{"id":1494,"date":"2020-06-24T16:20:48","date_gmt":"2020-06-24T14:20:48","guid":{"rendered":"https:\/\/help.marketingminer.com\/?post_type=kb&#038;p=1494"},"modified":"2020-10-13T10:52:07","modified_gmt":"2020-10-13T08:52:07","slug":"marketingovy-plan","status":"publish","type":"kb","link":"https:\/\/help.marketingminer.com\/sk\/clanok\/marketingovy-plan\/","title":{"rendered":"Marketingov\u00fd pl\u00e1n"},"content":{"rendered":"\n<p><strong>Marketingov\u00fd pl\u00e1n<\/strong>&nbsp;sl\u00fa\u017ei ako&nbsp;<em>checklist<\/em>, ktor\u00fd v\u00e1m m\u00f4\u017ee pom\u00f4c\u0165 pri propag\u00e1cii a meran\u00ed v\u00e1\u0161ho projektu. S\u00fa to v podstate marketingov\u00e9 podklady, ktor\u00e9 si m\u00f4\u017eete prejs\u0165, aplikova\u0165 na v\u00e1\u0161 webov\u00fd projekt a n\u00e1sledne od\u0161krt\u00e1va\u0165 \u00falohy, ktor\u00e9 u\u017e m\u00e1te hotov\u00e9.<\/p>\n\n\n\n<h2>Zalo\u017eenie projektu<\/h2>\n\n\n\n<p>Aby ste mohli za\u010da\u0165 vyu\u017e\u00edva\u0165&nbsp;<em>Marketingov\u00fd pl\u00e1n<\/em>, je potreba za\u010da\u0165 zalo\u017een\u00edm projektu. V pr\u00edpade, \u017ee e\u0161te nem\u00e1te vytvoren\u00fd projekt, m\u00f4\u017eete si ho vytvori\u0165 kliknut\u00edm na tla\u010didlo ni\u017e\u0161ie.<\/p>\n\n\n\n<div class=\"center1\"><a href=\"https:\/\/www.marketingminer.com\/sk\/project\/new\" target=\"_blank\" rel=\"noopener noreferrer\"><button class=\"test\">\ud83d\udcca Zalo\u017ei\u0165 nov\u00fd projekt<\/button><\/a><\/div>\n\n\n\n<p><\/p>\n\n\n<div class=\"mkb-shortcode-container\">        <div class=\"mkb-tip\">\n            <div class=\"mkb-tip__icon\">\n                <i class=\"fa fa-lg fa-lightbulb-o\"><\/i>\n            <\/div>\n            <div class=\"mkb-tip__content\">\n                <strong>TIP: <\/strong>Podrobn\u00e9 inform\u00e1cie ako krok za krokom zalo\u017ei\u0165 projekt n\u00e1jdete v tomto \u010dl\u00e1nku\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/help.marketingminer.com\/sk\/article\/zalozenie-a-nastavenie-projektu-d4usic\/\" target=\"_blank\">https:\/\/help.marketingminer.com\/sk\/article\/zalozenie-a-nastavenie-projektu-d4usic\/<\/a>            <\/div>\n        <\/div>\n        <\/div>\n\n\n<h2>Sekcia Marketingov\u00fd pl\u00e1n<\/h2>\n\n\n\n<p>Pokia\u013e u\u017e m\u00e1te projekt zalo\u017een\u00fd, m\u00f4\u017eete prejs\u0165 do sekcie&nbsp;<strong>Marketingov\u00fd pl\u00e1n<\/strong>. Tento marketingov\u00fd pl\u00e1n je rozdelen\u00fd do 5 podsekci\u00ed:<\/p>\n\n\n\n<ul><li>Anal\u00fdza a podkladov\u00e9 d\u00e1ta<\/li><li>Anal\u00fdza k\u013e\u00fa\u010dov\u00fdch slov a ich implement\u00e1cia<\/li><li>On-page optimaliz\u00e1cia<\/li><li>Off-page optimaliz\u00e1cia<\/li><li>Lok\u00e1lne SEO (v pr\u00edpade, \u017ee je aplikovate\u013en\u00e9)<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"470\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/marketingov\u00fd-pl\u00e1n-marketing-miner-1024x470.png\" alt=\"Marketingov\u00fd pl\u00e1n Marketing Miner\" class=\"wp-image-1495\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/marketingov\u00fd-pl\u00e1n-marketing-miner-1024x470.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/marketingov\u00fd-pl\u00e1n-marketing-miner-300x138.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/marketingov\u00fd-pl\u00e1n-marketing-miner-768x353.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/marketingov\u00fd-pl\u00e1n-marketing-miner-1536x706.png 1536w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/marketingov\u00fd-pl\u00e1n-marketing-miner.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>V ka\u017edej podsekci\u00ed m\u00e1te ur\u010dit\u00fd po\u010det <strong>\u00faloh<\/strong>, ktor\u00e9 by ste mali aplikova\u0165 na v\u00e1\u0161 webov\u00fd projekt. Ku ka\u017edej \u00falohe je pridan\u00fd popis, pre\u010do by ste to mali na svoj projekt aplikova\u0165.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"669\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/marketingov\u00fd-pl\u00e1n-anal\u00fdza-k\u013e\u00fa\u010dov\u00fdch-slov-\u00falohy-1024x669.png\" alt=\"Marketingov\u00fd pl\u00e1n - anal\u00fdza k\u013e\u00fa\u010dov\u00fdch slov (\u00falohy)\" class=\"wp-image-1498\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/marketingov\u00fd-pl\u00e1n-anal\u00fdza-k\u013e\u00fa\u010dov\u00fdch-slov-\u00falohy-1024x669.png 1024w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/marketingov\u00fd-pl\u00e1n-anal\u00fdza-k\u013e\u00fa\u010dov\u00fdch-slov-\u00falohy-300x196.png 300w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/marketingov\u00fd-pl\u00e1n-anal\u00fdza-k\u013e\u00fa\u010dov\u00fdch-slov-\u00falohy-768x502.png 768w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/marketingov\u00fd-pl\u00e1n-anal\u00fdza-k\u013e\u00fa\u010dov\u00fdch-slov-\u00falohy.png 1394w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Pokia\u013e m\u00e1te dan\u00fa \u00falohu splnen\u00fa, jednoducho ju <strong>od\u0161krtnite<\/strong>. K nesplnenej \u00falohe sa m\u00f4\u017eete kedyko\u013evek vr\u00e1ti\u0165.<\/p>\n\n\n\n<h2>Vyu\u017eitie v praxi<\/h2>\n\n\n\n<p>Ako sme v \u00favode \u010dl\u00e1nku spom\u00ednali, t\u00e1to sekcia sl\u00fa\u017ei ako&nbsp;<strong>checklist<\/strong>&nbsp;predov\u0161etk\u00fdm pre market\u00e9rov &#8220;za\u010diato\u010dn\u00edkov&#8221;. Marketingov\u00fd pl\u00e1n v\u0161ak dok\u00e1\u017eu vyu\u017ei\u0165 aj sk\u00fasen\u00ed market\u00e9ri, ktor\u00ed si takto m\u00f4\u017eu skontrolova\u0165, \u010di maj\u00fa dan\u00e9 \u00falohy aplikovan\u00e9 na svojich\/klientskych projektoch.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketingov&yacute; pl&aacute;n&nbsp;sl&uacute;&#382;i ako&nbsp;checklist, ktor&yacute; v&aacute;m m&ocirc;&#382;e pom&ocirc;c&#357; pri propag&aacute;cii a meran&iacute; v&aacute;&scaron;ho projektu. S&uacute; to v podstate marketingov&eacute; podklady, ktor&eacute; si m&ocirc;&#382;ete prejs&#357;, aplikova&#357; na v&aacute;&scaron; webov&yacute; projekt a n&aacute;sledne od&scaron;krt&aacute;va&#357; &uacute;lohy, ktor&eacute; u&#382; m&aacute;te hotov&eacute;. Zalo&#382;enie projektu Aby ste mohli za&#269;a&#357; vyu&#382;&iacute;va&#357;&nbsp;Marketingov&yacute; pl&aacute;n, je potreba za&#269;a&#357; zalo&#382;en&iacute;m projektu. V pr&iacute;pade, &#382;e e&scaron;te nem&aacute;te vytvoren&yacute; &#8230; <a title=\"Marketingov\u00fd pl\u00e1n\" class=\"read-more\" href=\"https:\/\/help.marketingminer.com\/sk\/clanok\/marketingovy-plan\/\" aria-label=\"Viac na Marketingov\u00fd pl\u00e1n\">\u010c\u00edta\u0165 viac<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"kbtopic":[44],"kbtag":[54,67,69,48,47],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketingov\u00fd pl\u00e1n - Marketing Miner Knowledge Base<\/title>\n<meta name=\"description\" content=\"Marketingov\u00fd pl\u00e1n&nbsp;sl\u00fa\u017ei ako&nbsp;checklist, ktor\u00fd v\u00e1m m\u00f4\u017ee pom\u00f4c\u0165 pri propag\u00e1cii a meran\u00ed v\u00e1\u0161ho projektu. 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