{"id":1226,"date":"2020-06-24T11:32:22","date_gmt":"2020-06-24T09:32:22","guid":{"rendered":"https:\/\/help.marketingminer.com\/?post_type=kb&#038;p=1226"},"modified":"2025-09-29T10:24:35","modified_gmt":"2025-09-29T08:24:35","slug":"analyza-ppc-konkurencie-vo-vysledkoch-vyhladavania","status":"publish","type":"kb","link":"https:\/\/help.marketingminer.com\/sk\/clanok\/analyza-ppc-konkurencie-vo-vysledkoch-vyhladavania\/","title":{"rendered":"PPC reklamy"},"content":{"rendered":"\n<p>In\u0161pir\u00e1cia od <strong>konkurencie v PPC<\/strong> m\u00f4\u017ee by\u0165 skvel\u00fdm podkladom pri tvorbe vlastn\u00fdch kampan\u00ed. Ale kto je vlastne najv\u00e4\u010d\u0161\u00ed konkurent z h\u013eadiska platen\u00fdch v\u00fdsledkov vyh\u013ead\u00e1vania? Ak\u00e9 pou\u017e\u00edva inzer\u00e1ty, ktor\u00e9 mu funguj\u00fa a pre\u010do? Marketing Miner s pomocou <strong>SERP Ads Minera<\/strong> u\u017e\u00edvate\u013eovi poskytuje na v\u00fdstupe pr\u00e1ve d\u00e1ta o inzerentoch a inzer\u00e1toch v platen\u00fdch v\u00fdsledkoch vyh\u013ead\u00e1vania, ktor\u00e9 m\u00f4\u017ee u\u017e\u00edvate\u013e pou\u017ei\u0165 na zodpovedanie t\u00fdchto ot\u00e1zok a posun\u00fa\u0165 tak vlastn\u00e9 kampane.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"center1\"><a href=\"https:\/\/www.marketingminer.com\/sk\/wizard\" target=\"_blank\" rel=\"noopener noreferrer\"><button class=\"test\">Vytvori\u0165 report<\/button><\/a><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2>Vlo\u017eenie fr\u00e1z, ku ktor\u00fdm chce u\u017e\u00edvate\u013e z\u00edska\u0165 d\u00e1ta o reklame vo vyh\u013ead\u00e1van\u00ed<\/h2>\n\n\n\n<p>Na z\u00edskanie d\u00e1t o reklam\u00e1ch vo v\u00fdsledkoch vyh\u013ead\u00e1van\u00ed je najsk\u00f4r potrebn\u00e9 \u0161pecifikova\u0165 ot\u00e1zky, z ktor\u00fdch m\u00e1 miner d\u00e1ta o reklam\u00e1ch z\u00edskava\u0165. K tomu u\u017e\u00edvate\u013e pou\u017eije sekciu&nbsp;<a href=\"https:\/\/www.marketingminer.com\/sk\/wizard\" target=\"_blank\" rel=\"noreferrer noopener\">Keyword Minerov<\/a>, kam importuje dataset fr\u00e1z jednou z met\u00f3d importu.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"351\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/anal\u00fdza-PPC-konkurencie-vlo\u017eenie-slov-1024x351.png\" alt=\"Anal\u00fdza PPC konkurencie - vlo\u017eenie slov\" class=\"wp-image-1227\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/anal\u00fdza-PPC-konkurencie-vlo\u017eenie-slov-1024x351.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/anal\u00fdza-PPC-konkurencie-vlo\u017eenie-slov-300x103.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/anal\u00fdza-PPC-konkurencie-vlo\u017eenie-slov-768x264.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/anal\u00fdza-PPC-konkurencie-vlo\u017eenie-slov-1536x527.png 1536w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/anal\u00fdza-PPC-konkurencie-vlo\u017eenie-slov.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Potom u\u017e\u00edvate\u013e vyberie krajinu, pre ktor\u00fa chce d\u00e1ta z\u00edskava\u0165 kliknut\u00edm na vlajku ved\u013ea tla\u010didla Vybra\u0165 Minery a stla\u010den\u00edm tohto tla\u010didla sa dost\u00e1va na v\u00fdber minerov<\/p>\n\n\n\n<h2>V\u00fdber SERP Ads minera a z\u00edskanie d\u00e1t<\/h2>\n\n\n\n<p>V sekcii v\u00fdberu minerov u\u017e\u00edvate\u013e vyberie&nbsp;<strong>SERP Ads Miner<\/strong>, ktor\u00fd prejde jednotliv\u00e9 fr\u00e1zy a z\u00edska z vyh\u013ead\u00e1va\u010dov d\u00e1ta o reklam\u00e1ch, zobrazovan\u00fdch o dan\u00fdch ot\u00e1zkach.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"822\" height=\"201\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/serp-ads-miner.png\" alt=\"serp ads miner\" class=\"wp-image-1230\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/serp-ads-miner.png 822w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/serp-ads-miner-300x73.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/serp-ads-miner-768x188.png 768w\" sizes=\"(max-width: 822px) 100vw, 822px\" \/><\/figure>\n\n\n\n<p>U\u017e\u00edvate\u013e potom stla\u010d\u00ed tla\u010didlo&nbsp;Z\u00edska\u0165 d\u00e1ta, ktor\u00e9 ho presunie do sekcie spracovania d\u00e1t. Pod\u013ea objemu vstupn\u00fdch d\u00e1t sa podklady spracuj\u00fa na pozad\u00ed a po dokon\u010den\u00ed odo\u0161l\u00fa na email u\u017e\u00edvate\u013ea.<\/p>\n\n\n\n<h2>Uk\u00e1\u017ekov\u00fd v\u00fdstup<\/h2>\n\n\n\n<div class=\"center1\"><a href=\"https:\/\/www.marketingminer.com\/sk\/report\/5f8763a1551cd0574d13458eeb9e55daee0add80620d852b17406e1149a9ba26\/visualize\/miner.keyword.serp_ads\" target=\"_blank\" rel=\"noopener noreferrer\"><button class=\"test\">\ud83d\udcca Zobrazi\u0165 v\u00fdstupn\u00fd report<\/button><\/a><\/div>\n\n\n\n<h2>Popis st\u013apcov<\/h2>\n\n\n\n<ul>\n<li><strong>Phrase:<\/strong> Fr\u00e1za, ku ktorej sa z\u00edskavali d\u00e1ta o inzerentoch<\/li>\n\n\n\n<li><strong>Title:<\/strong> Titulok reklamy<\/li>\n\n\n\n<li><strong>Description:<\/strong> Popis reklamy<\/li>\n\n\n\n<li><strong>Position:<\/strong> Poz\u00edcia reklamy (Header, Sidebar, Footer)<\/li>\n\n\n\n<li><strong>Rank:<\/strong> Poz\u00edcia reklamy (z h\u013eadiska radenia od 1. poz\u00edcie)<\/li>\n\n\n\n<li><strong>Visible URL: <\/strong>Vidite\u013en\u00e1 URL reklamy pre u\u017e\u00edvate\u013ea<\/li>\n\n\n\n<li><strong>URL:<\/strong> Re\u00e1lna URL, na ktor\u00fa sa u\u017e\u00edvate\u013e po prekliku na reklamu dost\u00e1va<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>In&scaron;pir&aacute;cia od konkurencie v PPC m&ocirc;&#382;e by&#357; skvel&yacute;m podkladom pri tvorbe vlastn&yacute;ch kampan&iacute;. Ale kto je vlastne najv&auml;&#269;&scaron;&iacute; konkurent z h&#318;adiska platen&yacute;ch v&yacute;sledkov vyh&#318;ad&aacute;vania? Ak&eacute; pou&#382;&iacute;va inzer&aacute;ty, ktor&eacute; mu funguj&uacute; a pre&#269;o? Marketing Miner s pomocou SERP Ads Minera u&#382;&iacute;vate&#318;ovi poskytuje na v&yacute;stupe pr&aacute;ve d&aacute;ta o inzerentoch a inzer&aacute;toch v platen&yacute;ch v&yacute;sledkoch vyh&#318;ad&aacute;vania, ktor&eacute; m&ocirc;&#382;e &#8230; <a title=\"PPC reklamy\" class=\"read-more\" href=\"https:\/\/help.marketingminer.com\/sk\/clanok\/analyza-ppc-konkurencie-vo-vysledkoch-vyhladavania\/\" aria-label=\"Viac na PPC reklamy\">\u010c\u00edta\u0165 viac<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"kbtopic":[55,38],"kbtag":[70,54,48,47],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Anal\u00fdza PPC reklamy vo v\u00fdsledkoch vyh\u013ead\u00e1vania - Marketing Miner<\/title>\n<meta name=\"description\" content=\"In\u0161pir\u00e1cia od konkurencie v PPC m\u00f4\u017ee by\u0165 skvel\u00fdm podkladom pri tvorbe vlastn\u00fdch kampan\u00ed. 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