{"id":9175,"date":"2020-06-24T11:32:22","date_gmt":"2020-06-24T09:32:22","guid":{"rendered":"https:\/\/help.marketingminer.com\/article\/serp-ads\/"},"modified":"2025-09-29T12:57:33","modified_gmt":"2025-09-29T10:57:33","slug":"serp-ads","status":"publish","type":"kb","link":"https:\/\/help.marketingminer.com\/pl\/artykul\/serp-ads\/","title":{"rendered":"SERP Ads"},"content":{"rendered":"\n<p><strong>Badania konkurencji PPC<\/strong> mog\u0105 by\u0107 \u015bwietn\u0105 podstaw\u0105 do tworzenia w\u0142asnych kampanii. Ale kim s\u0105 Twoi najwi\u0119ksi konkurenci z perspektywy p\u0142atnych wynik\u00f3w wyszukiwania? Z jakich reklam korzystaj\u0105? Kt\u00f3re z nich si\u0119 sprawdzaj\u0105 i dlaczego?<\/p>\n\n\n\n<div class=\"center1\"><a href=\"https:\/\/www.marketingminer.com\/pl\/wizard\" target=\"_blank\" rel=\"noopener noreferrer\"><button class=\"test\">Tworzenie raportu<\/button><\/a><\/div>\n\n\n\n<p>Marketing Miner, z pomoc\u0105 <strong>SERP Ads Miner<\/strong>, dostarcza danych o u\u017cytkownikach, dotycz\u0105cych reklamodawc\u00f3w i reklam w p\u0142atnych wynikach wyszukiwania, kt\u00f3re mog\u0105 pos\u0142u\u017cy\u0107 do odpowiedzi na te pytania i pom\u00f3c w prowadzeniu w\u0142asnych kampanii.  <\/p>\n\n\n\n<p>Je\u015bli chcesz sprawdzi\u0107 swoich p\u0142atnych konkurent\u00f3w, aby przejrze\u0107 ich strategi\u0119 s\u0142\u00f3w kluczowych i zobaczy\u0107, jakich tytu\u0142\u00f3w i opis\u00f3w u\u017cywaj\u0105 w reklamach, to obejrzyj ten kr\u00f3tki tutorial wideo, aby dowiedzie\u0107 si\u0119, jak.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to Run a Competitor Analysis for PPC\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/akew4MUxW3w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2>Jak stworzy\u0107 analiz\u0119 konkurencji PPC w Marketing Miner<\/h2>\n\n\n\n<p>Zacznij od klikni\u0119cia przycisku <a href=\"https:\/\/www.marketingminer.com\/pl\/wizard\">Utw\u00f3rz raport<\/a> i wybrania narz\u0119dzia <strong>SERP Ads<\/strong>. Nie zapomnij r\u00f3wnie\u017c wybra\u0107 odpowiedniej <strong>lokalizacji<\/strong> w prawym menu.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"center1\"><a href=\"https:\/\/www.marketingminer.com\/pl\/wizard\" target=\"_blank\" rel=\"noopener noreferrer\"><button class=\"test\">Tworzenie raportu<\/button><\/a><\/div>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"357\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/SERP-ads-1024x357.png\" alt=\"\" class=\"wp-image-6889\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/SERP-ads-1024x357.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/SERP-ads-300x105.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/SERP-ads-768x268.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/SERP-ads-1536x536.png 1536w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/SERP-ads-2048x714.png 2048w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2023\/02\/SERP-ads-150x52.png 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Teraz kliknij <strong>Next Step<\/strong>, aby wprowadzi\u0107 p\u0142atne s\u0142owa kluczowe, dla kt\u00f3rych chcesz analizowa\u0107 dane. Mo\u017cna to zrobi\u0107 na kilka sposob\u00f3w. Mo\u017cesz <strong>wprowadzi\u0107 list\u0119 r\u0119cznie<\/strong>, przes\u0142a\u0107 j\u0105 z <strong>pliku<\/strong> lub <strong>arkusza kalkulacyjnego<\/strong>, albo zaimportowa\u0107 dane z <strong>Google Search Console <\/strong>lub <strong>Google Sheets<\/strong>.<\/p>\n\n\n\n<p>Zanim wygenerujesz sw\u00f3j raport s\u0142\u00f3w kluczowych, nie zapomnij <strong>nada\u0107 mu nazwy i doda\u0107 znacznik\u00f3w<\/strong>, aby Twoje raporty by\u0142y uporz\u0105dkowane i <strong>\u0142atwo dost\u0119pne<\/strong> do wykorzystania w przysz\u0142o\u015bci.<\/p>\n\n\n\n<p>Teraz kliknij na <strong>Importuj dane<\/strong>, aby uzyska\u0107 raport z analizy konkurencji PPC.<\/p>\n\n\n\n<h2>Przyk\u0142adowy raport SERP Ads<\/h2>\n\n\n\n<div class=\"center1\"><a href=\"https:\/\/www.marketingminer.com\/pl\/report\/d1a223e8b2ec8f25a3c76348174332c3116b53088b84d44c97fc3bec8451d109\/visualize\/miner.keyword.serp_ads\" target=\"_blank\" rel=\"noopener noreferrer\"><button class=\"test\">\ud83d\udcca Zobacz przyk\u0142adowy raport SERP Ads<\/button><\/a><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2>Kolumny raportu<\/h2>\n\n\n\n<ul>\n<li><strong>Fraza: <\/strong>Analizowane p\u0142atne s\u0142owo kluczowe<\/li>\n\n\n\n<li><strong>Tytu\u0142: <\/strong>Tytu\u0142 og\u0142oszenia.<\/li>\n\n\n\n<li><strong>Opis:<\/strong> Opis og\u0142oszenia.<\/li>\n\n\n\n<li><strong>Pozycja:<\/strong> Pozycja reklamy (Header, Sidebar, Footer)<\/li>\n\n\n\n<li><strong>Rank: <\/strong>Ranking og\u0142osze\u0144 (uporz\u0105dkowany od rankingu nr 1)<\/li>\n\n\n\n<li><strong>Visible URL:<\/strong> Adres URL reklamy widoczny dla u\u017cytkownika<\/li>\n\n\n\n<li><strong>URL: <\/strong>Prawdziwy adres URL, do kt\u00f3rego u\u017cytkownik przechodzi po klikni\u0119ciu w reklam\u0119<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Badania konkurencji PPC mog&#261; by&#263; &#347;wietn&#261; podstaw&#261; do tworzenia w&#322;asnych kampanii. Ale kim s&#261; Twoi najwi&#281;ksi konkurenci z perspektywy p&#322;atnych wynik&oacute;w wyszukiwania? Z jakich reklam korzystaj&#261;? Kt&oacute;re z nich si&#281; sprawdzaj&#261; i dlaczego? Tworzenie raportu Marketing Miner, z pomoc&#261; SERP Ads Miner, dostarcza danych o u&#380;ytkownikach, dotycz&#261;cych reklamodawc&oacute;w i reklam w p&#322;atnych wynikach wyszukiwania, kt&oacute;re &#8230; <a title=\"SERP Ads\" class=\"read-more\" href=\"https:\/\/help.marketingminer.com\/pl\/artykul\/serp-ads\/\" aria-label=\"More on SERP Ads\">Czytaj dalej<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"kbtopic":[149,147],"kbtag":[151,154,152,156,157,153],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Masowy SERP Ads Checker - Marketing Miner Knowledge Base<\/title>\n<meta name=\"description\" content=\"Badania konkurencji PPC mog\u0105 by\u0107 \u015bwietn\u0105 podstaw\u0105 do tworzenia w\u0142asnych kampanii. Ale kim s\u0105 Twoi najwi\u0119ksi konkurenci z perspektywy p\u0142atnych wynik\u00f3w\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/help.marketingminer.com\/pl\/artykul\/serp-ads\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Masowy SERP Ads Checker - Marketing Miner Knowledge Base\" \/>\n<meta property=\"og:description\" content=\"Badania konkurencji PPC mog\u0105 by\u0107 \u015bwietn\u0105 podstaw\u0105 do tworzenia w\u0142asnych kampanii. 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