{"id":1404,"date":"2020-06-24T15:27:37","date_gmt":"2020-06-24T13:27:37","guid":{"rendered":"https:\/\/help.marketingminer.com\/?post_type=kb&#038;p=1404"},"modified":"2021-10-22T09:30:43","modified_gmt":"2021-10-22T07:30:43","slug":"pravidelne-meranie-pozicii-vo-vyhladavacoch","status":"publish","type":"kb","link":"https:\/\/help.marketingminer.com\/sk\/clanok\/pravidelne-meranie-pozicii-vo-vyhladavacoch\/","title":{"rendered":"Pravideln\u00e9 meranie poz\u00edci\u00ed vo vyh\u013ead\u00e1va\u010doch"},"content":{"rendered":"\n<p>Aj vy patr\u00edte k t\u00fdm nad\u0161encom, ktor\u00ed ka\u017ed\u00e9 r\u00e1no e\u0161te pred t\u00fdm, ako zapn\u00fa pracovn\u00fd email kontroluj\u00fa poz\u00edcie, aby zistili \u010di sa od predo\u0161l\u00e9ho d\u0148a nie\u010do nezmenilo?<\/p>\n\n\n\n<p><strong>Sledovanie a meranie poz\u00edci\u00ed vo vyh\u013ead\u00e1va\u010doch<\/strong> na konkr\u00e9tne k\u013e\u00fa\u010dov\u00e9 slovo, ktor\u00e9 s\u00favis\u00ed s va\u0161im biznisom je v ur\u010ditom oh\u013eade ak\u00e1si forma <a href=\"https:\/\/www.marketingminer.com\/sk\/blog\/co-je-seo-optimalizace-pro-vyhledavace.html\">SEO<\/a> gamifik\u00e1cie. No aj napriek tomu je potrebn\u00e9 poz\u00edcie va\u0161ich k\u013e\u00fa\u010dov\u00fdch slov monitorova\u0165, aby ste vedeli, ako sa v\u00e1m vo v\u00fdsledkoch vyh\u013ead\u00e1vania dar\u00ed.<\/p>\n\n\n\n<h2>Vyu\u017eitie meranie poz\u00edci\u00ed v praxi<\/h2>\n\n\n\n<p>Pravideln\u00e9 meranie vyu\u017eijete v pr\u00edpade, ak chcete poz\u00edcie pre konkr\u00e9tne k\u013e\u00fa\u010dov\u00e9 slov\u00e1&nbsp;<strong>sledova\u0165 na dennej b\u00e1ze<\/strong>&nbsp;a z\u00e1rove\u0148 potrebujete&nbsp;<strong>sledova\u0165 v\u00fdvoj v\u00e1\u0161ho projektu<\/strong>&nbsp;v r\u00e1mci ur\u010dit\u00e9ho \u010dasov\u00e9ho obdobia.<\/p>\n\n\n\n<p>Do Marketing Mineru si v\u0161ak m\u00f4\u017eete prida\u0165 aj&nbsp;<strong>str\u00e1nky va\u0161ej konkurencie<\/strong>&nbsp;a sledova\u0165, ako sa vo vyh\u013ead\u00e1van\u00ed dar\u00ed im. V pr\u00edpade, \u017ee u konkurencie zaznamen\u00e1te nejak\u00e9 v\u00fdrazne zmeny v poz\u00edciach, m\u00f4\u017eete za\u010da\u0165 p\u00e1tra\u0165 po tom, ak\u00e9 zmeny sa im podarilo v r\u00e1mci on-page \u010di off-page SEO zavies\u0165.<\/p>\n\n\n\n<p>Teraz si u\u017e ale po\u010fme uk\u00e1za\u0165, ako pohodlne m\u00f4\u017eete sledova\u0165 poz\u00edcie dotazov vo vyh\u013ead\u00e1va\u010doch ako je Google a Seznam pomocou Marketing Mineru.<\/p>\n\n\n\n<p>Pre pravideln\u00e9 meranie poz\u00edci\u00ed je najprv potrebn\u00e9 za\u010da\u0165\u00a0<a href=\"https:\/\/help.marketingminer.com\/sk\/clanok\/zalozenie-a-nastavenie-projektu\/\" target=\"_blank\" rel=\"noreferrer noopener\">zalo\u017een\u00edm projektu<\/a>. Pokia\u013e u\u017e m\u00e1te projekt vytvoren\u00fd, nasleduj\u00faci krok m\u00f4\u017eete presko\u010di\u0165 a prejs\u0165 na \u010das\u0165 \u010dl\u00e1nku\u00a0<strong>Sekcia merania poz\u00edcii<\/strong>.<\/p>\n\n\n\n<div class=\"center1\"><a href=\"https:\/\/www.marketingminer.com\/sk\/project\/new\" target=\"_blank\" rel=\"noopener noreferrer\"><button class=\"test\">\ud83d\udcca Vytvori\u0165 nov\u00fd projekt<\/button><\/a><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2>Zalo\u017eenie projektu<\/h2>\n\n\n\n<p>Prihl\u00e1ste sa a prejdite do sekcie&nbsp;Projekty&nbsp;na \u00favodnej str\u00e1nke. Kliknite na&nbsp;<strong>Vytvori\u0165 nov\u00fd<\/strong>.<\/p>\n\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-warning\">\n            <div class=\"mkb-warning__icon\">\n                <i class=\"fa fa-lg fa-exclamation-triangle\"><\/i>\n            <\/div>\n            <div class=\"mkb-warning__content\">\n                <strong>Upozornenie:<\/strong>\u00a0V pr\u00edpade, \u017ee tla\u010didlo &#8220;Vytvori\u0165 nov\u00fd&#8221; nevid\u00edte, m\u00e1te pravdepodobne zak\u00fapen\u00fd tarif, ktor\u00fd v\u00e1m umo\u017e\u0148uje prida\u0165 maxim\u00e1lne jeden projekt.            <\/div>\n        <\/div>\n        <\/div>\n\n\n<p>Vytvorenie projektu je jednoduch\u00e9 a intuit\u00edvne (podrobn\u00fd n\u00e1vod n\u00e1jdete na tomto odkaze\u00a0<a href=\"https:\/\/help.marketingminer.com\/sk\/clanok\/zalozenie-a-nastavenie-projektu\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/help.marketingminer.com\/sk\/clanok\/zalozenie-a-nastavenie-projektu\/<\/a>). V prvom kroku sta\u010d\u00ed zada\u0165 va\u0161u dom\u00e9nu (napr\u00edklad:\u00a0<em>alza.sk<\/em>) a vybra\u0165 o ak\u00fd typ projektu sa jedn\u00e1 (<em>web<\/em>\u00a0bez produktov\u00e9ho XML feedu alebo\u00a0<em>e-shop<\/em>\u00a0s produktov\u00fdm XML feedom).<\/p>\n\n\n\n<p>V druhom kroku zvol\u00edte, na ktor\u00fd trh v\u00e1\u0161 web cieli. V pr\u00edpade zvolenia \u010ceska, bude Marketing Miner mera\u0165 poz\u00edcie vo vyh\u013ead\u00e1van\u00ed okrem Google aj pre Seznam.<\/p>\n\n\n\n<p>V poslednom kroku pri zakladan\u00ed projektu v\u00e1s bude zauj\u00edma\u0165 predov\u0161etk\u00fdm&nbsp;<strong>\u010das\u0165 s k\u013e\u00fa\u010dov\u00fdmi slovami<\/strong>.&nbsp;V tejto f\u00e1ze by ste si mali zvoli\u0165, ak\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1 a ako \u010dasto ich chcete sledova\u0165. Na v\u00fdber m\u00e1te:<\/p>\n\n\n\n<ul><li><strong>200<\/strong>&nbsp;k\u013e\u00fa\u010dov\u00fdch slov, ktor\u00e9 bude Marketing Miner sledova\u0165 na&nbsp;<strong>dennej b\u00e1ze<\/strong>.<\/li><li><strong>1000<\/strong>&nbsp;k\u013e\u00fa\u010dov\u00fdch slov, ktor\u00e9 bude Marketing Miner sledova\u0165 na&nbsp;<strong>t\u00fd\u017edennej b\u00e1ze<\/strong>.<\/li><\/ul>\n\n\n\n<p>Ak e\u0161te v tejto chv\u00edli neviete \u00faplne presne, ak\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1 chcete sledova\u0165, ni\u010d sa nedeje. Jednoducho zadajte aspo\u0148 z\u00e1kladn\u00fd dataset k\u013e\u00fa\u010dov\u00fdch slov (napoveda\u0165 v\u00e1m m\u00f4\u017eu <strong>predvybran\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1<\/strong> v pravej \u010dasti) a nesk\u00f4r sa m\u00f4\u017eete k tomuto kroku vr\u00e1ti\u0165 a upravi\u0165 mo\u017enosti k\u013e\u00fa\u010dov\u00fdch slov a ich sledovania. Sta\u010d\u00ed v sekcii projektu&nbsp;<em>meranie poz\u00edcii vo vyh\u013ead\u00e1va\u010doch<\/em>&nbsp;klikn\u00fa\u0165 na tla\u010didlo&nbsp;<strong>Prida\u0165 k\u013e\u00fa\u010dov\u00e9 slov\u00e1<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"439\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/prida\u0165-k\u013e\u00fa\u010dov\u00e9-slov\u00e1-marketing-miner-projekt-1024x439.png\" alt=\"Prida\u0165 k\u013e\u00fa\u010dov\u00e9 slov\u00e1 - Marketing Miner projekt\" class=\"wp-image-1405\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/prida\u0165-k\u013e\u00fa\u010dov\u00e9-slov\u00e1-marketing-miner-projekt-1024x439.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/prida\u0165-k\u013e\u00fa\u010dov\u00e9-slov\u00e1-marketing-miner-projekt-300x129.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/prida\u0165-k\u013e\u00fa\u010dov\u00e9-slov\u00e1-marketing-miner-projekt-768x329.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/prida\u0165-k\u013e\u00fa\u010dov\u00e9-slov\u00e1-marketing-miner-projekt-1536x659.png 1536w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/prida\u0165-k\u013e\u00fa\u010dov\u00e9-slov\u00e1-marketing-miner-projekt.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Ostatn\u00e9 \u00fapravy projektu prevediete kliknut\u00edm na&nbsp;<em>ozuben\u00e9 koleso (nastavenie projektu)<\/em>&nbsp;v pravom hornom rohu konkr\u00e9tneho projektu.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"375\" height=\"230\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/nastavenia-projektu-Marketing-Miner.png\" alt=\"Nastavenia projektu Marketing Miner\" class=\"wp-image-1408\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/nastavenia-projektu-Marketing-Miner.png 375w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/nastavenia-projektu-Marketing-Miner-300x184.png 300w\" sizes=\"(max-width: 375px) 100vw, 375px\" \/><\/figure><\/div>\n\n\n\n<h2>Sekcia merania poz\u00edci\u00ed vo vyh\u013ead\u00e1va\u010doch<\/h2>\n\n\n\n<p>Akon\u00e1hle m\u00e1te projekt vytvoren\u00fd, zobraz\u00ed sa v\u00e1m jeho dashboard, v ktorom n\u00e1jdete sekciu&nbsp;<strong>Meranie poz\u00edci\u00ed vo vyh\u013ead\u00e1va\u010doch<\/strong>. V tejto sekcii s\u00fa dostupn\u00e9 vyh\u013ead\u00e1va\u010de, ktor\u00e9 s\u00favisia so zemou, pre ktor\u00fa ste sa rozhodli poz\u00edcie mera\u0165. Vo v\u00e4\u010d\u0161ine pr\u00edpadov p\u00f4jde o <strong>Google<\/strong> alebo <strong>Seznam<\/strong> (ak pracujete na \u010desk\u00fdch projektoch). Kliknut\u00edm na konkr\u00e9tny vyh\u013ead\u00e1va\u010d sa dostanete do podsekcie, kde z\u00edskate potrebn\u00e9 d\u00e1ta pre dan\u00fd vyh\u013ead\u00e1va\u010d.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"383\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/meranie-poz\u00edcii-vo-vyh\u013ead\u00e1va\u010doch-Marketing-Miner-1024x383.png\" alt=\"Meranie poz\u00edci\u00ed vo vyh\u013ead\u00e1va\u010doch\" class=\"wp-image-1411\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/meranie-poz\u00edcii-vo-vyh\u013ead\u00e1va\u010doch-Marketing-Miner-1024x383.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/meranie-poz\u00edcii-vo-vyh\u013ead\u00e1va\u010doch-Marketing-Miner-300x112.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/meranie-poz\u00edcii-vo-vyh\u013ead\u00e1va\u010doch-Marketing-Miner-768x287.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/meranie-poz\u00edcii-vo-vyh\u013ead\u00e1va\u010doch-Marketing-Miner-1536x574.png 1536w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/meranie-poz\u00edcii-vo-vyh\u013ead\u00e1va\u010doch-Marketing-Miner.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>V t\u00fdchto sekci\u00e1ch sa v\u00e1m bud\u00fa n\u00e1sledne denne aktualizova\u0165 d\u00e1ta o va\u0161ich poz\u00edciach dan\u00e9ho projektu vo vyh\u013ead\u00e1va\u010doch. Pre jednotliv\u00e9 dotazy z\u00e1rove\u0148 m\u00f4\u017eete:<\/p>\n\n\n\n<ul><li>Zobrazi\u0165 hist\u00f3riu v\u00fdvoja poz\u00edcii<\/li><li>\u0160t\u00edtkova\u0165 dotazy<\/li><li>Sledova\u0165 zmeny vstupn\u00fdch str\u00e1nok<\/li><li>Pokro\u010dil\u00e9 filtrovanie k\u013e\u00fa\u010dov\u00fdch slov<\/li><li>Zoznam SERP roz\u0161\u00edren\u00ed k dan\u00e9mu dotazu<\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.marketingminer.com\/cs\/blog\/jak-propojit-projektove-mereni-pozic-ve-vyhledavacich-s-reportovacim-nastrojem-google-data-studio.html\" target=\"_blank\">Prepoji\u0165 v\u00fdstupy do Data Studia<\/a>&nbsp;alebo Keebola<\/li><li>S\u0165ahova\u0165 hromadne d\u00e1ta o klesaj\u00facich \u010di rast\u00facich dotazoch<\/li><li>&#8230;alebo sledova\u0165 celkov\u00fd v\u00fdvoj projektu.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"404\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/meranie-poz\u00edcii-vo-vyh\u013ead\u00e1va\u010doch-projekty-1024x404.png\" alt=\"Meranie poz\u00edci\u00ed vo vyh\u013ead\u00e1va\u010doch - MM projekty (tabu\u013eka)\" class=\"wp-image-1414\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/meranie-poz\u00edcii-vo-vyh\u013ead\u00e1va\u010doch-projekty-1024x404.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/meranie-poz\u00edcii-vo-vyh\u013ead\u00e1va\u010doch-projekty-300x119.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/meranie-poz\u00edcii-vo-vyh\u013ead\u00e1va\u010doch-projekty-768x303.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/meranie-poz\u00edcii-vo-vyh\u013ead\u00e1va\u010doch-projekty-1536x607.png 1536w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/meranie-poz\u00edcii-vo-vyh\u013ead\u00e1va\u010doch-projekty.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Ako priradi\u0165 \u0161t\u00edtok k dotazu<\/strong><\/p>\n\n\n\n<p>V pr\u00edpade, \u017ee sledujete poz\u00edcie pre v\u00e4\u010d\u0161ie mno\u017estvo dotazov, je dobr\u00e9 si ich kv\u00f4li preh\u013eadnosti&nbsp;<strong>o\u0161t\u00edtkova\u0165&nbsp;do ur\u010dit\u00fdch skup\u00edn<\/strong>. Pom\u00f4\u017ee v\u00e1m to n\u00e1sledne v r\u00fdchlej\u0161ej filtr\u00e1cii k\u013e\u00fa\u010dov\u00fdch slov, pre ktor\u00e9 chcete skontrolova\u0165 v\u00fdvoj poz\u00edcii. V prvom kroku si mus\u00edte vytvori\u0165 \u0161t\u00edtok kliknut\u00edm na&nbsp;<strong>Akcia&nbsp;-&gt;&nbsp;Vytvori\u0165 \u0161t\u00edtok<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"406\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/Vytvori\u0165-\u0161t\u00edtok-MM-projekty-1024x406.png\" alt=\"Vytvori\u0165 \u0161t\u00edtok MM projekty\" class=\"wp-image-1417\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/Vytvori\u0165-\u0161t\u00edtok-MM-projekty-1024x406.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/Vytvori\u0165-\u0161t\u00edtok-MM-projekty-300x119.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/Vytvori\u0165-\u0161t\u00edtok-MM-projekty-768x305.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/Vytvori\u0165-\u0161t\u00edtok-MM-projekty.png 1121w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Sem vp\u00ed\u0161ete n\u00e1zov v\u00e1\u0161ho \u0161t\u00edtku. N\u00e1sledne si <strong>zakliknite v checkboxoch dotazy<\/strong>, ku ktor\u00fdm chcete \u0161t\u00edtky priradi\u0165 a zvo\u013ete, ktor\u00fd \u0161t\u00edtok chcete priradi\u0165. Kliknut\u00edm na dan\u00fd \u0161t\u00edtok ho prirad\u00edte.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"607\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/priradi\u0165-\u0161t\u00edtok-MM-projekty-1024x607.png\" alt=\"Priradi\u0165 \u0161t\u00edtok MM projekty\" class=\"wp-image-1420\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/priradi\u0165-\u0161t\u00edtok-MM-projekty-1024x607.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/priradi\u0165-\u0161t\u00edtok-MM-projekty-300x178.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/priradi\u0165-\u0161t\u00edtok-MM-projekty-768x455.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/priradi\u0165-\u0161t\u00edtok-MM-projekty.png 1132w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u0160t\u00edtky m\u00e1te \u00faspe\u0161ne priraden\u00e9.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"562\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/\u0160t\u00edtky-Marketing-Miner-projekty-1024x562.png\" alt=\"\u0160t\u00edtky Marketing Miner projekty\" class=\"wp-image-1423\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/\u0160t\u00edtky-Marketing-Miner-projekty-1024x562.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/\u0160t\u00edtky-Marketing-Miner-projekty-300x165.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/\u0160t\u00edtky-Marketing-Miner-projekty-768x422.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/\u0160t\u00edtky-Marketing-Miner-projekty.png 1151w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Pokia\u013e budete chcie\u0165 \u0161t\u00edtok od k\u013e\u00fa\u010dov\u00e9ho slova odstr\u00e1ni\u0165, jednoducho <strong>zakliknite dan\u00fd dotaz<\/strong> (checkbox) a v sekcii&nbsp;<strong>Akcia<\/strong>&nbsp;kliknite na <strong>n\u00e1zov \u0161t\u00edtku<\/strong>, ktor\u00fd chcete odobra\u0165 (v podsekcii&nbsp;<em>Odobra\u0165 \u0161t\u00edtky<\/em>).<\/p>\n\n\n\n<h2>Uk\u00e1\u017eka v\u00fdstupu<\/h2>\n\n\n\n<p>Ak ste sa e\u0161te zatia\u013e nevrhli do vlastn\u00e9ho projektu a nastavovania k\u013e\u00fa\u010dov\u00fdch slov, m\u00f4\u017eete sa pozrie\u0165, ako meranie poz\u00edci\u00ed v Marketing Mineri vyzer\u00e1.<\/p>\n\n\n\n<div class=\"center1\"><a href=\"https:\/\/www.marketingminer.com\/sk\/preview-project\/98b0a3e8-0c28-485e-8b51-5ca1e398161b\" target=\"_blank\" rel=\"noopener noreferrer\"><button class=\"test\">\ud83d\udcca Uk\u00e1\u017eka sekcie Meranie poz\u00edci\u00ed vo vyh\u013ead\u00e1va\u010doch<\/button><\/a><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2>Meranie dopadov SEO aktiv\u00edt<\/h2>\n\n\n\n<p>Vo chv\u00edli, ke\u010f sa rozhodnete vylep\u0161ova\u0165 va\u0161e poz\u00edcie a zapracov\u00e1va\u0165 zmeny na webe, nezabudnite na sledovanie toho, ak\u00e9 dopady bud\u00fa ma\u0165 tieto zmeny na va\u0161u n\u00e1v\u0161tevnos\u0165. Mysl\u00edte aj na to, \u017ee po preveden\u00ed zmien nejak\u00fa dobu trv\u00e1 ne\u017e vyh\u013ead\u00e1va\u010de prejd\u00fa a reindexuj\u00fa dan\u00fd obsah.<\/p>\n\n\n\n<p>V takomto pr\u00edpade je skuto\u010dne potrebn\u00e9 pravideln\u00e9 meranie poz\u00edci\u00ed a sledovanie ich denn\u00e9ho v\u00fdvoja.<\/p>\n\n\n\n<p>Ak dan\u00e9 zmeny sp\u00f4sobili, \u017ee poz\u00edcie dotazov k danej vstupnej str\u00e1nke nar\u00e1stli, je zrejme, \u017ee ide o pozit\u00edvny dopad a teda pokra\u010dujte v tom, \u010do ste urobili dobre a aplikujte zmeny aj na \u010fal\u0161\u00ed obsah.<\/p>\n\n\n\n<p>Ak naopak do\u0161lo k prepadu poz\u00edci\u00ed, je dobr\u00e9 zmeny stiahnu\u0165 a po\u010dka\u0165 na overenie, \u017ee prepad naozaj nastal z d\u00f4vodu zmien na webe a nie z in\u00fdch d\u00f4vodov (napr\u00edklad aktualiz\u00e1cia algoritmu vyh\u013ead\u00e1va\u010da).<\/p>\n\n\n\n<p>Okrem toho nesledujte len konkr\u00e9tne dotazy, ale celkov\u00fd v\u00fdkon s\u00favisiacej vstupnej str\u00e1nky. Niektor\u00e9 zmeny toti\u017e m\u00f4\u017eu ma\u0165 pozit\u00edvny dopad na mal\u00fa \u010das\u0165 dotazov, pri \u010dom celkov\u00fd v\u00fdkon vstupnej str\u00e1nky kles\u00e1.<\/p>\n\n\n\n<div class=\"center1\"><a href=\"https:\/\/www.marketingminer.com\/sk\/project\/new\" target=\"_blank\" rel=\"noopener noreferrer\"><button class=\"test\">\ud83d\udcca Vytvori\u0165 nov\u00fd projekt<\/button><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Aj vy patr&iacute;te k t&yacute;m nad&scaron;encom, ktor&iacute; ka&#382;d&eacute; r&aacute;no e&scaron;te pred t&yacute;m, ako zapn&uacute; pracovn&yacute; email kontroluj&uacute; poz&iacute;cie, aby zistili &#269;i sa od predo&scaron;l&eacute;ho d&#328;a nie&#269;o nezmenilo? Sledovanie a meranie poz&iacute;ci&iacute; vo vyh&#318;ad&aacute;va&#269;och na konkr&eacute;tne k&#318;&uacute;&#269;ov&eacute; slovo, ktor&eacute; s&uacute;vis&iacute; s va&scaron;im biznisom je v ur&#269;itom oh&#318;ade ak&aacute;si forma SEO gamifik&aacute;cie. No aj napriek tomu je &#8230; <a title=\"Pravideln\u00e9 meranie poz\u00edci\u00ed vo vyh\u013ead\u00e1va\u010doch\" class=\"read-more\" href=\"https:\/\/help.marketingminer.com\/sk\/clanok\/pravidelne-meranie-pozicii-vo-vyhladavacoch\/\" aria-label=\"Viac na Pravideln\u00e9 meranie poz\u00edci\u00ed vo vyh\u013ead\u00e1va\u010doch\">\u010c\u00edta\u0165 viac<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"kbtopic":[44],"kbtag":[67,69,47],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pravideln\u00e9 meranie poz\u00edci\u00ed vo vyh\u013ead\u00e1va\u010doch - Marketing Miner Knowledge Base<\/title>\n<meta name=\"description\" content=\"Aj vy patr\u00edte k t\u00fdm nad\u0161encom, ktor\u00ed ka\u017ed\u00e9 r\u00e1no e\u0161te pred t\u00fdm, ako zapn\u00fa pracovn\u00fd email kontroluj\u00fa poz\u00edcie, aby zistili \u010di sa od predo\u0161l\u00e9ho d\u0148a nie\u010do\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/help.marketingminer.com\/sk\/clanok\/pravidelne-meranie-pozicii-vo-vyhladavacoch\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pravideln\u00e9 meranie poz\u00edci\u00ed vo vyh\u013ead\u00e1va\u010doch - Marketing Miner Knowledge Base\" \/>\n<meta property=\"og:description\" content=\"Aj vy patr\u00edte k t\u00fdm nad\u0161encom, ktor\u00ed ka\u017ed\u00e9 r\u00e1no e\u0161te pred t\u00fdm, ako zapn\u00fa pracovn\u00fd email kontroluj\u00fa poz\u00edcie, aby zistili \u010di sa od predo\u0161l\u00e9ho d\u0148a nie\u010do\" \/>\n<meta property=\"og:url\" content=\"https:\/\/help.marketingminer.com\/sk\/clanok\/pravidelne-meranie-pozicii-vo-vyhladavacoch\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Miner Knowledge Base\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/marketingminer\/\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-22T07:30:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/10\/pravideln\u00e9-meranie-poz\u00edci\u00ed-vo-vyh\u013ead\u00e1va\u010doch.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1354\" \/>\n\t<meta property=\"og:image:height\" content=\"759\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/10\/pravideln\u00e9-meranie-poz\u00edci\u00ed-vo-vyh\u013ead\u00e1va\u010doch.png\" \/>\n<meta name=\"twitter:site\" content=\"@marketingminer\" \/>\n<meta name=\"twitter:label1\" content=\"Predpokladan\u00fd \u010das \u010d\u00edtania\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 min\u00faty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/help.marketingminer.com\/sk\/clanok\/pravidelne-meranie-pozicii-vo-vyhladavacoch\/\",\"url\":\"https:\/\/help.marketingminer.com\/sk\/clanok\/pravidelne-meranie-pozicii-vo-vyhladavacoch\/\",\"name\":\"Pravideln\u00e9 meranie poz\u00edci\u00ed vo vyh\u013ead\u00e1va\u010doch - 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