{"id":9107,"date":"2020-09-18T10:38:35","date_gmt":"2020-09-18T08:38:35","guid":{"rendered":"https:\/\/help.marketingminer.com\/article\/co-to-jest-anchor-text\/"},"modified":"2023-03-16T12:22:16","modified_gmt":"2023-03-16T11:22:16","slug":"co-to-jest-anchor-text","status":"publish","type":"kb","link":"https:\/\/help.marketingminer.com\/pl\/artykul\/co-to-jest-anchor-text\/","title":{"rendered":"Co to jest anchor text"},"content":{"rendered":"\n

Anchor text<\/strong> to klikalny tekst w hiper\u0142\u0105czu, kt\u00f3ry prowadzi u\u017cytkownika do innej strony. Jest to widoczna cz\u0119\u015b\u0107 linku<\/a> i cz\u0119sto pojawia si\u0119 jako niebieski kawa\u0142ek tekstu. <\/p>\n\n

Mo\u017cesz stworzy\u0107 anchor text u\u017cywaj\u0105c nast\u0119puj\u0105cego kodu HTML:<\/strong><\/p>\n\n

Przyk\u0142adowy anchor text<\/a> <\/pre>\n\n
Jak wida\u0107 na powy\u017cszym przyk\u0142adzie, nasz anchor text to: Przyk\u0142adowy an<\/strong> chor text (idealnie chcesz, aby Twoje linki mia\u0142y anchor text, kt\u00f3ry zawiera Twoje s\u0142owa kluczowe).Ten niebieski kawa\u0142ek tekstu b\u0119dzie wskazywa\u0142 na t\u0119 stron\u0119 https:\/\/www.yourdomain.com<\/strong>.<\/p>\n\n
\"przykład<\/figure>\n
Jak stosowa\u0107 anchor text?  <\/h2>\n\n
Anchor text Twojego linku powinien zawsze odnosi\u0107 si\u0119 do strony, do kt\u00f3rej linkujesz, aby czytelnicy wiedzieli, dok\u0105d skieruje ich link, je\u015bli na niego klikn\u0105. Jest to r\u00f3wnie\u017c wa\u017cne dla bot\u00f3w Google, poniewa\u017c u\u017cywaj\u0105 one anchor text, aby zrozumie\u0107 kontekst linku.  <\/p>\n\n
Nale\u017cy r\u00f3wnie\u017c zwr\u00f3ci\u0107 uwag\u0119 na wskaz\u00f3wki kontekstowe wok\u00f3\u0142 kotwic. Google u\u017cywa tekstu wok\u00f3\u0142 Twojego linku jako sygna\u0142u podczas sprawdzania jego przydatno\u015bci do tematu docelowego. Dlatego nale\u017cy zadba\u0107 o to, aby tekst wok\u00f3\u0142 lin<\/strong> ku by\u0142 opisowy i adekwatny<\/strong> do strony, do kt\u00f3rej linkujesz.  <\/p>\n\n
Image anchor text<\/h2>\n\n
Pewnie ju\u017c wiesz, czym jest alt tag i jak wa\u017cne jest jego stosowanie. Alt text dla obraz\u00f3w jest kolejnym krytycznym elementem, kt\u00f3ry wp\u0142ywa na wyniki SEO. Zapewnia on kontekstowe znaczenie o stronie, do kt\u00f3rej do\u0142\u0105czony jest obraz (tekst alt pomaga wyszukiwarkom zrozumie\u0107, o czym jest twoja strona i poprawi\u0107 ranking wyszukiwania obraz\u00f3w). Za ka\u017cdym razem, gdy obraz jest linkowany, wyszukiwarka u\u017cyje tekstu zawartego w atrybucie alt obrazu jako anchor text<\/strong>.<\/p>\n\n
R\u00f3\u017cnorodno\u015b\u0107 anchor text\u00f3w  <\/h2>\n\n
Wa\u017cne jest, aby zr\u00f3\u017cnicowa\u0107 anchor text, kt\u00f3rego u\u017cywasz, poniewa\u017c naturalne linki b\u0119d\u0105 pochodzi\u0107 z r\u00f3\u017cnych anchor text\u00f3w, poniewa\u017c wszyscy w\u0142a\u015bciciele stron internetowych linkuj\u0105 inaczej. Staraj si\u0119 unika\u0107 u\u017cywania tego samego anchor text<\/p>\n\n
aby twoje linki nie zosta\u0142y ukarane (anchor text twoich backlink\u00f3w powinien w wi\u0119kszo\u015bci zawiera\u0107 s\u0142owo kluczowe twojej marki, aby zbudowa\u0107 naturalny <\/strong>profil backlink\u00f3w<\/a>)<\/p>\n\n
By\u0107 mo\u017ce s\u0142ysza\u0142e\u015b r\u00f3wnie\u017c o spamie anchor text, kt\u00f3ry jest jedn\u0105 z najcz\u0119stszych praktyk black hat SEO wykorzystywanych do manipulowania rankingami stron internetowych. Chodzi tu o linki z anchor textami, kt\u00f3re nie maj\u0105 \u017cadnego zwi\u0105zku ze stron\u0105, do kt\u00f3rej linkuje.  <\/p>\n","protected":false},"excerpt":{"rendered":"
Anchor text to klikalny tekst w hiperłączu, który prowadzi użytkownika do innej strony. Jest to widoczna część linku i często pojawia się jako niebieski kawałek tekstu. Możesz stworzyć anchor text używając następującego kodu HTML: Przykładowy anchor text Jak widać na powyższym przykładzie, nasz anchor text to: Przykładowy an chor text (idealnie chcesz, aby Twoje linki … Czytaj dalej<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"kbtopic":[142],"kbtag":[155,152,157,153],"yoast_head":"\nCo to jest anchor text - Marketing Miner Knowledge Base<\/title>\n<meta name=\"description\" content=\"Anchor text to klikalny tekst w hiper\u0142\u0105czu, kt\u00f3ry prowadzi u\u017cytkownika do innej strony. Jest to widoczna cz\u0119\u015b\u0107 linku i cz\u0119sto pojawia si\u0119 jako niebieski\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/help.marketingminer.com\/pl\/artykul\/co-to-jest-anchor-text\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Co to jest anchor text - Marketing Miner Knowledge Base\" \/>\n<meta property=\"og:description\" content=\"Anchor text to klikalny tekst w hiper\u0142\u0105czu, kt\u00f3ry prowadzi u\u017cytkownika do innej strony. Jest to widoczna cz\u0119\u015b\u0107 linku i cz\u0119sto pojawia si\u0119 jako niebieski\" \/>\n<meta property=\"og:url\" content=\"https:\/\/help.marketingminer.com\/pl\/artykul\/co-to-jest-anchor-text\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Miner Knowledge Base\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/marketingminer\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-16T11:22:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/10\/what-is-anchor-text.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/10\/what-is-anchor-text.png\" \/>\n<meta name=\"twitter:site\" content=\"@marketingminer\" \/>\n<meta name=\"twitter:label1\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/help.marketingminer.com\/pl\/artykul\/co-to-jest-anchor-text\/\",\"url\":\"https:\/\/help.marketingminer.com\/pl\/artykul\/co-to-jest-anchor-text\/\",\"name\":\"Co to jest anchor text - Marketing Miner Knowledge Base\",\"isPartOf\":{\"@id\":\"https:\/\/help.marketingminer.com\/pl\/#website\"},\"datePublished\":\"2020-09-18T08:38:35+00:00\",\"dateModified\":\"2023-03-16T11:22:16+00:00\",\"description\":\"Anchor text to klikalny tekst w hiper\u0142\u0105czu, kt\u00f3ry prowadzi u\u017cytkownika do innej strony. Jest to widoczna cz\u0119\u015b\u0107 linku i cz\u0119sto pojawia si\u0119 jako niebieski\",\"breadcrumb\":{\"@id\":\"https:\/\/help.marketingminer.com\/pl\/artykul\/co-to-jest-anchor-text\/#breadcrumb\"},\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/help.marketingminer.com\/pl\/artykul\/co-to-jest-anchor-text\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/help.marketingminer.com\/pl\/artykul\/co-to-jest-anchor-text\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/help.marketingminer.com\/pl\/strona-glowna-pl\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Co to jest anchor text\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/help.marketingminer.com\/pl\/#website\",\"url\":\"https:\/\/help.marketingminer.com\/pl\/\",\"name\":\"Marketing Miner Knowledge Base\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/help.marketingminer.com\/pl\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/help.marketingminer.com\/pl\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pl-PL\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/help.marketingminer.com\/pl\/#organization\",\"name\":\"Marketing Miner\",\"url\":\"https:\/\/help.marketingminer.com\/pl\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\/\/help.marketingminer.com\/pl\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/cropped-Logo-01@3x.png\",\"contentUrl\":\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/cropped-Logo-01@3x.png\",\"width\":4098,\"height\":819,\"caption\":\"Marketing Miner\"},\"image\":{\"@id\":\"https:\/\/help.marketingminer.com\/pl\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/marketingminer\/\",\"https:\/\/twitter.com\/marketingminer\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Co to jest anchor text - Marketing Miner Knowledge Base","description":"Anchor text to klikalny tekst w hiper\u0142\u0105czu, kt\u00f3ry prowadzi u\u017cytkownika do innej strony. Jest to widoczna cz\u0119\u015b\u0107 linku i cz\u0119sto pojawia si\u0119 jako niebieski","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/help.marketingminer.com\/pl\/artykul\/co-to-jest-anchor-text\/","og_locale":"pl_PL","og_type":"article","og_title":"Co to jest anchor text - Marketing Miner Knowledge Base","og_description":"Anchor text to klikalny tekst w hiper\u0142\u0105czu, kt\u00f3ry prowadzi u\u017cytkownika do innej strony. Jest to widoczna cz\u0119\u015b\u0107 linku i cz\u0119sto pojawia si\u0119 jako niebieski","og_url":"https:\/\/help.marketingminer.com\/pl\/artykul\/co-to-jest-anchor-text\/","og_site_name":"Marketing Miner Knowledge Base","article_publisher":"https:\/\/www.facebook.com\/marketingminer\/","article_modified_time":"2023-03-16T11:22:16+00:00","og_image":[{"url":"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/10\/what-is-anchor-text.png"}],"twitter_card":"summary_large_image","twitter_image":"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/10\/what-is-anchor-text.png","twitter_site":"@marketingminer","twitter_misc":{"Szacowany czas czytania":"2 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/help.marketingminer.com\/pl\/artykul\/co-to-jest-anchor-text\/","url":"https:\/\/help.marketingminer.com\/pl\/artykul\/co-to-jest-anchor-text\/","name":"Co to jest anchor text - Marketing Miner Knowledge Base","isPartOf":{"@id":"https:\/\/help.marketingminer.com\/pl\/#website"},"datePublished":"2020-09-18T08:38:35+00:00","dateModified":"2023-03-16T11:22:16+00:00","description":"Anchor text to klikalny tekst w hiper\u0142\u0105czu, kt\u00f3ry prowadzi u\u017cytkownika do innej strony. Jest to widoczna cz\u0119\u015b\u0107 linku i cz\u0119sto pojawia si\u0119 jako niebieski","breadcrumb":{"@id":"https:\/\/help.marketingminer.com\/pl\/artykul\/co-to-jest-anchor-text\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/help.marketingminer.com\/pl\/artykul\/co-to-jest-anchor-text\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/help.marketingminer.com\/pl\/artykul\/co-to-jest-anchor-text\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/help.marketingminer.com\/pl\/strona-glowna-pl\/"},{"@type":"ListItem","position":2,"name":"Co to jest anchor text"}]},{"@type":"WebSite","@id":"https:\/\/help.marketingminer.com\/pl\/#website","url":"https:\/\/help.marketingminer.com\/pl\/","name":"Marketing Miner Knowledge Base","description":"","publisher":{"@id":"https:\/\/help.marketingminer.com\/pl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/help.marketingminer.com\/pl\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pl-PL"},{"@type":"Organization","@id":"https:\/\/help.marketingminer.com\/pl\/#organization","name":"Marketing Miner","url":"https:\/\/help.marketingminer.com\/pl\/","logo":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/help.marketingminer.com\/pl\/#\/schema\/logo\/image\/","url":"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/cropped-Logo-01@3x.png","contentUrl":"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/cropped-Logo-01@3x.png","width":4098,"height":819,"caption":"Marketing Miner"},"image":{"@id":"https:\/\/help.marketingminer.com\/pl\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/marketingminer\/","https:\/\/twitter.com\/marketingminer"]}]}},"_links":{"self":[{"href":"https:\/\/help.marketingminer.com\/pl\/wp-json\/wp\/v2\/kb\/9107"}],"collection":[{"href":"https:\/\/help.marketingminer.com\/pl\/wp-json\/wp\/v2\/kb"}],"about":[{"href":"https:\/\/help.marketingminer.com\/pl\/wp-json\/wp\/v2\/types\/kb"}],"author":[{"embeddable":true,"href":"https:\/\/help.marketingminer.com\/pl\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/help.marketingminer.com\/pl\/wp-json\/wp\/v2\/comments?post=9107"}],"version-history":[{"count":3,"href":"https:\/\/help.marketingminer.com\/pl\/wp-json\/wp\/v2\/kb\/9107\/revisions"}],"predecessor-version":[{"id":9460,"href":"https:\/\/help.marketingminer.com\/pl\/wp-json\/wp\/v2\/kb\/9107\/revisions\/9460"}],"wp:attachment":[{"href":"https:\/\/help.marketingminer.com\/pl\/wp-json\/wp\/v2\/media?parent=9107"}],"wp:term":[{"taxonomy":"kbtopic","embeddable":true,"href":"https:\/\/help.marketingminer.com\/pl\/wp-json\/wp\/v2\/kbtopic?post=9107"},{"taxonomy":"kbtag","embeddable":true,"href":"https:\/\/help.marketingminer.com\/pl\/wp-json\/wp\/v2\/kbtag?post=9107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}