{"id":9138,"date":"2020-06-24T16:20:48","date_gmt":"2020-06-24T14:20:48","guid":{"rendered":"https:\/\/help.marketingminer.com\/article\/plan-marketingowy\/"},"modified":"2023-03-17T09:44:14","modified_gmt":"2023-03-17T08:44:14","slug":"plan-marketingowy","status":"publish","type":"kb","link":"https:\/\/help.marketingminer.com\/pl\/artykul\/plan-marketingowy\/","title":{"rendered":"Plan marketingowy"},"content":{"rendered":"\n<p><strong>Plan Marketingowy<\/strong> to co\u015b wi\u0119cej ni\u017c tylko marketingowa lista kontrolna. Mo\u017cesz u\u017cy\u0107 go jako strategii SEO krok po kroku opartej na najlepszych praktykach, aby wyr\u00f3wna\u0107 poziom swojego projektu.<\/p>\n\n\n\n<p>Zasadniczo jest to fundament marketingowy, przez kt\u00f3ry mo\u017cesz przej\u015b\u0107, zastosowa\u0107 do swojego projektu internetowego, a nast\u0119pnie sprawdzi\u0107 zadania, kt\u00f3re zosta\u0142y wykonane.  <\/p>\n\n\n\n<p>Dost\u0119p do listy kontrolnej mo\u017cna uzyska\u0107 z lewego pionowego paska nawigacyjnego w Twoim Projekcie.<\/p>\n\n\n\n<h2>Tworzenie projektu<\/h2>\n\n\n\n<p>Je\u015bli chcesz zacz\u0105\u0107 korzysta\u0107 z <em>planu marketingowego<\/em>, musisz najpierw stworzy\u0107 nowy projekt. Je\u015bli jeszcze go nie stworzy\u0142e\u015b, mo\u017cesz skorzysta\u0107 z poni\u017cszego przycisku.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"center1\"><a href=\"https:\/\/www.marketingminer.com\/pl\/project\/new\" target=\"_blank\" rel=\"noopener noreferrer\"><button class=\"test\">\ud83d\udcca Tworzenie projektu<\/button><\/a><\/div>\n\n\n\n<p><\/p>\n\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-tip\">\n            <div class=\"mkb-tip__icon\">\n                <i class=\"fa fa-lg fa-lightbulb-o\"><\/i>\n            <\/div>\n            <div class=\"mkb-tip__content\">\n                <strong>TIP:<\/strong> Learn how to create a project step-by-step in this article:\u00a0<a href=\"https:\/\/help.marketingminer.com\/pl\/artykul\/tworzenie-i-zarzadzanie-projektem\/\">https:\/\/help.marketingminer.com\/pl\/artykul\/tworzenie-i-zarzadzanie-projektem\/<\/a>            <\/div>\n        <\/div>\n        <\/div>\n\n\n<h2>Plan marketingowy w Marketing Miner<\/h2>\n\n\n\n<p>Je\u015bli ju\u017c stworzy\u0142e\u015b projekt, przejd\u017a do sekcji <strong>Plan marketingowy <\/strong>. Plan Marketingowy podzielony jest na 5 cz\u0119\u015bci:<\/p>\n\n\n\n<ul>\n<li>Analityka internetowa i audyt techniczny<\/li>\n\n\n\n<li>Badanie s\u0142\u00f3w kluczowych<\/li>\n\n\n\n<li>Optymalizacja on-page<\/li>\n\n\n\n<li>Optymalizacja off-page<\/li>\n\n\n\n<li>Lokalne SEO (je\u015bli dotyczy)<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"366\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Marketing-Plan-1024x366.png\" alt=\"\" class=\"wp-image-7360\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Marketing-Plan-1024x366.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Marketing-Plan-300x107.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Marketing-Plan-768x275.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Marketing-Plan-150x54.png 150w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Marketing-Plan.png 1202w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>W ka\u017cdym podrozdziale znajdziesz <strong>szereg zada\u0144<\/strong>, kt\u00f3re powiniene\u015b zastosowa\u0107 w swoim projekcie internetowym. Ka\u017cde zadanie posiada dodatkowy <strong>opis<\/strong>, kt\u00f3ry wyja\u015bnia, dlaczego powiniene\u015b zastosowa\u0107 je w swoim projekcie. Zamieszczamy r\u00f3wnie\u017c linki do przydatnych zasob\u00f3w i narz\u0119dzi, kt\u00f3re pomog\u0105 Ci wykona\u0107 zadanie.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1009\" height=\"635\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Plan-tasks.png\" alt=\"\" class=\"wp-image-7363\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Plan-tasks.png 1009w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Plan-tasks-300x189.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Plan-tasks-768x483.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/Plan-tasks-150x94.png 150w\" sizes=\"(max-width: 1009px) 100vw, 1009px\" \/><\/figure>\n\n\n\n<p>Po wykonaniu zadania mo\u017cesz je po prostu zaznaczy\u0107. W ka\u017cdej chwili mo\u017cesz wr\u00f3ci\u0107 do niedoko\u0144czonych zada\u0144.<\/p>\n\n\n\n<h2>Wykorzystanie planu marketingowego w programie Marketing Miner<\/h2>\n\n\n\n<p>Jak wspomniano na pocz\u0105tku tego artyku\u0142u, ta sekcja jest przeznaczona g\u0142\u00f3wnie jako lista kontrolna dla pocz\u0105tkuj\u0105cych. Jednak nawet do\u015bwiadczeni marketerzy mog\u0105 wykorzysta\u0107 plan marketingowy do sprawdzenia, czy zadania zosta\u0142y zastosowane w projektach ich\/ich klient\u00f3w.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Plan Marketingowy to co&#347; wi&#281;cej ni&#380; tylko marketingowa lista kontrolna. Mo&#380;esz u&#380;y&#263; go jako strategii SEO krok po kroku opartej na najlepszych praktykach, aby wyr&oacute;wna&#263; poziom swojego projektu. Zasadniczo jest to fundament marketingowy, przez kt&oacute;ry mo&#380;esz przej&#347;&#263;, zastosowa&#263; do swojego projektu internetowego, a nast&#281;pnie sprawdzi&#263; zadania, kt&oacute;re zosta&#322;y wykonane. Dost&#281;p do listy kontrolnej mo&#380;na uzyska&#263; &#8230; <a title=\"Plan marketingowy\" class=\"read-more\" href=\"https:\/\/help.marketingminer.com\/pl\/artykul\/plan-marketingowy\/\" aria-label=\"More on Plan marketingowy\">Czytaj dalej<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"kbtopic":[146],"kbtag":[155,152,156,157,153],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Plan marketingowy - Marketing Miner Knowledge Base<\/title>\n<meta name=\"description\" content=\"Plan Marketingowy to co\u015b wi\u0119cej ni\u017c tylko marketingowa lista kontrolna. 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