{"id":1328,"date":"2020-06-24T12:42:36","date_gmt":"2020-06-24T10:42:36","guid":{"rendered":"https:\/\/help.marketingminer.com\/?post_type=kb&#038;p=1328"},"modified":"2025-09-29T12:05:21","modified_gmt":"2025-09-29T10:05:21","slug":"kontrola-strukturovanych-dat","status":"publish","type":"kb","link":"https:\/\/help.marketingminer.com\/sk\/clanok\/kontrola-strukturovanych-dat\/","title":{"rendered":"Structured Data Checker"},"content":{"rendered":"\n<p><strong>\u0160trukt\u00farovan\u00e9 d\u00e1ta (schema.org)<\/strong> poskytuj\u00fa vyh\u013ead\u00e1va\u010dom inform\u00e1cie o webovej str\u00e1nke a o obsahu tejto str\u00e1nky. Ich vyu\u017eitie je r\u00f4zne, ale aby sme boli konkr\u00e9tnej\u0161\u00ed, m\u00f4\u017ee \u00eds\u0165 o&nbsp;<em>lokalitu, produkty alebo fotky receptov<\/em>&nbsp;vo v\u00fdsledkoch vyh\u013ead\u00e1vania.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"989\" height=\"227\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/\u0161trukturovan\u00e9-d\u00e1ta-uk\u00e1\u017eka.png\" alt=\"\u0160trukturovan\u00e9 d\u00e1ta - uk\u00e1\u017eka\" class=\"wp-image-1329\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/\u0161trukturovan\u00e9-d\u00e1ta-uk\u00e1\u017eka.png 989w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/\u0161trukturovan\u00e9-d\u00e1ta-uk\u00e1\u017eka-300x69.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/\u0161trukturovan\u00e9-d\u00e1ta-uk\u00e1\u017eka-768x176.png 768w\" sizes=\"(max-width: 989px) 100vw, 989px\" \/><\/figure>\n\n\n\n<p>\u0160trukt\u00farovan\u00e9 d\u00e1ta pom\u00e1haj\u00fa predov\u0161etk\u00fdm so zvidite\u013enen\u00edm va\u0161ej str\u00e1nky vo v\u00fdsledkoch vyh\u013ead\u00e1vania, \u010do m\u00f4\u017ee vies\u0165 k <strong>zv\u00fd\u0161eniu CTR<\/strong>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"center1\"><a href=\"https:\/\/www.marketingminer.com\/sk\/wizard\" target=\"_blank\" rel=\"noopener noreferrer\"><button class=\"test\">Vytvori\u0165 report<\/button><\/a><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2>Vyu\u017eitie v praxi<\/h2>\n\n\n\n<p>Miner&nbsp;<em>Structured Data checker<\/em>&nbsp;v\u00e1m pom\u00f4\u017ee zisti\u0165, \u010di s\u00fa na konkr\u00e9tnej URL nasaden\u00e9 \u0161trukt\u00farovan\u00e9 d\u00e1ta a ak \u00e1no, o ak\u00fd typ d\u00e1t ide. Tento Miner vyu\u017eijete v pr\u00edpade:<\/p>\n\n\n\n<ul>\n<li>Ak chcete skontrolova\u0165 pou\u017eitie \u0161trukt\u00farovan\u00fdch d\u00e1t na va\u0161om webe po \u00favodnej implement\u00e1cii a po r\u00f4znych \u00fapravach na webe, ktor\u00e9 by ich mohli ovplyvni\u0165. K priebe\u017en\u00e9mu sledovaniu ch\u00fdb m\u00f4\u017eete vyu\u017ei\u0165 report&nbsp;<em>Structured Data<\/em>&nbsp;v Google Search Console.<\/li>\n\n\n\n<li>Ak chcete zisti\u0165, ak\u00e9 \u0161trukt\u00farovan\u00e9 d\u00e1ta pou\u017e\u00edva va\u0161a konkurencia, aby ste sa od nej mohli in\u0161pirova\u0165.<\/li>\n<\/ul>\n\n\n\n<h2>Vlo\u017eenie vstupn\u00fdch d\u00e1t<\/h2>\n\n\n\n<p>Za\u010dnite t\u00fdm, \u017ee na \u00favodnej str\u00e1nke kliknete na&nbsp;<a href=\"https:\/\/www.marketingminer.com\/sk\/wizard\">Vytvori\u0165 report<\/a>&nbsp;a na vstupe zad\u00e1te&nbsp;<em>URL<\/em>. N\u00e1sledne do schr\u00e1nky nap\u00ed\u0161ete alebo skop\u00edrujete zoznam URL, pri ktor\u00fdch potrebujete skontrolova\u0165 nasadenie \u0161trukt\u00farovan\u00fdch d\u00e1t.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"520\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/kontrola-\u0161trukturovan\u00fdch-d\u00e1t-vlo\u017eenie-d\u00e1t-1024x520.png\" alt=\"Kontrola \u0161trukturovan\u00fdch d\u00e1t - vlo\u017eenie vstupn\u00fdch d\u00e1t\" class=\"wp-image-1332\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/kontrola-\u0161trukturovan\u00fdch-d\u00e1t-vlo\u017eenie-d\u00e1t-1024x520.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/kontrola-\u0161trukturovan\u00fdch-d\u00e1t-vlo\u017eenie-d\u00e1t-300x152.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/kontrola-\u0161trukturovan\u00fdch-d\u00e1t-vlo\u017eenie-d\u00e1t-768x390.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/kontrola-\u0161trukturovan\u00fdch-d\u00e1t-vlo\u017eenie-d\u00e1t.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Ak potrebujete analyzova\u0165 v\u0161etky str\u00e1nky na webe a m\u00e1te k dispoz\u00edcii sitemapu, m\u00f4\u017eete do n\u00e1stroja vlo\u017ei\u0165 jej odkaz. To urob\u00edte tak, \u017ee sa v \u013eavej \u010dasti vstupn\u00e9ho boxu prekliknete na sekciu&nbsp;<em>Nahra\u0165 z URL.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"520\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/sitemap-kontrola-\u0161trukturovan\u00fdch-d\u00e1t-1024x520.png\" alt=\"Sitemap kontrola \u0161trukturovan\u00fdch d\u00e1t\" class=\"wp-image-1335\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/sitemap-kontrola-\u0161trukturovan\u00fdch-d\u00e1t-1024x520.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/sitemap-kontrola-\u0161trukturovan\u00fdch-d\u00e1t-300x152.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/sitemap-kontrola-\u0161trukturovan\u00fdch-d\u00e1t-768x390.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/sitemap-kontrola-\u0161trukturovan\u00fdch-d\u00e1t.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Aby bol v\u00e1\u0161 report jednoducho identifikovate\u013en\u00fd, je dobr\u00e9 ho pomenova\u0165. Sta\u010d\u00ed klikn\u00fa\u0165 na pole&nbsp;<em>N\u00e1zov reportu<\/em>.<\/p>\n\n\n\n<p>N\u00e1sledne sta\u010d\u00ed kliknut\u00edm na vlajku vybra\u0165 krajinu, pre ktor\u00fa chcete z\u00edska\u0165 d\u00e1ta. Po kliknut\u00ed na&nbsp;<em>\u010eal\u0161\u00ed krok<\/em>&nbsp;sa dost\u00e1vate na vo\u013ebu Minera.<\/p>\n\n\n\n<h2>Vo\u013eba Minera<\/h2>\n\n\n\n<p>V sekcii&nbsp;<em>Anal\u00fdza URL<\/em>&nbsp;kliknite na Miner&nbsp;<em>Structured Data Checker<\/em>. Ni\u010d \u010fal\u0161ie nie je potrebn\u00e9 nastavova\u0165. Pokra\u010dujte kliknut\u00edm na tla\u010didlo&nbsp;<em>Z\u00edska\u0165 d\u00e1ta<\/em>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"763\" height=\"326\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/structured-data-checker-miner.png\" alt=\"Structured data checker miner\" class=\"wp-image-1338\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/structured-data-checker-miner.png 763w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/structured-data-checker-miner-300x128.png 300w\" sizes=\"(max-width: 763px) 100vw, 763px\" \/><\/figure>\n\n\n\n<h2>Uk\u00e1\u017eka v\u00fdstupu<\/h2>\n\n\n\n<div class=\"center1\"><a href=\"https:\/\/www.marketingminer.com\/sk\/report\/3595ecdafdf99d48bafc32fd323bdcc49fc337293c3aa3e0ed3537b880d715fe\/visualize\/miner.url.structured_data_checker\" target=\"_blank\" rel=\"noopener noreferrer\"><button class=\"test\">\ud83d\udcca Zobrazi\u0165 uk\u00e1\u017ekov\u00fd v\u00fdstupn\u00fd report<\/button><\/a><\/div>\n\n\n\n<h2>Popis st\u013apcov<\/h2>\n\n\n\n<ul>\n<li><strong>Input:<\/strong>&nbsp;URL, ktor\u00fa ste vlo\u017eili na vstupe.<\/li>\n\n\n\n<li><strong>Structured data found:<\/strong>&nbsp;Inform\u00e1cia, \u010di boli na str\u00e1nke n\u00e1jden\u00e9 \u0161trukt\u00farovan\u00e9 d\u00e1ta.<\/li>\n\n\n\n<li><strong>Markup type:<\/strong>&nbsp;Typ n\u00e1jden\u00e9ho ozna\u010denia.<\/li>\n\n\n\n<li><strong>Found entities:<\/strong>&nbsp;Typ n\u00e1jden\u00fdch \u0161trukt\u00farovan\u00fdch d\u00e1t.<\/li>\n\n\n\n<li><strong>Status:&nbsp;<\/strong>Stav nasadenia \u0161trukt\u00farovan\u00fdch d\u00e1t.<\/li>\n<\/ul>\n\n\n\n<h2>Anal\u00fdza v\u00fdstupu<\/h2>\n\n\n\n<ul>\n<li>Skontrolujte, \u010di s\u00fa v\u0161etky nasaden\u00e9 \u0161trukt\u00farovan\u00e9 d\u00e1ta v poriadku. V st\u013apci, kde v\u00e1m svieti \u201cyes\u201d, by mal by\u0165 z\u00e1rove\u0148 status \u201cok\u201d. Ak sa v st\u013apci nach\u00e1dza in\u00fd stav, opravte chyby a URL znova skontrolujte. \u0160pecifick\u00e9 chyby v \u0161trukt\u00farovan\u00fdch d\u00e1tach m\u00f4\u017eete debuggova\u0165 pomocou n\u00e1stroja&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/search.google.com\/structured-data\/testing-tool\" target=\"_blank\">Structured Data Testing Tool<\/a>&nbsp;od Googlu.<\/li>\n\n\n\n<li>Skontrolujte riadky s hodnotou \u201cno\u201d, kde \u0161trukt\u00farovan\u00e9 d\u00e1ta nie s\u00fa nasaden\u00e9, ale mali by by\u0165.<\/li>\n\n\n\n<li>Pri anal\u00fdze konkurencie sa zamerajte na typ n\u00e1jden\u00fdch \u0161trukt\u00farovan\u00fdch d\u00e1t a in\u0161pirujte sa, \u010di s\u00fa niektor\u00e9 z nich pou\u017eite\u013en\u00e9 aj pre v\u00e1s.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>&Scaron;trukt&uacute;rovan&eacute; d&aacute;ta (schema.org) poskytuj&uacute; vyh&#318;ad&aacute;va&#269;om inform&aacute;cie o webovej str&aacute;nke a o obsahu tejto str&aacute;nky. Ich vyu&#382;itie je r&ocirc;zne, ale aby sme boli konkr&eacute;tnej&scaron;&iacute;, m&ocirc;&#382;e &iacute;s&#357; o&nbsp;lokalitu, produkty alebo fotky receptov&nbsp;vo v&yacute;sledkoch vyh&#318;ad&aacute;vania. &Scaron;trukt&uacute;rovan&eacute; d&aacute;ta pom&aacute;haj&uacute; predov&scaron;etk&yacute;m so zvidite&#318;nen&iacute;m va&scaron;ej str&aacute;nky vo v&yacute;sledkoch vyh&#318;ad&aacute;vania, &#269;o m&ocirc;&#382;e vies&#357; k zv&yacute;&scaron;eniu CTR. Vytvori&#357; report Vyu&#382;itie v praxi Miner&nbsp;Structured &#8230; <a title=\"Structured Data Checker\" class=\"read-more\" href=\"https:\/\/help.marketingminer.com\/sk\/clanok\/kontrola-strukturovanych-dat\/\" aria-label=\"Viac na Structured Data Checker\">\u010c\u00edta\u0165 viac<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"kbtopic":[38,57],"kbtag":[47],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kontrola \u0161trukt\u00farovan\u00fdch d\u00e1t - Marketing Miner Knowledge Base<\/title>\n<meta name=\"description\" content=\"\u0160trukt\u00farovan\u00e9 d\u00e1ta (schema.org) poskytuj\u00fa vyh\u013ead\u00e1va\u010dom inform\u00e1cie o webovej str\u00e1nke a o obsahu tejto str\u00e1nky. 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