{"id":9152,"date":"2020-06-24T16:37:51","date_gmt":"2020-06-24T14:37:51","guid":{"rendered":"https:\/\/help.marketingminer.com\/article\/co-to-jest-link\/"},"modified":"2023-03-17T09:26:39","modified_gmt":"2023-03-17T08:26:39","slug":"co-to-jest-link","status":"publish","type":"kb","link":"https:\/\/help.marketingminer.com\/pl\/artykul\/co-to-jest-link\/","title":{"rendered":"Co to jest link"},"content":{"rendered":"\n<p><strong>Link<\/strong> to <strong>po\u0142\u0105czenie pomi\u0119dzy aktualn\u0105 stron\u0105 internetow\u0105 (URL) a inn\u0105 stron\u0105<\/strong> &#8211; je\u015bli jest to hipertekst. W niekt\u00f3rych przypadkach mo\u017ce odnosi\u0107 si\u0119 do strony internetowej, z kt\u00f3rej prowadzi link (anchor, zak\u0142adka). W innych przypadkach zwyk\u0142y odno\u015bnik w internecie mo\u017ce by\u0107 uznany za link (odnosi si\u0119 do czego\u015b, ale nie przez odpowiedni znacznik HTML). Link w internecie to:<\/p>\n\n\n\n<ul>\n<li><strong>Element nawigacyjny<\/strong> &#8211; \u0142\u0105czy u\u017cytkownik\u00f3w z innymi adresami URL<\/li>\n\n\n\n<li><strong>Sygna\u0142 dla wyszuki<\/strong> warek &#8211; wysy\u0142a link juice i dzi\u0119ki temu mo\u017ce wp\u0142ywa\u0107 na zachowanie w wyszukiwarkach pe\u0142notekstowych. Wp\u0142ywa to zar\u00f3wno na referencje, jak i na stron\u0119 referowan\u0105.<\/li>\n\n\n\n<li><strong>Cz\u0119\u015b\u0107 polityki licencyjnej<\/strong> &#8211; je\u015bli wykorzystujemy cz\u0119\u015b\u0107 zawarto\u015bci czyjej\u015b strony, czasami musimy powo\u0142a\u0107 si\u0119 na \u017ar\u00f3d\u0142o<\/li>\n\n\n\n<li><strong>Temat biznesowy<\/strong> &#8211; dzi\u0119ki dw\u00f3m ostatnim wymienionym tematom mo\u017cna robi\u0107 biznes na linkach &#8211; zar\u00f3wno ze wzgl\u0119du na nawigacj\u0119 u\u017cytkownika do danej strony, jak i na sprzeda\u017c link juice. Biznes link juice flow jest zakazany przez Google, jednak w praktyce nadal jest wykorzystywany.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>Rodzaje link\u00f3w<\/li>\n<\/ul>\n\n\n\n<p>Linki dziel\u0105 si\u0119 na <strong>wewn\u0119trzne<\/strong>, kt\u00f3re odnosz\u0105 si\u0119 do jednej domeny oraz <strong>zewn\u0119trzne<\/strong>, kt\u00f3re odnosz\u0105 si\u0119 do innej domeny ni\u017c ta, w kt\u00f3rej znajduje si\u0119 link.<\/p>\n\n\n\n<h2>Linki hipertekstowe w j\u0119zyku HTML<\/h2>\n\n\n\n<p>Hipertekst jest zapisany w j\u0119zyku Hypertext Markup Language &#8211; HTML. U\u017cywany jest tag linku. Najwa\u017cniejsze atrybuty:<\/p>\n\n\n\n<ul>\n<li><strong>href <\/strong>&#8211; docelowy adres URL, do kt\u00f3rego co\u015b si\u0119 odwo\u0142uje<\/li>\n\n\n\n<li><strong>cel<\/strong> &#8211; miejsce otwarcia nowego linku (w tym samym lub innym oknie)<\/li>\n\n\n\n<li><strong>rel<\/strong> &#8211; definicja, aby sprawdzi\u0107 czy jest to link dofollow czy nofollow<\/li>\n<\/ul>\n\n\n\n<p>Wi\u0119cej atrybut\u00f3w mo\u017cna znale\u017a\u0107 na temat tego, <a rel=\"noreferrer noopener\" href=\"http:\/\/www.w3schools.com\/html\/html_links.asp\" target=\"_blank\">jak zrobi\u0107 stron\u0119 internetow\u0105<\/a>.<\/p>\n\n\n\n<h2>Linki i SEO<\/h2>\n\n\n\n<p>W SEO linki odgrywaj\u0105 ogromn\u0105 rol\u0119. Proces zdobywania link\u00f3w nazywany jest <strong>link buildingiem<\/strong>. Celem tego procesu jest stworzenie wysokiej jako\u015bci portfolio link\u00f3w, kt\u00f3re przyniesie stabilny ruch i zbuduje autorytet strony w\u015br\u00f3d wyszukiwarek. W SEO <strong>istotne s\u0105 zar\u00f3wno linki wewn\u0119trzne, jak i zewn\u0119trzne<\/strong>.  <\/p>\n\n\n\n<p>Og\u00f3lnie rzecz bior\u0105c, linki zewn\u0119trzne s\u0105 wa\u017cniejsze dla wyszukiwarek, poniewa\u017c s\u0105 mniej podatne na wp\u0142ywy ni\u017c linki wewn\u0119trzne. Linki wewn\u0119trzne s\u0105 jednak wa\u017cne r\u00f3wnie\u017c dla wyszukiwarek i u\u017cytkownik\u00f3w sieci &#8211; linkowanie wewn\u0119trzne pozwala na dobr\u0105 nawigacj\u0119 po stronie i dodaje link juice.<\/p>\n\n\n\n<p>Pod wzgl\u0119dem SEO linki dziel\u0105 si\u0119 na (do)follow i nofollow:<\/p>\n\n\n\n<ul>\n<li><strong>(do)follow<\/strong> &#8211; link, kt\u00f3ry nawiguje u\u017cytkownik\u00f3w sieci i wysy\u0142a link juice do strony docelowej<\/li>\n\n\n\n<li><strong>nofollow<\/strong> &#8211; link, kt\u00f3ry nawiguje u\u017cytkownik\u00f3w sieci, ale nie wysy\u0142a link juice do strony docelowej. Nofollow stosuje si\u0119 g\u0142\u00f3wnie wtedy, gdy webmaster nie mo\u017ce zagwarantowa\u0107 jako\u015bci linku i dlatego jest on w du\u017cej mierze wykorzystywany w dyskusjach<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Link to po&#322;&#261;czenie pomi&#281;dzy aktualn&#261; stron&#261; internetow&#261; (URL) a inn&#261; stron&#261; &ndash; je&#347;li jest to hipertekst. W niekt&oacute;rych przypadkach mo&#380;e odnosi&#263; si&#281; do strony internetowej, z kt&oacute;rej prowadzi link (anchor, zak&#322;adka). W innych przypadkach zwyk&#322;y odno&#347;nik w internecie mo&#380;e by&#263; uznany za link (odnosi si&#281; do czego&#347;, ale nie przez odpowiedni znacznik HTML). Link w &#8230; <a title=\"Co to jest link\" class=\"read-more\" href=\"https:\/\/help.marketingminer.com\/pl\/artykul\/co-to-jest-link\/\" aria-label=\"More on Co to jest link\">Czytaj dalej<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"kbtopic":[142],"kbtag":[155,157,153],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Co to jest link - Marketing Miner Knowledge Base<\/title>\n<meta name=\"description\" content=\"Link to po\u0142\u0105czenie pomi\u0119dzy aktualn\u0105 stron\u0105 internetow\u0105 (URL) a inn\u0105 stron\u0105 - je\u015bli jest to hipertekst. 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