{"id":1521,"date":"2020-06-24T16:37:51","date_gmt":"2020-06-24T14:37:51","guid":{"rendered":"https:\/\/help.marketingminer.com\/?post_type=kb&#038;p=1521"},"modified":"2020-10-13T10:50:45","modified_gmt":"2020-10-13T08:50:45","slug":"co-je-odkaz","status":"publish","type":"kb","link":"https:\/\/help.marketingminer.com\/sk\/clanok\/co-je-odkaz\/","title":{"rendered":"\u010co je odkaz"},"content":{"rendered":"\n<p><strong>Odkaz<\/strong> je spojenie medzi s\u00fa\u010dasnou webovou str\u00e1nkou (URL) a str\u00e1nkou inou \u2013 ak sa jedn\u00e1 o <strong>hypertextov\u00fd odkaz<\/strong>. V ur\u010dit\u00fdch pr\u00edpadoch m\u00f4\u017ee by\u0165 odkazovan\u00e9 na t\u00fa str\u00e1nku (URL), z ktorej odkaz vedie (kotva, preklik\u00e1vacia hlavi\u010dka na hlavnej str\u00e1nke). V ist\u00fdch pr\u00edpadoch m\u00f4\u017ee by\u0165 bran\u00e1 ako odkaz aj samotn\u00e1 zmienka na internete (na nie\u010do odkazuje, ale nie pr\u00edslu\u0161n\u00fdm HTML tagom) Odkaz na internete je:<\/p>\n\n\n\n<ul><li><strong>Naviga\u010dn\u00fd prvok<\/strong>&nbsp;\u2013 smeruje u\u017e\u00edvate\u013eov na \u010fal\u0161ie URL<\/li><li><strong>Sign\u00e1l pre vyh\u013ead\u00e1va\u010de<\/strong>&nbsp;\u2013 posiela link juice a t\u00fdm m\u00f4\u017ee ovplyv\u0148ova\u0165 spr\u00e1vanie vo fulltextov\u00fdch vyh\u013ead\u00e1va\u010doch. Ovplyv\u0148uje ako odkazuj\u00facu tak aj odkazovan\u00fa str\u00e1nku<\/li><li><strong>S\u00fa\u010das\u0165ou licen\u010dnej politiky<\/strong>&nbsp;\u2013 ak z nejak\u00e9ho webu vezmeme \u010das\u0165 jeho obsahu, tak niekedy je nutn\u00e9 uvies\u0165 zdroj<\/li><li><strong>Predmet obchodovania&nbsp;<\/strong>\u2013 kv\u00f4li predo\u0161l\u00fdm dvom bodom sa s odkazmi aj obchoduje \u2013 bu\u010f za \u00fa\u010delom navig\u00e1cie n\u00e1v\u0161tevn\u00edkov na konkr\u00e9tny web, alebo kv\u00f4li pred\u00e1vaniu link juice. Obchodovanie s odkazmi za \u00fa\u010delom prelievania link juice je Googlom zak\u00e1zan\u00e1 technika, ale v praxi sa st\u00e1le pou\u017e\u00edva.<\/li><\/ul>\n\n\n\n<h2>Druhy odkazov<\/h2>\n\n\n\n<p>Odkazy v z\u00e1sade del\u00edme na intern\u00fd odkaz, ktor\u00fd odkazuje v r\u00e1mci jednej dom\u00e9ny a extern\u00fd odkaz, ktor\u00fd odkazuje na in\u00fa dom\u00e9nu, ne\u017e na ktorej je odkaz umiestnen\u00fd.<\/p>\n\n\n\n<h2>Hypertextov\u00e9 odkazy v HTML<\/h2>\n\n\n\n<p>Hyptertextov\u00fd odkaz sa tvor\u00ed pomocou jazyka HTML. Pre odkaz sa pou\u017e\u00edva tag &lt;a&gt;. Najd\u00f4le\u017eitej\u0161ie atrib\u00faty:<\/p>\n\n\n\n<ul><li><strong>href<\/strong>&nbsp;&#8211; cie\u013eov\u00e1 URL, kam sa odkazuje<\/li><li><strong>target<\/strong>&nbsp;&#8211; kde sa otvor\u00ed nov\u00fd odkaz (v rovnakom okne, alebo v inom)<\/li><li><strong>rel<\/strong>&nbsp;&#8211; defin\u00edcia, \u010di ide o dofollow alebo nofollow odkaz<\/li><li>\u010eal\u0161ie atrib\u00faty s\u00fa dostupn\u00e9 na webe&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.jakpsatweb.cz\/html\/odkazy.html\" target=\"_blank\">Ako p\u00edsa\u0165 web<\/a> alebo v na\u0161om \u010dl\u00e1nku <a href=\"https:\/\/www.marketingminer.com\/sk\/blog\/link-building-co-to-je.html\" target=\"_blank\" rel=\"noreferrer noopener\">\u010co je to link building<\/a>.<\/li><\/ul>\n\n\n\n<h2>Odkazy a SEO<\/h2>\n\n\n\n<p>V SEO maj\u00fa odkazy z\u00e1sadn\u00fd vplyv. Proces z\u00edskavania odkazov sa vol\u00e1 linkbuilding, cie\u013eom tohto procesu je tvorba kvalitn\u00e9ho odkazov\u00e9ho portf\u00f3lia, ktor\u00e9 bude prin\u00e1\u0161a\u0165 stabiln\u00fa n\u00e1v\u0161tevnos\u0165 a budova\u0165 autoritu webu v o\u010diach vyh\u013ead\u00e1va\u010dov. V SEO maj\u00fa vplyv obidva druhy odkazov \u2013 extern\u00e9 aj intern\u00e9. Extern\u00e9 odkazy maj\u00fa, v\u0161eobecne povedan\u00e9, pre vyh\u013ead\u00e1va\u010d v\u00e4\u010d\u0161iu v\u00e1hu, preto\u017ee ich nie je mo\u017en\u00e9 tak jednoducho ovplyvni\u0165, ako odkazy intern\u00e9. Pre vyh\u013ead\u00e1va\u010de aj n\u00e1v\u0161tevn\u00edkov webu s\u00fa ale d\u00f4le\u017eit\u00e9 aj intern\u00e9 odkazy \u2013 intern\u00e9 prelinkovanie, ktor\u00e9 smeruje n\u00e1v\u0161tevn\u00edkov a aj prid\u00e1va link juice.<\/p>\n\n\n\n<p>Z h\u013eadiska SEO sa rozli\u0161uj\u00fa odkazy na <strong>(do)follow<\/strong> a <strong>nofollow<\/strong>:<\/p>\n\n\n\n<ul><li><strong>(do)follow odkaz<\/strong> &#8211;  odkaz, ktor\u00fd smeruje n\u00e1v\u0161tevn\u00edkov webu a posiela linkjuice na cie\u013eov\u00fa str\u00e1nku<\/li><li><strong>nofollow odkaz <\/strong>&#8211; je odkaz, ktor\u00fd smeruje n\u00e1v\u0161tevn\u00edkov webu, ale neposiela linkjuice na cie\u013eov\u00fa str\u00e1nku. Nofollow sa pou\u017e\u00edva hlavne v pr\u00edpade, ke\u010f webmaster nem\u00f4\u017ee zaru\u010di\u0165 kvalitu odkazu, preto sa pou\u017e\u00edva hlavne v diskusi\u00e1ch<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"605\" height=\"512\" src=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/dofollow-a-nofollow-odkaz-defin\u00edcia.png\" alt=\"Dofollow a nofollow odkaz\" class=\"wp-image-1522\" srcset=\"https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/dofollow-a-nofollow-odkaz-defin\u00edcia.png 605w, https:\/\/help.marketingminer.com\/wp-content\/uploads\/2020\/06\/dofollow-a-nofollow-odkaz-defin\u00edcia-300x254.png 300w\" sizes=\"(max-width: 605px) 100vw, 605px\" \/><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Odkaz je spojenie medzi s&uacute;&#269;asnou webovou str&aacute;nkou (URL) a str&aacute;nkou inou &ndash; ak sa jedn&aacute; o hypertextov&yacute; odkaz. V ur&#269;it&yacute;ch pr&iacute;padoch m&ocirc;&#382;e by&#357; odkazovan&eacute; na t&uacute; str&aacute;nku (URL), z ktorej odkaz vedie (kotva, preklik&aacute;vacia hlavi&#269;ka na hlavnej str&aacute;nke). V ist&yacute;ch pr&iacute;padoch m&ocirc;&#382;e by&#357; bran&aacute; ako odkaz aj samotn&aacute; zmienka na internete (na nie&#269;o odkazuje, ale &#8230; <a title=\"\u010co je odkaz\" class=\"read-more\" href=\"https:\/\/help.marketingminer.com\/sk\/clanok\/co-je-odkaz\/\" aria-label=\"Viac na \u010co je odkaz\">\u010c\u00edta\u0165 viac<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"kbtopic":[42],"kbtag":[54,67,69,47],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u010co je odkaz - Marketing Miner Knowledge Base<\/title>\n<meta name=\"description\" content=\"Odkaz je spojenie medzi s\u00fa\u010dasnou webovou str\u00e1nkou (URL) a str\u00e1nkou inou \u2013 ak sa jedn\u00e1 o hypertextov\u00fd odkaz. 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