki kell v\u00e1lasztania a haszn\u00e1lni k\u00edv\u00e1nt b\u00e1ny\u00e1szok t\u00edpus\u00e1t, a feldolgozni k\u00edv\u00e1nt inputnak megfelel\u0151en. Ha a felhaszn\u00e1l\u00f3 kifejez\u00e9seket szeretne be\u00edrni, akkor a Keyword Miner-t kell haszn\u00e1lni. Ha a felhaszn\u00e1l\u00f3 b\u00e1rmilyen URL-t szeretne feldolgozni, akkor az URL Miner-t kell haszn\u00e1lni.<\/p>\n\n\n\n<h2>Milyen adatok gy\u0171jt\u00e9s\u00e9ben seg\u00edt a Marketing Miner<\/h2>\n\n\n\n<p>T\u00f6bb mint 50 b\u00e1ny\u00e1sz van. Mindegyik\u00fck egy k\u00fcl\u00f6n forr\u00e1s, amely seg\u00edt az adatgy\u0171jt\u00e9sben. A felhaszn\u00e1l\u00f3nak csak arr\u00f3l kell meggy\u0151z\u0151dnie, hogy milyen adatokat kell gy\u0171jtenie a bemenethez. A leggyakrabban haszn\u00e1lt b\u00e1ny\u00e1szok az al\u00e1bbi t\u00e1bl\u00e1zatban tal\u00e1lhat\u00f3k.<\/p>\n\n\n\n<ul>\n<li><strong>Keres\u00e9s mennyis\u00e9ge<\/strong> (<a href=\"https:\/\/www.marketingminer.com\/hu\/report\/d1a223e8b2ec8f25a3c76348174332c3116b53088b84d44c97fc3bec8451d109\/visualize\/miner.keyword.search_volume\">p\u00e9lda<\/a>): A Google \u00e9s n\u00e9h\u00e1ny m\u00e1s keres\u0151motor lek\u00e9rdez\u00e9seire vonatkoz\u00f3 keres\u00e9si volumenadatok gy\u0171jt\u00e9se.<\/li>\n\n\n\n<li><strong>SERP poz\u00edci\u00f3<\/strong> (<a href=\"https:\/\/www.marketingminer.com\/hu\/report\/d1a223e8b2ec8f25a3c76348174332c3116b53088b84d44c97fc3bec8451d109\/visualize\/miner.keyword.serp_position\">p\u00e9lda<\/a>): A keres\u0151motorokban meghat\u00e1rozott kifejez\u00e9sek webes poz\u00edci\u00f3inak automatikus ellen\u0151rz\u00e9se.<\/li>\n\n\n\n<li><strong>Kulcssz\u00f3 javaslatok <\/strong>(<a href=\"https:\/\/www.marketingminer.com\/hu\/report\/d1a223e8b2ec8f25a3c76348174332c3116b53088b84d44c97fc3bec8451d109\/visualize\/miner.keyword.adwords_suggest\">p\u00e9lda<\/a>): Itt t\u00f6megesen kaphatsz kulcssz\u00f3-javaslatokat. Egyetlen kulcssz\u00f3 ak\u00e1r 2000 tov\u00e1bbi kulcssz\u00f3t is felaj\u00e1nlhat..<\/li>\n\n\n\n<li><strong>Kapcsolatkeres\u0151<\/strong> (<a href=\"https:\/\/www.marketingminer.com\/hu\/report\/eb8738d7b1da0b484f7c13c0f5ed38813a242ffe99a92136d9e0873a5ffb1e40\/visualize\/miner.domain.contact_finder\">p\u00e9lda<\/a>): Az adott weboldalhoz tartoz\u00f3, els\u0151dlegesen haszn\u00e1lt e-mail, weboldali kapcsolattart\u00e1si \u00e9s k\u00f6z\u00f6ss\u00e9gi profilok automatikus felismer\u00e9se.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A Marketing Miner egy adatb&aacute;ny&aacute;szati eszk&ouml;z online marketingesek sz&aacute;m&aacute;ra. Funkcionalit&aacute;sa &eacute;s ereje a soksz&iacute;n&#369;s&eacute;g&eacute;ben &eacute;s rugalmass&aacute;g&aacute;ban rejlik. Ne feledje, ez az eszk&ouml;z nem fog csod&aacute;latos grafikonokat &eacute;s sz&eacute;p jelent&eacute;seket k&eacute;sz&iacute;teni az &Ouml;n sz&aacute;m&aacute;ra. Ezzel az eszk&ouml;zzel &eacute;rv&eacute;nyes adatokat kaphat, amelyek marketingtev&eacute;kenys&eacute;gekhez haszn&aacute;lhat&oacute;k. A Marketing Miner gyors &eacute;s hat&eacute;kony. A Marketing Miner r&ouml;vid le&iacute;r&aacute;sa Ez az &#8230; <a title=\"Eszk\u00f6z bevezet\u00e9se\" class=\"read-more\" href=\"https:\/\/help.marketingminer.com\/hu\/article\/eszkoz-bevezetese\/\" aria-label=\"Tov\u00e1bbiak Eszk\u00f6z bevezet\u00e9se\">Olvass tov\u00e1bb<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"kbtopic":[179],"kbtag":[166,167,164,163,168],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Eszk\u00f6z bevezet\u00e9se - Marketing Miner Knowledge Base - HU<\/title>\n<meta name=\"description\" content=\"A Marketing Miner egy adatb\u00e1ny\u00e1szati eszk\u00f6z online marketingesek sz\u00e1m\u00e1ra. 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